NEW Essential 7 Oil Collection
$2.50 | VOLUME 5 ISSUE 3 MAY/JUNE 2015 VIVA YOUR HAIR COLOUR IS OUR ONLY BUSINESS™ I am... Lov e That Sambuca ® Get a QUICK LIFT with Aloxxi’s NEW LIGHTENER GO BEHIND THE SCENES OF OUR AMERICAN SALON COVER SHOOT NOURISH HAIR with Aloxxi’s NEW Essential 7 Oil Collection WHAT’S NEW QUICK LIFT LIGHTENER LIFT UP TO 5 LEVELS IN 15 MINUTES Up to 4 applications • Jusqu'à 4 applications • Hasta 4 aplicaciones SALON COLOR & CARE QUICK LIFT LIGHTENER Up to 5 levels of lift in 15 minutes Maximum care while lightening Jusqu’à 5 niveaux de décoloration en 15 minutes Le maximum de soins pendant la décoloration Hasta cinco (5) niveles de aclaramiento en 15 minutos El máximo cuidado al aclarar el cabello CONTAINS: 4 Packettes Boosting Powder / 4 sachets de poudre stimulante / 4 paquetes de polvo reforzador Net Wt. 0.85 Oz / 24g Each / Chaque / Cada Uno 1 Tube Lifting Cream / 1 tube de crème éclaircissante / 1 tubo de crema de aclaramiento Net Wt. 2 Oz / 60g / 62.5ml Each / Chaque / Cada Uno Important: Read warning statement / Important : Lire l’avertissement / Importante: Lea la declaración de advertencia PRO 2 This 2-part lightening system is designed to lift hair up to 5 levels in 15 minutes with low heat and low air when used for off-scalp application. QUICK LIFT LIGHTENER creates natural looking highlights while protective Pea Protein and nourishing Olive Oil & Illipe Butter provide maximum care. Create natural looking highlights For use on natural or color treated hair Ammonia-Free WHAT’S NEW “Great Fashion. Great Food. Great Family. And a Whole Lot of FUN! That’s what makes up the personality of Aloxxi.” -- George Schaeffer, CEO of Aloxxi International and Founder of OPI ESSENTIAL 7 OIL COLLECTION ESSENTIAL NOURISHMENT FOR DRY, COARSE COLOR TREATED HAIR CONTROLS FRIZZ 4X LONGER * IMPROVES SHINE BY 87%*** 3X STRONGER, ** 3X SMOOTHER Is hydrated, nourished, frizz-free hair an essential? Well then it’s time to experience Aloxxi’s NEW ESSENTIAL 7 OIL CARE AND STYLE COLLECTION! This collection is proven to control frizz 4X longer while restoring elasticity to dry, coarse color treated hair. Essentially, it’s the only hair care line that dry, textured, unruly hair will ever need! The ESSENTIAL 7 OIL CARE AND STYLE COLLECTION provides intense hydration, nourishes and restores elasticity to dry, coarse color treated hair. Each luxurious formula contains ColourCare Complex and Essential 7 Botanic Blend for hair that is soft, silky, shiny and manageable while a tropical blend of apple, fresh fig and pear awakens the senses for a truly revitalizing experience. * Based on a clinical study using Essential 7 Oil Cleansing Oil Shampoo, Treatment Conditioner, Leave-In Conditioning Cream regimen vs. untreated hair. Individual results may vary. ** vs. untreated hair, after 1 use. *** After 1 use. Individual results may vary. COLOURCARE COMPLEX A proprietary blend of 10-anti-oxidant extracts, protects hair color from fading by helping to block damaging UV rays. ESSENTIAL 7 BOTANIC BLEND A medley of seven botanic oils including Olive, Grape, Sunflower, Geranium, Clary Sage, Jojoba and Walnut moisturize, help to restore elasticity, strengthen and add shine. 3 EDUCATION “Dream Big. Sparkle More. Shine Bright.” -- Anonymous GET THE LOOK! Color How To Formula A: DIMENSIONS .31 with 40 Volume Formula B: White LIGHTENER with 20 Volume Formula C: TONES 9NA + 8NA with 7 Volume Step 1: Apply ColourPrime Pre-Color Treatment. Step 2: Create a square section on each side and on the top, directly behind the front perimeter. Step 3: Place vertical weaves alternating Formulas A and B through the side squares leaving a slice out in between. Step 4: Continue alternating Formulas A and B in horizontal sections on the top square. Develop, then rinse thoroughly and apply ColourLock Post-Color Finisher. Step 5: Glaze with Formula C. Develop then rinse thoroughly and apply ColourLock Post Color Finisher. COVER CREDITS Color Personality: Love That Sambuca® Hair: Marilyn Cole, Erin Nelson & Peggy Wright Makeup: Noel Nichols Photographer: Dani Brubraker Wardrobe: Lisa Peckham EDUCATION CREATIVITY. DEFINED. 