1. business and industrial
2. advertising and marketing
3. advertising

NG
TI
FO
RETIREMENT
PLANS
E
DG
AS
C
RE
HEALTHCARE
BENEFITS
BU
G
TIN
FRAUD
CASH
MANAGEMENT
APPLICATIONS
BENCH
MARKING
TAXES
BANKING &
CAPITAL MARKETS
IT VALUE
RISK &
COMPLIANCE
MEDIA KIT
-2015-
RN
CASH FLOW
VE
AUDITING
GO
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SK ME
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AG
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AN
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REGULATION
CFO Helps You Achieve Your Marketing Goals
F
or 30 years, CFO has been the most established authority on matters of
importance to senior finance executives, and is recognized as a must-have source
that provides high-quality, relevant content related to their ever-changing role.
We have leveraged the power of technology to deliver content to our readers in
the way they want to consume it. This includes digital, print, mobile and on-demand events.
We’re not just a magazine or a website. We also provide and host thought leadership materials
on topics including healthcare, tax laws, government regulations, technology, business
applications, foreign security risks, employee benefits, and more.
We offer products ranging from brand awareness to lead generation, or a combination of both,
with a great ROI.
Awareness
Lead Generation
Microsites
Magazine
Mini Survey
Native Ads
Email Rental
Conferences
EBooks
Webcasts
Newsletters
MEDIA KIT 2015
Whitepapers
Digital Digest
p2
Why Target The Office of Finance?
The CFO’s Role As Business Decision Maker
Two different studies were conducted by Gartner/FEI and The CFO Alliance
examining the role of the CFO. Both studies showed the increasing influence in
purchasing decisions by CFOs across the enterprise.
®
Roles Authorizing Technology
Investments:
How will you allocate your spending
in 2015 in comparison to 2014:
CFO
29%
Data Security
CEO
23%
Employee Wages and Benefits
Steering committee of IT and business area executives
16%
Legal Services
CIO and CFO together
12%
Technology Spending
CIO
5%
Overall Spending
Steering committee of IT and business area operational managers
5%
Higher than 2014
COO
3%
About the same
Less than 2014
Other
7%
CFO Reaches the Office of Finance
IT Professional
MEDIA KIT 2015
Financial
Analyst
Controller
Director of
Finance
VP of Finance
CFO
p3
Market Coverage: Five Key Segments
Senior Finance Executives
Affluents:
The core audience of CFO consists of senior level
financial executives including CFOs, VPs,
Controllers and General Managers
C-Suite Breakdown
27%
37%
9%
5%
2%
CEO
CFO
CIO
CTO
COO
Fortune 500
98%
100%
95.6%
CFO’s subscriber base includes reach into more
than 98% of Fortune 500 companies
We reach 100% of the 75 largest
U.S. companies
CFO’s subscribers include reach into more
than 95.6% of Fortune 250 companies
The SMB market generates an estimated
$31 trillion in annual sales in the U.S.
