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ANTHONY GORRITY
GRAPHIC DESIGN
D I G I TA L S T R AT E G Y
anthonygorrity@yahoo.com
713-992-8398
Iberia Ads
Millionaire Mobile Branding and Website
Champions Children’s Ministry Identity
Daystar Monthly Newsletter
Matt Austin Branding and Website
The Island on Lake Conroe Billboards
Daystar Christmas Infographic
Various Logos
Champions Easter Campaign 2015
Various Church Series Graphics
Fine Art Charcoal
Just for Fun Sneaker Photo Composites
-Nasir bin Olu Dara Jones
The Lost Tapes
-King Solomon
Ecclesiastes 1:9
California Goldminer Digital Strategy
Champions Community Church Marketing Strategy
Iberia
Airlines
Marketing
Campaign
Role
Art Direction, Project
Management, Production
Client
Judi Burton, LSCCF
Problem
Outdoor signage
to advertise promotion
of couple’s fares
Solution
Art Direction, Project
Management, Production
Designer
Process
Research, sketch,
group-critique, production,
group-critique
Time Allowed
2 Weeks
Millionaire
Mobile
Identity &
Website
Role
Art Direction, Project
Management, Production,
Strategy, Support
Client
Justin Elliott, President
Millionaire Mobile Marketing
Problem
Start-up, needed brand
recognition and identity
to build on
Solution
Logo, business name,
visual identity, brand voice,
website
Process
1000’s of questions,
research, sketch, approvals/
iterations on logo and
identity, site development,
launch
Time Allowed
4 Weeks
Champions
Community
Church
Children’s
Ministry
Identity
Role
Art Direction, Project
Management, Production
Client
Danielle Gorrity, Lead
Volunteer
Problem
Needed a new look, where
one never really existed
Solution
Long-term planning for
eventually theming the
department, Nautical
Process
100’s of questions,
research, sketch, approvals/
iterations on logo and
shirt, print, finish other
deliverables
Time Allowed
5 Days
Daystar
Monthly
Newsletter
Role
Art Direction, Production
Client
Daystar Television Network
Problem
Monthly newsletter design
was nearly 4 years old
Solution
Redesign newsletter for
a cleaner, timeless look
Process
Approval to execute,
research, sketch,
production, group-critique,
revise, print, approve
proofs, distribute
to millions worldwide
Time Allowed
1 Week
Matt
Austin
Identity &
Website
Role
Art Direction, Project
Management, Production,
Support
Client
Matt Austin, Pastor
Problem
Start-up, needed a brand
and a website for his
videos and booking
Solution
Logo, visual identity, brand
voice, website, mailer, social
media content
Process
100’s of questions,
research, sketch, approvals/
iterations on logo and
identity, site development,
launch
Time Allowed
4 Weeks
The Island
Lake
Conroe
Billboards
Role
Art Direction, Project
Management, Production
Client
Jim Sharp, Realtor
Problem
Previous billboards used low
quality images and needed
updating
Solution
Simple messaging,
impactful photography,
high-contrast type
Process
Research, production
Time Allowed
3 Days
Not only does this allow Daystar
to be good financial stewards,
it decreases our carbon footprint
by 86.7% compared to
incandescent Christmas lights.
86.7%
Daystar
Christmas
Infographic
Christmas
That’s way less electricity!
The Daystar offices have more than
at
is kind of
kWh is roughly 10 to 12 cents. So we will say $.11 per kWh
A BIG DEAL
Role
Art Direction, Project
Management, Production
Daystar’s Christmas Lights by the Numbers
Daystar geniuses have taken the pleasure of doing the math for you.
d draws 20mA/ so
LED 50 light stran
.4mA or 400uA per
individual LED.
Incandescent 100 light
strand draws 300mA/
so 3ma per individual
incandescent.
s
Math for LED:
lights is 400uA x 500000 = 200Amp
That number multiplied by total
20mA/50 lights =400uA per LED.
120V=24000Watts
LEDs
To get power, we multiply 200A x
= $2.64 for one hour of use for 500000
So one hour cost is 24kWh x $.11
To get kWh, we say 24kW per hour.
V = 180kW
ps. 1500A x 120
scent:
Math for Incande mA. 3mA x 500000 = 1500Am
ts=3
300mA/100 ligh
= $19.80.
180kWh x $.11
Client
Daystar Television Network
So if we run the lights 6:30pm
to 2am we have 7.5 hours.
