1. style and fashion
2. fashion designers

Inter IKEA Systems B.V. 2011
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Bright colours,
bold patterns
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Introducing EIVOR LEVA
The story in and behind the pattern
When designer Kajsa Aronsson was
in the district of Södermalm, Stockholm,
approached by IKEA to create a new
where she lives and works. “I really like
textile pattern for a quilt cover and
to sit and look out: small birds that I’m
pillowcases, the aim was to draw from
feeding, the water with sailing boats and
Sweden’s tradition of using textiles as
kayaks during summertime and skaters
narration and tell a contemporary story
and skiiers during the winter, people
that reveals an awareness of place and
walking with their dogs, etc.,” Kajsa
culture. For inspiration, Kajsa looked
explains. Indeed, LEVA means ‘to live,’ as
inward and outward, working with words
reflected in the icons of daily life featured
or stories in her mind as she does with
in the pattern. “’What are you doing during
many of her patterns. a day?’” Kajsa says. “I thought about that.”
“Sometimes I use the texts in the
One image in the pattern she particularly
patterns and sometimes I keep it for
likes is the line of people queuing for the
myself and make the designs more as a
bus. “I think that’s kind of a view of the
picture of my ‘hidden’ story,” she says. “I
everyday life.”
think that EIVOR LEVA is very much an
Sketching by hand from her ground
image of my own life, with associations
floor apartment or her studio in an old
The new EIVOR textile collection
and threads to memories, people and
stable, Kajsa appreciates the slow and
features original designs with a
events that I like and love.”
peaceful creation process. “I think that
The images of people, lamp posts,
drawing by hand is an important signature
buses, plants, scooters, buildings—they
for all my patterns and designs,” she
are the reality she experiences and sees
says. “I really appreciate to sit and paint
sense of humour, place and culture as
seen in EIVOR LEVA quilt cover and
pillowcases.
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a full scale pattern for a textile print.”
finished with a pattern or project, she’s
In the final result, Kajsa hopes people
ready to leave it and move onto something
see the evidence of her pen and paper,
else. Having seen EIVOR LEVA as a
hand-drawn work. One thing you won’t
finished product, she feels differently. “It
see is repetition. EIVOR LEVA grabs and
was a positive reunion,” she says. “Hmm…
keeps attention without overwhelming
this would be nice to have.”
or replicating. “I did change the scale of
As part of the EIVOR line launching this
some figures as an important thing is to
August, Kajsa has designed a quilt cover
get that kind of swing and pleasant motion
and pillowcase set, a cushion and curtains.
in the design,” she says. “Not too messy,
This is her first collaboration with IKEA
but not stationary either.”
since 1998. “I really feel they did a good
For Kajsa, knowing when the pattern
job when they chose me because I felt like
is finished poses a challenge. “You never
it was a dream project for me to do, that it
know,” she says. “That’s the problem.”
was very close to myself,” she says. Kajsa
Creating a quilt cover is similar to the
is a graduate of The Swedish School of
way Kajsa thinks about the many rugs
Textiles at the University of Borås. She is
she creates. “You have to fill it in a good
also one of three founders of HAPPYsthlm
way—that it’s got a kind of harmony in the
design company.
pattern,” she says. Usually, when Kajsa is
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Designed by Gunnel Sahlin,
EIVOR CIRKEL is a low pile,
square rug.
1. EIVOR LEVA duvet cover and pillowcase set $49.99 Twin $69.99 Full/Queen. $79.99 King.
Designer: Kajsa Aronsson. Multicolour
EIVOR KVIST cushion $19.99/ea Designer: Gunnel Sahlin. L55×W55cm. Multicolour
EIVOR series.