Value of primary home
Less than $100,000 5.8%
$100,000-$250,000 21.4%
$250,000-$400,000 23.8%
$400,000-$650,00020.4%
$650,000-$1million 15%
Over $1 million 13.6%
Value of investment portfolio
Less than $100,000 21.8%
$100,000-$500,000 37.4%
$500,000-$1 million 22.3%
$1 million-$2 million 10.7%
Over $2million 8.3%
Personal credit card
American Express Platinum Card 28%
American Express Gold Card 27.4%
MasterCard Gold 26.3%
MasterCard Platinum23.4%
Visa Gold 32%
Visa Platinum 32%
Own or lease car
Own 87.1%
Lease
15.8%
Small & Medium Business
Over 67% of our audience reach is
small & midsize companies
Annual household income
Less than 50,000 6.3%
$50,000-$100,000 11.2%
$100,000-$200,00039.8%
$200,000-$300,000 22.8%
$300,000-$500,000 13.6%
More than $500,000 6.8%
67%
Hotel nights/year typically
used for non-business travel
1-5 29.1%
6-1444.2%
15-25 19.4%
More than 25 7.3%
Publishers Own Data
MEDIA KIT 2015
p4
$ 1 Billion+
Audience Reach:
$ 500 - 999.99 Million
$ 100 - 499.99 Million
$ 50 - 99.99 Million
The Largest, Most Established Community
of Senior Finance Executives
$ 10 - 49.99 Million
$ 1 - 9.99 Million
Less than $1 Million
0%
10%
Employee
20%
30%
Size*
40%
24%
10,000+
Company Revenue*
8%
$ 500 - 999.99 Million
1000 - 4999
12%
$ 100 - 499.99 Million
7%
500 - 999
11%
7%
$ 10 - 49.99 Million
9.9%
8.5%
14%
Less than 25
21%
Less than $1 Million
16%
18%
24%
0%
30%
10%
Healthcare/Pharmaceuticals
7.9%
Transportation/Printing/Publishing
7.5%
Government/Education
40%
7.1%
Insurance/Real Estate
6.1%
Energy/Utilities
3.4%
Communications/Media
3.2%
Telecommunications
2.6%
Accounting/Auditing
1.3%
Other*
2.9%
20%
30%
Job Title*
10,000+
CFO/Controller/VP Finance/Director of Finance
31%5000 - 9999
CEO/President/Owner/Partner
23%1000 - 4999
Business/General Management
19%
VP/SVP/EVP
6%
Treasurer
3%
Other (Finance included)
11.7%
Technology
$ 1 - 9.99 Million
12%
12.3%
Service Organization
13%
13%
6%
15.7%
Wholesale/Retail Trade
25 - 99
0%
Manufacturing
Finance/Banking
8%
$ 50 - 99.99 Million
15%
100 - 499
30%
$ 1 Billion+
5000 - 9999
Industry Breakdown for
Print/Digital Edition*
500 - 999
100 - 499
*Other industries include:
Construction, Food/Tobacco/Drink,
Mechanical/Chemical/Engineering, Oil & Gas,
Textile/Clothing, and Travel
25 - 99
Less than 25
0%
19%
0%
0%
10%
6%
20%
12%
30%
18%
24%
5%
10%
15%
30%
40%
*Publisher’s Survey Data
CFO.com(website)*
CFO eNewsletters
Tablet
Average page views per month: Delivered to: • Launched late 2013
• Available at the Apple store
• Opt-in subscribers
578,882
Average unique page visitors per month: 300,000
Readers average time spent on CFO.com: 0:04:58
Total annual page views (October 2013-October 2014): 6,267,586
Total annual unique visitors (October 2013-October 2014): 2,638,142
150,000 subscribers
Mobile
Delivered to: 30,000 subscribers
Magazine/Digital Edition Subscribers
Delivered to: 400,000 subscribers
*Google Analytics
MEDIA KIT 2015
p5
2
Editorial
CFO Magazine and its associated products provide corporate finance content unparalleled in its depth,
practicality, comprehensiveness and focus on the world of senior finance executives.
CFO writers, editors, and designers have received numerous awards for journalistic and visual excellence, including those presented by:
American Society of Business Press
Editors (ASBPE): Magazine of the Year (twice),
Multi-Platform Presentation of the Year and
Lifetime Achievement Award
Folio: Year’s Best Business-And-Finance
Publication
Notable Technologies for 2014:
Audience Tracking Tool
New York Society of Certified Public
Accountants: Excellence in Online Journalism
CFO’s major areas of coverage are Accounting, Tax, Banking, Capital Markets, Risk Management, Compliance, Human Capital, CFO Careers, Growth
Companies, Technology, and Strategy.
