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Boddie-Noell Enterprises, Inc. | Fall 2012
SHIRLEY JONES
2011 Top
Biscuit Maker
TAKES THE AWARD FOR THE
SECOND TIME!
Welcome
What do you do when the economic
situation changes drastically almost
overnight?
Well, that’s what happened to us and the rest of the world in 2008 and
that economic downturn has continued in varying degrees through 2012
especially in the residential real estate market.
Bill Boddie
So, “What do you do?” As has been suggested by so many business and
strategic leaders, “you simplify what you’re doing and focus on what you
know best”. We have concentrated on simplifying and focusing at BNE
over the past few years and we will continue with this plan for a while.
The economic downturn beginning in 2008 was unprecedented. The
recession coupled with the signiﬁcant ﬁnancial requirements of the
Hardee’s remodel program brought us to the realization we needed to
simplify our company and focus on what we know best. For that reason
we have recently divested of our TEXAS Steakhouse, Moe’s and Cafe
Carolina brands. These brands have been an important part of our BNE
family and we’re very proud of their accomplishments as well as the
wonderful people that have made them successful. However, for the
foreseeable future, we will focus on our Hardee’s restaurants, which have
been performing very well, along with our BNE Land real estate holdings.
Over the next couple of years we will complete our remodel program, set
a plan for future growth in the Hardee’s brand and adjust our real estate
holdings to what ﬁts best for us going forward.
BODDIE NOELL
ENTERPRISES, INC.
2 | ENTERPRISER Fall 2012
I WANT TO THANK “EVERYONE” IN OUR BNE FAMILY FOR BRINGING
US THROUGH A VERY DIFFICULT ECONOMIC TIME WITH HARD WORK,
DEDICATION AND LEADERSHIP. BECAUSE OF YOU, THE FUTURE OF
BNE IS BRIGHT AND I LOOK FORWARD TO WORKING WITH YOU TO
ENSURE OUR CONTINUED SUCCESS!
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FOCUS OF THIS ISSUE:
Early to Bed, Early
to Rise
In this issue of the Enterpriser we are
CELEBRATING OUR PEOPLE AND
LOOKING TO THE FUTURE.
4
Shirley Jones, 2011 Top Biscuit Maker takes the
award for the second time!
2011 Carleton Noell
Achiever Award
Winners
6
For thirty-three years Boddie-Noell Enterprises
has been presenting the Carleton Noell Achiever
Award to a very select few individuals and restaurants
each year.
Weddings Abound at
Rose Hill & New Kent
Winery
8
Rose Hill and New Kent Winery have become highly
sought after wedding locations.
Corporate Chaplains
expands at BNE
16
Seeing the beneﬁts of the program BNE committed to
expanding the reach.
Regional
Reg
R
egiion
ioonaal Winner
Win
W
iinnneerr
Regional
Reg
R
Regi
egion
eg
e iio
ion
onal
al Winner
Winnneer
Wi
Win
er
Petersburg, VA
Aberdeen, NC
Leziel Sanders
Champion
C mpion
Cha
Regional
R ggio
Re
Reg
Regio
ion
io
onal
al Winner
Wiin
Win
W
inne
neerr
Durham, NC
Pennington Gap, VA
Shirley Jones
Jeanette Thomas
Hardee’s Success
Elaine Hall
BNE Hardee’s are enjoying ongoing success in recent
years and we asked some of our leaders to share their
thoughts about what the key ingredients of this
winning combination are.
Congratulations Shirley Jones!
Hardee’s Champion Biscuit Baker!
Shirley bested over 300 biscuit bakers to claim the 2012 title.
Hardee’s signature Made from Scratch Biscuits™ have been helping
folks of all ages rise and shine for over 30 years.
17
®
©2012 Hardee's Food Systems, Inc. All rights reserved.
VISION
VALUES
We are a dynamic and diversiﬁed company in the
restaurant and real estate development business.
sRespect – which means being considerate of each individual, our
communities and our environment
sHonesty – which means being truthful at all times
sTrust – which means believing in others and fulﬁlling our commitments
sExcellence – which means exceeding the “expected” in all we do and
continually seeking ways to improve our performance
sTeamwork – which means enthusiastically working together to
accomplish more
sDiversity – which means valuing each individual for their unique
contributions
s"ASEDONFAMILYVALUES
s/PERATEDBYTHEBESTPEOPLEINTHEINDUSTRY
s&OCUSEDONSERVINGTHEEVERCHANGINGNEEDSOF
our customers
s%NJOYINGEVERYASPECTOFOURSUCCESS
“Simply Doing What is Right”
Mayo Boddie, Sr.
Nick Boddie
Bill Boddie
ENTERPRISER Fall 2012 | 3
/
Early to Bed, Early to Rise...
Shirley Jones, 2011 Top Biscuit Maker takes
the award for the second time!
As with our other BNE biscuit makers, Shirley Jones has already been
up for four to ﬁve hours by the time most of us start thinking about what
we might have for breakfast. And by lunchtime, she’s ending her shift as
the biscuit maker at the Hardee’s on Duke Street in Durham, where she
has worked for 15 years.
Benjamin Franklin said “Early to bed, early to rise...” Since Shirley
gets up so early, we asked her if she also goes to bed really early.
She said “In the wintertime when it gets dark early and there’s not
much to do I get to bed pretty early, but in the summer time when
I’m gardening and putting up food, there’s always something to do.”
One thing is evident – whatever Shirley does, she does it to the best
of her ability.
“I always tell people when they ask me about this award “I was raised
to do the best at everything you do, and to do it with pride.”
