Download Report

ACT RESPONSIBLE
ADVERTISIGNG COMMUNITY TOGETHER
PRESENTS
GREAT IDEAS FOR GOOD
THE BEST SIDE OF ADVERTSING
THE ANNUAL EXHIBITION
CANNES 23-27 JUNE 2015
.INTRO
TABLE
HERVE DE CLERCK,
DREAMLEADER
“
2015 is an important year
for United Nations main
challenges. COP21 is kicking of
in Paris by December 2015, it’s
UN 70 th anniversary, it’s a
turning dates for the Millennium
Development Goals. As part of
UN Department of Public
Information, ACT Responsible
support UN challenges,
disseminate its messages within
the advertising community
widely.
2015 is an important year for
Brands who have to get out of
the comfort zone to address
costumers real expectations,
business issues as well as face
corporate responsibilities.
2
In 2015, Advertising is all
about open mind and
creativity in order to be
always more pertinent and
effective.
We will dedicate the
annual exhibition to
show how the creative
community has
contribute to these
effort, to highlight what
has been done and to
call the community to
not loose sight of what
remains to be achieve.
Act Responsible is an
opportunity for the
communication field
to speak in one loud
voice. “
OF
CONTENT
THE VENUE
AT THE HEART OF THE FESTIVAL
THE EXPO
IDEAS FOR GOOD CAUSES
3 FOCUS :
MILENNIUM DEVELOPPEMNT GOALS
GREAT BRAND DOING GOOD
ADS FOR A BETTER WORLD
THE COMMUNITY
JOIN THE CREATIVE AGENCIES FOR GOOD
CONTACTS
3
.THE VENUE
AT THE HEART OF
THE FESTIVAL
June, Cannes. The largest
gathering of worldwide
advertising professionals takes
place at Cannes Lions
International Advertising
Festival. During one week
16,000 delegates from around
90 countries gather to
celebrate the best of creativity
in brand communication,
discuss industry issues and
network with one another.
An exclusive location, a unique
message, a incredible visibility, the
ideal place for sponsors to
participate to the Cannes week as
well as benefit from being part of
a strong and positive message of
Responsibility. Partners, members
a n d s p o n s o r s c a n o rg a n i z e
customized events.
Since 2001, in a hall of the
Palais des Festivals, ACT
Responsible celebrates the
best social & environmental
Advertising and showcase over
400 advertising campaigns
from over 35 countries in a
“one of a kind” exhibition.
This unique venue is open to
the public and delegates for
five days.
4
. THE EXPO
IDEAS FOR
GOOD CAUSES
IDEA: The exhibition is a round
up of what creative
communication agencies have
created during the year for
good causes. The exhibition is
divided in 4 main themes :
Planet, Solidarity, Human
Rights and Education.
Each year hundreds agencies
showcase their best work for
Good.
SUBMISSIONS: Open to all
campaigns created between
2014-2015 that supports a
cause for a charity, institution,
foundation, corporation or
brand.
SELECTION: All campaign
submitted and approved by
the ACT Responsible editorial
team will be showcased at the
exhibition but also in the
database and social networks
and submitted to public votes
online and on location.
MESSAGE: Advertising is a
powerful tool that can awaken
consciences and change
behaviors. All around the world
agencies give their time and
talent- Creativity- to help
causes to find the right
message. Lots of ideas are
good but which on is the best,
which one touches the public
heart?
TRIBUTES: campaigns will be
honored by the 12 Tribute, the
recognition of the public and
visitors. The Tributes are given
out by the Mayor of Cannes
alongside sponsors. 6
5
. ACT BEYOND 15
8 MDG
FOCUS
ON MDG
FACT & FIGURES
IDEA: ACT Beyond 2015 will
illustrate the 8 Millennium
Development Goals (MDG)
showing a selection of the best
communication campaigns
created to raise awareness,
engage public commitment
and trigger actions.
SUBMISSIONS: are open to
all communication agencies
and associations who have put
time and efforts into creating
awareness campaigns
focusing on the 8 Millennium
Development Goals.
MESSAGE: This exhibition is a
call to the creative community
of agencies to continue
shaping a better future, to
every one of us to
acknowledge what has been
done and not to loose sight of
what remains to be achieve.. It’s also a testimonial of hundred of
NGOs working on a daily basis
to build a better world.
SELECTION: Entries will be
selected by a board of
valuable partners and
agencies member and
alongside the UN DPI
executive team.
SHOWCASE: The selection of
the best examples will be
premiered at the entrance of
ACT Responsible Expo Hall in
Cannes from 20-25 June.
8
Rates have
been cut by
50% but 1 in
8 people is
still hungry.
Maternity rate fell
45% but only 1 in 2
women in
development
countries get
parental care.