Bedspread/blanket $29.99 W150×L240cm. Grey
Cushion $12.99 Designer: Kajsa Aronsson. L40×W50cm. Multicolour White/black
Pair of curtains $19.99 Designer: Kajsa Aronsson. W145×L300cm. White/black
2. EIVOR throw $29.99 W125×L170cm. Black/white
3. EIVOR CIRKEL rug, low pile $199 Designer: Gunnel Sahlin. W200×L200cm. White/blue
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“I think that EIVOR
LEVA is very much an
image of my own life,
with associations and
threads to memories,
people and events
that I like and love.”
Designer Kajsa Aronsson
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1. EIVOR KVIST cushion $19.99 Designer: Gunnel Sahlin. L55×W55cm. Multicolour
EIVOR cushion $12.99 Designer: Kajsa
Aronsson. L40×W50 cm. Multicolour
White/black
2. EIVOR LEVA duvet cover and pillow
case set $49.99 TW Designer: Kajsa
Aronsson. $69.99 Full/Queen. $79.99 King
Multicolour
3. EIVOR pair of curtains $19.99 Designer: Kajsa Aronsson. W145×L300cm. White/
black
4. EIVOR LEVA quilt cover and 2 pillow
cases $49.99 See No. 2 above.
The pattern of EIVOR LEVA does not
repeat, offering a chance to always
see something new.
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news AUGUST 2011
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TRANETORP
and SIGURD
Dining with Swedish
modern tastes
Fuse the rich reds and crisp oak of a
traditional Swedish barn with the look
of a contemporary kitchen. The white
stained oak dining table, TRANETORP,
With a clear lacquer
extends with an extra leaf stored
finish, the table
easily within reach under the table
top of TRANETORP
top. Whether bench or chair, SIGURD
maintains a seamless
look when extended.
provides stylish, sturdy seating that’s
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as handy in a hallway as it is in the
kitchen.
TRANETORP dining table $329 No seams in
the table top when the table is not extended.
Designer: Ola Wihlborg. L143/203×W90,
H74cm. White stained oak
SIGURD series. Designer: Ola Wihlborg.
Chair W46×D46, H78cm. Seat H46cm. White
stained oak. Available in October 2011
Bench $89.99 W114×D43, H45cm. White Red
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Stored easily within reach
under the table top, the
extra leaf adds more room
while the legs move out so
nobody has to sit around a
table leg.
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Colours, patterns and pieces of Haring
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1. SOLMYRA picture, slamm! $12.99 Motif created by
Deborah Azzopardi. W50×H70cm
2. BRÄDA laptop support $14.99 Dottevik red
3. OLSBO frame $4.99 Designer: Ola Wihlborg. Picture
W10×H15cm. Red KORT art card, zino uno, 5pack
$4.99 Motif created by Carolina Melis. W10×15cm
4. LIVAT vase, 3pack $4.99 Designer: Matin Vallin.
H17cm. White
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See more posters on index pages
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5. SOLMYRA picture, owl stock II $12.99 Motif created
by Helen Musselwhite. W50×H70cm
6. KNYTTA frame, oval $19.99 Designer: Chris Martin.
Picture W40×50cm. Red GULLVI fabric $8.99/m
Designer: Beckmans College of Design. W150cm.
Multicolour
7. SLÄTTHULT decoration stickers Keith Haring $9.99
Motif created by Keith Haring
8. LACK side table $14.99 L55×W55cm. High-gloss red
Available in October 2011
9. KLIPPAN two-seat sofa $289 frame and cover
W180×D88, H66cm. Ranten green
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A softer side
of style
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Affordable
elegance
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The NYVOLL chest of drawers has an integrated damper so the
drawers close slowly, silently and softly.
NYVOLL series.
Bed frame $239 Queen Designer: Eva Lilja Löwenhielm. Medium
brown Chest of 2 drawers $99 Designer: Jon Karlsson. W45×D45,
H52cm. Medium brown/white
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Available in 18 cm and 25 cm square shades, SÅNGEN table lamps
The ALMSTED rug is 100% wool
accentuate with clean, straight lines.
and handwoven, durable and soilrepellent with a natural sheen.