Regional Finalists in Biscuit Maker Challenge 2011
In addition to the top award, each Region also selects a top winner.
There are 335 Hardee’s restaurants across North Carolina, South
Carolina, Kentucky and Virginia. All the ﬁnalists will be featured on
the in-store tray liners. The regional ﬁnalists, along with the top
winner were honored during a banquet at Rose Hill Plantation.
Meet the Winning Biscuit Makers:
JANET Thomas
Aberdeen, NC
From L: Leziel Sanders, Janet Thomas, Shirley Jones and Elaine Hall
“I grew up on a farm in Durham County, and I’m used to getting up
early. I guess it’s just in my nature,” Shirley says. She rises at 2:30
am, in the dark of night and begins preparing for the drive into the
Durham restaurant. She rides in each day with her cousin, who is the
breakfast shift manager.
Shirley Jones is no stranger to success. She took top honors in the
Biscuit Makers Challenge this year, after recently winning in 2009.
And just as in 2009 when Shirley won the award, she was ﬂown to Los
Angeles to be featured in a national television commercial.
“I was raised to do the best at everything
you do, and to do it with pride.”
– Shirley Jones
Favorite Hardee’s Biscuit: Bacon, Egg and
Cheese Biscuit
Key to Making the best biscuits: “Follow the
recipe exactly, keeping quality in mind.”
Fun Fact: Janet enjoys ﬁshing, going to church
and doing yard work.
ELAINE Hall
Pennington Gap, VA
Favorite Hardee’s Biscuit: Sausage Biscuit
Key to Making the best biscuits: “Learn and
follow the procedures while having fun.”
Fun Fact: Elaine enjoys watching her two sons
play baseball in her spare time.
LEZIEL Sanders
Petersburg, VA
“I couldn’t believe how many people it takes to make a commercial.
It was really interesting watching them create the set and get the
props ready. One of the props they had were giant sized biscuits.”
Part of the commercial was shot inside Sony Studios, and part of
it was shot in the kitchen at a Carl’s Jr.® restaurant in Los Angeles.
“Everybody keeps asking me when they’re going be able to see me
on television.”
Favorite Hardee’s Biscuit: Sausage Biscuit
Key to Making the best biscuits: “Practice often
and study the rules and procedures.”
Fun Fact: Leziel enjoys playing Scrabble and
gardening.
SHIRLEY Jones
Durham, NC
Favorite Hardee’s Biscuit: Sausage ‘N’ Gravy™
Key to Making the best biscuits: “Consistency.”
4 | ENTERPRISER Fall 2012
Fun Fact: Shirley enjoys singing in the choir at
church and gardening with her husband.
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Stars for Heroes
Following a successful inaugural campaign, Hardee’s once again reached out
to its customers, franchisees and employees in support of our military families
and veterans.
articipating guests in the Stars for Heroes campaign donated $1 in support of military charities.
In return for their donation, guests received a patriotic star shaped cut out to personalize and display
in the restaurant, and coupons valued at more than $10 to use toward future restaurant purchases.
P
SGM Killis Marshall proudly
displays the winning plaque
Congratulations to Senior General Manager Killis Marshall and his team at Hardee’s of Timberlake in
Lynchburg, Va. for selling more stars than any other restaurant in the Hardee’s system. Y
GRAND OPENING
at Washington #2 Hardee’s
“The community has been asking for another
Hardee’s in Washington for a long time. This
one is on the other side of town from the original
one,” Frances Miller, the Senior General Manger
of the recently opened Hardee’s of Washington #2
says. And she should know, because she has had
a long career with Hardee’s in Washington. “I know
the ﬁrst one has been here at least 19 years, cause
I started working there while I was still in high
school!” (The ﬁrst Hardee’s in Washington opened
in 1992.)
The new restaurant is
located at 2427 West
Fifth Street just off 264
West, along the route that
leads to Greenville. This
location is convenient
for commuter and visitor
trafﬁc from people
heading into Greenville
for work, school, or healthcare visits. “We also get a lot of people
stopping by here on their way to or from the River or the Lake, so
that’s one reason we made the parking lot bigger than at other
Hardee’s. A lot of people are pulling a boat, so we had to make room
for them to park here.”
and canopies. Some of those that started lining up Sunday evening
ening
for the 6:00 am Monday morning opening.
When the doors opened Monday morning, the ﬁrst 100 people
e in
line got a free sausage biscuit and a cup of coffee. But the bigger
gger
incentive of course was the CHANCE TO WIN A YEAR’S WORTH
TH
OF THICKBURGERS. The ﬁrst 95 customers received vouchers
rs
for 52 Thickburgers over the next 12 months.
This new restaurant has a very distinctive look, featuring the new
“retro” look. The dining room is inviting and upbeat, and the
restaurant is designed to provide the best possible service for both
drive-thru, and
nd eat-in customers. Y
During the grand opening for the new restaurant, held on July 23,
2012 there was also something else unique in the parking lot - tents
ENTERPRISER Fall 2012 | 5
2011 Carleton Noell Achiever Award Winners!
or thirty-three years Boddie-Noell
Enterprises has been presenting the
Carleton Noell Achiever Award to a very
select few individuals and restaurants each
year. The winners, including General Managers and District Managers represent the
best among the 335 Hardee’s restaurants
operated by the company across four states.
An established set of criteria for operational
excellence including sales, food costs;
payrolls and other expenses, as well as
overall restaurant performance is monitored
throughout the year. The annual award is
named for the late W. Carleton Noell, one of
the founders of BNE.
