2 // A Different Message ISSUE #5 | SPRING 2015 EDITORIAL Editor: Duncan Lamb DOM MILLAR Managing Director The Completely Group REINVENTING YOURSELF As the old saying goes: ‘Necessity is the mother of invention’. In the retail business, I guess perhaps it could be said that it’s the mother of reinvention. As we head towards our first London Completely Retail & Leisure Marketplace of 2015, the theme of reinvention is certainly recurrent in this issue of [different]. The Light is aiming to reinvent the cinema-going experience: finding a ‘third way’ which sits between the mass market multiplexes and the sometimes rarefied ‘art house’ film experience. KFC is revamping its offer so that it is more in step with society’s changing tastes for food, design and service. Pop-up shops look to challenge the status quo and reinvent the way in which shopping environments work while the guys at Jamm Living feel they have a new edge in the London residential development scene. Reinventing and reinvigorating our offer is a core commitment at ART Creative Director: Ben Parer Art Editor: Andy Fleetwood Design: Stuart Meades, Matt Hardy and Stefen Clarke PHOTOGRAPHY Photographers: Paul Harmer, Murray Scott, Matt Alexander and Christopher Bellew PRODUCTION Production Editor: Mark Bailey Printer: Hardings Print Solutions Finishing: Celloglas MECHANICAL INFORMATION Cover Paper: Denmaur Cocktail White Lady 290gsm. Cover Treatment: 4 colour process with foil. Binding: Perfect Bound. Body Paper: Pages 3-38 – Denmaur UPM Fine Offset 150gsm Fonts: Body text – Avenir Headlines & Specials – Aachen, AT Rotis Semi Sans, Baskerville, Bebas Neue, Calvert MT, Chuck Five, Clare BT, Clarendon, Fanciside Caps, FS Lola, Journal, Olivier, Oswald, Pluto, Salome, Trend Slab Apps Used: Adobe CC PROPERTY LISTING & ADVERTISING SALES Phone: 0844 6626600 Email: sales@completelygroup.com CREATIVE & MARKETING SERVICES Phone: 01483 238 920 Email: info@completelygroup.com EVENTS Phone: 01483 238 924 Email: events@completelygroup.com ACCOUNTS Phone: 01483 238 931 Email: accounts@completelygroup.com The Completely Group. Whether it’s our events, our creative design service or our online listing platforms, we’re always looking for a way to up our game. COVER Subject: Time to get on your bike? (see p25) Cover Photography: Matt Alexander Meanwhile out in the wider world, our politicians are rapidly looking to refresh their ‘offer’ as polling day approaches while the onset of spring brings the best reinvention act of all as nature miraculously makes everything seem better and fresher than it ever was before. Now wouldn’t it be great if we could all do that for our businesses? The Completely Group, Parklands, Railton Road, Guildford, Surrey, GU2 9JX Phone: 01483 238 920 Email: info@completelygroup.com Web: www.completelygroup.com To keep up-to-date with all our news follow us on Twitter: @completelygrp VAT no. GB 770788879 Company no.4321497 [different] Spring 2015