Executive Study Group Topic of January: E-Business Strategy How Traditional Industries Offer Superb Customer Experiences Digitally Transforming the customer experience is at the heart of e-businesses. The strategy of customer engagement goes beyond websites and mobile apps to truly change the customer experience. Therefore, top management cannot delegate technology issues to IT managers anymore. We will share how traditional industries, such as Burberry and Starbucks, integrate mobile technologies to create unforgettable experiences to grow rapidly. Seminar details Date 7 January 2015 (Wednesday) Time 3:00pm - 5:30pm Venue Conference Hall 04, 2/F, Lakeside 2, Hong Kong Science Park Fee Free of charge Language Cantonese Speaker Dr. Mark Lee, Research Director, Asia Pacific Institute for Strategy Registration Please register here by 29 Dec (Mon) Executive Study Group Topic of January: E-Business Strategy About the speaker Dr. Mark Lee, Research Director, Asia Pacific Institute for Strategy Dr. Mark Lee has extensive experience of research and consulting in the areas of business strategy, supply chain management and performance transformation. His clients include both multinationals and local enterprises such as 3M, B. Braun, Dairy Farm, First National Bank, General Motor, HACTL, Hongkong Electric, Motorola, Shell Oil, Shui On Real Estate, Tung Wah Group of Hospitals, etc. Later he joined The Chinese University of Hong Kong where his researched on strategy and operations management for 14 years. Dr. Lee was invited by leading associations as speakers including American Chamber of Commerce, Association of International Accountants, Brand Development Council, The Chinese Manufacturers’ Association of Hong Kong, Federation of ASEAN Accounting Firms, Federation of Hong Kong Industries, GS1, Hong Kong Chamber of Insurance Intermediaries, Hong Kong Exporter Association, Hong Kong Science and Technology Parks Corporation, Society of Registered Financial Planners, etc. He obtained his graduate degrees from the University of Maryland and the University of Newcastle. (Biography provided by the speaker) Note: Programme subject to change without prior notice For more training details, please visit here. Enquiry Miss Katrina Yeung (852) 2629 6718 / Mr Antony Kwong (852) 2629 6640 Email katrina.yeung@hkstp.org / antony.kwong@hkstp.org Web www.hkstp.org