F
The annual recognition and celebration of
the winners was held at the company’s Rose
Hill Plantation near Nashville, NC. Winning
general managers received a cash award and
a plaque. Gifts were also awarded to their
restaurant management teams and crews for
their 2011 performance. Congratulations to
the 2011 winners:
Front Row (L-R): Francis Miller, Kirsty Dessenberg, Wayne Christensen, Marie Mangum, Jose Sotelo, Jackie Scott
Back Row (L-R): Crystal Hicks, Patty Clapper, Bunn Boddie, Sally Jones, Thomas Deans, Tina Raynes, Jean Milner
Reaction to the news: “I was excited and
relieved. I missed it by a combo meal last
year, so this was a deﬁnite goal.”
Favorite Menu Item: 1/3 lb. Steakhouse
Thickburger
PATTY Clapper, GM
5 Ocean Hwy West, Supply, NC
Reaction to the news: “I was very excited for
our store to be at the top in the company.
I could not wait to tell my crew and the
managers.”
MARIE Mangum, GM
Favorite Menu Item: Hand-Breaded Chicken
3257 U.S. Hwy 1, Franklinton, NC
FRANCES Miller, SGM
1290 John Small Avenue, Washington, NC
Reaction to the news: “Time to celebrate. I
was so proud of the effort put forth by the
entire team.”
Reaction to the news: “I was a little relieved.
My team and I had been working toward
this all year.”
Favorite Menu Item: Fried Chicken
Favorite Menu Item: Chicken Fillet Sandwich
JACKIE Scott, SGM
Pruden Blvd, Suffolk, VA
Reaction to the news: “I was thrilled. All of
our hard work has paid off.”
Favorite Menu Item: Fried Chicken
CRYSTAL Hicks, GM
1109 Eleventh St., Goldsboro, NC
Castle Hayne Road, Wilmington, NC
Reaction to the news: “I had been keeping
up with the scores, so I was hopeful.”
Reaction to the news: “I was insanely
shocked, but I knew we could do it.”
Favorite Menu Item: Hot Dog with Coleslaw
Favorite Menu Item: Fried Chicken
KIRSTY Dessenberg, SGM
Oceana Dam Neck, Virginia Beach, VA
6 | ENTERPRISER Fall 2012
JEAN Milner, GM
JOSE Sotelo, GM
BUNN Boddie, DM
241 N. Central Ave., Staunton, VA
2756 Alamance Road, Burlington, NC
Rocky Mount, NC
Reaction to the news: “I was excited that
our team’s hard work and effort was being
recognized.”
Reaction to the news: “I was extremely
happy. We have an awesome team and they
deserved this.”
Favorite Menu Item: Hand-Breaded Chicken
Tenders
Favorite Menu Item: Charbroiled Chicken
Club Sandwich
Reaction to the news: “I couldn’t believe it,
but when I really thought about it ,I knew
we worked toward this goal every day, week
and month.”
THOMAS Deans, GM
WAYNE Christensen, DM
505 East Main Street, Bedford, VA
Bristol, VA
Reaction to the news: “I was humbled and
proud. We always try to give the best experience possible and I’m glad it paid off.”
Reaction to the news: “It’s very humbling to
be honored for this award, but this award
belongs to the eight restaurants. They made
this possible.”
Favorite Menu Item: Fried Chicken
Favorite Menu Item: Cheddar Biscuit with
Chicken
SALLY Jones, DM
Favorite Menu Item: Hand-Breaded Chicken
Fillet Sandwich
Durham, NC
Reaction to the news: “I was conﬁdent our
team could do it. All year when anyone used
the phrase, ‘if we win’, I quickly corrected
them to tell them ‘when we win’.”
Favorite Menu Item: Double Cheeseburger
Boddie-Noell Founders Award
As Nick Boddie always said “Time Moves On” and
the time has come to rename the Carleton Noell
Award which was established in 1979. The newly
named “Founders Award” will honor all three of
our co-founders: W. Carleton Noell, Nicholas Bunn
Boddie & Benjamin Mayo Boddie.
The Carleton Noell Award recognized and honored our top Hardee’s
general managers and district managers throughout the years and
the Founders Award will continue this tradition. We will award top
restaurant management for accomplishing desired goals and objectives using their available resources efﬁciently and effectively.
A mock-up of the Founders Award Recognition wall
This means in 2012, as in any other year, all general managers and
I was not here when BNE opened its ﬁrst Hardee’s restaurant in
1962; however, knowing these three gentlemen I feel certain they
would tell you their number one resource was their people. The
same can be said of our past Carleton Noell Award winners and our
future Founders Award winners “Our Number One Resource Is Our
People.”
THE FOUNDERS AWARD WILL BE GIVEN TO TEN GENERAL
MANAGERS AND TWO DISTRICT MANAGERS WHO HAVE THE,
district managers were eligible to win if they met the stated criteria.
The ﬁrst BNE Founders Awards will be announced at Rose Hill
Conference Center in the spring of 2013. If you are not in the
running to win the Founders Award this year, set your goals for next
year and start making positive changes now.
All the best,
Terry Lewis
“MOST IMPROVED OR HIGHEST CONTRIBUTION, WHILE
MEETING SET STANDARDS.”
