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Marketing Systems | Coaching & Training | Marketing Support
integrated business communications
How we
can help
With strong roots in traditional marketing, Conduit Communications uses
the power of online marketing to help our clients build their business.
Led by managing director, Katie McGregor, and with a team of four
designers/writers, we provide services from planning/strategy and training
to hands-on practical support for clients who do not have design and
marketing resources in house.
“
Communicating your brand got a whole lot easier
with the advent of the internet. Now we can
target, test and measure, and turn on a dime to
constantly improve. These are powerful times
for marketers.
”
Katie McGregor
Managing Director
We like
systems
We know that with marketing platforms competing to provide
new and better ways to build business, many business owners and
marketing managers feel that there is just too much to keep up with,
and have very real concerns about their resources and ROI.
We help in three core ways:
Systems – we have developed several marketing systems that
can be applied to different businesses where there is an organised
process of reach, action, nurture and conversion.
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Coaching & Training – we offer class and one-one-one training to
help clients make the most of the many powerful online marketing
tools.
Marketing Support – our designers and writers can set up and
maintain all components of an online marketing system including
copywriting, editing, website design (and SEO strategies),
running email campaigns, setting up social media campaigns,
PPC campaigns and designing adverts, brochures/white papers,
Powerpoints and other marketing collateral.
Case
study
Hollywood Hair is a newcomer on
the scene in Hong Kong yet they
are “everywhere”. We’ve helped
them get there.
Using a combination of Facebook targeted advertising (to fans, website
visitors remarketing, mailing list upload and fan and mailing list
“lookalikes” for new prospects), AdWords PPC advertising and email
marketing, Hollywood Hair is always front of mind with a string of
campaigns, including a flash rainy-day offer to a “Hint Hint” campaign
for Mother’s Day.
Hollywood Hair also wins awards. Why? Because we ask clients to vote
for them through campaigns. It works.
SEARCH
SEARCH RESULTS PAGE
– ADWORDS ADVERT OR ORGANIC RESULTS
WEBSITE LANDING PAGE CONTENT OPTIMISED FOR KEYWORD & USER EXPERIENCE
POSSIBLE ACTIONS (INCREASING ENGAGEMENT)
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5
READ +
SOCIAL MEDIA
SOCIAL MEDIA
OPT-IN
INTEREST TO
LEAVE
SHARE
FOLLOW
OFFER**
PURCHASE
REVISITS WEBSITE
REVISITS WEBISTE
CLICK
ACT ION
Case
study
REA CH
Marketing System using AdWords (reach) with Facebook & Email Remarketing (nurture)
C O NV E RT
Shamrock Catering Group
offers a wide range of services
however many people still only
know Shamrock for its original
sandwich delivery service.
Our objective is to reach new
prospects, and educate current
and new prospects in the range
and quality of the client’s
offerings with the goal of
conversion.
N U RT U RE
cookies*
EMAIL MARKETING*
FACEBOOK REMARKETING*
Website visitors | Facebook fans | Email retargeting
CLIENT
** download whitepaper/voucher/
cheat sheet, sign up for newsletter,
webinar, enter competition,
(objective – get email address) etc
* with appropriate permissions
A key way of attracting new prospects is through targeted Google AdWords PPC campaigns. Many
leads convert directly; those that don’t may enter a competition or follow on social media. All
site visitors will be tagged with a Facebook “cookie” and when these prospects subsequently visit
Facebook, the client reaches them with targeted and visually appealing Facebook adverts.
A strong email marketing campaign nurtures contacts on a mailing list developed over time.
These prospects are also exposed to a nurturing Facebook advertising campaign as Facebook
allows, with appropriate permissions, a mailing list to be uploaded to Facebook where contacts
can be reached through advertising.
The client manages postings to their own newfeed, and is considering our suggestions for the
development of a responsive website that will also allow us greater control over the design and
function of landing pages.
Case
study
ABOUT THE BAND
Dan LaVelle in the late 70s and early 80s supported renowned
R&B power band Pure Gold that toured across the US with
acts like Manhattan Transfer, Martha Reeves and many others.
He has written and arranged music for Disney and Pixar and
recorded the critically acclaimed CD, Jenerations, on Tableau
Records in 2008.
Originally from Los Angeles Mike Carr is one of Asia most
active bass players. The list of world famous artists he’s played
for is extensive with stints behind acts like the legendary Bo
Diddly, The Platters and many others.
Chris Collins is one of Hong Kong’s finest young guitar players.
He spent two years on the road touring with Jackie Cheung
and is called on for numerous gigs and festivals throughout Asia.
Chris is also a reliable studio player for all types of music from
rock to pop.
We’ve been working with
St. James’s Place, formerly
The Henley Group, since 2011,
providing email newsletters,
flyers, a microsite, event
collateral and branding
guidelines (for The Henley
Group). With the acquisition,
we supported the Singapore,
Hong Kong and Shanghai offices
through the rebrand.
WELCOME TO ST. JAMES’S PLACE
WEDNESDAY 11 FEBRUARY 2015
GARDEN LOUNGE, THE HONG KONG CLUB
Members of the St. James’s Place Partnership in Hong Kong represent St. James’s Place (Hong Kong) Limited which is
part of the St. James’s Place Wealth Management Group.