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1. SÅNGEN table lamp, square $29.99
Designer: Monika Mulder. Shade
W18cm. Beige
2. ALMSTED rug, low pile $299
W170×L240cm. Lilac
3. NINNI RUND pair of curtains $79.99
W145×300cm. Light beige
4. EKENÄS armchair $299 W75×D67,
H73cm. Grey-brown Tullinge
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Vintage passion
on display
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KVARNVIK series.
1. Box with lid, set of 3 $19.99 Ø15, H9cm, Ø22,
H12cm and Ø29, H15cm. One of each. White
Dark blue
2. DVD box with lid $11.99/ea W21×D29, H15cm.
White Dark blue
3. CD box with lid $8.99/ea W16×D29, H15cm.
White Dark blue
4. Box with lid for paper $14.99/ea W38×D29,
H15cm. White Dark blue
5. Magazine file $12.99/2pk White Dark blue
6. Magazine box with lid $19.99/ea W32×D25,
H30cm. White Dark blue
7. GEMENSKAP wall sconce $14.99 Designer:
Johan Kroon. W13×H35cm. Tin-plated
Available in dark blue or white, KVARNVIK
boxes come in a variety of shapes and
sizes made to fit different pieces in the
HEMNES series.
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Covered in jute, KVARNVIK
boxes and magazine files
also come with label holders
and paper to help organize
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whatever you collect or create.
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KVILL series. Designer: Helena
Svensson. White.
1. Frame $6.99 Picture
W13×H18cm.
2. Frame oval $6.99 Picture
W13×H18cm.
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ISALA
A curvy new series
The shape of the ISALA series is inspired by older Swedish furniture, with
ISALA series Designer: J Asshoff/H Brogård.
1. Cabinet $199 W75×D44, H131cm. Lilac
2. Laptop table $199 W80×D45, H74cm. Lilac
3. Side table $179 Ø60, H64cm. Grey
4. Sideboard $249 W140×D48, H77cm. Grey
5. Coffee table $249 Ø90, H47cm. Grey
6. Side table $179 Ø60, H64cm. Lilac
modern twists like thicker legs for a new expression. The colours are soft
and muted in lilac and grey that work well with white as well as different
woods. Some pieces in the series have extra benefits like locks, soft-closing
drawers and adjustable shelves.
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Let your computer
charge safe and sound
in an ISALA laptop table
with a lock on the front
panel and a perforated
metal shelf to prevent
overheating.
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Kitchen dreams
and cooking
realities
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asdfadafs
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Sink your
water waste
With an ALESKÄR tap, it’s easier to be
more consumption conscious in the
kitchen. ALESKÄR has a function to reduce
water flow without affecting pressure,
which saves water and energy. The
unique design of the hand spray allows it
to detach, so you aim water right where
you need it without wasting any. It also
features high quality materials like a
Choose your flow. Use the buttons to
switch between a concentrated water
stream and a hand spray, so you get the
water flow you want.
cartridge with durable ceramic discs
that can withstand the high friction that
occurs when discs interact to regulate
water temperature. Read more about
saving water in the kitchen and our
sustainabilty efforts at www.IKEA.ca.
#30
on The Never Ending list
ALESKÄR kitchen mixer tap/dishwasher shut unit
with handspray $269 Designer: Marcus Arvonen.
H44cm. Chrome-plated/black
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RUBRIK ABSTRAKT
A sweet addition
Last year, IKEA injected colour into the kitchen with
RUBRIK APPLÅD turquoise. This year, feast on a new
glossy green colour in the kitchen with RUBRIK ABSTRAKT
alone or as an accent to ABSTRAKT white or NEXUS black
brown.