ENTERPRISER Fall 2012 | 7
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TINA Raynes, GM
“I do!” Weddings Abound at Rose Hill
Plantation and New Kent Winery
Rose Hill Plantation is the ancestral home of the Boddie family,
also an 860-acre working farm, complete with herds of Angus
cattle. It’s also a Conference Center. During weekdays you’d be
likely to hear corporate executives talking about organizational
plans, or marketing strategies - all the dos and don’ts of
upcoming business plans. But come the weekend during the
traditional wedding season, what you’ll hear is “I do!” as brides
and grooms exchange their vows. Rose Hill has become a
highly sought after wedding location for the Raleigh, Wilson and
Rocky Mount area.
t makes perfect sense really. The beautifully appointed Manor
House offers more than 10,000 square feet of space with a variety
of rooms and parlors for use during a wedding. For those who prefer
to be outdoors there are many options as well including the gazebo
by the pond, or the enchanting pecan grove. A stately processional
can be had by stepping out of the door of the Manor House, along
the columned porch, down the front steps and along a path that
ends at a bubbling fountain within the circular drive.
I
“We planned nine different ‘tablescapes’
and bouquets to accent the bridal gowns…
to showcase the various scenic areas of
Rose Hill’s grounds and ballroom.”
– Donna Parks, Publisher, Southern Bride & Groom
Located just next door to the historic Manor House, Nathan Hall was
speciﬁcally designed and built to host banquets and receptions, so
those planning their wedding don’t have to look for outside caterers.
“We average about 30 weddings a year,” Walter Marotta, the General
Manager of Rose Hill says “and occasionally during the busiest
months, we have had a wedding on Friday, Saturday and Sunday, but
unlike other places that sometimes host two, or even three, wedding
receptions in a day, we are committed to having only one wedding a
day here.”
Rose Hill will be featured prominently in an upcoming
edition of Southern Bride&Groom.
Images provided by Walters and Walters Photography
Our team at Southern Bride & Groom magazine was
especially excited, to be photographing beautiful tabletop
ﬂoral designs and couture bridal gowns at the beautiful
Rose Hill Plantation and estate. We planned nine different
‘tablescapes’ and bouquets to accent the bridal gowns we
brought in from three of the most prestigious attire boutiques in the region to showcase the various scenic areas
of Rose Hill’s grounds and ballroom. With the gracious
participation and hospitality of Walter Marotta, General
Manager at Rose Hill, we designed gorgeous bridal
inspirations in picturesque spaces all around Rose Hill
from morning until about 6:30 pm.
You’ll be able to view the 22 pages highlighting Rose Hill in
the feature called “Wedding Flowers in Southern Splendor”
at www.SouthernBrideAndGroom.com throughout 2013.
We think the brides-to-be will love Rose Hill as we do!
8 | ENTERPRISER Fall 2012
Donna Parks, Publisher, Southern Bride & Groom
New Kent Winery Weddings
“Love is in the air, that’s all I know to say,” Mike Bobbit, Operations Manager
declares when asked about the number of weddings held at New Kent Winery.
“We started offering weddings here in the Fall of 2011 and had 11 that year.
In 2012 we will have hosted a total of 31 weddings and/or wedding receptions by the end of the year, and we already have 18 booked for next year
and it’s not even the busy wedding booking season yet.”
Just like at Rose Hill, one of the appeals is that New Kent Winery has several
different potential venues. Couples have choices and can pick what suits
their plans and their visions. “We’ve had people get married on the outdoor
patio, and then come into the tasting room for the reception. We’ve had
people get married inside and then go out into the pavilion tent for the reception. In some cases the wedding has been held at a different site, and just the
reception held here,” Mike Bobbit goes on to explain. New Kent Winery can
accommodate small or large parties, and they have an approved list of caterers from the Richmond and surrounding area for supplying food needs. Y
New Construction Gains Momentum at Viniterra
There are ten new custom homes at Viniterra that are occupied or will be occupied soon. All of these new homes were
started within the past twelve months. “The community
is gaining momentum, and the Richmond area in general
has seen a steady increase in sales volume this year over
2011,” Jimmy Forrest, Director of Sales at Viniterra reports.
Construction of a 12,000 square foot clubhouse is also
scheduled to begin in 2013.
Viniterra is the private, gated Estate subdivision in the
Master-Planned community called New Kent Vineyards,
which BNE Land has been developing since 2008. The
current amenities include a working winery and 25 acres of
vineyards on site, the Rees Jones designed Signature golf
course and full practice facility, and miles of walking and
biking trails.
The sales team at Viniterra attributes their recent successes
to Boddie-Noell’s commitment to excellence and building
ﬁrst class amenities, like the New Kent Winery and Rees
Jones designed golf course.
New Kent Vineyards and Viniterra are located about 20
minutes East of Richmond, and just about 25 minutes from
Williamsburg. Surrounded by rivers and rich natural beauty,
the community offers wooded homesites that range from
1 – 2 acres.
