1. finance
2. bank
3. bank account

The Official Publication of the Hawaii Automobile Dealers Association
2009 Second Quarter
Other stories in this edition:
2009 Yearbook
Edition
See contact information for
all HADA dealer members
and associate members.
VIP Auto Show Preview
(See page 6)
2009 Yearbook Edition
(Dealer member listing - See page 20)
(Associate member listing - See page 24)
First Hawaiian International Auto Show
Attendance up 8.2% in 2009
(See page 9)
SERVCO AUTO CENTERS
“Best Car Dealership”
-2009 Honolulu Magazine’s Reader’s Pick
SERVCO USED CAR CENTER
“Best Used Cars”
-2008 Honolulu Magazine’s Reader’s Pick
SERVCO AUTO CENTERS
“1st Place, Auto Dealership”
-2008 Best of the Best, People’s Choice Award
Honolulu Advertiser
When do awards
mean more than
just awards?
When we are awarded
by the people.
By other businesses.
By our customers.
At Servco, our goal is to be #1 in customer service in
SERVCO TOYOTA
“1st Place, Hawaii’s Best
Car Dealership Service Department”
-2008 Hawaii’s Best,
Honolulu Star-Bulletin & MidWeek
Hawaii. Servco is building a reputation as an employer
that is committed to employee and customer satisfaction,
and to our community. We are honored to provide you with
quality automotive products and services. And the awards
SERVCO LEXUS
“2nd Place, Hawaii’s Best
Car Dealership Service Department”
-2008 Hawaii’s Best,
Honolulu Star-Bulletin & MidWeek
we earn along the way let us know we’re doing things right.
Honolulu
Leeward
Windward
Kauai
Toyota | Lexus | Suzuki | Chevrolet | Scion | Subaru
Toyota Highlander
Chevrolet Silverado
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2850 Pukoloa Street, Suite #300, Honolulu, Hawaii 96819
Phone: 808-564-1300 | Facsimile: 808-523-3937
For more information on how to make your
cars sell faster, please contact
Paul Uyehara,
Automotive Advertising Manager
(808) 535-8153
puyehara@honolulu.gannett.com
Move your vehicles faster
with a powerful print and online combination
of Hawaii’s Cars and Cars.com
Hawaii Automobile Dealers Association
1100 Alakea Street, Suite 2601, Honolulu, HI 96813
(808) 593-0031 • Fax: (808) 593-0569
2009 HADA Officers & Directors
President
Stan Masamitsu
President-Elect
Dennis Short
Vice President
Nick Cutter
Secretary
Joe Nicolai
Treasurer
Ron Hansen
NADA Director
Joe Hanley
Hawaii Director
Alan Clark
Kauai Director
James Hanley
Maui Director
Damien Farias
Oahu Director
Bill van den Hurk
Oahu Director
Morrie Stoebner
Oahu Director
Jack Jackson
Oahu Director
Eric Fukunaga
At Large Director
John Uekawa
At Large Director
Fletcher Jones III
Immediate Past President
Wayne De Luz
A rough year for the
auto industry
C
all it the price of oil or the price of turmoil, as in
the financial kind; it’s been a rough year for the
auto industry.
Hawaii’s new car sales, year-to-date through April, are
down 31 percent. It is hard to find much solace in the fact
that, across the country, U.S. sales of new vehicles for the
same period were down 37 percent.
So, where are we going from here?
The Motor Trend Auto Show summit in Detroit provided HADA with
information on trends in the industry, including new car auto shows starting
to include Certified Pre-Owned Showrooms, because right now, dealers in
many markets are selling more used cars than new cars. With the dramatic
improvements in auto manufacturing in the past few years, cars are now
being driven further, lasting longer, requiring little maintenance, and
running longer on the tires.
Combine that trend toward used cars with Hawaii’s remaining employed
tightening their purse strings and it looks like new car sales will adjust to a
“new normal” for awhile with ever-increasing competition for both the new
and used car sale or lease.
We see car and truck advertising starting to blossom in the media again
as adjustments have been made by dealers. Now both new and used car
customers are being pursued in this new-normal marketplace.
The answer to where we’re going is this: We’re staying put. With some
realistic expectations.
The sun will come up as it always does. It’s just shining a little brighter now
on used cars as the automakers adjust their new car products.
Stan Masamitsu
2009-2010 HADA President
HADA Staff
Executive Director
Dave Rolf
AUTOCAP Specialist and
Director of Special Projects
Kristin Anderson
HawaiiDealer is designed & published by Custom Publishing Design Group, Inc.®
800.246.1637 • www.MyCompanyMagazine.com. To advertise in an upcoming
issue contact Twinka Tison, 904.242.8586 or e-mail Twinka@comcast.net.
HawaiiDealer is published quarterly by the Hawaii Automobile Dealers Association, 1100 Alakea Street, Suite 2601, Honolulu, HI 96813
Phone: 808 593-0031 Fax: 808 593-0569 Email: drolf@hawaiidealer.com
4
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FHIB-16866 R1_7-75x10-25.indd 1
5/28/09 11:40:13 AM
5
VIPAuto Show Preview
2009 HADA Board of Directors with Lt. Gov. Duke Aiona and Kahu Kordell Kekoa (L-R) Jack Jackson, Joe Hanley, Eric Fukunaga, Joe Nicolai, Alan Clark,
Stan Masamitsu, Nick Cutter, Lt. Gov. Duke Aiona, Ron Hansen, Bill van den Hurk, Damien Farias, Dennis Short, James Hanley and Kahu Kordell Kekoa
r
k Cutte
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(L-R) C ny Rezentes
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6
HADA President Stan Masamitsu
receives certificate from City &
County of Honolulu’s Kirk Caldwell
(L-R) Roy Kitagawa, Joe Nicolai and Lee Webber
(L-R) Jeff Edgerly, Linda Fisher and Ben Wren
(L-R) R
on Han
sen, To
m Griffi
n and W
endy a
nd Mar
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iser’s L
dvert
olulu A
Hon
(L-R) Mel Freitas, Ole Skiftea, Brent Helgeson, Todd Nitta, Bill van den
Hurk, Mark Felmet and Brad Eisen
(L-R) Jim Jacobson, Dale Payson and Dennis Short
(L-R) Ju
dy and
k Caliri
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tsu, Jo
arama dams and
K
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(L-R) R Joe Nicola
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Rep. J
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First
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(L-R) Lt. Duke Aiona behind the wheel of an Audi R8.
C
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Footba
Greg Jackson peers over door
(L-R) Eric Chandler, Miss Hawaii USA Aureana Tseu, Miss
Hawaii Teen USA Ashley Moser and Takeo Kobayashi
ias, Joe
ndt Far
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(L-R
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and Me
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7
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Ph: 544-0731 Fax: 544-0647
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Ph: 973-7562 Fax: 973-7566
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8
First Hawaiian International Auto Show
Attendance +8.2% in 2009
The Hawaii auto show was the only one of two dozen Motor Trend auto shows to see an increase
Bucking a national downward trend in attendance,
“where down 5% was the new up” according to one auto
show producer in the mainland, Hawaii’s First Hawaiian
International Auto Show recorded an 8.2% gain in paid
attendance.
