Sponsorship Marketing
Sponsor packet N.C. State Fairgrounds Exposition Center June 13, 2015 10:00am – 4:00pm ABOUT SPONSOR You are invited to participate as a sponsor for The Birthday Club Children’s Party Expo. Your generous sponsorship would be utilized towards gift bags, prizes, giveaways and free admission for children of all ages and demographics. We also extend the invitation to participate in the celebration by exhibiting with us and expanding awareness of your company to a broader demographic. ABOUT Today, parents are investing more creativity and imagination into their children’s parties. Many parents are not aware of the variety of options available to them. As a result we have taken everything you love about planning the perfect party and present to you the World’s Largest Children’s Party Expo! VENDOR CATEGORY Accommodation Bakery Catering Decorations Entertainment Event Stylist Gifts Party Planner Photography Staffing Supplies Transportation Venues EXHIBITION This one day event featuring over 200 vendors, creates an opportunity for attendees to connect with vendors EXCLUSIVELY in the party industry. Attendees will have an opportunity to discover unfamiliar products and services that will enlighten, astonish and inspire their child’s next celebration. The advertising campaign is diverse in its approach and takes into consideration the variety of cultures and the ways in which we celebrate life. Vendors and Sponsors will have an opportunity to showcase their business and services. Attendees will be presented a variety of themes and ideas for baby’s 1st Birthday, Sweet Sixteen, Quinceañera, Coming of Age, Bar/Bat Mitzvah, Doljanchi, eighteenth to turning twenty one and more. GIVEAWAYS AND ACTIVITIES Adults and children will indulge in a plethora of activities throughout the day. The day will give them a glimpse of what to expect for their own personal celebration of life. Exclusive giveaways will only be available to attendees! Have your product or service featured! To find out more information, visit us on the web www.bdayclub.org. Email: contact@bdayclub.org. Birthday Club LLC P.O. Box 13221 Durham, NC 27709 Telephone: (919) 475-8682 Everyday is Someone’s Birthday…..Join the Celebration! MARKETING PLAN MARKETING STRATEGY Social media is the leading industry for connecting, we are actively engaging your future clients on Facebook, Instagram, Twitter, Google+ and Pinterest. Through a combination of search engine optimization, social media optimization, direct/traditional marketing and email campaigns increasing our database and networking referrals. Through the utilization of targeted ads, engagement, optimization, and direct voice marketing via our mailing list we will effectively corner the market. Simultaneously customized high visibility post cards, flyers, business cards and website promotion will engage our target market and spread the word about the World’s Largest Children’s Party Expo. ADVERTISING Our strategic advertising campaign and timeline include the following: Advertising Ads (Radio & Web Banners) with iHeart Radio (G105) and Radio One (K97.5) Promoting on the official NC State Fairground website including their social media campaign (Facebook) with currently well over 100K followers Carolina Parent (online ad will run April, May and June), promotional giveaways and placement on calendar with spotlight featured as “editor’s pick”. Carolina Parent reach an average of 56,000 unique visitors each month and more than 203,000 page views Partnerships with Raleigh Mom’s Blog (National Organization), to include advertisement, promotional giveaways and placement on calendar Direct Mail campaign to vendors and attendees Web advertisement on national and local mom blogs (ie Go Ask Mom-WRAL) TARGET MARKET More than 80% female. Women between the ages of 21 and 45. Mothers, families, stay at home mom, grandmothers, aunts and god-mothers. Women that are passionate about their children. Socially engaged women who participate in children activities. An audience that will go above and beyond to plan the best birthday parties. These active females represent a key audience of loving mothers, well-educated and successful individuals; they are single, married and raising families. SPONSOR LEVEL & FEES DONATED (GIVEAWAYS) ITEMS Recognition in vendor spotlight (social media advertisement and website blog). Placement of marketing material in adult gift bags. Free listing for one year. 2 adult admission tickets. GIFT BAG SPONSORSHIP - $100.00 Recognition in vendor spotlight (social media advertisement and website blog). Placement of marketing material in adult gift bags. Free listing for one year. GOLD ADVERTISING SPONSORSHIP $200.00 Recognition in vendor spotlight (social media advertisement and website blog). Business Logo placement with clickable link to your website and social media links for one year. Placement of marketing material in adult gift bags. Free listing for one year. PLATINUM SPONSORSHIP $500.00 Recognition in vendor spotlight (social media advertisement and website blog). Featured Gold Web Listing. 240 x 240 pixel business logo featured on landing page. Business logo image opens up a new window directly to your website. BRANDING SPONSORSHIP $3,000.00 Recognition in vendor spotlight (social media advertisement and website blog). Featured Platinum Sponsorship Listings on prominent pages on our website at 240 x 240 pixels ($500 yearly value. Prominent recognition in all event-related marketing, advertising and promotional materials. Sponsor recognition and logo on all event signage. Lead list for your marketing efforts. 10’ x 20’ booth space. 8 vendor passes. 5 adult admission tickets. Placement of marketing material in adult gift bags. Free listing for one year. BRANDING SPONSORSHIP $5,000.00 Recognition in vendor spotlight (social media advertisement and website blog). Featured Platinum Sponsorship Listings on prominent pages on our website at 240 x 240 pixels ($500 yearly value. Prominent recognition in all event-related marketing, advertising and promotional materials. Sponsor recognition and logo on all event signage. Lead list for your marketing efforts. Three 10’ x 10’ booth space. Placement of marketing material in adult gift bags. 12 vendor passes. Free listing for one year. Placement of marketing material in adult gift bags. 2 complementary adult admission tickets. 10 adult admission tickets Free listing for one year. Mail or Scan/Email to: Birthday Club LLC P.O. Box 13221 Durham, NC 27709 Telephone: (919) 475-8682 Fax: (866) 571-8140 contact@bdayclub.org Visit us on the web at: www.bdayclub.org Sponsor Application & Contract Legal Company Name: Website (to appear on our website): Contact Phone (to appear on website): Email (to appear on website): Contact Person: Street Address: City, State and Zip Code: How should we contact you? Phone: ______________ Cell: ______________ Fax: ______________ Payment Terms: Payment required during application process. Payment can be made online at website www.bdayclub.org, credit card or check. Make check payable to Birthday Club, LLC. P.O. Box 13221 Durham, NC 27709. Please complete if paying by credit card: Please bill my credit/debit card towards my Birthday Club sponsor costs. □ Visa □ MasterCard □ American Express Name as it appears on card, including business name: _______________________________________________________ Card Number: ___________________________________________ Exp. Date: __________________ Security Code:________________ Billing City, State, Zip Code: ________________________________ As an applicant or authorized representative for the applicant, I have read and agree to abide by the Terms and Conditions as set forth on this contract/ application. I agree that a contract/application transmitted by facsimile or email shall be deemed to be an original document and enforceable thereas. Sign Here _____________________________________________________________________ Authorized Representative, Printed Name: _______________________________________ Date: ______________________________________________
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