Print/Digital Calendar
Feature:
January
(Digital
only)
February
Special Report:
Special Anniversary
Feature: 30 Years of
CFO
Duke/CFO Business
Outlook Survey
Technology: Costing
the Cloud
Close Dates
Bonus Distribution:
Ad close - 12.31.14
Materials due - 1.2.15
Corporate
Performance
Management Summit
Ad close - 1.14.15
Materials due - 1.15.15
Deep Dive
Ad close - 2.11.15
Materials due - 2.12.15
CFO Rising East;
CFO Innovation
Summit;
Corporate Finance
Tech Summit
Managing Cyber Risk
Duke/CFO Business
Outlook Survey
Ad close - 3.11.15
Materials due - 3.12.15
RIMS;
CFO Rising Australia
The Payments
Revolution
Deep Dive
Ad close - 4.15.15
Materials due - 4.16.15
A New Climate
April
Euro Pain
May
Guide to Business
Perormance Management Software
June
CFO/REL Working
Capital Scorecard
Cash Management
July
What CFOs Earn
Dodd Frank at 5
Years
August
(Digital
only)
Survey:
CFO Outlook 2015
Tax Reform
March
Special
Section:
CFO Rankings:
IT/Systems
Integration
CFO Rankings:
Audit/Accounting
Ad close - 5.12.15
Materials due - 5.13.15
Duke/CFO Business
Outlook Survey
Small-business
Lending: Drought or
new normal?
Corporate Performance
Management West;
Payments Innovation
Summit
Ad close - 6.10.15
Materials due - 6.11.15
Ad close - 7.30.15
Materials due - 7.31.15
September
Corporate Venturing
Budgeting & Planning
October
Tuning Up the 401(k)
Big Data
November
Finance in 2020
Banking
December
Deals of the Year
Supply Chain
MEDIA KIT 2015
CFOs to Watch
CFO Rankings:
Banking
Deep Dive
Ad close - 8.12.15
Materials due - 8.13.15
CFO Rising Europe;
Compliance & Regulation Summit
Duke/CFO Business
Outlook Survey
Ad close - 9.9.15
Materials due - 9.10.15
CFO Rising West;
Corporate Venturing
Summit
Deep Dive
Ad close - 10.14.15
Materials due - 10.15.15
Big Data for Finance
Summit; CFO Playbook
Ad close - 11.11.15
Materials due - 11.12.15
Controller Summit
p6
CFO ADVERTISING SOLUTIONS
Get Your Message Seen By The CFO Community
With Advertising & Sponsorship Opportunities
PRINT
CFO MAGAZINE
For 30 years, our magazine has been delivering award winning content exclusively for senior finance executives. Each month,
CFO Magazine consists of a timely cover story, feature articles and reporting on topics of importance to the finance world. Our
principle areas of coverage include: Accounting & Tax, Human Capital & Careers, Risk and Compliance, Technology, Growth
Companies, Banking & Capital Markets, and Strategy. CFO Magazine also includes monthly special reports and surveys.
FACT: The 2014 Magazine Media Factbook reports that more than 60% of print magazine readers took action as a
result of a magazine ad. Digital magazines also drive response, with 70% taking action after reading a digital issue.
CFOCFOCFOCFO
november 2014 | www.cfo.com
December 2014
JANUARY 2015 | www.cfo.com
outlook
Ready
15
20Fo
r Yield
Companies want better
returns
in:
What to expect
on their surplus cash
The Economy • Tax •
Insurance • accounting &
Financial Reporting •
Mergers & acquisitions
| www.cfo.com
Re bo oti ng
DE LL
How a $25 billion
LBO sped up the
tech giant’s
transformation
Distribution:
Big DAtA,
LittLe tALeNt
RevisiNg
RegULAtioN A
wiLL the
iPo RevivAL
coNtiNUe?
JANUARY 2014 | www.cfo.com
Freelance
Finance
Part-time CFOs are giving
growing companies the
expertise they need
Holding managing
HealtH
risk
Care
political
aCCountable
taCkling revisiting
the cash-Flow
disClos
ure
t
overloadstatemen
keeping
2014
CommerCial hackers
at bay
banking
survey
Thomas Sweet,
SVP & CFO, Dell
Call your sales representative for pricing & packages.
Print (10x/yr)
Digital (12x/yr)
Tablet
100,000
300,000
5,0o0
Print Opportunities Include:
• Display Advertising
• Survey Sponsorships
• Special Report Sponsorship
• Polybag Ride Alongs
• Bellybands
• Advertorials & Native Advertising
• Inserts
POLYBAG
Polybags are an effective branding opportunity for your message to be displayed independently.