A Motor Trend-commissioned independent third-party
Foresight Research study, entitled “2009 Auto Show ROI
Report” which shows the influence of an auto show on
the vehicle purchase decision, showed that “one-quarter
(25%) of all vehicle buyers reported attending an auto
show in the past 12 months.” See graph:
First Hawaiian Bank’s vice president of marketing, Brandt
Farias said, in attributing credit for the large unexpected
gain in attendance, “it was a gang tackle.”
Auto Show Attendance
ALL BUYERS
Certainly many new additions to the show (and most
importantly, a great calendar break this year) contributed
to the gain. Listed were 10 reasons:
1. spring break coinciding with the show this year
2. the Kuhio Day state holiday falling in the middle of
the four show days
3. the five 2010 vehicle models which most shows
didn’t see because of their earlier show dates
4. the First Hawaiian Bank’s $25,000 Cash Giveaway
promotion
5. the First Hawaiian Bank “free admission” first
day coupon promotion offered to bank customers
generated early attendance and a resulting buzz
about the show which likely resulted in a boost in
overall paid attendance
6. the additional car club displays (10 this year,
compared to 3-4 in previous years) created a buzz
among “car mavens”
7. the antique car club display featuring the 1907
Ford N—seen only for the second time on Oahu—
and the 1931 Ford Packard—a rare vehicle not
usually seen in auto shows
8. the donation of airtime by TV, radio, and the cable
network to promote a new tax deduction available
on qualifying new car purchases coincided with the
opening of the show
9. a front page story in the Honolulu Advertiser
10. a large email blast generating early show ticket
purchase through the internet
25%
75%
No
Yes
One-quarter (25%) of all new vehicle buyers reported attending an
auto show in the past 12 months.
Another interesting finding: “86% of people who attend
auto shows’ report telling others about their experience
at the auto show.”
HADA attended the Motor
Trend auto show summit
held in Detroit this year-coincidently held on the
day GM declared
The traditional “big draw” features at the auto show, like
the million dollar exotic car display, continued to show
up in the surveys as crowd-pleasers and likely attendance
generators as in previous years. But the new
features and fortuitous calendar break were
big contributing factors to the increase.
Next year’s show has been
scheduled to coincide with the
March Spring Break and Kuhio
Day holiday.
9
bankruptcy, and the day Chrysler declared it was
emerging from its bankruptcy. All the automakers in
attendance (GM, Chrysler, Ford, Kia, Subaru, Hyundai,
Smart, Toyota, Volkswagen, and Mitsubishi) expressed
their continuing commitment to auto shows, with some
saying displays may be slightly modified to “smaller kits”
to save money in 2010 and a few automakers indicating
slight modifications to floor space. But most expressed a
“stay the course” intention.
Among the conclusions about auto shows for next year
were these:
1. Email is a good way to generate early show
ticket sales.
2. Ride ‘n Drives are popular new features at auto
shows and are “very influential” in buying decisions
made, according to the survey. Motor Trend
officials said that likely many more shows will soon
adopt this new feature.
3. The Auto Show Certified Pre-owned Showroom
is seeing interest at new car shows because of
10
the increased interest in CPO vehicles and the
automaker push for sales of such. The Milwaukee
Auto Show, the first to experiment with such,
reported strong support from the 14 dealers who
participated by providing a car each (with no
representative present, and just a dealership phone
number and basic information on the vehicle). All
dealers said they would again provide a vehicle
for next year’s show. Holly Hansen, from the
Milwaukee show, said “foot traffic in that part of
the show was fantastic.”
GM officials pointed out that Americans bought 16
million new cars per year during the last few years and
that current projections are for 9.9 million sales this year.
“The average age of a car (today) is longer now than at
any time since WWII,” said GM’s Scott Settlemire, “and
the country’s scrap rate is 12 million cars a year.”
“My point,” he said, “this business is
going to come back.”
11
12
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13
The Official Publication of the Hawaii Automobile Dealers Association
2009 First Quarter
The Official Publication of the Hawaii Automobile Dealers Association
2008 Fourth Quarter
(See page 6)
Senator Inouye helps
welcome Better Place
Other stories in this edition:
Speaking on Hawaii’s commitment to
achieving energy independence he
said “Let us not falter...”
2009 HADA
Board and Exec. Com.
Meeting Schedule
(See Story page 6)
Stan’s Solar Roof
Honda Windward hosts Colt Brennan
Dealer Day at the Capital
(See page 23)
(See page 17)
(See page 8)
Other stories in this edition:
2009 State Teacher of the Year
(See page 13)
Thursday, August 20, 2009
2009 HADA Board of Directors
elected at convention
Governor announces Hawaii’s
Clean Energy Initiative
(See page 9)
(See page 6)
The Official Publication of the Hawaii Automobile Dealers Association
2008 Third Quarter
9am – 11am Board Meeting
Willows
901 Hausten St.
Honolulu
The Official Publication of the Hawaii Automobile Dealers Association
2008 Second Quarter
Auto Show
Attendance up +3.5%
(see recap pages 6 to 14)
New & Used
Car Sales
Saturday, October 3, 2009
Other stories in this edition:
Other stories in this edition:
HADA members are encouraged to sign
up online for the 2008 HADA convention
Technicians of Tomorrow
(See page 9)
HADA Proposes a Cool Plan
(See pages 12-13)
2008 Yearbook
Edition
(See page 6)
See contact information for
all HADA dealer members
and associate members.
2008 HADA convention to be in Maui at
Fairmont Kea Lani...an all-suites hotel
2008 Yearbook Edition
HADA/NADA Sales
Training Seminars
(See pages 23 to 24)
(See pages 15 to 21)
(See page 27)
Advertise In The
HawaiiDealer
Established under HADA president Charlie King
in 2002, the HawaiiDealer is a quarterly magazine
that provides information on the activities of
HADA members to a wide audience, including the
membership of the Association, key employees at
the dealerships, legislators, city council members,
Hawaii media, the Congressional Delegation, and
many Hawaii sister organizations.
For more information on how to advertise call
Twinka Tison at 904-242-8586
Also see the HADA website at
www.hawaiiautodealer.com
14
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Thursday, November 12, 2009
9am – 11am Exec. Com. Meeting
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1100 Alakea St.
Honolulu
Thursday, December 10, 2009
9am – 11am
Board Meeting
Alakea Conf. Room 2nd Floor
1100 Alakea St.
Honolulu
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Manheim Hawaii offers a variety of automotive services for your business!
Come and see our NEW state of the art 60 foot long paint tunnel. This computerized tunnel promotes
efficiency by allowing 3 vehicles to be worked on at the same time.