ENTERPRISER Fall 2012 | 9
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Build It and They will Come:
Anniversaries
20 Years
MARIAN Ames
CHARLOTTE Dunlap
BRAD Martin
LINDA Stewart
Hardee’s Cape Charles
Cape Charles, VA
Hardee’s Pittsboro
Pittsboro, NC
Restaurant Systems
Home Ofﬁce
Hardee’s Roxboro
Roxboro, NC
RUTH Bazile
LISA Fuller
EDITH Mason
SANDRA Robinson
District Manager
Region 3
Hardee’s Grundy
Grundy, VA
Hardee’s Buena Vista
Buena Vista, VA
Hardee’s Us 117
Castle Hayne, NC
BETTY Braxton
CHARLES Gill
KIMBERLY Mciver
ALBERTA Rufﬁn
Hardee’s Amherst
Amherst, VA
Hardee’s West Main
Danville, VA
Hardee’s Tramway
Sanford, NC
Hardee’s Cape Charles
Cape Charles, VA
FLORIDA Browne
YVONNE Glass
BOOKER Mckenney
BARBARA Smith
Hardee’s Lynnhaven Blvd
Virginia Beach, VA
Hardee’s Riverside Drive
Danville, VA
Hardee’s Stafford
Falmouth, VA
Hardee’s Hampton Blvd
Norfolk, VA
SANDRA Bull
JOYCE Greene
TIFFIANY Mcknight
JAMES Smith
Hardee’s Mallory Street
Hampton, VA
Hardee’s Tazewell
Tazewell, VA
Hardee’s Kingstree
Kingstree, SC
Facilities Mgmt Region 4
Home Ofﬁce
VICTORIA Carpenter
KATHERINE Gross
ELIZABETH Moats
FRANCES Taylor
Hardee’s Lincolnton
Lincolnton, NC
Hardee’s Jenkins
Jenkins, KY
Hardee’s Verona
Verona, VA
Hardee’s Amherst
Amherst, VA
MARYANN Clark
VANESSA Gunn
DELOIS Morris
LENA Wagoner
Hardee’s Stuart, VA
Stuart, VA
Hardee’s West Main
Danville, VA
Hardee’s Cape Charles
Cape Charles, VA
Hardee’s Stanleytown
Stanleytown, VA
RENO Coker
MARGARET Harcum
WILBER Parker
Hardee’s Azalea Plaza
Wilmington, NC
Hardee’s Warsaw Village
Warsaw, VA
Hardee’s Timberlake
Lynchburg, VA
VERONICA Coker
ODESSA Harris
ARTHUR Pascoe
Hardee’s 17Th Street
Wilmington, NC
Hardee’s 33 & Main St
Louisa, VA
Hardee’s Christ’burg
Christiansburg, VA
PERRY Craig
SANDY Haukeness
GEORGE Plummer
Technical Services
Home Ofﬁce
Hardee’s Northampton Blvd
Virginia Beach, VA
Hardee’s Warsaw Village
Warsaw, VA
LINDA Davis
KIMBERLY Jennings
MELISSA Presgraves
Hardee’s Chase City
Chase City, VA
Hardee’s Richlands
Jacksonville, NC
District Manager
Region 3
TOM Davis
MARGARET Manus
DONNA Stephens
Hardee’s Rural Hall
Rural Hall, NC
Hardee’s Concord
Concord, NC
Hardee’s Danville #58 East
Danville, VA
10 | ENTERPRISER Fall 2012
25 Years
DEBRA Barnhardt
ALICE Boykins
DENNIS Carpenter
JANE Clifton
DEBORAH Dean
Hardee’s Kannapolis
Kannapolis, NC
Hardee’s Portside
Portsmouth, VA
Hardee’s Princess Anne
Fredericksburg, VA
Hardee’s Floyd
Floyd, VA
Hardee’s Surf City
Surf City, SC
KIMBERLY Dean
LINDA Duncan
BARBARA Gordon
TERESA Hargrove
EDNA Hobbs
Manager Insurance Services Hardee’s Christ’burg 460
Home Ofﬁce
Christiansburg, VA
Hardee’s Hemingway
Hemingway, SC
Hardee’s South Hill
South Hill, VA
Hardee’s Franklin
Franklin, VA
ANDRE Jumpp
LORA Layne
DONNA Mcfadden
LYNN Meadows
SUSAN Mizelle
Region I
Director of Operations
Hardee’s Altavista
Altavista, VA
Hardee’s Lake City
Lake City, SC
Hardee’s Ninth Street
Roanoke, VA
Manager Corporate Reporting
Home Ofﬁce
SHEILA Payne
JOHN Ramsey
DOROTHY Reavis
SARAH Reynolds
JACINTA Schaffer
Hardee’s Altavista
Altavista, VA
Region II
District Manager
Hardee’s Waverly
Waverly, VA
Hardee’s Richlands
Jacksonville, NC
Hardee’s Salem #2
Salem, Va
ENTERPRISER Fall 2012 | 11
Anniversaries
25 Years
RANDY Vaughn
DEBRA White
Technical Services
Home Ofﬁce
Director Corporate Accounting Hardee’s Lawrenceville
Home Ofﬁce
Lawrenceville, VA
MARGIE Yates
Not Photographed:
DONNA Batchelor
CAROL Sutphin
MARY Swift
CAROLYN Tolbert
Restaurant Development
Manager / Executive Assistant
Home Ofﬁce
Hardee’s Rockford Street
Mount Airy, NC
Hardee’s Rockford Street
Mount Airy, NC
Hardee’s Allendale
Allendale, SC
30 Years
MICHAEL Bartleson
MICHAEL Bobbitt
BARBARA Carlton
PAMELA Davis
GLENDA Dowe
Region III
District Manager
Operations Manager
New Kent Winery
Hardee’s Westwood
Fayetteville, NC
Hardee’s Smithﬁeld, VA
Smithﬁeld, VA
Hardee’s Azalea Plaza
Wilmington, NC
RHONDA Govan
RICK Hammock
JANET Harrison
LEE Harrison
CHARLES Hockaday
Hardee’s Yadkin Road
Fayetteville, NC
Director of Facilities Mgmt
Home Ofﬁce
Hardee’s Hollins Road
Roanoke, VA
Maintenance
Home Ofﬁce
Hardee’s Roanoke
Rapids #1
Roanoke Rapids, NC
12 | ENTERPRISER Fall 2012
30 Years
LYNETTE Hyde
KATHERINE Martin
ERIC Martinez
HARRIET Norris
DENNIS Pascoe
Senior Payroll Specialist
Home Ofﬁce
Hardee’s Brook Road
Richmond, VA
Hardee’s Kinston Pointe
Kinston, NC
Hardee’s Ashland
Ashland, VA
Hardee’s Christ’burg I-81
Christiansburg, VA
TERRY Pope
PATRICIA Ramsey
ANNIE Ryland
CONNIE Scott
MARGARET Shelton
Tax & Risk Coordinator
Home Ofﬁce
Hardee’s Bamberg
Bamberg, SC
Hardee’s Military Circle
Norfolk, VA
Hardee’s Roanoke Rapids # 2 Hardee’s Broad Street
Roanoke Rapids, NC
Richmond, VA
BRANT Skidmore
MICHAEL Taylor
LISA Trent
BRENDA Viverette