Rates increased
form 83 to 90%
but 1 in 10 child
is still missing
basic education.
Rates dropped
by 40% but
every hour 50
young women
get HIV
Equality has been
met in primary
schools but women
still has less secure
jobs then men.
More than ¼ of the
world got improved
sanitation but 2.5
billion still have no
basic sanitation
17,000 fewer
children die each
day but 6 million are
still dying before
their 5th birthday.
Trade Improves,
Aid Money: $134.8
billion but focus is
shifting away from
poorest countries
9
. BOB
FOCUS ON
BRAND DOING GOOD
IDEA: The idea is to showcase
the best communication
created by Brands focusing on
doing good while selling good.
BOB (Beyond Ordinary
Branding) is a good practice
gallery that will serve as
inspiration and show how
doing good is essential for the
business.
SUBMISSIONS: Open to all
marketers, companies/brands
for marketing actions created
between 2013-2015. The
program needs to be
supported by identified
champions (men and/or
women).
SELECTION: The committee
reviewing the projects will be
composed of a group of high
profile individuals
representative of the
agencies, advertisers and
media fields.
MESSAGE: In a world where
financial markets are driven by
greed and short time profit,
some Brands have resisted the
usual and decided not to
follow the consensus path.
They decided to play with new
ground rules: Transparency,
Empathy, and Purpose.
10
TRIBUTES: On the committee
decision, the tribute will be
given out in Cannes. A
selection of the best examples
will be showcase showcase at
the ACT Responsible Expo
Hall.
. 11
. ONE MINUTE
OF RESPONSIBILITY
ADS FOR A BETTER WORLD
IDEA: One minute of
Responsibility is a program
created in partnership with
euronews offering free media
space to highlight the best
creativity of public interest TV
campaigns Each year, since
2006, great campaigns touch
their public through this unique
program.
SUBMISSIONS: Submission
are open all year to all public
interests and charities
Campaigns.
SELECTION: Euronews ethic
committee reviews the
submission twice a year in
October and April, then each
selected campaigns receive a
between 20 and 50,000€ in
media space on euronews.
MESSAGE: "We believe
euronews has a mission to
inform people about world
affairs without any bias, that
the viewers should make their
own opinion on world issues
and that we have this capacity
to make people feel more
independent and responsible;
this is why we give the
necessary airtime to support
responsible advertising."
SHOWCASE: This year
selection will be presented
screened Cannes in the ACT
Responsible Expo Hall.
Euronews will also offer a
special price to the favorite
charity honored by the ACT
Responsible Tribute. Olivier de Montchenu, Euronews.
4
13
. MEMBERSHIP
CREATIVE AGENCIES
FOR GOOD
SUBMSIIONS@ACT-RESPONSIBLE
INDIVIDUAL MEMBERSHIP : 350€
Conditions : you have created a
campaign for great cause +
Submission to ACT giving access
to : The Good Report+ Euronews
+ Multiple database + The Cannes
Expo+ Wall of fame.
BASIC MEMBERSHIP : 1500€
INDIVIDUAL + 1 Free submission
+ a prominent visibility @ The
Cannes Expo+ Photo in Catalog +
Photo & Quote on social platforms
+ Use of ACT Logo Stamp as a
label in report, site, biz cards...
AGENCY MEMBERSHIP : €4,500
BASIC+ 2 Free submissions + Brand
visibility+ Top position on Tributes
Online Voting Platform+ customized
interviews
NETWORK MEMBERSHIP : €7,500
CORPORATE + Dedicated space &
special visibility for your brand and/or
Clients @ The Cannes Expo.+
Possibility to organized a customized
event in Cannes in the ACT
Responsible Hall.
BRAND SPONSORING
Logo visibility on site and
communication documents+ Chair on
the selection board
Sponsoring: from €10,500
ALL QUESTIONS SEND A EMAIL TO
ISA@ACT-RESPONSIBLE.ORG
14
CONTENT & SUBMISSION CONTACT
SOPHIE@ACT-RESPONSIBLE.ORG
SPONORS & PARTNERS CONTACT
ISA@ACT-RESPONSIBLE.ORG
ACT-RESPONSIBLE.ORG
FACEBOOK.COM/ACTRESPONSIBLE.ORG
TWITTER.COM/ACTRESPONSIBLE
YOUTUBE.COM/ACTRESPONSIBLEADS
NON PROFIT ASSOCIATION
MEMBER OF GLOBAL COMPACT
ASSOCIATED WITH UN DEPARTMENT OF PUBLIC INFORMATION
BORD DU CANAL 33, CHALAIS, CH 3966 SWITZERLAND
TEL : +41 27 480 30 45
15