1. RUBRIK ABSTRAKT door $16/ea L15×W30cm Foil finish. High-gloss
green
2. SOCKERKAKA baking mat and knife $6.99 Designer: Camilla
Tubertini. Light blue
3. BEKVÄM stepladder, 3 steps $32.99 H63cm. Beech
4. SOCKERKAKA baking mould, heart shaped $6.99 Designer:
Camilla Tubertini. 1.5L. Light blue GLÄNTA tea towel $4.99/2 pack
Designer: S Edholm/L Ullenius L70×W50cm. White
5. BÄRBAR tray $4.99 L33×W33cm. Designer: S Edholm/L Ullenius.
Multicolour
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Made of silicone rubber,
SOCKERKAKA baking mat
has two sides of decoration
patterns and a conversion
chart. It’s also oven and
dishwasher safe, up to
250°C.
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Mugs with personality
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1. TILLBAKA mug $2.49/ea Designer: Maya Robert. 40cl. Off-white
2. OMBYTLIG mug $1.99 Designer: N Cortolezzis/G Byström. 37cl.
Multicolour
3. UNGDOM mug $4.99/4 pack Designer: Maria Vinka. 21cl. White/black
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Set the table with new shapes
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1.
MYNDIG series Designer: Eva Sjödin. White
Bowl $3 L15×W15cm.
Side plate $3 L25×W17cm.
Plate $4 L28×W21cm.
Plate $6 L31×W25cm.
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2. MÅLTID series Designer: Eva Sjödin. White
Serving bowl $3.99 L16×W16cm.
Serving bowl $8.99 L26×W26cm.
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MYCKET series Designer: Eva Sjödin.
Serving bowl $1.99 Ø9cm. Blue or Dark grey
Serving bowl $2.99 Ø14cm. Grey
Serving bowl $3.99 Ø18cm Grey
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Decorative
designs
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Bring your
greenery to
new heights
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1. LANTLIV series. Designer: Nike
Karlsson. White. Plantstand $29.99
L32×W32, H80cm Plantstand $49.99
L74×W32, H72cm Plant mover $6.99
Ø30cm
2. BLYGSAM series. Designer: Eva
Sjödin. Plant pot, set of 2 $8.99
Comprises: 1 plant pot max. Ø
flowerpot 10.5, H18cm and 1 plant
pot max. Ø flowerpot 12cm, H13cm.
Assorted patterns/lilac Assorted
patterns/turquoise
3. NÖJD series. Designer: I Leo/S Leo.
Patterned beige. Plant pot, oval $4.99
Max. Ø flowerpot 12cm. H15cm 2
plant pots with 1 tray $9.99 Max. Ø
flowerpot 10.5cm. H15cm Plant pot
$9.99 Max. Ø flowerpot 17cm. H24cm
LANTLIV plantstands and
plant mover make it possible
to decorate everywhere
in the house at various
heights or create a room
divider.
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1. VILDBÄR spray bottle $1.99/ea H23cm. 0.5L
Assorted colours
2. IKEA PS VÅLLÖ watering can $2.99/ea
Designer: Monika Mulder. 1.2L. Assorted colours
3. JUBLA candle, 10pack $4.99 Ø23mm, H23cm. Lilac
4. JUBLA candle, 10pack $4.99 Ø23mm, H23cm. Green
5. FYRKANTIG block candle, 9pack $2.99
W4.5×H4.5cm. Assorted green colours
news AUGUST 2011
6. PAPAJA plantpot $2.99/ea Designer: K Hagberg/
M Hagberg. Max Ø flowerpot 14cm. H15cm. Green/
assorted colours Lilac/assorted colours
7. FLORERA FIN block candle $1.99/ea Ø7, H10cm.
Lilac Green
8. FLORERA FIN block candle $2.99/ea Ø7, H14cm.
Lilac Green
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Brighten up the kitchen
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1. SKOJA glass $1.49/ea Designer: Henrik Preutz. 31cl.