4 ACADEMY “Shine Bright Like a Diamond.” -- Rihanna AL OX X I • ACADE MY SUMMER 2015 CLASSES ARE READY FOR YOU! The Aloxxi Academy offers the chance to experience it all -- from cut to style and, of course, today’s most inspiring color techniques. Classes will be taught by our talented Artistic Team and provide a platform to perfect your skills in an intimate environment that caters to your personal needs. SIGN UP TODAY FOR ALOXXI’S SUMMER ACADEMY CLASSES IN LOS ANGELES! Join Ian Gavet in Los Angeles REVEALING COLOR PERSONALITY THROUGH CUT 2015 May 11th Show off color - - with the cut! During this hands-on seminar hairdressers learn a variety of quick and easy, yet precise cut and color techniques that can be utilized to shift the shape, weight and density of the hair to suit each individual client’s needs and inject hair color into a cut to bring it to life. WHAT WILL BE COVERED: • Quick color techniques to introduce color services to clients and increase profitability • Creating thicker or lighter looking hair with color placement Join Erin Nelson in Los Angeles WEARABLE EDGE 2015 June 8th The client wants something different but doesn’t want to change - what’s a hairdresser to do? In this hands-on seminar, hairdressers are empowered with specific and detailed techniques to give the client that point of difference they are looking for, without compromising their length or having to add layers and giving a little edge without being too edgy. Unleash your creativity and deliver change successfully! WHAT WILL BE COVERED: • Transitioning a client’s look and outlook to wearable edge • How to use block color and pops of color to make an impact • The power of fringe, color placement, asymmetrical layering, undercuts and more Mark your calendars! Mark your calendars for Marilyn Cole’s Evolution of Style Academy Class in Los Angeles on July 13th! EDUCATION CREATIVITY. DEFINED. 5 SPOTLIGHTS “Never Dull Your Shine for Someone Else.” -- Tyra Banks SALON SPOTLIGHT FRINGE SALON AND COLOR BAR HOUSTON, TEXAS We asked Fringe Salon And Color Bar, why Aloxxi? ALOXXI is a company that has set out to change our industry. This mirrors our goal and focus. They support the stylist, commit tirelessly to the growth of their partners, and go above and beyond in all facets. We just love the support and performance! And they have single-handedly transformed the consultation process. They provide multiple tools to make it easy, and the addition of Color Personalities makes it so fun for the guest. There is nothing like feeling you are on the same page with a guest because you can visually see what each other has in mind. All that coupled with the fact that the color is predictable, easy to use, gentle and delivers shine that is insane, are the reasons our guests and stylists LOVE Aloxxi. Ashley Toliver-Williams Owner, Fringe Salon and Color Bar Houston, Texas Col or Personal ity: PENNY IN THE TREVI 6 COLOR PERSONALITY “You Can Turn Off the Sun, but I’m Still Gonna Shine!” -- Jason Mraz Want to know Lisa Veneruso’s Color Personality? WE ASKED ALOXXI’S REGIONAL MANAGER! LISA VENERUSO ROMANTIC RAFAELLO® Favorite Aloxxi Product? DIMENSIONS Highlighting Color Hottest fashion trend of the season? One Food You Can’t Live Without? Motto? Celebrity Who Nails Her Color Personality