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MAY 2015
SOCIETE GENERALE
ELECTRONIC MARKETS
ALPHA MULTI-ASSET
DIRECT ACCESS TO ELECTRONIC EXECUTION
AN INNOVATIVE MULTI-ASSET SOLUTION FOR ELECTRONIC EXECUTION, IN A CUBE.
alphainfo.sgcib.com
This document is for institutional clients only. It is not directed at retail clients. Please refer to the important disclaimer at the end of this document.
IMPORTANT NOTICE: This document only promotes certain electronic execution services offered by Societe Generale. Certain products are referred to in this document for
the sole purpose of illustrating how such electronic execution services operate. As a consequence, this document does not constitute an offer, or an invitation to make an offer,
from Societe Generale to purchase or sell a product. Certain of the services discussed in this document are not available in specific regions or locations due to local restrictions.
Please contact Societe Generale to find out whether such services may be made available to you.
OUR AWARDS
MINIMUM SYSTEM REQUIREMENTS:
Best Single-Issuer Platform
SG - Alpha
European Structured
Retail Products
Awards 2015
Best Single Dealer
Platform
Euromoney
Fixed Income Research
Survey 2013
#1 Overall Trade Ideas
#1 Overall Credit Strategy
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Risk Magazine
Risk Awards 2015
Global Derivatives House
Equity Derivatives House
IFR Awards
Awards 2013
Commodity Derivatives
House of the Year
Risk & Energy Risk
Awards 2014
#1 Institution Overall
#1 Base Metals
Profit & Loss
Digital FX Awards
2013
Super Regional Award
Intel Dual Core 1.8GHz processor or
equivalent
2GB of memory
Microsoft Silverlight V5 plugin
Screen resolution of 1280x1024
Internet Explorer V7 (32 bit) or higher
Verisign Certificate Authorities (up to date)
installed on the local machine
Alpha is part of Societe Generale
Electronic Markets, service provider for
competitive pricing and committed liquidity
on all major Exchanges and third-party
platforms including FXall, 360T, Reuters
RTFX, Bloomberg and Currenex or through
online GUI/API with on-request STP (Straight
Through Processing).
A SINGLE, INNOVATIVE ELECTRONIC
TRADING PLATFORM TO MEET ALL
YOUR TRADING NEEDS
Alpha is Societe Generale’s client distribution platform for electronic
business, giving you instant access to an integrated multi-asset
execution, pre-trade and post-trade solution. It is an award-winning1
platform dedicated to providing you with Societe Generale’s strengths in
liquidity, financial engineering, treasury, research and emerging markets.
A SINGLE ELECTRONIC ENTRY
POINT TO THE MARKETS
COMPETITIVE & CONSISTENT
MULTI-ASSET PRICES
Alpha enables you to trade a wide range of multi-asset
products on a single electronic platform that is fully
automated from pricing to booking and/or issuance. In
today’s fast-paced markets and fluctuating regulations,
this one-stop-shop delivers the liquidity, flexibility and
speed you need with a comprehensive set of unified
services. This is brought to you within the same
powerful yet user-friendly trading interface.
Since 2010, Alpha has been connecting clients directly
to Societe Generale’s trading floors, providing a direct
and proprietary access to the bank’s wide range of
electronic offering. With the regular launch of new
products on the platform our multi-asset offering now
includes competitive pricing for:
FX Spot, Forwards, Non-Deliverable Forwards
(NDF), Swaps, Non-Deliverable Swaps (NDS) and
Structured Deposits
Money Markets Deposits
Commodities
Equity Indices
Primary and Secondary Market transactions for
Structured Products
1. European Structured Retail Products, Awards 2015: Best Single Dealer Platform
Structured Products Americas, Awards 2015: Technology Provider of the Year
Profit & Loss, Digital FX Awards 2013: Super Regional Award
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INSTANT ACCESS TO FX, MONEY
MARKETS, COMMODITIES, EQUITY
INDICES & STRUCTURED PRODUCTS
Alpha is a powerful tool, delivering a secure, fast and efficient
electronic execution on a multi-asset basis. It aims at giving you a
state-of-the-art trading experience enhanced with on-going updates
and development of tradable products and asset classes.
