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DSA 2016
THE V VIP SHOW FOR DEFENCE AND SECURITY
Exhibitor Prospectus
18-21 April 2016
Kuala Lumpur, Malaysia
For Exhibit Space Sales or Sponsorship Opportunities, contact:
Michael Cerami at 703-907-2413 or
mcerami@ausa.org
www.ausameetings.org/dsa2016
USA Security and Defense Pavilion
Organized by the Association of the United States Army
Join Us in The USA Security
and Defense Pavilion
Defense Services Asia (DSA 2016) is one of the largest defense industry events in Asia. More
than 33,000 visitors from 77 countries attended DSA 2014. Held in Kuala Lumpur, DSA is a
key conference in the Malaysian market and one of the top five defense shows in the world.
The USA Security and
Defense Pavilion:
The USA Security and Defense Pavilion includes
over 600 m2 of available exhibit space. Our wide
array of expert defense industry manufacturers
makes the USA Security and Defense Pavilion a
top destination for all visiting delegations at DSA.
The Association of the U.S. Army (AUSA) is
the official U.S. agent for the USA Security and
Defense Pavilion at DSA 2016. The USA Security
and Defense Pavilion is officially certified by
the U.S. Department of Commerce and the DoD
approval process is almost completed.
VALUE ADDED BENEFITS:
How will exhibiting in the USA Security and
Defense Pavilion help you and your company?
When you register for space, you receive:
•Premium networking opportunities
•Invitations to VIP receptions
•Full-service assistance from AUSA staff and
on-site partners
•Maximum visibility to foreign military
delegations and buyers
•Use of Exhibitors Lounge and Internet
•Daily updated bulletins on scheduled pavilion
and DSA events
•Full company listing in USA Security and
Defense Pavilion Show Guide distributed to
DSA attendees
WHO DSA REACHES
A smart, secure venue for defense industry
representatives and government officials
to meet and explore collaborations.
In 2014, more than 300 official
government delegations from over 45
nations attended DSA. In addition, 1,057
companies participated in DSA, along
with more than 33,000 visitors from 77
countries. DSA is the perfect opportunity
to reach key influencers, new audiences,
and a broad range of prospective partners
and customers.
BY THE NUMBERS:
Overwhelming support received from 729 Members of the Media.
621 local and 108 foreign press attended and covered the show.
High Profile VVIPS:
27 Ministers of Defense
5 Deputy Ministers of Defense
22 Chiefs of Defense Force
26 Secretary Generals
8 Inspector Generals
18 Chiefs of Army
16 Chiefs of Navy
14 Chiefs of Air Force
3 Chiefs of Staff
7 Director Generals of Intelligence
10 Director Generals of Health Service
6 Director Generals of Immigrations
Held since 1988, DSA continues to grow
each year. DSA is hosted, supported, and
co-organised by the Ministry of Defense,
Malaysian Armed Forces and Royal
Malaysian Police.
SPONSORSHIP
OPPORTUNITIES:
Sponsoring will enable your company
to maximize its visibility at this very
important event. We are pleased to offer
cost-effective opportunities that not only
enhance your presence but also help
your company stand out and brand your
solutions.
For exhibit space, contact Michael Cerami at 703-907-2413 or mcerami@ausa.org
In addition, you can increase your brand
awareness and show your support of the USA
Security and Defense Pavilion. All sponsors will
be featured in the USA Security and Defense
Pavilion Official Show Guide and online via
www.ausameetings.org/dsa2016.
Have questions or ideas about a Sponsorship?
Call Michael Cerami: 703-907-2413 or
mcerami@ausa.org
THE VENUE – PWTC
•PWTC has become the preferred venue for
local and international conventions, concerts
and other prestigious events in Malaysia
•Comprehensive facilities that include
a business centre with full telefax,
telecommunications, email and building-wide
Wi-Fi services
•State- of- the-Art technology and equipment
that will take your event to the higher level
Space in The USA Security and Defense Pavilion is limited—Book Today!
WHY ATTEND DSA 2016:
• 1,500 companies from 60 countries/nations
• A display of the world’s sophisticated hardware & electronic
warfare in land, air & sea defense, battlefield healthcare
products/technology, training & simulation systems and
police and security peripherals
• Business to Business (B2B) Meetings
• Chief of Army Roundtable Talks
• Combat Medicine
• Cyber Security Conference
• Defense Procurement Centre (DPC)
• Humanitarian Assistance & Disaster Relief (HADR)
• Innovation Centre
• Live Army Demonstration
• UAVs and Combat Robotics
Increase your Company’s Visibility at DSA 2016
Join AUSA in the USA Security and Defense Pavilion to boost your marketing
exposure in the Malaysian market. Strengthen relationships with international
decision-makers at one of the largest defense industry events in Asia.
For Exhibit Space Sales or Sponsorship Opportunities, contact:
Michael Cerami at 703-907-2413 or mcerami@ausa.org
www.ausameetings.org/dsa2016