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Press Contacts:
Mason Williams Communications
T: 0845 0941 007
Sarah Wilson –0203 178 6209 / sarah.wilson@mason-williams.com
Krishan Turner-Dave – 0203 178 6211 / krishan@mason-williams.com
Sarah Eckersley - 0203 178 6212 / sarah.eckersley@mason-williams.com
ROYAL BOHEMIA
The Royal
Bohemia Story
The Collection
Craftsmanship
Combining the heritage,
discipline and tradition
evoked by royalty, with
the unconventional,
unbounded spirit of
Bohemianism
Zenana – the upholstered
bed collection
Wall Art – the Boho
collection
Sleep System – the
Morpheus Mattress
The craft of the classic bed
with the passion of the
creative, innovative design
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The Royal Bohemia Story
Part of the Matza bed empire in West Yorkshire, Royal Bohemia is a
new brand for the contemporary and cosmopolitan customer blending
the finest British products and craftsmanship to create a unique
collection of luxury handmade bedsteads and headboards.
Combining the heritage, discipline and tradition evoked by royalty,
with the unconventional, unbounded spirit of Bohemianism; Royal
Bohemia is a brand that brings together classic craftsmanship with
creative and passionate design to create modern classics. A brand for
those with a rebellious spirit who dare to be different; who are
independent by nature and appreciate the innovation and creativity
that the brand offers.
Royal Bohemia creates Recurring Classics – the Royal Bohemia
designs will never go out of style, they are designs handcrafted to last a
lifetime. The craftsmanship, the colours, the shapes, the designs –
they are timeless classics for the here and now. Royal Bohemia beds
are for you today and the design and craftsmanship will allow future
generations to enjoy them tomorrow.
Royal Bohemia makes a statement inspired by yesterday, designed for
today. Beds that won’t go out of fashion, Royal Bohemia are new
designs that will become tomorrow’s classics.
The Designer
Asif Ayub is a third generation upholsterer and second-generation bed
maker with a passion for fashion and the arts and a natural gift for
creative design.
Born and raised in West Yorkshire, Asif Ayub has been designing beds
since he was just 20 years old. A life-long passion for design, fabric and
art has inspired him to create Royal Bohemia - designs that are bold
and unique. Royal Bohemia is his vision, creation and design.
Inspirations
Royal Bohemia beds are modern classics. Every design follows two
questions; the first, when looking at the classic influence, is “what
makes this a classic?”. The second, thinking about the Royal Bohemia
design, is “what makes this design meet people’s lifestyle today?”
Art Decco represents glamour and style; French classics carry the
beauty of an age that people still aspire to today. By looking back we
can see how the design can resonate with the lifestyle of today. Royal
Bohemia beds are therefore inspired by the art, craft and design of a
previous lifestyle, designed to inspire today’s life.
Taking influences from the silhouettes of cars, shapes and structures
from architecture, the craftsmanship of design, colours of the arts and
fabric of fashion, Royal Bohemia creates a bed that is bound to today’s
lifestyle and inspired by the life we lead.
“Our designs are rebellious, unique, bold. Our designs are free and not
prescriptive – they are designed for life and lifestyle, for space and
style, for function and beauty.” Asif Ayub
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BEDSTEADS: THE ZENANA COLLECTION
Dare to dream - A Royal Bohemia bed is a statement – it’s a statement about your life, your style,
and your dreams; be bold and daring.
Introducing ZENANA – the upholstered bedstead collection
A
A
B
C
B
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A. GRACE - our interpretation of the classic Chesterfield design inspired by the late
Grace Kelly. This breathtaking design piece is hand crafted in cool linens and
velvets, each ‘diamond’ of fabric being individually cut and sewn to create this
beautiful centrepiece to your bedroom. Grace truly sets the standard for elegance.
King - £5900
Super King - £7300
RB King - £9100
B. EROTIQUE - Inspired by Tom Ford, this provocative design is hand crafted
using dark and mysterious luxury velvets with a pony skin faux hide, redefining
luxury for the new era. A sexy and sophisticated penthouse piece, just begging to be
touched and enjoyed.
King - £5200
Super King - £6300
RB King - £7800
C. FONTEYN - An elegant, beautifully proportioned bedstead, Fonteyn was
inspired by Dame Margot Fonteyn, Britain’s very own Prima Ballerina. Luxurious,
richly coloured velvets are key to enhancing the graceful curves of this hand crafted
swan design, putting the ‘Royal Bohemian’ style on the traditional sleigh bed.