St. James’s Place (Hong Kong) Limited is a member of the Hong Kong Confederation of Insurance Brokers, Securities
and Futures Commission licensed corporation, and Registered MPF Intermediary. The title ‘Partner’ is the marketing
term used to describe St. James’s Place representatives.
PARTNERS IN MANAGING YOUR WEALTH
BREAKFAST INVITATION
An introduction to our Investment Management Approach
Paul Hebbert, Regional Director, will give you an insight into St. James’s Place and our distinctive Approach to
Investment Management, covering the process for selecting and monitoring fund managers,
the role of the Investment Committee and the benefits of active management.
The St. James’s Place approach to investment management only applies to St. James’s Place products.
Private Room at Dot Cod
B4 Basement, Prince’s Building, 10 Chater Road, Central
on Tuesday 19 May
Registration from 7:45am Presentation at 8:00am Close at 9:30am
REGISTER HERE
R SV P
Tel: +852 2824 1083 | Email: hongkong.marketing@sjp.asia | www.sjp.asia
St. James’s Place (Hong Kong) Limited, 1/F Henley Building, 5 Queen’s Road Central, Hong Kong
Members of the St. James’s Place Partnership in Hong Kong represent St. James’s Place (Hong Kong) Limited which is part of the St. James’s Place Wealth Management Group.
St. James’s Place (Hong Kong) Limited is a member of the Hong Kong Confederation of Insurance Brokers, a licensed corporation with the Securities and Futures Commission,
and registered as an MPF Intermediary. The title ‘Partner’ is the marketing term used to describe St. James’s Place representatives.
E XC L U S I V E I N V I TAT I O N
We are delighted to invite you and a guest to experience a ‘Passage to India’ with Vedas Indian Cuisine.
A wonderful set menu with drinks for all our guests will include chicken kebab, onion bhaji, chicken madras,
lamb rogan josh, aloo gobi, mushroom with peas, pulao rice & assorted naan breads.
Wine, beer and soft drinks will be on free flow
As spaces are limited please register early to avoid disappointment.
Vedas Indian Cuisine & Lounge
3rd Floor, 83 Changshu Road (by Julu Road),
Jing An District, Shanghai
on Wednesday 3 June
Start at 7:30pm, Close at 9:30pm
REGISTER HERE
R SV P
John Liptrott, Associate Partner of St. James’s Place Wealth Management
Tel:+86 152 2157 1720 | Email: john.liptrott@sjpp.asia | www.sjp.asia
St. James’s Place (Shanghai) Limited, Suite 2006-2007, 20/F, Tower 1, Jing An Kerry Centre
1515 Nanjing Road West, Shanghai, China 200040
Members of the St. James’s Place Partnership in Shanghai represent St.James’s Place (Shanghai) Limited which is part of the St. James’sPlace Wealth Management Group.
St. James’s Place (Shanghai) Limited is a Wholly Foreign Owned Enterprise (WFOE).WFOE registration No 31000040060051.
The title ‘Partner’ is the marketing term used to
A few
other
projects
Henley Group/
St. James’s Place brochures,
newsletters, event collateral
Design, editing, production
Jones Lang LaSalle white papers,
flyers, Powerpoint presentations
Design, editing, production
MEV shopping website
Design, editing, production
Authentiques email newsletters
and Facebook adverts
Design, copywriting, production
and a
few
more
CLESTRA print and email
newsletters
Design, copywriting, production
SeaGypzy group branding
Branding design
Youth Diabetes Action website
and bilingual quarterly magazine
Design, copywriting, translation,
production
What
clients
say
Jo Soo, Head of Marketing & Communications – JLL HK and Macau
I met Katie many years ago, the story is a classic, and she’s been a life saver. Conduit
Comms are always helpful, responsive and able to work with a very short deadline.
Most importantly they have become an extended arm of my marcom team and I can
rely on her and her team for quality driven, creative projects. I am blessed with their
input and their involvement certainly makes my day-to-day job much more effective.
Jane Archibald, Director, Corporate Development Division
– KG Group (Kids’ Gallery, Star English Schools, Mills International
Preschools)
We have been working with Katie and her team for several years on websites,
newsletters, and social media, and the great thing about them is that they keep things
personal. They are always willing to take time to really listen, provide feed back, and
make suggestions. You get a very personalised service which makes you feel reassured
and confident that you’ll be happy with the final outcome. They are quick to respond to
questions and are also reasonable and realistic in their timing and cost projections.
Paul Levy, Vice President International Sales and Marketing
– CLESTRA HAUSERMAN
Katie and Conduit has provided CLESTRA Asia with Marketing production for several
years and Katie has always understood our needs, and captured the right ideas to
achieve always outstanding work. I will definitely recommend Katie!
Connect
Please contact us for an initial discussion to see how we might help. You can also visit
our website to see a fuller list of services and fees, and also browse our blog for articles.
You can follow us on Facebook, LinkedIn, Twitter – or all three. We hope to hear from
you soon.
Tel:
2858 6751
Email:
katie.mcgregor@conduitcomms.com
Address:
102 Hing Tai Commercial Building, 114 Wing Lok Street, Hong Kong
Facebook: www.facebook.com/conduitcommunications
LinkedIn:
hk.linkedin.com/in/conduitcommunications
Twitter: www.twitter.com/conduitcomms
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