LINDA Truman
Region II
District Manager
Region I
District Manager
Hardee’s Pearisburg
Pearisburg, VA
Accounts Payable Manager
Home Ofﬁce
Hardee’s Ridgeway
Ridgeway, VA
BOB Wooldridge
Senior Restaurant Systems
Manager
Home Ofﬁce
ENTERPRISER Fall 2012 | 13
Anniversaries
H
35 Years
DOUGLAS Anderson
WILLIAM Boddie
DIANNE Coard
LUCILLE Cottrell
HELEN Hardy
President BNE Land
Executive Vice President
Home Ofﬁce
President, CEO
Home Ofﬁce
Hardee’s Kingstree
Kingstree, SC
Hardee’s Amherst
Amherst, VA
Hardee’s Hollins Road
Roanoke, VA
MARY Harris
RICHARD Herring
KENNETH Wood
Hardee’s Madison Heights
Madison Heights, VA
Restaurant Operations
Analyst
Home Ofﬁce
Region I
District Manager
40 Years
14 | ENTERPRISER Fall 2012
DEBRA Pope
CORA Wilson
Hardee’s Claremont
Claremont, VA
Hardee’s Lake City
Lake City, SC
Homefront
Homefront
Integrity Award bestowed upon Kathy Trusch
At a recent conference entitled “Meeting of the Minds” which focused on recruiting talent for the restaurant industry, Kathy Trusch was chosen from more than
400 attendees representing over 145 different restaurant chains to receive the
Charles Marshall Integrity Award. The award was presented by Self Opportunity.
“It is such a privilege to be associated with the talented people and the experts in our industry who are
afﬁliated with Self Opportunity and the Meeting of the Minds. I am grateful for the opportunity to continue
to learn, which has given me and
my team the ability to strengthen
our employment and employee
Kathy embodies all that the award represents;
relations programs and bring
she is kind, hardworking and always has time
valuable support to continue to
support this function at Boddiefor others … Kathy represents Boddie-Noell
Noell Enterprises. To receive an
in such a positive manner and loves what she
award that is associated with a
does and it shows through to all.”
great man like Charles Marshall, who was so committed to the ﬁeld
– Sean Self, President, Self Opportunity, Inc.
of Human Resources, and Recruiting, is truly an honor!” Y
Ministry in a Minut
Isaiah 7:14 (NASB)
14
Therefore the Lord Himself will give
you a sign: Behold, a virgin will be with
child and bear a son, and she will call
His name Immanuel.
Matthew 1:23 (NASB)
Ministry
in a Minute
Shared thoughts from your ministry team
23
Behold, the virgin shall be with child
and shall bear a son, and they shall call
his name Immanuel,” which translated
means, “God with us.”
The ultimate fulﬁllment of Isaiah’s promise is realized in the virgin-born Son of God who is named both Immanuel and Jesus. Jesus is
“God with us” or the “God who saves”. He saves us the judgment we all deserve, which is an eternity separated from God. Give thanks this
Christmas and never forget the “Reason for the Season”!
ENTERPRISER Fall 2012 | 15
Homefront
Corporate Chaplains expands at BNE
Sometimes even the strongest among us encounter problems that seem insurmountable at the time. We come to work, and we continue to try to do our best,
but inside we are struggling. We need somebody to talk to. We need kindness
and to feel that we are not alone. This is what Corporate Chaplains offer to our
employees. They are the guiding voice “on the other end of the line.”
oddie-Noell Enterprises began working with Corporate Chaplains of America ﬁve years ago, and at
that point there were 18 locations in which the chaplains made on-site visits. Seeing the beneﬁts of
the program BNE committed to expanding the reach. Currently that includes ﬁve chaplains making on-site
Matt Baldwin
visits to about 50 of our locations. Matt Baldwin, a senior manager at Corporate Chaplains of America has
Senior Manager,
Corporate Chaplains
been involved with the Boddie-Noell account since its inception. It was one of several accounts he worked
on and managed. But Matt has let his other accounts go, and is now focusing his efforts
on expanding the reach within BNE even further. With the number of sites covering a
Sometimes life gets hard and you
vast geographic territory, it is not feasible to have a Chaplain visiting every location, so
need to talk to someone. Boddie-Noell
Matt developed a telephone support network.
B
Enterprises has partnered with Corporate
Chaplains of America to provide the
Chaplain Assistance Program (CAP).
Your chaplain, Matt Baldwin, is
available to you 24 hours a day,
7 days a week.
Some of the things your chaplain is
available to help with:
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You can access Matt by phone or e-mail:
1-877-322-2427 ext 4002
mbaldwin@chaplain.org
For quickest response call and leave a
voicemail with phone number and Matt
will call you back in 15 minutes or less.
He will provide conﬁdential
care at no cost to you by phone,
e-mail or Skype.