Green Lilac
2. GLÄNTA tablecloth $19.99/ea Designer: S Edholm/L
Ullenius. W145×L240cm. Assorted colours
3. MÄRIT table-runner $5/ea W35×L130cm. Assorted
colours
4. BÄRBAR tray $3.99 Designer: S Edholm/L Ullenius.
L28×W20cm. Lilac/white
5. FABULÖS glass $2.49/ea Designer: Gunnel Sahlin.
30cl. Green Turquoise Lilac
6. LÄGLIG paper napkin $2.99/30pack Designer:
S Edholm/L Ullenius. L38×W38cm. Assorted patterns
7. IRIS tea-towel $3.99/2pack W50×L70cm. Assorted
colours
8. MÄRIT place mat $2.50/ea L45cm. Assorted colours
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Created for kids
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”If you don’t load this lamp
with energy from your
body, you can’t use it.”
Designer Anna Efverlund
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LJUSA hand-driven torch
produces light with simple
turning of the handle.
Handmade light
The drives behind LJUSA torch
wanted to go one step further. ”If you
quilt and you can play with it.”
don’t load this lamp with energy from your
Though children are sure to love LJUSA,
body, you can’t use it, ” Anna says.
children of all ages can use it. ”When we
with arms extended, ready for a hug.
The hourglass shape of LJUSA comes
tested it with children, they were fighting
This August, another bold, red and
as much from necessity as it does from
because everyone had to have it,” Anna
playful Anna Efverlund design lands
looks. Its slender middle portion makes
says. ”I think I will have one in my car. If
in IKEA stores, ready to become
it easy for children to grab and hold onto
something happens in the middle of the
You are likely familiar with IKEA designer
Anna Efverlund’s creations like FAMNIG
HJÄRTA, the red, heart-shaped cushion
night, this will function. So it’s not only
an icon. LJUSA
good for children, it’s good for adults too.”
ies are needed since
”I think it’s good that children
learn how to save energy
and also that they can
make energy themselves.”
a mechanism inside,
Designer Anna Efverlund
in industrial design and prefers to design
hand-driven torch
produces light with
simple turning of the
handle. No batter-
LJUSA torch, hand-driven
$4.99 Designer: Anna
Efverlund. No batteries
needed; powered by a
capacitor, which stores electrical charge. Hand driven;
wind about 20-30 times for
1.5 minutes of light
cranked energy for later use. Additionally,
the torch. The bubbly area near the handle
LJUSA’s three LED lights consume less
holds the capacitor, with the opposite
energy than traditional bulbs, which makes
end rounded enough to balance the top,
the torch even more energy-friendly. Turn
project the light and contain the LEDs.
the handle, push the button and let it
LJUSA’s appealing design means it can
shine.
stand upright and be part of a room,
Simple, ergonomic, lightweight and
not hidden away in a cupboard or
intuitive, Anna especially likes LJUSA for
drawer, which helps to quickly
the curiousity it will inspire in children. ”I
check for monsters under
think it’s good that children learn how to
the bed.
save energy and also that they can make
”Children are very
children’s torch, the idea arose to de-
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furniture, lighting, toys, flooring, textiles
and other products. She has a master’s
important people in the world.
stores the hand-
In devising the plans to make a
IKEA for more than 30 years, creating
products for kids, as they are the most
called a capacitor,
energy themselves,” Anna says.
Anna Efverlund has been a designer with
afraid of darkness, but
now they have this little
torch and it’s always
velop one that people could charge
functioning, so they don’t
themselves. Even rechargeable
need to be afraid any
batteries were to be avoided, due
longer,” Anna says. ”You can
to their rather short life span. IKEA
have it in your bed, under your
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Taking play seriously
Considerations and the creation of IKEA’s new soft toy doll
”I’ve done many soft toy animals,
but it’s something completely
different to do a human being.”