Body Shop Melvin Akina – 808 840-8943
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Live Auction Sale - Tom Foster 808 840-8928
•
Dealer Sales
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Government Surplus Sales
Collateral Recovery - Angela Garcia 808 840-8933
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Vehicles/Boats/Power Sports on all islands
Floor Plan Financing - Greg Le Lesch 808 840-8917
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Retail
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Rental
Titles - Gwen Horimoto - 808 840-8911
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New vehicles, Motor Cycles, and Boats
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Used vehicle, Motor Cycles, and Boats
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“Dealer Payoff Services” lien payoff service
Transportation - Glenda Devera 808 840-8907
•
Shuttle services on all islands
•
Inter island shipping
•
“All in Shipping” to and from the West coast
Vehicle reconditioning – John Kalaau 808 840-8914
•
Detailing
Mahalo for your Business!
16
HADA’s
50 Anniversary Dinner
th
Saturday,
October 3, 2009
Ihilani Resort & Spa, Oahu
6:15 pm cocktails
7:00 pm dinner
Dinner: $95 per person
(registration forms will be sent to
members this month)
Ihilani rooms available.
Please make individual arrangements if you plan to stay at the hotel; request HADA room block rates.
17
Homegrown...
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For your interisland shipping,
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19
HawaiiDealer Year Book 2009
Dealer Contact Information
Aloha Auto Group, Ltd.
Bill van den Hurk
Tel: 808-833-9000
Fax: 808-833-3444
2841 N. Nimitz Hwy.
Honolulu, HI 96819
www.aaghi.com
Aloha Fuso Truck Sales
Howard Sakahara
Tel: 808-677-4500
Fax: 808-678-3144
94-223 Farrington Hwy.
Waipahu, HI 96797
www.fuso.alohaautogroup.com
Aloha Kia Hilo
Duke Ferreira
Tel: 808-935-3500
Fax: 808-935-3539
226 Kanoelehua Ave.
Hilo, HI 96720
www.alohakia.com
Aloha Kia Maui
Tim Stephens
Tel: 808-877-4545
Fax: 808-877-7771
89 E Wakea St.
Kahului, Maui 96732
www.alohakia.com
Aloha Kia Nimitz
John Brons
Tel: 808-833-9000
Fax: 808-836-1293
2841 N. Nimitz Hwy.
Honolulu, HI 96819
www.alohakia.com
Aloha Kia Waipahu
Mario Medri
Tel: 808-677-4500
Fax: 808-678-3144
94-223 Farrington Hwy.
Waipahu, HI 96797
www.alohakia.com
Audi of Hawaii
Brad Nicolai
Tel: 808-585-6600
Fax: 808-585-6611
1069 S. Beretania St.
Honolulu, HI 96814
www.jnautomotive.com
Bentley Honolulu
Brad Nicolai
Tel: 808-585-6601
Fax: 808-585-6611
1069 S. Beretania St.
Honolulu, HI 96814
www.jnautomotive.com
20
Big Island Honda - Hilo
Vince Owings
Tel: 808-961-5505
Fax: 808-969-6865
124 Wiwoole St.
Hilo, HI 96720
www.bigislandhonda.com
Big Island Honda - Kona
Marty Barger
Tel: 808-329-8101
Fax: 808-329-1285
75-5608 Kuakini Hwy.
Kailua-Kona, HI 96740
www.bigislandhonda.com
Big Island Toyota - Hilo
Jan Whiteside
Tel: 808-935-2920
Fax: 808-961-2076
811 Kanoelehua St.
Hilo, HI 96720
www.bigislandtoyota.com
Big Island Toyota Inc.
David S. DeLuz Sr.
Tel: 808-935-2920
Fax: 808-961-2076
811 Kanoelehua St.
Hilo, HI 96720
www.bigislandtoyota.com
Big Island Toyota - Kona
Gregg Gaspar
Tel: 808-329-8517
Fax: 808-329-9610
74-5504 Kaiwi St.
Kailua-Kona, HI 96740
www.bigislandtoyota.com
BMW of Hawaii
Aka Demesa
Tel: 808-930-3400
Fax: 808-930-3402
74-5533 Loloku St.
Kailua-Kona, HI 96740
www.bmwhawaii.com
BMW of Honolulu
Dennis Short
Tel: 808-597-1225
Fax: 808-592-0282
777 Kapiolani Blvd.
Honolulu, HI 96813
www.bmwhawaii.com
BMW of Maui
Andrew Trumbo
Tel: 808-877-4269
Fax: 808-877-2696
4410 Koloa St.
Kahului, HI 96732
www.bmwhawaii.com
Cumanco
Nick Cutter
Marc Cutter
Herman Jones
Tel: 808-529-2000
Fax: 808-529-2010
1100 Alakea St. Penthouse 2
Honolulu, HI 96813
www.cuttercars.com
Cutter Ala Moana
Volkswagen and Mazda
Ron Wright
Tel: 808-564-9100
Fax: 808-564-9140
800 Ala Moana Blvd.
Honolulu, HI 96813
www.cuttercars.com
Cutter Chevrolet
Brad Eisen
Tel: 808-564-9050
Fax: 808-564-9094
711 Ala Moana Blvd.
Honolulu, HI 96813
www.cuttercars.com
Cutter Dodge Chrysler
Jeep of Pearl City
Ben Apuna
Tel: 808-564-9640
Fax: 808-564-9660
905 Kamehameha Hwy.
Pearl City,HI 96782
www.cuttercars.com
Cutter Dodge Waipahu
Aiyaz Dean
Tel: 808-564-9950
Fax: 808-564-9980
94-149 Farrington Hwy.
Waipahu, HI 96797
www.cuttercars.com
Cutter Ford Mitsubishi
Pat Ah You
Tel: 808-564-9210
Fax: 808-564-9212
98-015 Kamehameha Hwy.
Aiea, HI 96701
www.cuttercars.com
Cutter Ford Waipahu
Pat Ah You
Tel: 808-564-9740
Fax: 808-564-9765
94-177 Farrington Hwy.
Waipahu, HI 96797
www.cuttercars.com
Cutter Pontiac, Buick,
GMC of Waipahu
Mel Ramos
Tel: 808-564-9500
Fax: 808-564-9508
94-119 Farrington Hwy.
Waipahu, HI 96797
www.cuttercars.com
Ferrari of Hawaii
Brad Nicolai
Tel: 808-585-6603
Fax: 808-585-6611
1069 S. Beretania St.
Honolulu, HI 96814
www.jnautomotive.com
Hawaii Automotive Retail
Group, Inc
Ernest Guajardo
Tel: 808-836-7007
Fax: 808-834-6216
2901 N Nimitz Hwy.
Honolulu, HI 96819
www.saturnhonolulu.com
Hilo Mazda Subaru
Wayne K. De Luz
Tel: 808-961-4411
Fax: 808-961-0018
#1 Keaa St.
Hilo, HI 96720
www.bigislandmotors.com
Honda Windward
Michael Stoebner
Tel: 808-247-8544
Fax: 808-235-6522
45-671 Kamehameha Hwy.