Right Now? Edgy metallic fabrics paired with soft feminine hair à la Jessica Chastain at the 2015 Golden Globes “Everyone you will ever meet knows something you don’t.” – Bill Nye I love a good paella Christina Hendricks’ Color Personality: Fast Lane in Ferrara What Do You Do After the Working Day is Done? Snuggle up to my boys: My fiancé Mike and my dogs Charlie and Sammy Your Go to Hairstyle? Soft feminine waves with a modern vintage feel What do you do for FUN? I love being out in nature whether it’s on a hike or on a boat. I enjoy spending time with family, cooking, yoga, and dancing. I also volunteer at the local animal shelter- I think it is important to give back to your community and no one is more thankful than a shelter animal! 7 BE SEEN “If You Are Going to Rise You Might as Well Shine.” -- Anonymous WANT TO BE SEEN IN 2015? If your salon is truly delivering the full Aloxxi experience, we want to know & show you off! #WhatsYourColorPerso ADVERTISEMENT nality I am... A Touch of Tuscany WHAT DOES THE FOUNDER OF OPI DO NEXT? BRING A MUCH-NEEDED ® BURST OF PERSONALITY TO HAIR WITH BLONDE A BEAUTIFUL N TOUCHED THAT'S BEE CAN SUN BY THE TUS BETTER This regimen promises hair that is stronger and has more body, in addition to providing superior color protection. *Allure Beauty Enthusiasts Panel, September 2013 product trial. T hic ker is ALOXXI! At Aloxxi we believe in the power of not just professional hair color but professional hair care and style products to protect the health and integrity of the hair and ensure vibrant color results last. The right professional products serve as the perfect complement to your salon 4 out of 5 * To locate an Aloxxi Salon near you, visit: HERE’S HOW: I am.. Amalfi Chic™ –George W. Schaeffer Founder of OPI President & CEO of Aloxxi International I am... Georgio’s Folly® And our CARE and STYLE products are done right! Free of color stripping sulfates, sodium chloride, parabens and gluten, each is a synergistic mix of science and nature that feature our unique ColourCare Complex, a blend of premier anti-oxidants, botanicals and oils that protect hair color. All our STYLE products are designed to be cocktailed, layered and mixed WRJHWKHUWRPHHW\RXUKDLUQHHGVZLWKRXWŴDNLQJRUOHDYLQJ hair stiff or sticky so hair is touchable, soft and shiny. Our Volumizing products are just one example of the way professional products can transform the hair. But don’t just trust me; see what our hairdressers have to say about the fullness and volume our CARE and STYLE Volumizing products deliver!” – George W. Schaeffer YOUR SALON COULD BE HERE! “Aloxxi’s Thickening Serum cocktailed with their Essential 7 Restorative Hair Serum makes for the perfect combo for any ZRPDQZLWKƓQHKDLU7RJHWKHUWKH\SURYLGHD ton of volume and shine all while leaving the hair healthy and manageable.” —Joshua Duchene Artistic Director, The Salon in Ames, Ames, IA I am... Aloxxi’s Favorite® Ask your hairdresser for Aloxxi! ALLURE READERS REPORTED FULLER, MORE VOLUMINOUS HAIR! SALON COLOR & CARE —Geri Terranova-Milazzo Owner, Salon Allure, Sea Cliff, NY color experience. For limp, lifeless hair in need of a pick me up, Aloxxi's Volumizing Shampoo, Conditioner and Thickening Serum with Apple Stem Cell Technology are the solution! FROM THE FOUNDER OF O.P.I “Our clients LOVE not just the undeniable fullness and shine that Aloxxi’s Volumizing products offer but that their hair is left feeling great. They deliver moisture without weighing the hair down.” aloxxi.com GF Gluten Free Purity from a Higher Power® FROM THE FOUNDER OF O.P.I NOT Tested on Animals SALON COLOR & CARE ©2015 Aloxxi International • Los Angeles, CA • Purchase at the Focus Salon Level • Carry Aloxxi color, care and styling products for three plus months • Deliver the Aloxxi Consultation Experience to clients • Have professional photography of salon along with the salon owner or lead hairdresser • List Aloxxi on your website and social media channels (if other color brands are listed) • Have the look and feel that InStyle readers will fall in love with Show us your Aloxxi and we might just feature you in an upcoming Aloxxi advertisement in consumer and/or trade magazines. Email pr@aloxxi.com to share! 