16 | ENTERPRISER Fall 2012
Matt encourages the GMs to make sure all their employees know that they also have
access to Corporate Chaplains. There are posters in every restaurant with contact
information.
“My goal is to establish a relationship, a friendship, with
every general manager at the locations that are not
physically served. Once a month I have a conversation
with those GMs, and they know they can call me on my
toll free pager 24 hours a day, seven days a week.”
– Matt Baldwin
“Some of the reasons people need some extra support along the way might stem from
depression, relationship issues, divorce, health issues, or they may be facing foreclosure or homelessness. I’ll talk to people about anything they need to talk about,” Matt
declares. In addition to being able to talk directly to one of the chaplains that serve BNE
employees, the chaplains also provide guidance to employees about where to ﬁnd other
support and services within their community. “Sometimes we encourage individuals to
seek support through grief share groups, divorce care groups, the Department of Social
Services, or the United Way in their area. We also remind BNE employees of the
Helping Hands program within their own organization,” Matt explains.
Boddie-Noell Enterprises has more than 10,000 employees spread
over ﬁve states, and every single one of our employees can reach out
to Corporate Chaplains for support if the need arises. When BoddieNoell proclaims “We Believe in People,” it’s not just a slogan. Y
What’s on the
Menu at Hardee’s
these days?
Success with a
side order of Pride!
BNE Hardee’s are enjoying
ongoing success in recent years
and we asked some leaders to
share their thoughts about
what the key ingredients of this
winning combination are. It
won’t surprise you that “our
people” was consistently mentioned as the leading ingredient.
But there’s more to the story.
TERRY Lewis
Divisional VP, Hardee’s Operations
“The biggest thing I would attribute our success to is that about a decade ago we made
a concerted effort to put the right people in
place at the Regional VP, Director, and District Manager levels. With the right people in
place we developed a set of measures called
the ”Performance Standards” and began
to hold people accountable for them. Once
people knew what was expected of them,
they came forward and met the standards.
Our managers, including our General Managers and Shift Managers are proud of their
restaurants, proud of their people, and they
value every single employee.”
Terry goes on to highlight other ingredients
for success. “Secondly,” Terry says, “we’ve
found our niche in the fast food market. We
purchase top grade products, and serve top
grade food including our hand-breaded fresh
chicken tenders and our Angus beef burgers.” Hardee’s has long been a top choice for
breakfast for those seeking a quick delivery
as well as those who might want to come
in and share a leisurely cup of coffee and a
biscuit with friends.
Seated (L – R): Chuck Burke; Jaime Bostic; Joan Benson; David Oakes | Standing (L - R): Terry Lewis; Andre
Jumpp; Gene Dickens; Brenda Cherry; Mike Zollo; John Smith
“The changes have been mostly during
lunch and dinner. Since 2002 Hardee’s has
been committed to cooking a customer’s
order exactly how and when they order it. It
took our customers a little while to get used
to that.”
Terry says that now Hardee’s customers
know that it’s going to take just a bit longer,
and that we will bring their custom cooked
sandwich or chicken tenders to their table.
Now our lunch and dinner customers are not
only willing to wait a few minutes longer, but
that they are choosing to wait for a superior
product.
“There’s one more thing I should mention,”
Terry continues. “We practice what we refer
to as $6 dollar service. We open doors for
people. We walk them to their car with an
umbrella if it’s raining. We stop by their table
and ask them how their meal was and if we
can get them a reﬁll on their soda. It’s really
just plain ole good southern hospitality, and
it works.”
BRENDA Cherry
Regional VP, Region 1
“We have great people, a great product, and
great marketing. It’s a combination of things,
but it starts with people.” Brenda points out
that almost all the employees in leadership
positions in Region 1 have been promoted
from within.
“I believe in offering opportunity to our
people through promotion from within.
We know our people’s strengths, and their
values. You cannot teach people to want to
serve. They either have that desire or not.
We have to have people who genuinely care
about the guests.”
Brenda Cherry also points to the value of the
Performance Standards, and the monthly
report that each restaurant receives. “It is a
positive way to keep our goals before us and
monitor our results. We in operations refer to
this as our ‘report card.’ We set our goals for
the year, and every month we get a ‘picture’
of how we’re doing. It’s a positive tool. It’s
about positive reinforcement.”
GENE Dickens
Regional VP, Region 2
“We start every meeting by talking about
what we’re most proud of,” Gene proclaims.
He also points to the value of the Performance Standards, but is quick to emphasize
that the ‘report card’ is not about competing
with others, but about achieving for BoddieNoell as an overall organization. Gene talked
about the positive momentum that BNE
Continued on next page
ENTERPRISER Fall 2012 | 17
Homefront
Continued from previous page
Hardee’s have built up in recent years and
attributes it to the value that Boddie-Noell
places on people.
“From crew members to VPs, we consider all
our employees part of our family. We look out
for each other. Discussions at our meetings
are not limited to work-related issues. We
ask about each others’ families. We listen to
each other.”
MIKE Zollo
Regional VP, Region 3
Mike emphasizes how important the Managers at the restaurant level are. “We need
leadership, but we also need participation!
Because we believe so deeply in guest
services, we know we need managers at the
restaurant level that can be, and are willing
to be, participative. This is a very participative business, and we now make that very
clear to management candidates. We drill
down to the speciﬁcs that these jobs will
entail, and make that clear to candidates
up front – and I think this has a lot to do
with the success we have. We have the right
people in the right jobs.”