Kaneohe, HI 96744
www.hondawindward.com
Honolulu Ford
Tom Griffin
Tel: 808-532-1700
Fax: 808-532-1411
1370 N. King St.
Honolulu, HI 96817
I.Kitagawa & Company
Brian Kitagawa
Tel: 808-935-3741
Fax: 808-969-1712
400 E Kawili St.
Hilo, HI 96720
Island Honda
Anne Oishi
Tel: 808-873-8081
Fax: 808-873-6777
110 S. Hana Hwy.
Kahului, HI 96732
www.islandhonda.com
HawaiiDealer Year Book 2009
Dealer Contact Information
Island Subaru
Roy Kitagawa
Tel: 808-877-0031
Fax: 808-871-8408
110 S. Hana Hwy
Kahului, HI 96732
www.islandautocenter.com
Jackson Volvo
Alan Uyeoka
Tel: 808-521-5151
Fax: 808-538-7252
704 Ala Moana Blvd.
Honolulu,HI 96813
www.jacksonautogroup.com
Jaguar Honolulu
Fletcher Jones III
Tel: 808-592-5100
Fax: 808-592-5111
744 Ala Moana Blvd.
Honolulu, HI 96813
www.jaguarhonolulu.com
Jim Falk Automotive Group
Jim Falk
Tel: 808-877-3673
Fax: 808-873-0471
221 Puunene Ave.
Kahului, HI 96732
www.jimfalkmotorsofmaui.com
Jim Falk Motors of Maui
Paul Kaiser
Tel: 808-270-2600
Fax: 808-270-8610
260 Hana Hwy.
Kahului, HI 96732
www.jimfalkmotorsofmaui.com
JN Automotive Group
Joe Nicolai
Tel: 808-831-2500
Fax: 808-831-2594
2999 N. Nimitz Hwy.
Honolulu, HI 96819
www.jnautomotive.com
JN Chevrolet
Brad Nicolai
Tel: 808-831-2500
Fax: 808-831-2594
2999 N. Nimitz Hwy.
Honolulu, HI 96819
www.jnautomotive.com
JN Lotus
Brad Nicolai
Tel: 808-585-6600
Fax: 808-585-6611
1069 S. Beretania St.
Honolulu, HI 96814
www.jnautomotive.com
JN Mazda
Brad Nicolai
Tel: 808-831-2500
Fax: 808-831-2594
2965 N. Nimitz Hwy.
Honolulu, HI 96819
www.jnautomotive.com
Jones Hawaii Acquisition
Company, LLC
Fletcher Jones III
Tel: 808-592-5600
Fax: 808-592-5178
818 Kapiolani Blvd.
Honolulu, HI 96813
www.mercedesbenzofhonolulu.com
Kamaaina Motors
Darryl Turner
Tel: 808-935-3741
Fax: 808-969-1712
400 E. Kawili St.
Hilo, HI 96720
www.kamaainamotors.com
Kauai Hyundai
Michael Keppel
Tel: 808-245-6731
Fax: 808-632-2401
41161 Kuhio Hwy.
Kapaa, HI 96746
www.kauaihyundai.com
Kauai Toyota
Keith Nakamura
Tel: 808-245-6978
Fax: 808-245-7831
4337 Rice St.
Lihue, HI 96766
www.kauaitoyota.com
King Auto Center
Jose Aguayo
Tel: 808-245-4788
Fax: 808-245-2875
4330 Kukui Grove St.
Lihue HI 96766
www.kingautocenter.com
King Auto Group
Charles King
Ron Hansen
Tel: 808-245-4788
Fax: 808-245-2875
4330 Kukui Grove St.
Lihue, HI 96766
www.kingautocenter.com
King Infiniti of Honolulu
Robert Ramirez
Tel: 808-836-0848
Fax: 808-836-5532
2845 Kilihau St.
Honolulu, HI 96819
www.infinitiofhonolulu.com
King Windward Nissan
Bill Mickelsen
Tel: 808-235-6433
Fax: 808-234-5611
45-568 Kamehameha Hwy.
Kaneohe, HI 96744
www.kingwindwardnissan.com
Kitagawa Motors, Inc.
Roy M. Kitagawa
Tel: 808-877-0031
Fax: 808-871-8408
110 S. Hana Hwy.
Kahului, HI 96732
www.islandautocenter.com
Kona Auto Center
Bill Wilson
Tel: 808-329-4408
Fax: 808-329-7499
76-6353 Kuakini Hwy.
Kailua-Kona, HI 96740
www.konaauto.com
Kona Mazda Hyundai Subaru
Wayne K. De Luz
Tel: 808-329-5274
Fax: 808-334-0014
75-5793 Kukini Hwy.
Kailua-Kona, HI 96740
www.bigislandmotors.com
Kuhio Motors
Michael Keppel
Tel: 808-245-6731
Fax: 808-632-2401
3033 Aukele St.
Lihue, HI 96766
www.kuhiomotorsinc.com
Kuhio Motors Inc
Dan Mackey
Tel: 808-245-6731
Fax: 808-632-2401
3033 Aukele St.
Lihue, HI 96766
www.kuhiomotorsinc.com
Lamborghini Hawaii
Brad Nicolai
Tel: 808-585-6600
Fax: 808-585-6611
1069 S. Beretania St.
Honolulu, HI 96814
www.jnautomotive.com
Land Rover Honolulu
Fletcher Jones III
Tel: 808-592-7400
Fax: 808-592-5111
744 Ala Moana Blvd.
Honolulu, HI 96813
www.landroverofhonolulu.com
M 75 Inc.
Damien J. Farias
Tel: 808-877-2781
Fax: 808-871-2851
320 Hana Hwy.
Kahului, HI 96732
www.mauitoyota.com
Makena Hawaii
Windward Inc.
Mike McKenna
Tel: 808-266-7000
Fax: 808-262-7289
725 Kailua Rd.
Kailua, HI 96734
www.mckennahawaii.com
Maserati of Hawaii
Brad Nicolai
Tel: 808-585-6602
Fax: 808-585-6611
1069 S. Beretania St.
Honolulu, HI 96814
www.jnautomotive.com
Maui Toyota
Damien J.K. Farias
Fax: 808-877-2781
Fax: 808-871-2851
320 Hana Hwy.
Kahului, HI 96732
www.mauitoyota.com
Mercedes-Benz of Honolulu
Fletcher Jones III
Tel: 808-592-5600
Fax: 808-592-5178
818 Kapiolani Blvd.
Honolulu, HI 96813
www.mercedesbenzofhonolulu.com
Mercedes-Benz of Maui
Michael Burden
Tel: 808-872-1500
Fax: 808-877-3567
69 Hobron Ave.
Kahului, HI 96732
MidPac Auto Center
James Hanley
Tel: 808-245-3673
Fax: 808-245-6410
3050 Hoolako St.
Lihue, HI 96766
www.fordkauai.com
Mike McKenna’s
Windward Ford
Mike McKenna
Tel: 808-266-7000
Fax: 808-262-7286
725 Kailua Rd.
Kailua, HI 96734
www.mckennahawaii.com
21
HawaiiDealer Year Book 2009
Dealer Contact Information
MINI of Hawaii
Darrel Pestana
Tel: 808-593-8699
Fax: 808-593-8690
777 Kapiolani Blvd.
Honolulu, HI 96813
www.minihawaii.com
New City Nissan
John Uekawa
Tel: 808-524-9111
Fax: 808-524-3890
2295 N. King St.
Honolulu, HI 96819
www.newcitynissan.com
Nissan of Kauai
Michael Keppel
Tel: 808-245-0500
Fax: 808-632-2401
3039 Aukele St.
Lihue, HI 96766
www.kauainissan.com
Orchid Isle
Auto Center - Hilo
Joe Hanley Jr.