King - £5700
Super King - £6950
RB King - £8700
D. TWINNI - Armani inspired Twinni with its clean elegant lines, is stylish and
contemporary. Hand made in cool, neutral linens, this design is breathtaking in its
simplicity and would be comfortable within any design context. Italian chic at its
British best!
King - £3200
Super King - £3900
RB King - £4600
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WALL ART
THE BOHO COLLECTION
Space is a growing issue in modern lives – not
everyone has the space for a grand bedstead. To get
a statement piece you need to spend. People are
constantly finding a way to turn the space behind
the bed into a feature – block colours, feature
wallpaper, striking art. We have created the
feature, turning the headboard into both a piece of
art and the feature statement your bed and
bedroom deserve.
Every headboard is as individual as you are. Royal
Bohemia have created headboards that are works
of art, creating Wall Art that makes a statement.
Every Wall Art panel is created as a piece of art in
its own right, with bold and beautiful colours to
create a piece of art that brings personality, art and
life into your home.
Kiss
Retro
Elle
Kiss is our Pop Art inspired wall
panel - bright, cheerful & Fun with
a capital 'F'. Handmade with love
in vibrant coloured wools, our
design is bold, bohemian and
guaranteed to make you smile!
70's psychedelic-inspired panel is
the bright and funky member of
our collection. The wall panel with
a voice - and not afraid to use it!
Handcrafted in luxurious wools,
retro colours have been put
together to give maximum impact
to whatever room it hangs in - a
piece of art in which any wall
would be 'loud & proud'!
Classical, elegant and timeless, Elle
is French chic at its best! Lovingly
handmade using the finest velvets,
this Queen Anne inspired wall panel
would transform any room from
bedroom to boudoir!
King - £1350 (150cm x 150cm)
Super King - £1700 (200cm x 150cm)
RB King - £1990 (250cm x 150cm)
King - £1350 (150cm x 150cm)
Super King - £1700 (200cm x 150cm)
RB King - £1990 (250cm x 150cm)
King - £1350 (150cm x 150cm)
Super King - £1700 (200cm x 150cm)
RB King - £1990 (250cm x 150cm)
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Gianni
Oscar
Tiger
Inspired by Versace himself, the
embodiment of glamour and luxury,
Gianni's baroque design, beautifully
handcrafted in sumptuous velvets
affords any room it hangs in the
palatial feel befitting its style and
design.
Chic, boutique, stylish and
contemporary, Oscar has the
signature look of classic design
desired the world over.
Handcrafted in luxury wools, it’s
the chameleon of our collection,
quietly complementing any room
at the same time boldly
announcing its sophisticated
presence. Hotel room to bedroom
is now a reality!
Exotic, wild and daring, Tiger has
been designed for the ultraadventurous among us who aspire
to share the same qualities,
secretly or otherwise! Luxury
velvets and a pony skin style faux
hide have been chosen to
handcraft this design to mirror the
strength and charisma of the Big
Cat.
King - £1650 (150cm x 150cm)
Super King - £2100 (200cm x 150cm)
RB King - £2600 (250cm x 150cm)
King - £1650 (150cm x 150cm)
Super King - £2100 (200cm x 150cm)
RB King - £2600 (250cm x 150cm)
King - £1650 (150cm x 150cm)
Super King - £2100 (200cm x 150cm)
RB King - £2600 (250cm x 150cm)
Lola
Polka
Stag
Inspired by Marc Jacobs' Lola, this
beautifully tufted Chesterfieldstyle wall panel is handmade using
luxurious virgin wools, further
enhanced by the intricate flower
detail. A design worthy of a place
on any wall, truly a classic with a
bohemian twist!
Playful Polka is handmade with
love using pure virgin wools, our
young vintage classic design with a
modern twist is a true
contradiction in terms making it a
classic Royal Bohemian blend of
yesterday and tomorrow.
Strong & bold, this design piece
showcases the king of British
beasts, the Stag, in all its glory.
The golden stag with its
magnificent branched antlers is
set on a background of rich,
luxurious velvets and will
dominate its surroundings as it
does in its’ natural habitat.
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
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Fez
Incognito
Cavallo
Royal Bohemia’s interpretation of
the Moorish architecture typically
found in North Africa and
Southern Europe, Fez, with its
ornate geometric design, is
beautifully handcrafted in vibrant
wools and will add an eclectic
element to any decor.
‘In disguise, blended in, hidden’ –
Incognito is any or all of the above,
a true abstract! Perceive or
interpret how you will – each view
will give you a different picture!