We encase CFO magazine in a clear polybag mailer for high visibility.
Call your sales representative for pricing.
MARKETPLACE SECTION ADVERTISING
Introducing CFO’s display section designed for companies on a limited budget or those simply interested in company listings.
Display ads will be run in a non editorial environment and appear in our back of book section. Rates also include online exposure.
Business Profiles
•Available sizes are 1/4, 1/2 and full pages
•All ads are 4 color
•CFO will provide production services. Simply provide a logo
and text up to maxium word count
Marketplace Ads
•Also available in 1/4, 1/2 and full pages
•All ads are 4 color
•Provide artwork according to specs
Call your sales representative for pricing
MEDIA KIT 2015
p7
CFO ADVERTISING SOLUTIONS
DIGITAL
CFO.COM
CFO.com is a powerful portal for brand building and connecting to the senior finance community. CFO.com includes the following channels: Accounting & Tax, Human Capital & Careers, Risk and Compliance, Technology, Growth Companies, Banking & Capital Markets, and Strategy.
FACT: Each Month, CFO.com attracts 300,000 unique visitors.
As a result of visiting CFO.com, our audience has:*
55.8% Investigated a product or service
50.6% Passed along information about a product or service
55.8% Filed information for the future
*Publishers Own Survey 2013
Ad Units
Leaderboard
728x90 Banner
300x250 Banner
970x90
Skyscraper 160x600 Skyscraper
300x600
Home Page Road Block
Homepage Takeover
$75 CPM
$85 CPM
$100 CPM
$100 CPM
$200 CPM
Custom Quote
Custom Quote
High impact units include:
• Interstitials 800x400
$200 CPM
• Welcome Page
800x400
$200 CPM
Rising Stars
• Billboard
970x250
$175 CPM
• Filmstrip
300x600
$175 CPM
• Portrait
300x1050
$175 CPM
• Pushdown
970x90
$175 CPM
• Sidekick
300x250, 300x600, 970x250
$175 CPM
ENEWSLETTERS
Readers stay on top of the market through CFO’s weekly enewsletter, The Weekly Briefing. Content
includes coverage of all channels on CFO.com. Each section is sponsorable. The Weekly Briefing is
supplemented with breaking news Daily Alerts which will be included with your sponsorship.
Topic Sponsorships include: Accounting & Tax, Human Capital & Careers, Risk and Compliance,
Technology, Growth Companies/SMB, Banking & Capital Markets, and Strategy.
CFO enewsletter distribution:
Weekly distribution date:
Ad Units:
Price:
MEDIA KIT 2015
150,000 subscribers
Daily Alert:
Monday
Ad Units:
728x90 (leaderboard & anchor)
$1000/weekly sponsorship/6 emails
$3000/one month sponsorship/24 emails
$5000/two months/48 emails
Total distribution per email is 150,000.
Monday - Friday
728x90 (leaderboard &
anchor), sponsored content
p8
CFO ADVERTISING SOLUTIONS
AUDIENCE EXTENSION
THE “CFO Extend” PROGRAM
Grow your advertising reach through CFO Extend
By leveraging Big Data and artificial intelligence, we are able to extend
our audience, and in turn serve your ads at greater scale. This works in
two ways: through retargeting and through look-alike viewers.
Call your sales representative for pricing
LEAD GENERATION
Microsite
The CFO Microsites are a fully developed, editorial environment. Each microsite is created with the sponsor’s guidance and feedback on the editorial perspective. They feature
new articles each week, content exclusive to the microsite, and additional gated content
for lead generation, including ebooks, webcasts, podcasts and/or other deliverables.
Call your sales representative for pricing
MEDIA KIT 2015
p9
CFO ADVERTISING SOLUTIONS
Why Are CFO’s Leads Superior?