Tel: 808-935-1191
Fax: 808-961-4691
1030 Kanoelehua Ave.
Hilo, HI 96720
www.fordhawaii.com
Orchid Isle
Auto Center - Kona
Joe Hanley Jr.
Tel: 808-329-4851
Fax: 808-326-1251
76-6319 Kuakini Hwy.
Kailua-Kona, HI 96740
www.fordhawaii.com
Pflueger Acura
Lyndon Lamphere
Tel: 808 942-4555
Fax: 808-944-6776
1450 S. Beretania
Honolulu, HI 96814
www.pfluegeracura.com
Pflueger Acura Maui
Lyndon Lamphere
Tel: 808 871-1234
Fax: 808 872-9229
404 Kele St.
Kahului, HI 96732
www.pfluegeracuramaui.com
Pflueger Auto Group
Charles Wong
Tel: 808-592-4500
Fax: 808-592-4411
1234 S. Beretania St.
Honolulu, HI 96814
www.pfluegerautogroup.com
Pflueger Honda
John Shreve
Tel: 808 528-7200
Fax: 808 447-2120
188 S. Beretania St.
Honolulu, HI 96813
www.pfluegerhonda.com
Pflueger Inc.
Alan Pflueger
Dan Keppel
Tel: 808 528-7200
Fax: 808 447-2198
188 S. Beretania St.
Honolulu, HI 96813
Porsche of Hawaii
Fletcher Jones III
Tel: 808-591-1911
Fax: 808-592-5178
730 Ala Moana Blvd.
Honolulu, HI 96813
www.porscheofhawaii.com
Saab Hawaii
Johanna Mason
Tel: 808-735-2488
Fax: 808-734-1083
3030 Waialae Ave.
Honolulu, HI 96816
www.saabhawaii.com
Saturn of Honolulu
Ernest Guajardo
Tel: 808-836-7007
Fax: 808-834-6216
2901 N Nimitz Hwy.
Honolulu, HI 96819
www.saturnhonolulu.com
Servco Auto Honolulu
Dennis Tengan
Tel: 808-564-1100
Fax: 808-564-2849
2850 Pukoloa St., Suite 200
Honolulu, HI 96819
www.servcoautohonolulu.com
Servco Auto Leeward
Keith Nakamura
Tel: 808-564-1000
Fax: 808-564-1037
94-729 Farrington Hwy.
Waipahu, HI 96797
www.servcoautoleeward.com
Servco Auto Windward
Rod Saunders
Tel: 808-564-1400
Fax: 808-564-1487
45-655 Kamehameha Hwy.
Kaneohe, HI 96744
www.servcoautowindward.com
Servco Lexus Honolulu
Alan Young
Tel: 800-504-3658
Fax: 808-521-5302
650 Kapiolani Blvd.
Honolulu, HI 96813
www.servcolexushonolulu.com
Servco Lexus Maui
John Kakazu
Tel: 800-504-3490
Fax: 808-877-3457
445 Kele St.
Kahului, HI 96732
www.servcolexusmaui.com
Servco Pacific Inc.
Eric Fukunaga
Tel: 808-564-2333
Fax: 808-564-2830
2850A Pukoloa St.
Honolulu, HI 96819
www.servco.com
Servco Scion
Dan Hirota
Tel: 808-564-2400
Fax: 808-564-2423
2850 Pukoloa St., Suite 101
Honolulu, HI 96819
www.servcoscion.com
Servco Subaru Mapunapuna
Dan Hirota
Tel: 808-687-7600
Fax: 808-687-7609
2850 Pukoloa St., Suite 104
Honolulu, HI 96819
www.servcosubaru.com
Servco Subaru Waialae
Dan Hirota
Tel: 808-687-7620
Fax: 808-687-762
3361 Waialae Ave.
Honolulu, HI 96816
www.servcosubaru.com
Tony Group
Tony Honda
Vic “Poki” Pojas
Tel: 808-680-7100
Fax: 808-488-8803
94-1299 Ka Uka Blvd.
Waipahu, HI 96797
www.tonygroup.com
Tony Hyundai
Allan Capello
Tel: 808-679-3400
Fax: 808-679-3470
94-1299 Ka Uka Blvd.
Waipahu, HI 96797
www.tonygroup.com
Tony Nissan
Larry Moody
Tel: 808-680-7150
Fax: 808-487-1195
94-1299 Ka Uka Blvd.
Waipahu, HI 96797
www.tonygroup.com
Tony Volkswagen
Wesley Amor
Tel: 808-680-7170
Fax: 808-483-8655
94-1299 Ka Uka Blvd.
Waipahu, HI 96797
www.tonygroup.com
Valley Isle Motors
Doug Goodrow
Tel: 808-877-3673
Fax: 808-873-0471
221 Puunene Ave.
Kahului, HI 96732
www.valleyislemotors.com
Windward Dodge
Chrysler Jeep
Trey Ve Dova
Tel: 808-233-6000
Fax: 808-235-6909
46-177 Kahuhipa St.
Kaneohe, HI 96744
www.windwardauto.com
Windward Hyundai
Trey Ve Dova
Tel: 808-791-1800
Fax: 808-233-6038
46-201 Kahuhipa St.
Kaneohe, HI 96744
www.windwardhyundai.com
Stan Masamitsu
Tel: 808-680-7190
Fax: 808-483-5443
94-1299 Ka Uka Blvd.
Waipahu, HI 96797
www.tonygroup.com
23
HawaiiDealer Year Book 2009
Associate Contact Information
ADP Dealers Services
Ken Santi
Tel: 425-750-3077
Fax: 425-744-0928
24207 89th Place West
Edmonds, WA 98026
www.adpdealerservices.com
AIG Hawaii
Carl Nagatori
Tel: 808-543-0436
Fax: 808-523-9027
Six Waterfront Plaza,
Third Floor
500 Ala Moana Blvd.
Honolulu, HI 96813
www.aighawaii.com
Aiona Car Sales
Patrick Aiona Jr.