8 All entries subject to approval by Aloxxi International. MAY/JUNE 2015 PROMOTIONS NEW ESSENTIAL 7 OIL COLLECTION WITH COLOURCARE COMPLEX & ESSENTIAL 7 BOTANIC BLEND SALON OPENER Enjoy special savings on the entire Essential 7 Oil Collection. This opener contains all 5 Essential 7 Oil products in a variety of sizes for backbar and station use, retail and sampling. 1 Cleansing Oil Shampoo, 33.8oz/1L 3 Cleansing Oil Shampoo, 10.1oz/300ml 3 Cleansing Oil Shampoo, 1.5oz/45ml 1 Treatment Conditioner, 33.8oz/1L 3 Treatment Conditioner, 10.1oz/300ml 3 Treatment Conditioner, 1.5oz/45ml 4 Leave-In Conditioning Cream, 6.8oz/200ml SALON VALUE: $351.50 SALON SAVINGS: 29% SALON COST: $250.00 1 per Salon. Available 5/15/15 3 Leave-In Conditioning Cream, 1oz/30ml 4 Restorative Hair Serum, 3.4oz/100ml 3 Restorative Hair Serum, .16oz/5ml 4 Dry Oil Shine Mist, 3.4oz/100ml 3 Dry Oil Shine Mist, 1oz/30ml 3 Trio CARE Packette 1 Shelf Talker FREE BACKBAR Ideal for booth renters, this pre-pack contains one of each Essential 7 Oil product + FREE Cleansing Oil Shampoo and Treatment Conditioner liters for back bar. Purchase: 1 Cleansing Oil Shampoo, 10.1oz/300ml 1 Treatment Conditioner, 10.1oz/300ml 1 Leave-In Conditioning Cream, 6.8oz/200ml 1 Restorative Hair Serum, 3.4oz/100ml 1 Dry Oil Shine Mist, 3.4oz/100ml SALON VALUE: $111.00 SALON SAVINGS: 42% SALON COST: $64.00 1 per Stylist. Available 5/15/15 Receive FREE: 1 Cleansing Oil Shampoo, 33.8oz/1L 1 Treatment Conditioner, 33.8oz/1L SALON VALUE: $26.50 SALON SAVINGS: 15% SALON COST: $22.50 CARE + SHINE FREE Dry Oil Shine Mist, 1oz with purchase of Cleansing Oil Shampoo and Treatment Conditioner. Purchase: Cleansing Oil Shampoo, 10.1oz/300ml Treatment Conditioner, 10.1oz/300ml Receive FREE: Dry Oil Shine Mist, 1oz/30ml FREE! TAKE HOME COLLECTION Send clients home with everything they need to nourish dry, coarse color treated hair in a stylish reusable cosmetic bag. TAKE HOME COLLECTION CONTAINS: Cleansing Oil Shampoo, 1.5oz/45ml Treatment Conditioner, 1.5oz/45ml Leave-In Conditioning Cream, 1oz/30ml Restorative Hair Serum, .16oz/5ml Dry Oil Shine Mist, 1oz/30ml Aloxxi Cosmetic Bag SALON COST: $17.00 MAY/JUNE 2015 PROMOTIONS NEW Up to 4 applications • Jusqu'à 4 applications • Hasta 4 aplicaciones QUICK LIFT LIGHTENER SALON COLOR & CARE LIFT UP TO 5 LEVELS IN 15 MINUTES! QUICK LIFT This 2-step lightening system is designed to lift hair up to 5 levels in 15 minutes with low heat and low air when used for off-scalp application. Quick Lift LIGHTENER creates natural looking highlights while protective Pea Protein and nourishing Olive Oil & Illipe Butter provide maximum care. • • • • LIGHTENER Up to 5 levels of lift in 15 minutes Maximum care while lightening Jusqu’à 5 niveaux de décoloration en 15 minutes Le maximum de soins pendant la décoloration Hasta cinco (5) niveles de aclaramiento en 15 minutos El máximo cuidado al aclarar el cabello CONTAINS: 4 Packettes Boosting Powder / 4 sachets de poudre stimulante / 4 paquetes de polvo reforzador Net Wt. 0.85 Oz / 24g Each / Chaque / Cada Uno 1 Tube Lifting Cream / 1 tube de crème éclaircissante / 1 tubo de crema de aclaramiento Net Wt. 2 Oz / 60g / 62.5ml Each / Chaque / Cada Uno Important: Read warning