1. business and industrial
2. advertising and marketing
3. public relations

Sponsorship Proposal
Clement Park – Littleton, Colorado
Event Overview
The Angel Walk is an opportunity to memorialize the precious lives of babies and children who are no longer with us, share memories and offer support. Families, friends and the Colorado community participate
in a butterfly release, name reading, and one-mile walk at Clement Park in Littleton. Participants come
together after the walk to enjoy a BBQ, silent auction, and children/family activities.
The Angel Walk represents the ‘heart and soul’ of Angel Eyes - giving comfort and providing hope to
anyone who has been impacted by the sudden, unexpected death of an infant or toddler; it is also a great
opportunity for the community to show their support, and keep child loss awareness at the forefront in the
community.
Event Format
The Angel Walk is a one-day event, Sunday, August 16, 2015 at Clement Park in Littleton, Colorado.
Proposed Angel Walk Schedule
8:00 AM
Check-in/Registration
9:30 AM
Butterfly Release and Name Reading
10:00 AM
Walk Begins
10:30 AM
Children/Family Activities
11:00 AM
Lunch
11:30 AM
Silent Auction Closes
The Knights of Columbus are kind enough to offer coffee and breakfast burritos in the morning for our
participants, then hot dogs and hamburgers for lunch. The food is offered to all the participants at a very
minimal cost.
Angel Eyes Overview
Angel Eyes, formerly The Colorado SIDS Program was incorporated in 1981 and has since been faithfully
serving the Colorado community. Angel Eyes underwent a strategic planning process where it opted to expand its mission, effective January 1, 2008, to provide a comprehensive array of bereavement counseling,
risk reduction education and awareness services concerning sudden, unexpected infant and toddler death,
which includes but is not limited to Sudden Infant Death Syndrome (SIDS), Sudden Unexpected Infant
Death (SUID), and Sudden Unexpected Death in Childhood (SUDC).
Mission Statement: Helping families and others cope with the sudden, unexpected death of an infant
or toddler, while raising awareness, providing education and supporting research regarding sudden, unexpected infant and toddler death.
Our core values:
• Counseling and Support – Offer compassionate and professional bereavement counseling and
support services at no charge to families, caregivers and others who are impacted by the sudden,
unexpected death of an infant or toddler.
• Education and Awareness – Bring awareness and risk reduction education to the Colorado community.
• Research – Support efforts to reduce the incidence of infant and toddler deaths. Maintain statistical
data that is available and of value to researchers.
Angel Eyes is the only statewide organization offering short and long term professional bereavement counseling to families who have been impacted by the sudden, unexpected death of a child.
Marketing
Angel Eyes will launch a marketing campaign for the Angel Walk in the Denver Metro Area.
Tools
• The Angel Eyes website (www.angeleyes.org) will highlight the Angel Walk, with information about
registering for the event, donating to the event, and sponsoring the event.
• Collateral materials for the event, including but not limited to:
o registration brochures mailed to over 8,500 households
o event updates and reminders via email-blasts and social networking sites
Outreach for Participants/Donors
• Utilize a proactive approach to reach out to past participants.
• Provide a variety of family activities to appeal to a broad audience.
Media Relations
• Angel Eyes continues to work to establish collaborative relationships with major media outlets in Denver, including but not limited to news channels, radio stations, newspapers, and local magazines.
• In addition to obtaining media coverage for the Angel Walk, it is important to keep the education
and awareness information about sudden infant and toddler deaths at the forefront of the Colorado
community. We not only seek media for coverage of the event, but also coverage regarding the
cause of the event – “child loss awareness.”
2014 Angel Walk Sponsors
Angel Sponsors
• Noble Energy
Halo Sponsors
• American United Life Insurance Company
• DirecTV
• The Kelt Group
• Pulte Mortgage
• The Westin Denver Downtown
Wing Sponsors
• Anonymous
• Better Angels Studio Photography
• CableLabs
• CityWide Banks
• Gear ‘N Up
• Knights of Columbus 9349
• Kumar & Associates, Inc.
• Proactive Solutions
• Rocky Mountain Sunscreen
• St. Thomas More Catholic Church
• USI Insurance Services, LLC
Walk Sponsors
• Bender & Lang, CPAs, PC
• Eon Office
• Keller-Lowry Insurance, Inc.
