AccuWeather Digital Place-Based Platform AccuWeather Digital Place-Based Platform allows advertisers and agencies to: • Utilize technology to effectively target the active consumer • Reach consumers at the Moment of Maximum Influence • Create prominent brand recall and awareness AccuWeather Digital Place-Based Platform Platform Overview Ad Space Mall Network reaches a large audience by touching the consumer along the purchase path. Weather has been noted as the Top 2 content items that viewers want to see on the Mall TVs. Monthly Viewers 52 MM Reach 54% Locations •2 13 Class A malls throughout Top 10 DMAs Advertising Opportunity Details 22 minute dwell time with 4 minute loops: • :15-:30 advertisement • Custom Forecast Sponsorship :15-:30 commercial before weather forecast Platform Overview On Campus Media is in Barnes & Noble campus bookstores on over 400 campuses from coast to coast—vibrant, bustling stores that bring everything from coffee to university gear to textbooks under one roof. Monthly Viewers 4 MM Reach 4% Locations • 400 colleges across 39 states Advertising Opportunity Details 60 minute loop with 20 minute dwell time: • Full motion video or static integration Mobile Capabilities • 1/4 screen within forecast • NFC capable Mobile Capabilities • QR code integration available • NFC capable • QR code integration available For questions regarding AccuWeather Digital Place-Based Platform contact George.Dennis@accuweather.com@accuweather.com. AccuWeather Digital Place-Based Platform Platform Overview Pharmacy Health Network (PHN) is a digital signage network that provides advertisers access to millions of consumers each month at retail pharmacies nationwide. Customized, dynamic media is delivered on flat panel LCD screens placed in strategic areas in the pharmacy. Content is provided by NBC Digital Health Network® (a division of NBC Universal®) and other content contributors. Platform Overview Health Media Network (HMN’s) platform of specialty-health networks is an effective and efficient vehicle to reach active, health-minded consumers, caregivers and healthcare professionals, at the point-of-care. Monthly Viewers 2.7 MM Reach 14%+ Reach 3% Locations • 11,000 locations in 185 U.S. DMAs Locations • 950 pharmacies throughout US Advertising Opportunity Details 47 minute dwell time: Advertising Opportunity Details 9.5 minute dwell time: • :10 to :120 commercials • Dynamic ads appear on the main window of the screen and are typically :15 to :90 spots consisting of broadcast quality video or animated graphics Monthly Viewers 14 MM+ Mobile Capabilities • NFC capable • QR code integration available • Static ads appear on the right side of the screen and are made up of images, graphics, and text, and typically appear on screen for :15 Mobile Capabilities • NFC capable • QR code integration available For questions regarding AccuWeather Digital Place-Based Platform contact George.Dennis@accuweather.com@accuweather.com. AccuWeather Digital Place-Based Platform Platform Overview ClearVISION is partnered with the most watched network television programming today, delivering a short form strategy that is designed to provide viewers access to shows currently airing on the highestrated television networks in the industry. In Partnership with Clear Channel Airports, we deliver Top Network Programming to business travelers in airports across the United States. Monthly Viewers 2.9 MM across 75+ screens Reach 3% Locations • Cleveland Hopkins International •N ew Orleans Louis Armstrong International • Raleigh-Durham International • Dallas Love Field International • Denver International Advertising Opportunity Details • :20-:30 per commercial Platform Overview ProDIGIQ Airport Advertising has an immense power to reach an elusive and upscale audience. Airline travelers are 80% more likely to have an annual household income of $100,000 or more. ProDIGIQ targets and reaches 15 million+ corporate executives and frequent flyers with digital out of home programs. ProDIGIQ is the most innovative airport advertising company in the US with programs executed at over 20 US airports. Platform Overview City Explorer TV is the world’s leading television network for travelers, airing on a dedicated TV channel in over 100,000 high-end hotel rooms across the United States as well as visitor information centers, cruise ships and airports. The traveler benefits from our network quality programming which gives them an insider’s tour of some of the best attractions, arts, shopping, dining, and nightlife in each of our destination cities. Monthly Viewers 1 MM Monthly Viewers 2.2 MM Reach <1% Reach 2% Locations • 113 digital locations located at the airport entrances, airline check-in counters, departure gates, car rentals, baggage claims, walkways, and courtyards Locations •C urrently serves in 12 markets across USA including: Los Angeles, San Francisco, Chicago, Washington, DC, Orange County, San Diego and New York Advertising Opportunity Details Loop time is 5 mins or less depending on the airport. Dwell time is 45 to 75 minutes depending on the airport and flight departure time. Advertising Opportunity Details • :15-:60 commercial • Airport Network TV :30 commercial For questions regarding AccuWeather Digital Place-Based Platform contact George.Dennis@accuweather.com@accuweather.com.
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