CHUCK Burke
“We have become very intentional about
the kind of leadership personnel that will
be successful in the Hardee’s restaurants,”
Mike explains. He goes on to stress that the
culture of BNE Hardee’s allows for a lot of
feedback from employees at all levels. “We
need to know how they are doing, and we
want them to tell us how we are doing and
what else they might need from us.”
Regional VP, Region 4
Chuck also reinforces the role that people
play in the success of our Hardee’s restaurants. His perspective emphasizes the
people on both sides of the counter. “Our
region is culturally very different from the
other regions. I think in some ways life is little
slower paced in many of the small towns
where we have restaurants in this region.
Breakfast is a time when many of the locals
come in every single day at the exact same
time, and we know every customer’s name
and we know about their families.”
In a business that can be very fast-paced
and chaotic this value placed on people,
both employees and customers is refreshing,
and Chuck reminds us that this goes back to
the way the Boddie family built the business.
“I’ve been with Boddie-Noell for 37 years,
and it was not unusual to see Nick and Mayo
Boddie coming into the restaurants talking
with employees and customers. And that
value has been passed down to the second
generation and the third generation. It’s also
what we as Regional VPs and Directors, and
District Managers do. We know our employees at every single restaurant. We know
them, and we care about them.”
Boddie-Noell Enterprises Receives
Leadership in Safety Award
oddie-Noell is pleased to announce that we have been selected to
receive the Leadership in Safety Award from CNA, the seventh largest
U.S. commercial insurance carrier. In presenting this award, Terry Smith,
CNA Risk Control Manager, said CNA’s Leadership in Safety Award recognizes customers who have taken a proactive approach to a safer work
environment and product safety issues by educating themselves about
common risks in their industry, identifying problem areas in advance and
then implementing the necessary steps to help prevent an accident or
business disruption from occurring. Mr. Smith added that “BNE is
considered to be an industry role model with regard to these important
workplace and product issues.”
B
From L: Terry Smith, Risk Control Manager, CNA,
Larry Williamson and Mike Boddie
All of us here at BNE share in a strong commitment to creating the safest
environments possible for all of our employees and guests, and we are pleased to have our efforts acknowledged by CNA.
CONGRATULATIONS TO THE ENTIRE TEAM FOR EARNING THIS PRESTIGIOUS AWARD. IT COULD NOT HAVE BEEN WON WITHOUT
THE TEAM EFFORT FROM EACH AND EVERY ONE OF YOU!
18 | ENTERPRISER Fall 2012
Loss Prevention & Safety
Don’t let the “bad guys” ruin your holiday cheer
by Ted Polensky, Director of Loss Prevention, CFE
Ted Polensky
The holidays are a festive time of year. A time to give Thanksgiving for our great nation and
to celebrate a Savior! But as the holiday season approaches, we should all pause to THINK
ABOUT PERSONAL SAFETY AND THEFT PREVENTION. Unfortunately, the holiday time
of year also has the highest crime rates. Don’t let crime spoil your holiday. Below are some
powerful, yet simple strategies to make your holidays the joyful times they should be.
Personal Safety
> When shopping, shop during daylight
hours whenever possible. If you must shop
at night, go with a friend or family member
> If you must use an ATM, choose one that
is located inside a mall, or well-lighted
location
> Avoid carrying your checkbook, cash, and
credit cards all together in one wallet and
don’t ﬂash large sums of money in public
> Keep all car doors locked and windows
closed while in or out of your car
Theft Prevention
> Don’t leave valuables in plain sight. Store
away GPS, MP3 players, or cell phones
> Park in a well lighted areas and avoid
parking next to vans or trucks where
people can hide
> Lock packages in your trunk or out of plain
sight
> When approaching your car, be alert of
your surroundings and have you keys
ready in hand
> When traveling, ask a neighbor to watch
your home and don’t forget to have mail
and newspapers stopped
> At home, keep doors locked and be cautious
of solicitors. If in doubt, don’t open the door
At Boddie-Noell we care about each and every person. Your personal safety and security are so vitally important. Remember, just a couple
quick steps can make the difference. Happy Holidays!
What’s Important to you? | by Larry Williamson, Senior Director of Human Resources
People know what is important to us by
what we talk about. We talk most about
what we tend to focus on. When I ask a
GM what’s important to their DM, what
is one of the ﬁrst things they do (look at)
Larry Williamson
when they visit their restaurant, they can
tell me. If I ask a manager the same question about their
GM, they too can tell me. And so it is with most leaders.
We show others what is important to us by our actions.
When I ask crew, managers, etc., the above question,
how often would you imagine I hear the response
“employee and customer safety?” Fortunately we are
hearing this with greater frequency.
As leaders we all have many things we need to focus on
to insure the success of our business, and each of these
things are important. Focusing on the important things is
why we are successful.
Our challenge - what behavioral changes can we make
to insure all those we work with and serve know beyond
any doubt, that SAFETY OF OUR EMPLOYEES AND
GUESTS IS AS IMPORTANT AS ANYTHING WE ARE
CHARGED WITH.
We are a people company and we are committed to the
“We Believe in People” culture. What is it you personally
can do to demonstrate this each and every day?
ENTERPRISER Fall 2012 | 19
2011 CARLETON NOELL ACHIEVERS
Front Row (L-R): Francis Miller, Kirsty Dessenberg, Wayne Christensen, Marie Mangum, Jose Sotelo, Jackie Scott
Back Row (L-R): Crystal Hicks, Patty Clapper, Bunn Boddie, Sally Jones, Thomas Deans, Tina Raynes, Jean Milner
2011
BEST OF THE BEST
2011 BEST BISCUIT MAKERS
From L: Janet Thomas, Elaine Hall, Shirley Jones and Leziel Sanders