If we run the lights for 35 days
(after thanksgiving to New
Year’s), then we have
Problem
Needed to communicate
tons of info in an
easily-digestible way
262.5 hours of use
The per season cost for incandescent
Daystar’s Bedford, Texas headquarters has over
500,000
Solution
Simply designed
infographic to be used
on web, with sections
used as teasers on social
Process
Approval to execute,
research, sketch,
production, group-critique,
revise, launch on web,
support on social
$693 x 7.5 =
The per season cost for LED
$693
That’s a fraction of the cost
LED
Incandescent
86.7%
That’s way less electricity!
And They’re All LEDs
Not only does this allow Daystar
to be good financial stewards,
it decreases our carbon footprint
by 86.7% compared to
incandescent Christmas lights.
100,000
cars pass by the Daystar offices EVERY SINGLE DAY!2
And don’t forget about the
262.5 x $2.64 =
Just for reference, The National Christmas Tree,
placed on the Ellipse near the White House,
only has 60,000 bulbs.1
http://www.daystar.com/
news-updates/general-updates/join-christmas-celebration-coming-see-lights-daystar/
light-covered trees and...
$5,197.50
bright white Christmas lights
Time Allowed
1 Week
NINETY
13.3%
LIFE SIZED
Nativity Scene
Adult Camel 7’
Wiseman 6’
Average Man 5’ 11”
Various
Logo
Designs
Role
Art Direction, Project
Management, Production
Clients Include
Oil & Gas
Churches
DJs
Fashion Designers
Photographers
Urban Clothing Brands
Salons
Non-Profit Organizations
Process
Questions, research,
sketch, take to computer
in gray-scale, refine, show
proofs, revise in color,
deliver
Time Allowed
Minimum: 1 Day
Maximum: 3 weeks
SWISHER
SCA RV ES
CCC
Easter
Role
Art Direction, Project
Management, Production,
Community Management,
Digital Strategy
Client
Champions Community
Church
Problem
Needed unique advertising
for their biggest day of the
year
Solution
A clean, modern design
on mailers, signage,
Easter-Egg Invites, social
media, and various other
touch-points
Process
Research, strategize,
sketch,
production, approval, print
Time Allowed
2 Weeks
Various
Church
Series
Graphics
Role
Art Direction, Project
Management, Production
Clients
Champions Community
Church
Northstar Church
Woodlands
Problem
Pastors teach in series,
and they need visual aids
to communicate
the message
Solution
Each one varies, but
typically artwork for
projectors is at the core
of the projects
Process
Research, sketch,
production, approval
Time Allowed
Minimum: 1 Day
Maximum: 6 Months
Fine Art
Charcoal
Role
Artist
Client
Myself
Process
Find subject, think of creative ways to draw it, look
for angles, draw
Time Allowed
2 Week
This is a macro-drawing of
a saltine cracker sitting on
a desk
Just for
Fun
Sneaker
Photo
Edits
Role
Art Direction, Production
Client
Myself
Problem
I spend too much
on sneakers
Solution
Paint them in Photoshop
rather than buying them
Process
Research, sketch,
production
Time Allowed
1 Day
California
Goldminer
Digital
Strategy
Role
Digital Strategy, Production, Budget,
Site Maintenance
Client
California Goldminer Sourdough
Goals
Make CAG a recognizable name
Enlist young brand ambassadors
Drive creativity in the digital space
Channels
Web, Facebook, Instagram, Pinterest, Google+, Print
Success Metrics
HVC (High value consumer), coupon conversion, increased
engagement per post
Outcomes
Still underway, but the client is tickled pink at the 2015
calendar and recent growth
Champions
Community
Church
Marketing
Strategy
Role
Digital Strategy, Production, Site Maintenance, Budget, SEO,
SEM
Client
Champions Community Church
Goals
Make CCC more people-focused rather than event-focused
Capitalize on influencers in the digital space
Channels
Web, Facebook, Instagram, Print
Success Metrics
First time guests in the building
Decreased bounce rate on site
Increased engagement on social
Increased reach without increased cost
Outcomes
Saved client $2,400 on Google AdWords (2014)
Saved client $2,800 on website maintenance (2014)
Bounce rate -16% (Jan-Apr 2015)
Facebook post likes +400% (Apr 2014-Apr 2015)
Facebook overall engagement +200% (Apr 2014-Apr 2015)
First time guests in the building +14% in 2015
Launched photo-stream for influencers to share posts
Launched on Instagram