FOREIGN EXCHANGE
EQUITY INDICES
Tradable streaming Spot, Forwards and Swaps
Wide range of liquid and illiquid indices
Forwards, Futures, Synthetic Forwards, Listed
for G10 & Emerging Markets currencies
Tradable streaming Non-Deliverable Forwards
(NDF)
Request for Stream for Forwards, Non-Deliverable
Forwards, Non-Deliverable Swaps (NDS), FX
Structured Deposits including Dual Currency
Deposits (DCDs) and FX Targets (FXTs)
Take Profit, Stop Loss, Orders at a Fixing, Linked
Orders – If Done, One Cancels the Other (OCO)
Individual, intraday and historical trade search
blotters
MONEY MARKETS
Deposits in G10 & Emerging Markets currencies
From overnight to a year
Broken dates supported
Pricing grid with indicative rates
Rollover capabilities
COMMODITIES
Base Metals Outrights, Carries, Swaps, Averages,
Spreads/Ratios on Primary Aluminium, Copper,
Lead, Nickel, Tin, Zinc, Alloy and NASAAC –
Direct Market Access to the full LME Exchange
order book, SG Direct Liquidity Access and
immediate execution of SG prices (RFS)
Precious Metals Spot, Forward, Swap, Asian
Swaps and European Call/Put on Gold, Silver,
Palladium and Platinum – immediate execution of
SG prices (RFS) in USD for Spot
Energy (indicative pricing)
SG Proprietary Indices (indicative pricing)
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Synthetic Forwards, Dynamic Portfolio Swaps
Cost transparency with direct fees disclosure
Easy basis point configuration
“Follow the sun” workflow
STRUCTURED PRODUCTS
More than 1,500 underlying assets including
major European, US and Asian Stocks, Indices,
ETFs, Commodities and Credit
Fully customizable payoffs structures including
Reverse Convertibles, Autocalls and Credit linked
Notes
Secondary market indicative bid / ask prices with
live execution module
Consistent market liquidity
Termsheet and legal documentation generator
Consolidated blotter with advanced search,
filtering and favourites capabilities for all electronic
and voice deals with Societe Generale
THE POWER OF SIMPLICITY,
EFFICIENTLY “CUBED” FOR
BETTER EXECUTION
Trading simplicity is at the centre of Alpha’s philosophy. The platform has
been developed around the Cube Technology, allowing Alpha’s innovative
trading tiles to support an increased number of functionalities. You can
easily toggle between them to different views by spinning the trading cubes.
Quick Deal
Price Ladder
Charting
Individual Blotter
 FX and Precious Metals
 FX and Precious Metals
 FX and Precious Metals
 FX and Precious Metals
Perform one-click trading (for
speed) or double-click trading
(for accuracy) and request for
price streams.
4 rungs of customizable
liquidity to receive pricing on
the quantities you trade the
most.
Access simple yet efficient
charting by displaying the
underlying chart price on your
trading screen.
Access the summary of your
transactions for a specific
currency pair and filter per
trade type.
Pricer
Indicative View
Quick RFS
Quick Order
 FX and Precious Metals
 Commodities
 Commodities
 Commodities
Aggregate eight different price
streams in a single trading
tile. Click to rotate the cube to
individual price tiles.
Access different markets and
discover market depths for
commodities prices with the
corresponding volumes.
Receive a stream of SG prices
for the selected product and
execute it immediately on the
platform.
Easily place the most common
orders. Click the expand
button for advanced orders or
for bigger order ticket.
Order Panel
Quick-Quoter
Structured Deposits
Structuring Cube
 FX and Commodities
 Money Markets
 FX
 Structured Products
Get your orders executed
by Societe Generale and
monitor them with the Order
Management module.
Extended functionality of the
cube for quick-quote and RFS
based transactions in money
markets.
Quote and trade online FX
structured deposits such as
Dual Currency Deposits (DCDs)
and FX Targets (FXTs).
Configure, price and issue
in real time a wide range
of structured investment
solutions.
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YOUR PRE-TRADE EXPERIENCE
Alpha gives you the tools to trade but also provides you with relevant pretrade services within an efficient desk-top space. No matter what asset class
you trade, you get the same enhanced trading experience across the board.
SG Research
Multiple Tabs
Satellite Tiles
Preferences
 FX and Precious Metals
Get significant insights on
financial markets from a highly
rated set of daily, weekly and
monthly cross-asset research
publications. Filter and save
them at your convenience.
Organise your trading tiles into
different multiple trading tabs –
by asset class, G10, Emerging
Markets or Skandi, etc.
Detach any trading tiles
from the main interface and
retain full pricing and trading
functionalities.
Customise your trading
settings – everything from
one-click trading to trade
notifications; from sounds to
background images.
POST-TRADE AND SUPPORT
Our post-trade and support services help you save valuable time on internal
communication and business procedures. From the platform you also have
access to other on-line services such as E-Confirmation with a single sign-on.
Master Blotter
Filter all transactions by asset
class and underlying, combine
them with search or order
sorting options. View-only
access is also available for
your back office teams.
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Rollovers
Termsheet Builder
 Money Markets
 Structured Products
Manage the deposits you have
placed easily with rollover and
split capabilities.