Sponsorship Benefits
Angel Sponsor $2,500
Promotional Materials
• Inclusion of sponsor logo and recognition as the Angel Sponsor on the Angel Eyes website page
dedicated to the Angel Walk.
• Inclusion of sponsor logo on all email-blasts to past and potential participants.
• Inclusion of sponsor logo on Angel Walk registration brochures (if rec’d by 6/1/2015).
• Inclusion of sponsor logo, on all collateral materials used the day of the event (t-shirts, posters,
banners, etc.).
• Full-page (5.5” x 8.5”) ad on back cover of event program, distributed the day of the event.
Public Relations
• Recognition as the ‘premier’ sponsor in press releases to media outlets.
• Opportunity for a company representative to welcome attendees and lead the walk.
• Ten complimentary walk entries.
Marketing Opportunities
• Booth/Tent (10’ x 10’) to display sample products and marketing materials on event day.
Halo Sponsor $1,000
Promotional Materials
• Inclusion of sponsor logo on the Angel Eyes website page dedicated to the Angel Walk.
• Inclusion of sponsor logo on all email-blasts to past and potential participants.
• Inclusion of sponsor logo on Angel Walk registration brochures (if rec’d by 6/1/2015).
• Inclusion of sponsor logo, on all collateral materials used the day of the event (t-shirts, posters,
banners, etc.).
• Full-page (5.5” x 8.5”) ad in event program, distributed the day of the event.
• Placement of company banner (to be provided by sponsor) at the event.
Public Relations
• Six complimentary walk entries.
Marketing Opportunities
• Booth/Tent (10’ x 10’) to display sample products and marketing materials on event day.
Wing Sponsor Promotional Materials
• Inclusion of sponsor logo on the Angel Eyes website page dedicated to the Angel Walk.
• Inclusion of sponsor logo on Angel Walk registration brochures (if rec’d by 6/1/2015).
$500
• Inclusion of sponsor logo, on all collateral materials used the day of the event (t-shirts, posters,
banners, etc.).
• Half-page (5.5” x 4.25”) ad in event program, distributed the day of the event.
• Placement of company banner (to be provided by sponsor) at the event.
Public Relations
• Four complimentary walk entries.
Marketing Opportunities
• Half booth/tent (5’ x 10’) to display sample products and marketing materials on event day.
Walk Sponsor $200
Promotional Materials
• Inclusion of sponsor name on the Angel Eyes website page dedicated to the Angel Walk.
• Inclusion of sponsor name on Angel Walk registration brochures (if rec’d by 6/1/2015).
• Inclusion of sponsor name on collateral materials used the day of the event (t-shirts and posters)
Public Relations
• Two complimentary walk entries.
Memorial Sponsor $100
Promotional Materials
• Quarter-page (2.75” x 5.5’) memorial picture and message (50 words) featured in event program (if
rec’d by 7/17/2015).
Public Relations
• One complimentary walk entry.
Contact Information
For more information regarding sponsorship and/or the Angel Walk, please contact Jenny Young, Executive
Director at 303-320-7771 or jenny@angeleyes.org.
Sponsor Agreement
Name of Company, Organization or Individual
Contact Person
Title
Address
City
State
Zip
Phone #
Fax #
Email
Sponsorship Levels
Angel Sponsor ($2,500) - Due by June 1, 2015, to be included in registration brochure
Halo Sponsor ($1,000)- Due by June 1, 2015, to be included in registration brochure
Wing Sponsor ($500) - Due by June 1, 2015, to be included in registration brochure
Walk Sponsor ($200) - Due by June 1, 2015, to be included in registration brochure
Memorial Sponsor ($100) - Due by July 17, 2015, to be included in event program
Payment
Check Enclosed (please make payable to Angel Eyes, Tax ID #74-2159335)
Credit Card Payment – Amount $
VISA
AMEX
MasterCard
Discover
Card #
3-Digit Code
Name on Card
Signature
Fax this form to:
303-320-7827
Attn: Jenny Young
OR
Exp. Date
Mail this form to:
Angel Eyes, Attn: Angel Walk
425 South Cherry Street, Suite 560
Denver, Colorado 80246