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Media Kit 2015
AGENDA AT A GLANCE
Wednesday, April 15
8:00 a.m. – 12:00 p.m.
8:00 p.m. – 11:00 p.m.
Retail Tour (Tickets required)*
Chair’s Welcome Reception (Tickets required)*
Thursday, April 16
7:00 a.m. – 6:00 p.m.
10:00a.m – 11:00a.m.
11:30 a.m. – 1:15 p.m.
1:00 p.m. – 1:30 p.m.
1:30 p.m. – 5:30 p.m.
9:30 p.m. – 1:00 a.m.
Registration
Media Scrum – Chef Michael Smith (Pre-registration required)
Delegate Lunch – (Pre-Registration required)
Trade Show Opening Ceremony & Entertainment**
Trade Show**
After Party (Tickets required)*
Friday, April 17
7:30 a.m. – 4:30 p.m.
1:00 p.m. – 2:00 p.m.
11:30 a.m. – 4:30 p.m.
1:00 p.m. – 3:30 p.m.
6:30 p.m. – 7:30 p.m.
7:30 p.m. – 11:30 p.m.
(Tickets required)
Registration
Fun with Freggie on the Trade Show floor**
Trade Show**
Learning Lounges on the trade show floor**
Annual Banquet Reception (Tickets required)*
Annual Banquet, The Packer’s Produce Person of the Year Award
*Please Note: Some events require tickets. Tickets may be purchased at the registration desk or in advance
at convention.cpma.ca/register.
**Media Credentials: Media credentials are required to access the Trade Show floor. To register for media
credentials please contact vsherry@cpma.ca.
Retail Tour: Wednesday, April 15 • 8:00 a.m. – 12:00 p.m.
The retail tour is an annual program, offering the opportunity for registrants to visit some of the host city’s
most interesting and unique produce retail outlets. Join us for a retail tour of three unique Montréal stores!
This year we’ll be visiting Le Marché Jean Talon, Marché Adonis and Provigo Le Marché. Marché Jean Talon
has long been a staple for Montrealers, and is the ideal market to spot the freshest and most unique
produce. Marché Adonis has seen tremendous success in catering to Montréal’s vibrant Middle Eastern
community by providing unique grocery items. Last but not least, the vibrant Provigo le Marché gives
customers a unique and refreshing shopping experience.
Tickets may be purchased at the registration desk or in advance at convention.cpma.ca/register.
Chair’s Welcome Reception: Wednesday, April 15 • 8:00 p.m. – 11:00 p.m.
Join us as we celebrate the 90th anniversary of the Association and its Annual Convention & Trade Show with
a fabulous night on Broadway. The Passerelle Perspective provides a spectacular panoramic view of Old
Montreal, the Old Port and the St. Lawrence River.
A continuous shuttle service will be provided between the Westin Montréal and the reception, from 7:30
p.m. to 11:15 p.m.
Tickets may be purchased at the registration desk or in advance at convention.cpma.ca/register.
Delegate and Companion Breakfast: Thursday, April 16 • 8:00 a.m. – 9:45 a.m.
Keynote Speaker: Ron Tite
Telling Your Story [Corporate Storytelling]
In a world of 140 character interaction, today’s consumers are craving an emotional connection - but they
don’t connect with spreadsheets. They connect with real stories featuring real people in real situations with
real outcomes. Whether it’s sharing stories to capture best practices, close a sale, or grow the business, all
organizations have wonderful stories to tell - they just need to know how.
Fresh Health Award
This prestigious award is presented to a company that has gone
above and beyond in promoting the Half Your Plate program and/or
the Freggie™ Children’s Program, aligning with the CPMA’s goal to
increase the consumption of fresh produce in Canada for better
health.
If you would like access to this event please contact Vanessa Sherry at vsherry@cpma.ca or 613-878-3122.
Delegate Lunch: Thursday, April 3 • 11:30 a.m. – 1:15 p.m.
Retail Panel Discussion – Implementing Fresh Everyday
Growing the market through execution and delivery takes more than a buyer, distributor, merchandiser, Chef
and consumer. Join retailers and foodservice distributors from North American to discuss how the entire
supply chain must work together to grow the market.
Announcing Chef Michael Smith: Half Your Plate Ambassador. Thursday, April
16 • 11:30 a.m. – 1:15 p.m.
Half Your Plate is a new healthy eating initiative that empowers Canadians of all ages to eat more fruits and
veggies to improve their health while providing simple and practical ways to add a variety of produce to every
meal and snack. After a successful consumer launch this winter, Half Your Plate is now making its way onto
produce packaging and into retail stores across Canada, and continues to gain momentum. For more
information please visit www.halfyourplate.ca.
Join the produce industry as they welcome the new Half Your Plate Ambassador, Chef Michael Smith. Chef
Michael Smith, one of Canada’s best-known chefs is a passionate advocate for simple, sustainable home
cooking and an inspiration for families creating their own healthy food lifestyle. He’s the host of Chef
Michaels Kitchen, Chef Abroad and Chef at Home seen on Food Network Canada, Global and in more than
100 other countries. He’s a judge on Chopped Canada and traveled the world for his innovative new web
series Lentil Hunter.
Awards Brunch: Friday, April 17 • 9:30 a.m – 11:30 a.m..
Mary Fitzgerald Award
The Mary FitzGerald Award is given to someone who has the same passion and dedication for the produce
industry as Mary demonstrated throughout her career. The 2014 award was presented to Steve Young of the
Oppenheimer Group.
CPMA Lifetime Achievement Award
The CPMA Lifetime Achievement Award is given to an individual who has been recognized by their peers, and
who through their dedication, has contributed a lifetime of selfless service to the produce industry at the
regional, national and/or international level and continuously supported the CPMA’s activities and industry
initiatives. Over 36 outstanding men and women have been recognized since the introduction of the CPMA
Lifetime Achievement Award in 1994.
If you would like access to this event please contact Vanessa Sherry at vsherry@cpma.ca or 613-878-3122.
Freggie Children’s Program: Friday, April 4 • 12:00 p.m. – 2:00 p.m.
The Canadian Produce Marketing Association (CPMA) offers free resources for teachers, parents and
caregivers to support healthy eating programs and education for children. CPMA realizes that one way to
encourage healthy eating habits is to introduce children to a variety of of fresh produce. While visiting the
CPMA trade show, students are immersed in a world of colours, smells and tastes that challenge their
imagination, and increase their understanding of where their food comes from.
Guided through the show by the CPMA Children’s Program mascot, FreggieTM, children are given the
opportunity to meet produce growers, taste new fruits and veggies and ask questions about produce.
CPMA Annual Banquet • 7:30 p.m. – 11:00 p.m.
Join us as we close off the 90th Annual Convention & Trade Show with an Evening in Paris! The décor,
entertainment, menu and wine will transport you to Paris for an enchanting evening.
The Packer Produce Person of the Year Award
The Produce Person of the Year Award recognizes achievements in the produce industry. They can be
connected to building produce consumption at the consumer level, to building demand or to being an
advocate for the industry in the area of government relations, technology or trading.
Nominees may be affiliated with organizations that are grower/shippers, packers, retailers, brokers,
foodservice distributors, broadline distributors, produce wholesalers, produce processors, chain restaurant
operators, or independent restaurant operators.
If you would like access to this event please contact Vanessa Sherry at vsherry@cpma.ca or 613-878-3122.