CFO’s Superior Lead Quality
CFO Publishing
• Brand Affinity
•Opt In
•Triple Verified
•Warmed
•Proven Engagement
Information
Services
• Old Data
•Not Warmed
•Unknown Sources
•No Brand Affinity
Cold Leads
MEDIA KIT 2015
Media Publications
• Brand Affinity
•Opt In
•“Other” Media Publications
List Brokers•
Old Data
•Not Warmed
•Unknown Sources
•No Brand Affinity
Warm Leads
p10
CFO ADVERTISING SOLUTIONS
LEAD GENERATION
WHITE PAPERS
CFO will host and market your white paper to our audience of financial decision makers.
White Paper Library sponsorship packages:
New Business Starter Package: $2,250
Posting of up to two of your white papers for three months, including:
•25 qualified leads—full contact info (name, email, phone, address, job title,
industry, and company size)
Gold Standard Package:
$6,500
Posting of up to three of your white papers for one year, including:
•75 qualified leads—full contact info
Platinum Premier Package: $10,000
Posting up to five of your white papers for one year, including:
•100 qualified leads—full contact info
FACT: A recent study shows that
69% of enterprise respondents
consumed a white paper to evaluate
a technology purchase. 50% ranked
white papers as “very” to “extremely
influential” during purchasing
decisions (Eccolo Media 2014 B2B
Technology Content Survey Report).
EBOOKS
Each month, CFO creates a limited number of eBooks available for sponsorship.
Advertisers generate leads and position themselves as solutions providers within
the topic area. eBooks are promoted through email blasts to drive traffic and produce
leads. eBooks focus on topics currently affecting the finance community and are
pertinent to the CFO role. Custom eBooks are also available.
Editorial eBook Topics
Three eBook Sponsorship Opportunities
January
1) Editorial ($15,000):
February
Turnkey sponsorship of CFO created content.
March
The CFO as HR Leader • How to Hold Your Bank’s Attention
Finding Accounting Talent • Benchmarking
Risk Management • Finance’s Role in Sales Performance
2) Custom ($25,000):
April
Employee Benefits • Retirement Plan Offerings
CFO editors collaborate with advertisers
to create an eBook.
May
Growth with Technology • Cloud, Big Data, and Analytics
June
(T&E) Management • Cyber Security
July
Budgeting • Supply Chain
3) Vendor ($10,000):
August
Advertisers provide their own eBook and CFO
delivers the content through our channels.
September
October
Hiring Strategies • Tax Developments
Performance Management • Skills for Success
Financial Reporting • Employee Training
November
Partnering with IT for Success • Boards in 2016
December
Working Better with Lenders • Big Data
MEDIA KIT 2015
p11
CFO ADVERTISING SOLUTIONS
WEBCASTS
Sponsor a live webcast and align your brand with one of our turnkey presentations on topics of interest. By
sponsoring a webcast, advertisers generate leads and secure a platform for thought leadership. Our webcasts
include a 6-week promotion schedule to drive traffic and produce leads that includes 6 email blasts and
banners on the CFO website as well as enewsletters and social media.
Five Webcast Sponsorship Opportunities
Editorial
The CFO edit team will create all the content for advertisers
to sponsor. This webcast has a lead guarantee of 150 and will
stay on demand for 60 days after it airs. For additional leads,
CFO will rebroadcast this webcast for $2,500. Soft leads and
Marketplace ads are available at a 30% discount.
Price - $15,000
Custom
The CFO edit team will collaborate with advertisers on content.
This webcast has a lead guarentee of 175 and will run as an on
demand webcast for 90 days. Receive a 50% discount on soft
leads and/or a Marketplace ad.
Co-Produced
The vendor provides content in a presentation-ready format,
but will work with CFO on scheduling the live date. This
webcast has a lead guarantee of 135 leads.
Price - $12,000 base
Advertiser Hosted
The vendor provides all content and is responsible for hosting
the live webcast. CFO will market the webcast and drive traffic
to the vendor’s registration page. This webcast has a lead
guarantee of 100 leads.
Price - $10,000 base
Webcast Topics
Price - $25,000
January
(includes edit consulting services)
February
Vendor
March
The advertiser provides CFO with all content in a presentation
ready format. Any consulting by CFO is limited to the topic
only. Vendor webcasts have a 135 lead guarentee and will stay
on demand for 30 days. A rebroadcast is available for an extra
$2,500 with all leads generated going to the vendor. Soft leads
and a Marketplace ad are available at 20% off.
