Media Contacts Premier Yarns: Jenifer Strong, JStrong@premieryarns.com / 704.756.7328 World Vision: Johnny Cruz, jcruz@worldvision.org / 253.815.2072 Premier Yarns and World Vision Launch National Partnership at CHA 2014 Conference & Trade Show World Vision, one of the world’s largest humanitarian organizations, is partnering with Premier Yarns, an international manufacturer and distributor of high-quality yarns, to improve the lives of children around the world through World Vision’s “Knit for Kids” program. With this partnership, Premier Yarns is providing yarn customers an opportunity to help children around the world with their passion for knitting. Premier Yarns will showcase the partnership at the Craft and Hobby Association (CHA) show, held January 10 – 14, 2014, at the Anaheim Convention Center in Anaheim, California. The partners have a goal of collecting 100,000 handmade knitted items in 2014. Knit for Kids is a nationwide program that unites thousands of volunteer knitters to fight poverty with their knitting needles. Volunteers knit sweaters, caps, blankets and more for children in need. World Vision collects and distributes the handmade items worldwide. For millions of children, the handmade item is a chance at better health. It’s protection and warmth from freezing temperatures. And it’s a symbol of support for a better future. "We’re thrilled to be partnering with Premier Yarns on this important program to help provide warm clothing and comfort to children around the world," said Brad Beegle, Director, Retail Partnerships at World Vision U.S. "Premier Yarn’s broad customer base and reach will help dramatically grow contributions." World Vision’s Knit for Kids program provides handmade donated clothing to children around the world for basic survival. Last year, over 66,000 donated sweaters were distributed to children in need in the U.S. and internationally. World Vision field offices report that 900,000 children need sweaters; more than 1 million infant caps and blankets are needed to help the most vulnerable “survive to age five.” The public is invited to collect 100,000 hand-knit donations in 2014 to help children around the world. Visit Premier Yarns at booth number1472 and learn more about its retail program. More information also is available via the following video: http://www.youtube.com/watch?v=8d9E0LROHys&feature=youtu.be About Premier Yarns Premier Yarns is an international manufacturer and distributor of high-quality yarns for knitting and crochet. Yarns are produced in our own factories and distributed from our US headquarters in Concord, N.C. Our product lines consist of lusciously soft yarns in a variety of weights, colors and unique prints and are available in craft stores across the country, as well as through mail-order catalogs and our web site. For the latest news and information about Premier Yarns, visit the official Web site: www.premieryarns.com. About World Vision World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit www.WorldVision.org/press or @WorldVisionNews on Twitter. - END -