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Multiple Screens and
Customized Guides Are Just the Start
Pennsylvania Cable Academy
Bob Shallow, SVP Sales – North America
April 15, 2015
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© 2015 Rovi Corporation. Company confidential.
Multiple screens and customized
guides are just the start.
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© 2015 Rovi Corporation. Company confidential.
About Rovi
Headquarters:
Santa Clara, California
Offices:
The Americas, Europe and Asia
Employees:
1,200+ worldwide
Technology Footprint
400M+
CE devices with Rovi
technologies or IP shipped worldwide
Estimate based on reports received by
Rovi and industry analyst estimates
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© 2015 Rovi Corporation. Company confidential.
170M+
households estimated
to be using
cable guides
licensed by Rovi
5,000+
issued and pending
patents worldwide
70
countries covered by
Rovi Data:
7M+ programs
30M+ music tracks
80K+ games
10M+ books
Rovi Provides a Synergistic Portfolio of Technology and IP Solutions
Solutions for Content Discovery Experiences and Analytics-Driven Business Performance
for Existing and Next-Generation Platforms
D
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VE
S
O
PERFORM
S
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DIS C
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© 2015 Rovi Corporation. Company confidential.
A N LY T I
A
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DATA
Y EXP
E
R
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EN
VER
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CO
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IS
E
Classic Guides
Pioneer and Leader in Classic and Embedded Guides
~19M
Reported Households Use Rovi’s Cable Guide Products in North & South America
20:00
85%
Minutes/Day Engagement
Weekly Household Usage
*Source: Rovi Ad Insights, 3Q14 IPG Usage
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*Source: Rovi Ad Insights, 3Q14 IPG Usage
© 2015 Rovi Corporation. Company confidential.
Metadata
Comprehensive International Entertainment Metadata Used by Leading Brands
LEADING ENTERTAINMENT METADATA LIBRARY
Knowledge Graph
The Brain Behind Discovery
7M
Programs
30M
Music Tracks
10M
Books
80K
Games
100K
Sources of Content
500K
Hours/Year of
Human Authoring
100M
Points of Context
Local
Trending
Data
Time
Global
70
Countries
More Than Any Other Major Provider
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© 2015 Rovi Corporation. Company confidential.
Context
Space
Personal
Patented
Machine-Based Learning
Modern Ways to Find Content
Making It Easier for Consumers to Find More of What They Like
SEARCH
Intelligent Entertainment Search
RECOMMENDATIONS
FAST
Designed by Context, Content & Consumer Preferences
Predictive
Powered by Rovi Metadata
CONTEXTUAL
SEMANTIC
UNIVERSAL
Linear
VOD
DVR
OTT
BOOSTING
ENGINE
HYPER
PERSONALIZED
ERROR
TOLERANT
Music
CONVERSATION
Natural Language TV Search Interface
2-WAY
NATURAL
DIALOGUE
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© 2015 Rovi Corporation. Company confidential.
SEMANTIC
ENGINE
FLEXIBLE
BUSINESS RULES
SUGGESTION TRANSPARENCY
Cloud-Powered Guides & Discovery
Cloud-Based Discovery Built on Metadata and Classic Guides Leadership
Modular and flexible cloud-based services and discovery for both end-to-end and point solutions
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© 2015 Rovi Corporation. Company confidential.
Analytics Business Insights to Improve Performance
Big Data and Predictive Analytics Solutions Tailored for the Media Industry
TV
Laptop
TV
TV Shows
Sports
TV Shows
Laptop
Sports
STB Guides
STB Guides
LiveLive
Recorded
Recorded
S&RS&R
Data
Data
Movies
Tablet
AUDIENCE MEASUREMENT & ANALYTICS
Search & Rec
Music
Movies
Tablet
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AUDIENCE MEASUREMENT & ANALYTICS
Search & Rec
Music
Phone
Phone
Operator Insights
Ad Optimizer
Actionable, Data-Driven Insights for Business
Differentiate & Increase the Value of Inventory
Subscriber Analytics
Promo Optimizer
Attract & Retain Customers
Drive Viewership & Ratings
© 2015 Rovi Corporation. Company confidential.