Price - $10,000 base
The CFO as HR Leader
The Latest on Revenue Recognition
How Finance Can Lead Sales Performance Improvements
April
Developments in Employee Benefits and Compensation
May
Enabling Growth with Technology
June
How CFOs Can Improve Expense Management
July
How to Keep Budgets Effective and Everyday
August
September
October
The Tax Developments Finance Needs to Know
Realizing ROI with EPM Investments
The Latest Developments in Reporting
November
Partnering with IT for Success
December
Working Better with Lenders
MINI SURVEY
What do you want to know about the CFO audience?
Now you can have your questions answered by sponsoring a CFO Mini Survey.
10 substantive questions + 3 demographic questions
Additional questions: $1,000
No collaboration from the CFO editorial department
No filters
100 Leads
Price: $15,000
MEDIA KIT 2015
p12
CFO ADVERTISING SOLUTIONS
LEAD GENERATION
LEAD SCORING/MARKETING QUALIFIED LEADS
Find buyers at each stage of the purchasing cycle
Lead Scoring
Marketing Qualified Leads
• Identify customers
• Rate leads based upon
behavioral data
• Obtain lead score reports
for potential buyers
• $15 CPL*
• Identify those in the evaluation or
decision making phase
• Focus sales tactics appropriate for
each stage of the buying journey
• Complete reports provided with
contact info and more
• $20 CPL*
*Add on pricing
DIGITAL DIGEST
The Digital Digest is an in-depth, downloadable feature story that covers topics that are
top-of-mind for finance today. The feature will be laid out in an attractive, CFO-branded
PDF. It is promoted for download to our audience via email, and sponsors will receive 150
guaranteed leads.
DIGEST
Why Hiring is Heating Up
Skills in Shortage
Solutions for CFOs
2
4
6
THE NEW WAR
FOR TALENT
Price - $15,000
SOCIAL MEDIA
CFO will amplify your brand and drive traffic to your content through the use of Twitter,
Facebook and LinkedIn. Contact your sales representative for more information on pricing
and social media opportunities.
Price - $2,500/month for all
three channels or $1000 per feed
MEDIA KIT 2015
p13
CFO ADVERTISING
SOLUTIONS
LIST RENTAL
Access our list of CFO magazine subscribers by: postal, email and telemarketing contact information.
Email:
•$325/m (2 filters only)
•$15/m for additional filters
•$175/flat for set up
•Minimum order: 5,000
Postal:
•Base: $170/m
•Demographic filters (title, employee size, annual sales, business industry): $15/m for each
•Geography/region: $10/m
•Shipping: $150/flat
Telemarketing:
•Base: $170/m+ $75/m = $245/m
•Demographic (title, employee size, annual sales, business industry): $15/m for each
•Geography/region: $10/m
•Shipping: $150/flat
Note: ALL OFFERS MUST BE APPROVED BY CFO
Contact your sales representative for more information.
THE LEAD BANK
Every month, CFO accumulates a surplus of leads from our various products. We are offering
these warm leads for your use. Our surplus provides you a continuous and constant flow of
prospects for marketing your products and services.
Pricing for Leads:
Cost
$50 per lead
Contact your sales representative for more information.
MEDIA KIT 2015
p14
CFO ADVERTISING
SOLUTIONS
CONFERENCES
By integrating with the Innovation Enterprise (IE), CFO now offers additional branded solutions to help you achieve
your marketing goals. Our combined database offers over 2 million finance records, and we now have an extended reach
into the areas of Big Data, Finance, and Analytics. In addition, you can put your brand message into a greater range of
C-Suite titles through both CFO and IE media. CFO and IE’s combined event portfolio offers software & solutions providers, consultancies, advertisers & agencies the opportunity to connect with senior finance executives across multiple
industries and company sizes.