Tel: 808-935-9958
Fax: 808-935-7915
134 Wiwoole St.
Hilo, HI 96720
www.aionacars.com
Alliance of Automobile
Manufacturers
Gary Slovin
Tel: 808-547-5600
Fax: 808-547-5880
1099 Alakea St. Suite 1800
Honolulu, HI 96813
www.autoalliance.org
Aloha Pacific FCU
Dane Shimabuku
Tel: 808-539-0156
Fax: 877-427-7705
832 S. Hotel St.
Honolulu, HI 96813
www.kalanet.com
Aloha Petroleum, Ltd.
Reggie Kamei
Tel: 808-522-9761
Fax: 808-522-9707
1132 Bishop St., Suite 1700
Honolulu, HI 96813
www.alohagas.com
ALSCO Inc.
Brian Arkle
Tel: 808-834-7500
Fax: 808-834-7566
2771 Waiwai Lp.
Honolulu, HI. 96819
www.alsco.com
24
American Fidelity Assurance
Steve Bolinger
Tel: 405-416-8699
Fax: 877-967-8699
2000 N. Classen 6 East
Oklahoma City, OK 73106
Bank of Hawaii
Byron Hansen
Tel: 808-694-8695
Fax: 808-694-8622
P.O. Box 2900
Honolulu, HI 96846
www.boh.com
Better Place, Inc.
Pete Cooper
Tel: 650-387-5953
Fax: 808-537-6836
745 Fort St. Suite 2100
Honolulu, HI 96813
www.betterplace.com
Car Sales U
Bill Wiltshire
Tel: 808-224-7932
47-759 Hui Kelu St. #2
Kaneohe, HI 96744
www.carsalesu.com
Cavanah Associates Inc.
Jim Cavanah, CPCU
Tel: 808-537-1970
Fax: 808-537-4554
1100 Alakea St., Suite 2600
Honolulu, HI 96813
www.cavanah.com
Central Pacific Bank
Michael Waring
Tel: 808-544-0731
Fax: 808-544-0647
220 S. King St.
Honolulu, HI 96813
www.centralpacificbank.com
Central States Health & Life
Co. of Omaha (CSO)
John Benson / Maridyth Maas
Tel: 800-826-6587 ext.3328
Fax: 402-399-3448
1212 North 96th St.
Omaha, NE 68114
www.cso.com
Colors on Parade
Cary Derosa
Tel: 808-478-3382
Fax: 888-844-0824
111-A Hekili St., Suite 317
Kailua, HI 96734
www.colorshawaii.com
Comerica Bank
Jeff Richardson
Tel: 714-433-3209
Fax: 714-433-3221
611 Anton Blvd. 4th Fl.
Costa Mesa, CA 92626
www.comerica.com
CrossCheck Inc.
Charles Dortch III
Tel: 707-586-0551
Fax: 800-863-4164
6119 State Farm Dr.
Rohnert Park, CA 94928
www.cross-check.com
CUDL
Andrea Hussey-Leong
Tel: 808-782-4960
Fax: 916-384-1166
1654 South King St.
Honolulu, HI 96826
www.cudl.com
Cycle City, Ltd
Gary Wassel
Tel: 808-831-3313
Fax: 808-831-2644
600 Puuloa Rd.
Honolulu, HI 96819
www.cyclecityltd.com
DealerMiles LLC
Jim Burness
Tel: 303-758-7180
Fax: 303-758-7204
1385 South Colorado Blvd.,
Suite A-302
Denver, Colorado 80222
www.dealermiles.com
Dealers’ Financial Services
Filipo Ilaoa
Tel: 808-348-8639
Fax: 859-258-2864
91-293 Wahane Pl.
Kapolei, HI 96707
Dealership CSI
Jim Walter
Tel: 800-283-7534
Fax: 949-709-2965
P.O. Box 80369
Rancho Santa Margarita, CA 92679
www.dealershipcsi.com
Enterprise Rent A Car
Bill Tarleton
Tel: 808-838-2943
Fax: 808-836-3093
544 Ohohia St., Suite 7
Honolulu, HI 96819
www.enterprise.com
First Hawaiian Bank
Mark Felmet
Tel: 808-844-3553
Fax: 808-844-3475
P.O. Box 1959
Honolulu, HI 96805-1959
www.fhb.com
Ford Credit
Norma Muro
Tel: 619-865-6593
Fax: 760-479-0959
3 Premier Pl. Second Floor
Irvine, CA 92618
www.fordcredit.com
Ford Motor Company
Randy Bergsrud
Tel: 808-298-4996
Fax: 888-801-3364
P.O. Box 30731
Honolulu, HI 96820
General Motors Corp.
Dwight Roberts
Tel: 808-895-9571
Fax: 808-623-2821
515 Marin Dr.
Thousand Oaks, CA 91360
www.gm.com
GMAC
Gary Spinella
Tel: 925-785-8089
P.O. Box 650300
Dallas, TX 75265
www.gmacfs.com
Hawaii Association
of Broadcasters
Stephanie Uyeda
Tel: 808-599-1455
Fax: 808-599-7784
P.O. Box 61562
Honolulu, HI 96839
www.hawaiibroadcasters.com
HawaiiUSA Federal
Credit Union
Scott Kaulukukui
Tel: 808-534-4300
Fax: 808-844-8541
1226 College Walk
Honolulu, HI 96817
www.hawaiiusafcu.com
Hickam Federal Credit Union
Scott Kurosawa
Tel: 808-432-9819
Fax: 808-440-8116
40 Hickam Court Bldg. 1256
Honolulu, HI 96818-4834
www.hickamfcu.org
HawaiiDealer Year Book 2009
Associate Contact Information
Honolulu Advertiser
Paul Uyehara
Tel: 808-535-8153
Fax: 808-525-7449
605 Kapiolani Blvd.
Honolulu, HI 96813
www.honoluluadvertiser.com
Honolulu Star-Bulletin
Dennis Francis
Tel: 808-529-4700
Fax: 808-545-4918
7 Waterfront Plaza, Ste. 7-500
500 Ala Moana Blvd.
Honolulu, HI 96813
www.starbulletin.com
Horizon Lines, LLC
Mike Ohashi
Tel: 808-842-1515
Fax: 808-842-5395
1601 Sand Island Parkway
Honolulu, HI 96819
www.horizonlines.com
Hyundai Motor America
Joseph T. Zeuli
Tel: 714-965-3105
Fax: 714-965-3834
10550 Talbert Ave.
Fountain Valley, CA 92708
www.hyundaiusa.com
Insurance Investments
Peter Luke
Tel: 808-372-9189
Fax: 808-396-2204
223 Poipu Dr.
Honolulu, HI 96825
Interstate National Dealer
Services, Inc
Breanne Morely
Tel: 516-228-8600
Fax: 516-222-1818
333 Earle Ovington Blvd.,
Suite 700
Uniondale, NY 11553-9340
www.inds.com
Jim Moran & Associates
Linda Fisher
Tel: 714-612-6176
Fax: 904-828-3689
260 King St. #1607
San Francisco, CA 94107
www.jmagroup.com
KARBIZ Associates
Mark Swannie / Lorena Pojas
Tel: 808-488-0608
Fax: 808-487-1104
98-021 Kamehameha Hwy.