Cavallo, the glittering golden
stallion surrounded by a mane of
striking contrasting luxurious
wools, is inspired by the prestige,
grace and strength symbolised by
the equine breed - a breathtaking
piece of art that will adorn any
interior space.
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
Missi
Dream
Stamp
Missoni inspired, this
kaleidoscope of rich, luxurious
colours handcrafted in soft, pure
wools into a chevron design, Missi
is both fun & sophisticated and
will enhance any room in which
it’s placed.
Paying homage to Picasso’s early
work of oversimplified lines and
beautifully contrasting colours,
this detailed abstract piece allows
you to bring elements of a modern
masterpiece into your home.
Royal Bohemia’s tribute to punk
patriotism! Stamp, a fusion of
what Britain is both famous for
and proud of – the monarchy and
the Punk movement – is
handcrafted in loud, bright wools
& surrounded by an intricately
shaped border. A true statement
piece!
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
King - £1950 (150cm x 150cm)
Super King - £2500 (200cm x 150cm)
RB King - £3200 (250cm x 150cm)
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SLEEP SYSTEM
THE MORPHEUS MATTRESS
“To sleep perchance to dream”
Introducing Morpheus, the Royal Bohemia God of Dreams:
Morpheus is the son of Nyx, the primordial goddess of the Night. He is the god of dreams, the
elder and master of the Oneiroi, bringing dreams to mortals and gods who fall asleep under
his power. Morpheus has a special gift to take any human form and appear in dreams.
Morpheus is responsible for shaping dreams, or giving form to the beings that dwell in
dreams. Morpheus had a special duty to fashion the dreams of heroes and kings. For that
reason, Morpheus is considered superior and is called “the God of Dreams”.
The Morpheus Mattress is crafted and designed to be just right for you, to work to the needs
of your body. The multizone techniques shape around you and are designed to support key
areas of your body. The pocket springs complete the comfort and body experience. The
natural fibres in the pillow topper are designed to work to the seasons – the cashmere, lambs
wool and silk keep you warm in the winter and the cotton keeps you cool in the summer. All
combined to create the ultimate sleep and body experience.
Available in soft, medium & firm, pocket, reflex, siliconised fibre, foam encased, centre
support, multi-zone, tufted, contract spec.
Morpheus Mattress, including topper:
King - £1950 (152cm x 200cm)
Super King - £2600 (183cm x 200cm)
RB King - £3300 (214cm x 200cm)
Support Frame:
King - £900 (152cm x 200cm)
Super King - £1200 (183cm x 200cm)
RB King - £1500 (214cm x 200cm)
Topper:
King - £400 (152cm x 200cm)
Super King - £520 (183cm x 200cm)
RB King - £600 (214cm x 200cm)
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CRAFTSMANSHIP
The base – When it comes to craftsmanship Royal
Bohemia is old fashioned. Rather than use slatted bases
the beds are a full divan base. The divan and the bedstead
are two separate pieces - the divan and the mattress drop
into the bedstead surround creating one complete and
crafted bed piece.
Build – Solid hard wood, all box jointed, glued, screwed
and stapled by hand, and upholstered using the finest
fabric from the mills of Yorkshire and Lancashire. The
upholstery is done the “Royal Bohemia” way – traditional
upholstery techniques that ensure sturdy, strong and clean
lines, and combined with cutting and sewing techniques
inspired by the modern fashion industry.
Timber – All from sustainable sources in the UK and
Europe.
Fabric - The purest fabrics – 100% linen threads, velvet is
100% cotton pile, leather of the finest type and 100% wool
from Yorkshire mills.
Mattress – The finest Belgian damasks cover the crafted
‘Morpheus’ mattresses. Royal Bohemia combine the new
foam technology with traditional materials and fabrics to
create a balanced mattress that delivers the ultimate
comfort. Supportive multi zone foam combined with
pocket springs create a quality crafted base topped by a
sumptuous pillow topper made from natural fibres such as
cotton, lambs wool, cashmere, silk and latex. Ultimately
creating the finest crafted mattress on the market.
- Notes to Editors For more information:
www.royalbohemia.co.uk / info@royalbohemia.co.uk / 01924 458699
Press Contacts:
Mason Williams Communications / T: 0845 0941 007
Sarah Wilson –0203 178 6209 / sarah.wilson@mason-williams.com
Krishan Turner-Dave – 0203 178 6211 / krishan@mason-williams.com
Sarah Eckersley - 0203 178 6212 / sarah.eckersley@mason-williams.com
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