Designer Annie Huldén
news AUGUST 2011
Since 1999, designer Annie Huldén
caricaturesque depictions. As the sketches
has practically made a zoo of soft toys
evolved, Annie also realized she wanted
for IKEA: elephants, foxes, monkeys,
the dolls to have common features.
penguins, hippos, beavers, giraffes,
Gender, too, was a consideration with
kangaroos and even dragons. This year,
LEKKAMRAT. The decision between IKEA
Annie takes on a new kind of soft toy
and Annie was to make the dolls gender
animal—the human. Beginning in August,
neutral. “The children will give them a
three soft toy dolls will be available at
gender,” she said. “It’s nice if one doll is a
IKEA. Called LEKKAMRAT or ‘playmate,’
girl and for another child it’s a boy.” Annie
the fabric dolls come with a basic set of
gave the example of her daughter, who
clothes, are gender neutral, have movable
had a ‘very pink’ baby doll—‘Everything
arms and legs and can be tossed in the
was pink’—but called him Olle. “I think that
washing machine. Two seasonal sets of
will happen with these dolls, too,” Annie
additional clothing, designed by Annie
said.
Huldén and Sanna Dahlman, are sold
In addition to how the dolls would
separately.
appear, Annie addressed other properties
“I’ve done many soft toy animals, but
like size, weight and filling. After she
it’s something completely different to
received a sample from the supplier based
do a human being,” said Annie. At the
on her original sketches and descriptions,
start of the project, for example, the idea
she created another round of sketches to
was to make the dolls look as realistic
specify changes to each doll. And she’d
as possible. With the entire doll being
cut the samples, too. “I put the scissors
textile-only, including the eyes and mouth,
in them and cut and sew and try to show
simpler detailing became the optimum
them (the supplier) what I like and don’t
choice. Annie also paid much attention
like,” she said. “I often have to change
to the facial features themselves. In
how they put the filling in, which is the
her research, she looked for strong
case this time too.” As a certain children’s
physical characteristics of each ethnicity,
tale goes, you may say the dolls are sized
while in her sketches she ensured no
‘just right’ to be carried around in little
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hands and tucked in a DUKTIG doll’s bed
for a good night’s sleep. Their polyester
fibre filling keeps them lightweight, so it’s
easier for them to tag along, too.
Most importantly, Annie hoped the
dolls would be fun playmates. “I want
to make the play as nice as possible,”
she said. “I wanted to make these dolls
say to the children, ‘Take care of me.’”
Having illustrated more than 18 children’s
books and created dozens of products for
Children’s IKEA, Annie’s LEKKAMRAT soft
toy dolls are bound to find their way into
homes across the globe. “I think we are
quite childish, both of us, my colleague
Sanna and I. We quite easily find the way
you play with things. I feel it. ‘Ahh. This
could be fun.’”
Annie Huldén is a graduate of the
University of Gothenburg’s HDK School of
Design and Crafts. She has been working
as an illustrator and designer since
finishing her product designer education
in 1998. A great number of her projects
are completed with design partner Sanna
Dahlman.
”I wanted to make these
dolls say to the children,
‘Take care of me ’”
Designer Annie Huldén
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Fish faces at bathtime
A pucker or a pout? A flounder or a trout? Practise fish faces with SVALEN,
a new line of 100% cotton terry towels and a 100% PEVA shower curtain.
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news AUGUST 2011
SVALEN series. Designer: Maria
Vinka. Multicolour.
Shower curtain $7.99
W180×L180cm
Hand towel $3.99/ea W40×L70cm
Bath towel $9.99/ea W70×L140cm
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For Further Information:
Madeleine Löwenborg-Frick,
National Public Relations Manager,
IKEA Canada
T: 905-637-9440 x6378
madeleine.lowenborg-frick@ikea.com
Andrea Mills
National Public Relations Specialist,
IKEA Canada
T: 905-637-9440 x6237
andrea.mills2@ikea.com
Images and product loans are
available for editorial credit.
Please contact:
Stephanie Smith,
National Product Loans Specialist,
c/o IKEA Etobicoke
T: 416-646-8182 x2305
stephanie.smith@ikea.com
news AUGUST 2011
29