Aiea, HI 96701
www.karbiz.com
Kelly Enterprises
Jan Kelly
Tel: 800-336-4275
Fax: 800-980-9420
P.O. Box 821665
Vancouver, WA 98682
www.jlkelly.com
KHNL/K5 The Home Team
John Fink
Tel: 808-847-3246
Fax: 808-845-3616
420 Waiakamilo Rd.
Honolulu, HI 96817
www.khnl.com
KHON - TV
Susii Hearst
Tel: 808-591-4214
Fax: 808-591-9085
88 Piikoi St.
Honolulu, HI 96814
www.khon2.com
KGMB9
Bruce Nakamura
Tel: 808-973-9352
Fax: 808-941-8153
1534 Kapiolani Blvd.
Honolulu, HI 96814
www.kgmb9.com
Kobayashi & Company
Ted Kobayashi
Tel: 626-683-5757
Fax: 626-683-5767
3871 E. Colorado Blvd.,
Suite 200
Pasadena, CA 91107
www.carcpa.com
KODATA Solutions
Allan Bills
Tel: 888-882-8709
Fax: 866-743-0505
824 Murlin Ave.
Celina, OH 45822
www.kodatasolutions.com
Manheim Hawaii
Greg Le Lesch
Tel: 808-840-8900
Fax: 808-840-8958
1001 Ahua St.
Honolulu, HI 96819
www.manheimhawaii.com
Matson Navigation Company
Gary Nakamatsu
Tel: 808-848-1260
Fax: 808-848-8329
1411 Sand Island Parkway Pier 51B
Honolulu, HI 96819
www.matson.com
Moss-Adams LLP
Bob Hinton
Tel: 800-929-3582
Fax: 253-383-8085
1301 A Street Suite 600
Tacoma, WA 98402
www.mossadams.com
MPi
Maureen Sullivan Martin
Tel: 817-320-6454
Fax: 469-322-2643
P.O. Box 271116
Flower Mound, TX 75027
www.mpifix.com
NAPA Auto Parts
Eric Higgins
Tel: 808-671-4081
Fax: 808-671-8117
94-141 Leowaena St.
Waipahu, HI 96797
www.napaonline.com
Nissan North America
James Moniz
Tel: 808-343-0091
Fax: 972-607-7894
1683 Sunflower Ave.
Costa Mesa, CA 92626-1512
www.nissanusa.com
Oceanic Time Warner Cable
Kendall Char
Tel: 808-625-8356
Fax: 808-524-1487
745 Fort St., Suite 1200
Honolulu, HI 96813
www.oceanic.com
Pacific Business News
Bob Charlet
Tel: 808-955-8100
Fax: 808-955-8500
1833 Kalakaua Ave.
Honolulu, HI 96815
www.bizjournals.com/pacific/
Pasha Hawaii
Transport Lines
Reggie Maldonado
Tel: 808-294-3769
Fax: 808-538-2162
677 Ala Moana Blvd.,Suite 700
Honolulu, HI 96813
www.pashahawaii.com
Premier Dealer Services
Kendall Olson
Tel: 858-810-1700
Fax: 858-292-1647
9449 Balboa Ave. #300
San Diego, CA 92123-4395
www.aboutgreatamerican.com
Premier Select
Tim Weymouth
Tel: 817-335-5700
Fax: 817-335-4700
108 West 8th St., Suite 500
Ft. Worth, TX 76102
www.agsdirect.net
Reynolds & Reynolds
Cliff Hall
Tel: 559-325-8735
Fax: 866-805-8775
497 N. Clovis Ave. #202-403
Clovis, CA 93611
www.reyrey.com
Siegel Distributing Co.
Wendell Ito
Tel: 808-282-8222
Fax: 808-833-3220
2928 Ualena St.
Honolulu, HI 96819
www.bgproducts.com
Sky Lights of Hawaii
Gene Rooney
Tel: 808-847-5500
Fax: 808-847-2244
120 Sand Island Access Rd.
Honolulu, HI 96816
www.skylightsofhawaii.com
Soderholm Sales
& Lease, Inc.
R. Erik Soderholm
Tel: 808-834-1417
Fax: 808-834-1070
P.O. Box 19010
Honolulu, HI 96817
www.soderholmbus.com
25
HawaiiDealer Year Book 2009
Associate Contact Information
Standard Register
Unitek Solvent Services
Cesar A. Carmona
Tel: 877-665-8062
Fax: 877-665-8062
1240 E. Ontario Ave., Suite 102
Corona, CA 92881
www.standardregister.com
Summerlin
Blane Yamagata
Tel: 808-222-7272
Fax: 808-673-3234
P.O. Box 700370
Kapolei, HI 96709-0370
www.uniteksolvent.com
West Hawaii Today
Harris Nakamoto
Tel: 808-951-4645
Fax: 808-951-4620
1440 Kapiolani Blvd. Suite 1020
Honolulu, HI 96814
www.imxinc.com
Tags Hawaii, Inc.
Rick Asbach
Tel: 808-329-9311
Fax: 808-329-3659
75-5580 Kuakini Hwy.
Kailua-Kona, HI 96740
www.westhawaiitoday.com
Need Answers?
www.HawaiiAutoDealer.com
Western Insurance
Hawaii Inc.
Donna Smallwood
Tel: 808-485-8247
Fax: 808-485-0302
98-029 Hekaha St. Bldg.5,
Unit 20
Aiea, HI 96701
www.tagshi.com
Your HADA Info
Resource
Rosalie Middleton
Tel: 808-722-5491
Fax: 808-396-5094
796 Kalanipuu St.
Honolulu, HI 96825
www.financenumbers.com
Ultimate Warranty Corp.
Young Brothers, Limited
Randy Collier
Tel: 808-285-0900
Fax: 888-241-8990
1050 Bishop St., Suite 269
Honolulu, HI 96813
www.uwc21.com
Keith Kiyotoki
Tel: 808-543-9402
Fax: 808-543-9402
Piers 39/40 1331 N. Nimitz Hwy.
Honolulu, HI 96817
www.youngbrothershawaii.com
When Partners Work
Together, Both Succeed.
PROUD SUPPORTER OF THE HAWAIIAN DEALER ASSOCIATION.
Pick-up subject to geographic and other restrictions. ©2007 Enterprise Rent-A-Car Company. 805839 12/07 MEW
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27
Hawaii New Retail Car and Light Truck Registrations
April
Hawaii
2008
YTD
Market Share (%)
YTD thru April
Hawaii
U.S.
Hawaii
U.S.
2009
% chg.
% chg.
2008
2009
% chg.
% chg.
2008
2009
Chg.
