Aniello Liguori Director Ground Services Intercontinental Swiss International Air Lines Ltd. P.O. Box ZRHLX/OGI/LIAN CH-8058 Zurich Airport Tel. +41 44 564 60 32 Fax +41 44 564 90 49 aniello.liguori@swiss.com SWISS Station Managers Worldwide 10 April 2015 "SWISS Station Achievement Awards 2014” Dear Station Managers “Why do some stations retain their position in the top rankings?” ”What can we all learn from our top ranking stations? The answer is: “Behavior is the key!” We, as the airline of Switzerland, have about 10 of potential service interactions at the airports, from arrival procedures and special requests at the check-in, boarding procedures, and baggage handling. All offer the potential for moments when we can provide positive moments—opportunities to intensify the customer's loyalty to our airline. Being in a very competing market segment our airline needs such positive moments to create personal care in offering a customer speedy check-in procedure, by resolving a problem, or individual attention during boarding procedure. Superb handling of these moments requires an inborn and natural frontline response that puts the customer's emotional needs forward. Employees deliver exceptional customer service—and perform well at moments of truth—only if they know clearly what they are supposed to do and why. Thank you, Station Managers, to bring the spark alive between the customer and frontline staff members and so helping to transform our guests into strong and committed SWISS brand followers! And now, the Oscars for the “SWISS Station of the Year Awards 2014” go to IC: EU/CH: 1. NRT 1. PRG 2. HKG 2. OTP 3. PVG 3. LUG Applause of the winners, applause to warm your hearts! Ranking 1 2 3 4 5 6 7 8 9 10 Station NRT HKG PVG PEK SIN BOM TLV DEL ATH CAI IC Yearly Result 103.42 103.06 102.69 102.26 101.32 100.92 100.85 100.73 100.57 100.34 Station PRG OTP LUG BUD WAW LUX MUC ARN DUB LIN EU / CH Yearly Result 106.65 104.14 103.92 103.73 103.09 101.93 101.92 101.60 101.45 101.41 1/2 Additionally we honour the top 3 ranking stations for the “SWISS Rising Star Awards 2014” for their most remarkable improvements: Ranking 1 2 3 IC BOM JFK DAR Average Ranking Preceding 12 Months 12.3 20.8 15.7 Average Ranking Last 12 Months 7.3 16.5 11.4 Ranking Improvement 5.0 4.3 4.3 EU / IC WAW LUG CPH Average Ranking Preceding 12 Months 22.7 19.0 26.5 Average Ranking Last 12 Months 10.3 7.3 16.8 Ranking Improvement 12.3 11.7 9.8 Applause for your success! The 5 top ranking stations of the “SWISS station of the Year Awards 2014” will receive each a trophy as a token of our recognition and in addition for the 3 top ranking stations a special event will be organized in June in Switzerland. To thank the teams for the “SWISS Rising Star Awards 2014” we will reward the winning stations with a lump-sum and a certificate for their impressive improvements. The prizes will be handed over personally by the respective Regional Manager during her/his next Station visit. The everyday work life of our team is based on trust, cooperation and support. Thanks for being such a wonderful team! Yours truly, Josef Geisseler Director Ground Services Europe Aniello Liguori Director Ground Services Intercontinental Stephan Ellenberger Senior Director Ground Services Switzerland 2/2
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