For more detailed information, visit our full summit calendar at: http://theinnovationenterprise.com/summits/calendar
CFO FLAGSHIP EVENTS
CFO SUMMITS
Corporate Performance Management East
January 28 & 29, New York
Treasury Management Summit
September 9 & 10, Boston
CFO Rising East
March 11 & 12, Miami
Risk Management Summit
September 9 & 10, Boston
Corporate Performance Management West
June 17 & 18, San Diego
Compliance & Regulation Summit
September 9 & 10, Boston
CFO Rising Europe
September 17 & 18, London
Controller Summit
November 12 & 13, Boston
CFO Rising West
October 21 & 22, San Francisco
CFO Playbook for Private Companies
November 18 & 19, Miami
Contact Abigail Fletcher at afletcher@theiegroup.com.
MEDIA KIT 2015
p15
CFO ADVERTISING
SOLUTIONS
RESEARCH STUDIES
Engage senior finance executives through highly credible, objective, co-branded research,
conducted by our team of expert researchers, analysts, and editors.
Global study
Full research study
•Survey of 200+ senior
finance executives around
the world
•Interviews with 12+ senior
finance executives around
the world
•Deep analysis of regional
and country-level research
results
•Extraordinarily rich data,
information, and analysis to
inform global thought-lead
ership, PR, and marketing
efforts
•Survey of 150+ senior
finance executives based in
the United States
•Interviews with 8 to 10
senior finance executives in
the United States
•Rich data, information,
and analysis to inform thought-leadership, PR, and marketing efforts
Published deliverables
A wide range of final deliverables is available, suitable for
publication across a variety of CFO Publishing and other channels--from substantial PDF reports (from eight to 20+ pages in
length) to articles for online distribution to streaming video to
infographics to in-person presentations.
Qualitative
(interview-based) study
Quantitative
(survey-based) study
•Interviews with 12+ senior
finance executives and other highly credible
sources
•Particularly well suited for
reporting on best practices
and cutting-edge process,
technology, and
organizational innovations
•Survey of 150+ senior
finance executives
•Rich data to inform
thought-leadership, PR,
and marketing efforts
Sponsors’ statements
Research sponsors have the
opportunity to include a one- to
two-page sponsors’ statement
with research
Demographic reach
CFO Publishing is able to reach executives holding
a wide variety of titles and a wide range of company
sizes. Our reach among senior finance executives at
large companies is unparalleled. Please contact us for
more information about our services and reach.
Contact John Weber at johnweber@cfo.com for more information.
CUSTOM CONTENT
According to the Custom Content Council, content marketing not only creates branding, but drives leads and traffic.
Let CFO’s expert team assist you in the creation of high quality content and delivery through our distribution channels.
CFO has myriad solutions for our
advertisers in custom content :
•Editorial Consulting
•Advertorials
•Whitepapers
•eBooks
•Webcasts
• Native Advertising
Contact your sales representative for more information.
MEDIA KIT 2015
FACTS:
•61% of people are more likely to buy from a
company that delivers custom content
(Custom Content Council)
•90% of consumers find custom content
useful and 78% believe that organizations
providing custom content are interested in
building good relationships with them.
(TMG Custom Media)
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Contact Information
Senior Vice President, Sales:
Katie Brennan katiebrennan@cfo.com 646.277.6476
Northeast
Haley Moore
haleymoore@cfo.com
646.277.6478
MidAtlantic/Southeast
Jesse Casselberry
jessecasselberry@cfo.com
646-237-4105
Midwest & Pacific Northwest
Shelly Schmeling shellyschmeling@cfo.com
312.932.9392
West Coast
Judy Hayes
judyhayes@cfo.com
925.736.7617
Canada, Central/Central MidAtlantic
Barbara Devaney
barbaradevaney@cfo.com
212-488-4717
Advertising Sales Contacts:
Account Executive, Eastern US
Brian Kleve briankleve@cfo.com
Associate Account Executive, Western US
Laura Weig
lauraweig@cfo.com
646-556-7653
646-277-6472
Conferences:
Abigail Fletcher
afletcher@theiegroup.com
415.692.5426
johnweber@cfo.com
203.747.0626
Research:
John Weber
MEDIA KIT 2015
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