Your Keys to Success
Deeply understand your customers, who access and enjoy entertainment through your
services, and leverage insights into their behavior to make decisions about your business.
#1
#2
#3
FOR ME
Provide the content consumers
want, when and where
they want it.
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© 2015 Rovi Corporation. Company confidential.
Make discovery
contextual and personalized.
Leverage customer insights
for smart business decisions.
Provide the content consumers want,
when and where they want it.
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© 2015 Rovi Corporation. Company confidential.
Consumers Are Defining How They Consume Content
Service Providers Are Shaping Their Platforms to Meet Demand
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• 
Live streaming of linear TV and VOD
• 
Expanded content rights – in and out of the home
• 
New content relationships with OTT providers
• 
Access to deep linking of programmer OTT content
• 
Flexibility to re-bundle to meet consumer demands
• 
Co-marketing with programmers to foster consumer connections
• 
Establish the value of return-path data early
• 
Collect RPD on all content enabled on your platform
• 
Create a merchandizing platform to drive tune-in and advertising
© 2015 Rovi Corporation. Company confidential.
More Momentum Driving Consumer Choice, Value & Control
Programmers Developing Direct Relationships With Their Audience
• 
New entertainment options are being offered directly to your customers
• 
Compelling product bundles on or through your platform (not just tied to STB)
• 
The guide is being redefined – delivering compelling, engaging user experiences
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HyperPersonalization
Cross-Content
Discovery
On a Nimble
Cloud Platform
Natural-Language
Conversation
© 2015 Rovi Corporation. Company confidential.
No longer one size fits all –
new services for digital natives & cable-nevers
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© 2015 Rovi Corporation. Company confidential.
FOR ME
Make discovery contextual and
personalized with cross-channel aptitude.
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© 2015 Rovi Corporation. Company confidential.
The Modern Way to Discover Content
“Connect me to what I care about as quickly as you can. Don't give me infinite choice
without the ability to find what's most relevant to me.”
The Personalization Continuum
Is The Dark Knight
available anywhere?
I’m in the mood for a
funny movie.
(Pull) I know what I want.
Search
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© 2015 Rovi Corporation. Company confidential.
Why isn’t there
anything good on?
(Push) I’m not sure what I want.
Browse
Recommend
Deliver Viewers Entertainment Within Context
The Intersection of Entertainment Content, Viewers & Context
• 
Deeply understand entertainment
content
• 
Consider multiple facets of consumers
and how they relate to available content
• 
Understand context in terms of what is
happening in the world at any moment,
and anticipate what users want next
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© 2015 Rovi Corporation. Company confidential.
Movie Night! What should we
watch? I recently saw that new
movie with Jonah Hill. Let’s watch
something funny like that?
Dynamically Understanding Connections and Relevance
The Knowledge Graph Creates Context Around Content and the Consumer
Streaming
OTT
Linear TV
Video
Services
Trending
Data
VOD
Time
Global
Context
Music
Sports
Space
Personal
Spotify
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© 2015 Rovi Corporation. Company confidential.
Pandora
Know thy customer.
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© 2015 Rovi Corporation. Company confidential.
It All Begins With a Deep Understanding of the Consumer
“I want things tailored to me, wherever I am.”
Viewing History
•  What I watch
•  When I watch it and for how long
•  What I record and what I actually watch
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© 2015 Rovi Corporation. Company confidential.
Media Consumption
•  Who and what I search for
•  News that interests me
•  Entertainment I own and view
Social Media/Apps
•  My explicit and implicit favorites
•  Who and what I talk about
Massive fragmentation
requires big data with a purpose.
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© 2015 Rovi Corporation. Company confidential.
Applying Big Data to TV for Measurable Performance
What is being watched?
VIEWING
DATA
Rovi
STB Guides
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© 2015 Rovi Corporation. Company confidential.