Generate a downloadable
termsheet that can be saved
for future references when you
set up the parameters of the
Structuring cube.
Export Options
Export your trades per asset
class, dealt side, dealt amount,
user, etc. in either Excel or PDF
format.
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To find out more about Alpha or request a demo of the platform, please
contact our Client Service teams:
EMEA +33 1 4213 8600
AMERICAS +1 212 278 6022
ASIA PACIFIC +852 2166 5707
alpha@sgcib.com
alphainfo.sgcib.com
This document is for institutional clients only. It is not directed at retail clients.
IMPORTANT DISCLAIMER: This document has been prepared by the Corporate and Investment Bank Division of Societe Generale (“SG”). Societe Generale is a French credit
institution (bank) authorised by the Autorité de Contrôle Prudentiel et de Résolution (the French Prudential Control and Resolution Authority). This document only promotes
certain electronic execution services (the “Services”) that may be made available by SG to certain clients. Certain products are referred to in this document for the sole purpose
of illustrating how the Services operate. As a consequence, this document does not constitute an offer, or an invitation to make an offer, from SG to purchase or sell a product.
This document is of a commercial and not of a regulatory nature. The contents of this document are given for purely indicative purposes and have no contractual value. The
Services are intended solely for use by institutional clients with adequate resources and a thorough understanding of how the Services operate and of how to
manage the financial risks related to their use. SG assumes no liability for executions resulting from your use of the Services. The products referred to herein for illustrative
purposes may not be suitable for all investors. Such products may involve numerous risks, including, among others, market, counterparty default and liquidity risk. Investors
must make their own investment decisions (using their own independent legal, financial, tax, accounting advisors as they may choose) based upon their specific financial situation
and investment objectives. Neither SG nor any entity of the Societe Generale Group are acting as an advisor or in an advisory capacity to any recipient of this document. Notice
to US investors: Under SEC Rule 15a-6, any US person wishing to discuss this document or utilize the services or products referred to herein should do so with or through
SG Americas Securities LLC to conform with the requirements of US securities law. SG Americas Securities LLC, 245 Park Avenue, New York, NY 10167 (212) 278-6000, is a
member of SIPC, NYSE and FINRA. Notice to Singapore investors: This document may only be provided to accredited investors, expert investors and institutional investors,
as defined in Section 4A of the Securities and Futures Act. Any such investor wishing to discuss this document or effect transactions in any securities or product referred to
herein should do so with or through MAS licensed representatives of Societe Generale, Singapore Branch. Notice to Swiss investors: This document may be distributed,
directly or indirectly, in or from Switzerland exclusively to 1) Qualified Investors as defined in article 10 of the Swiss Collective Investment Scheme Act (“CISA”) and related
provisions of the Collective Investment Scheme Ordinance or 2) independent asset managers in Switzerland regulated by FINMA or a self regulatory authority recognised by
FINMA, and in strict compliance with applicable Swiss law and regulations. Notice to Japanese investors: This document is prepared by Societe Generale, Tokyo Branch and
its affiliates (collectively, “SGTB”) and may only be provided to Qualified Institutional Investors as defined in Article 2, Paragraph 3 of the Financial Instruments and Exchange Act
of Japan and Article10 of Cabinet Office Ordinance on Definitions Provided in Article 2 of the Financial Instruments and Exchange Act of Japan. Notice to Colombian investors
: Société Générale complies with the requirements to currently be deemed an authorized foreign agent in Colombia (as defined in circular DODM 144 issued by the Colombian
central bank) with a superintendencia financiera de Colombia-approved representative office pursuant to resolution S.B. 985 Febrero 27 de 1981 at Carrera 9 # 74-08, Suite 305,
Bogota, DC, Colombia. Societe Generale does not have a subsidiary in Colombia. All references to products herein do not constitute an offer to buy or sell such products, and
all the products and services referenced herein are provided/rendered from outside of Colombia. Colombian residents must comply with all Colombian laws, including exchange
control regulations. This document is issued in the U.K. by the London Branch of Societe Generale. Societe Generale is a French credit institution (bank) authorised by the
Autorité de Contrôle Prudentiel et de Résolution (the French Prudential Control and Resolution Authority) and the Prudential Regulation Authority and subject to limited regulation
by the Financial Conduct Authority and Prudential Regulation Authority. Details about the extent of our authorisation and regulation by the Prudential Regulation Authority, and
regulation by the Financial Conduct Authority are available from us on request. Your access to the Services is subject to various conditions and restrictions (geographical
location, client type). SG retains full discretion to grant you access to the Services. Please contact SG to find out whether the Services may be made available to you.
Copyright: the Societe Generale Group 2015. All rights reserved.
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