statement / Important : Lire l’avertissement / Importante: Lea la declaración de advertencia Lifts up to 5 levels in 15 minutes Can be used on natural or color treated hair Natural looking highlights Ammonia-Free PRO buy ONE, get ONE 50% OFF SALON VALUE: $36.00 SALON SAVINGS: 25% SALON COST: $27.00 FREE 40 VOLUME DEVELOPER with purchase of DIMENSIONS Purchase 5 or more tubes of DIMENSIONS Highlighting Colour and receive 1- H2O2 Creme Developer 40 Volume FREE. SALON COST PER TUBE: $6.95 MAY ONLY PROMOTION $6.50 Value FREE Prices Subject to Change Without Notice. ©2015 Aloxxi International • Los Angeles, CA • aloxxi.com All Promotions Available While Supplies Last. NOT Tested on Animals Purity from a Higher Power® TRENDS “Eat Glitter for Breakfast and Shine All Day!” -- Anonymous 1. HIGH 5 IN FASHION 2. 3. 1. BRAIDED DIMENSION 2. PONIES TELL TALES 3. RED-Y FOR BLONDES 4. ROOT LIFT 5. BOBS TO WAVE ABOUT Blonde Bambino® Amalfi Chic™ 4. 5. Don’t Prosciutto The Messenger® Buon Giorno Genoa® Mona Lisa’s Smile® 9 BUZZ “Nothing Can Dim the Light that Shines from Within” -- Maya Angelou HAVE YOU HEARD? W Magazine showcased LIGHTWEIGHT SCULPTING WAX as a must have in their February fashion shoot, while beauty blogger Romy Schorr from RomyRaves.com RAVED about DIMENSIONS Highlighting Color. Be on the lookout! And be on the look out for the June issue of American Salon where the power of our ESSENTIAL 7 OIL COLLECTION will be showcased on the cover! Sneak Peek 10 ESSENTIAL 7 OIL TEAM TIPS “No Beauty Shines Brighter Than a Good Heart” -- Anonymous Get Inside Tips on How to Use the New Essential 7 O il C ollection from the Aloxxi Team! NEW ESSENTIAL 7 OIL COLLECTION “For a sleek, smooth look, apply Essential 7 Oil Leave-In Conditioning Cream through damp hair. Finger comb for volume and add the Essential 7 Oil Dry Oil Shine Mist for extra shine.” - Nichole Tonning-Smith Director of Training “To create a beautiful blow out and control static, apply Essential 7 Oil Leave-In Conditioning Cream to clean damp hair. Blow 80% dry. Apply Volumizing Whip, and complete the blow out utilizing a round brush.” - Robert Siebert Director of Education “For frizz-free curls, cocktail 1 part Styling Cream with 1 part Essential 7 Oil Restorative Hair Serum and apply to damp hair, then use diffuser or allow hair to air dry.” - Lisa Hoffman Director of Product and Brand Development 11 BOB’S BOARD “People who love to eat are always the best people.” -- Julia Child Food Brings the FUN! We’ve enlisted our Director of Education, Robert Siebert, who is also a Le Cordon Bleu trained chef, to share his favorite bites and sips for Summer 2015. Get ready to cook! QUICK & REFRESHING Cold Cucumber Soup Serves 6 Ingredients: 3 (7 oz) containers of Greek yogurt 1 c Half & Half 2 hothouse cucumbers, unpeeled, seeded and chopped ½ c chopped red onion 6 scallions (white & green parts) chopped 4 tsp kosher salt 1 ½ tsp ground pepper 3 Tbl (or more) fresh chopped dill ½ c freshly squeezed lemon juice Lemon slices for garnish 1. In a large bowl combine all ingredients except the dill, lemon juice and lemon slices. 2. Working in batches, coarsely puree in a food processor to desired consistency. 3. Pour into another bowl and fold in the dill. 4. Cover and refrigerate for at least 2 hours. 5. Just before serving, stir in the lemon juice and adjust seasoning if needed. 6. Serve in chilled bowls with lemon slices. Pair with a light Chardonnay like Au Contraire from the Russian River in California Item #: LTVA1505 ©2015 Aloxxi International Corporation • 14144 Ventura Blvd, Suite 110 • Los Angeles, CA 91423 www.aloxxi.com • TECHNICAL HOTLINE: 1-877-425-6994 8 46943 70251 5
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