Rovi
Analytics
Engine
Applying Big Data to TV for Measurable Performance
What is being watched?
VIEWING
DATA
Rovi
STB Guides
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© 2015 Rovi Corporation. Company confidential.
Rovi
Analytics
Engine
Applying Big Data to TV for Measurable Performance
What is being watched?
VIEWING
DATA
Rovi
STB Guides
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© 2015 Rovi Corporation. Company confidential.
Rovi
Analytics
Engine
VIEWERSHIP DATA
Applying Big Data to TV for Measurable Performance
RICH SEGMENT DATA
What is being watched?
VIEWING
DATA
Rovi
STB Guides
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© 2015 Rovi Corporation. Company confidential.
Rovi
Analytics
Engine
VIEWERSHIP DATA
Applying Big Data to TV for Measurable Performance
Rovi
Metadata
RICH SEGMENT DATA
What is on TV?
What is being watched?
VIEWING
DATA
Rovi
STB Guides
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© 2015 Rovi Corporation. Company confidential.
Rovi
Analytics
Engine
VIEWERSHIP DATA
Applying Big Data to TV for Measurable Performance
PROMO OPTIMIZER
AD OPTIMIZER
ANALYTICSOPERATOR
INSIGHTS
SUBSCRIBER ANALYTICS
Operator
Insights
Rovi
Metadata
Subscriber
Analytics
PROMO OPTIMIZER
AD OPTIMIZER
RICH SEGMENT DATA
What is on TV?
What is being watched?
VIEWING
DATA
Rovi
STB Guides
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© 2015 Rovi Corporation. Company confidential.
Rovi
Analytics
Engine
VIEWERSHIP DATA
Monetizing Your New Platform
Data Collection and Predictive Analytics
Packaging
•  Leverage subscriber
insights to transition your
linear business
•  Create compelling new
packaging based on
subscriber insights
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© 2015 Rovi Corporation. Company confidential.
Merchandizing
•  Recognize your platform
as a local merchandizing
channel
•  Increase audience and
engagement through
data-based promotions
•  Advertise, utilizing
targeted upsell
opportunities and
retention marketing
Operations
•  Manage and maximize
network performance
with return-path data
Transitioning from linear TV to “appification”
of video services on IP platforms
Make smart business decisions based on
a deep understanding of your customers.
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© 2015 Rovi Corporation. Company confidential.
You Sit at the Center of the Customer Relationship
Redefine Your Services to Meet Customer Demands
SP
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© 2015 Rovi Corporation. Company confidential.
You Sit at the Center of the Customer Relationship
Redefine Your Services to Meet Customer Demands
ABC
HBO
SP
ESPN
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© 2015 Rovi Corporation. Company confidential.
CBS
You Sit at the Center of the Customer Relationship
Redefine Your Services to Meet Customer Demands
ABC
HBO
SP
ESPN
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© 2015 Rovi Corporation. Company confidential.
CBS
You Sit at the Center of the Customer Relationship
Redefine Your Services to Meet Customer Demands
Google
HBO GO
ABC
HBO
Sony
Playstation
VUE
SP
ESPN
Yahoo!
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© 2015 Rovi Corporation. Company confidential.
CBS
All Access
BROADBAND
CBS
Netflix
You Sit at the Center of the Customer Relationship
Redefine Your Services to Meet Customer Demands
CBS
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© 2015 Rovi Corporation. Company confidential.
You Sit at the Center of the Customer Relationship
Redefine Your Services to Meet Customer Demands
Optimal Business Performance
Customer-Centric
Content Offerings
RPD &
Predictive Analytics
Hyper-Personalization
Discovery
Merchandizing
Platform
Metadata, Search,
Recommendations,
Knowledge Graph,
CBS
Conversation Services
Scalable Cloud
Platform
Technology Solutions
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© 2015 Rovi Corporation. Company confidential.
What do you see in your future?
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© 2015 Rovi Corporation. Company confidential.
Thank You!
rovicorp.com
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© 2015 Rovi Corporation. Company confidential.