MARKET SUMMARY
TOTAL
4,202
2,751
-34.5%
-34.3%
16,123
11,059
-31.4%
-37.4%
Cars
1,933
1,310
-32.2%
-33.5%
7,159
5,140
-28.2%
-35.6%
44.4
46.5
2.1
Light Trucks
2,269
1,441
-36.5%
-35.3%
8,964
5,919
-34.0%
-39.2%
55.6
53.5
-2.1
Domestic
948
628
-33.8%
-36.3%
3,703
2,560
-30.9%
-43.7%
23.0
23.1
0.1
Japanese
2,705
1,697
-37.3%
-35.9%
10,370
6,992
-32.6%
-35.2%
64.3
63.2
-1.1
European
410
314
-23.4%
-29.2%
1,487
1,107
-25.6%
-28.2%
9.2
10.0
0.8
Korean
139
112
-19.4%
-14.1%
563
400
-29.0%
-3.7%
3.5
3.6
0.1
28
-64.6%
-32.2%
212
148
-30.2%
-34.0%
1.3
1.3
0.0
0.0
BRAND REGISTRATIONS
Acura
79
Audi
15
18
20.0%
-9.3%
76
59
-22.4%
-19.3%
0.5
0.5
BMW
103
100
-2.9%
-41.3%
398
333
-16.3%
-31.3%
2.5
3.0
0.5
Buick
8
4
-50.0%
-29.6%
33
20
-39.4%
-41.7%
0.2
0.2
0.0
35
5
-85.7%
-41.9%
107
29
-72.9%
-47.4%
0.7
0.3
-0.4
Chevrolet
164
105
-36.0%
-26.4%
762
489
-35.8%
-43.1%
4.7
4.4
-0.3
Chrysler
38
25
-34.2%
-54.8%
159
95
-40.3%
-59.5%
1.0
0.9
-0.1
Dodge
164
172
4.9%
-48.2%
541
584
7.9%
-42.2%
3.4
5.3
1.9
Ford
318
183
-42.5%
-29.9%
1,225
793
-35.3%
-40.1%
7.6
7.2
-0.4
Cadillac
GMC
48
18
-62.5%
-32.6%
213
118
-44.6%
-44.5%
1.3
1.1
-0.2
660
441
-33.2%
-24.4%
2,215
1,595
-28.0%
-31.7%
13.7
14.4
0.7
Hummer
10
2
-80.0%
-61.6%
33
18
-45.5%
-67.2%
0.2
0.2
0.0
Hyundai
65
88
35.4%
-13.6%
267
257
-3.7%
-3.6%
1.7
2.3
0.6
Infiniti
53
24
-54.7%
-48.3%
158
83
-47.5%
-39.0%
1.0
0.8
-0.2
Jaguar
27
5
-81.5%
-28.2%
58
25
-56.9%
-30.6%
0.4
0.2
-0.2
Jeep
70
67
-4.3%
-41.7%
273
219
-19.8%
-40.9%
1.7
2.0
0.3
Kia
74
24
-67.6%
-14.8%
296
143
-51.7%
-3.8%
1.8
1.3
-0.5
8
2
-75.0%
-20.1%
36
21
-41.7%
-28.3%
0.2
0.2
0.0
Lexus
127
77
-39.4%
-39.2%
522
342
-34.5%
-37.4%
3.2
3.1
-0.1
Lincoln
10
6
-40.0%
-42.2%
57
34
-40.4%
-35.6%
0.4
0.3
-0.1
Mazda
136
96
-29.4%
-32.1%
523
358
-31.5%
-31.1%
3.2
3.2
0.0
Mercedes
111
74
-33.3%
-28.1%
359
234
-34.8%
-29.6%
2.2
2.1
-0.1
0.1
Honda
Land Rover
Mercury
9
9
0.0%
-40.7%
34
35
2.9%
-42.7%
0.2
0.3
MINI
40
34
-15.0%
-22.4%
141
123
-12.8%
-18.2%
0.9
1.1
0.2
Mitsubishi
15
17
13.3%
-55.9%
69
56
-18.8%
-50.6%
0.4
0.5
0.1
Nissan
512
269
-47.5%
-36.3%
2,030
1,086
-46.5%
-35.3%
12.6
9.8
-2.8
Pontiac
13
15
15.4%
-54.9%
59
45
-23.7%
-46.3%
0.4
0.4
0.0
Porsche
10
8
-20.0%
-35.3%
37
37
0.0%
-29.7%
0.2
0.3
0.1
9
3
-66.7%
-43.5%
37
8
-78.4%
-52.5%
0.2
0.1
-0.1
58
17
-70.7%
-56.4%
195
80
-59.0%
-58.3%
1.2
0.7
-0.5
0.1
Saab
Saturn
smart
1
4
300.0%
-49.9%
1
7
600.0%
-21.6%
0.0
0.1
Subaru
15
44
193.3%
-6.7%
88
141
60.2%
-0.8%
0.5
1.3
0.8
Suzuki
17
21
23.5%
-73.7%
97
62
-36.1%
-51.0%
0.6
0.6
0.0
1,084
679
-37.4%
-42.2%
4,406
3,109
-29.4%
-38.5%
27.3
28.1
0.8
Volkswagen
56
45
-19.6%
-16.1%
219
177
-19.2%
-16.5%
1.4
1.6
0.2
Volvo
23
15
-34.8%
-36.9%
116
69
-40.5%
-46.4%
0.7
0.6
-0.1
Other
17
7
-58.8%
-61.2%
71
27
-62.0%
-56.2%
0.4
0.2
-0.2
Toyota/Scion
The table shows new retail light vehicle registrations in Hawaii. Please keep in mind that monthly registration figures can occasionally be subject
to fluctuations, resulting in over or under estimation of actual results. This usually occurs due to processing delays by governmental
agencies. For this reason, the year-to-date figures will typically be more reflective of market results.
Source for state registrations: AutoCount. Source for U.S. data: Automotive News.
28
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29
Hawaii Retail Automotive Market
New Vehicle Registrations by Year
70,268
70000
65000
62,712
57,526
57,456
55000
54,544
50000
51,500 51,388
47,783
44,865
45000
45,249
44,175
40000
42,487
41,083 41,480
40,673
53,314
45,054
42,804
Projected
35000
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
30000
34,308
2009
60000
67,224
65,882
*Source: The Hawaii Auto Outlook, using AutoCount, an Experian Company, registration data on new, retail cars, and trucks in the Hawaii market. U-Drive/Fleet sales
are excluded. 2002-2004 The Hawaii Auto Outlook, using RL Polk Co. 1989-2001 data provided by Nissan Motor Corp.
Dedicated To Protecting Our Customers' Assets
Serving & Supporting Hawaii Auto Dealers since 1976
Need Answers?
www.HawaiiAutoDealer.com
Your HADA Info
Resource
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An Independent Insurance Agency Specializing in:
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31
In a word, we’re driven.
For decades, Matson has supported Hawaii’s auto dealers as both a friend and partner. We have more sailings,
more often, to and from Hawaii than any other carrier. The Hawaii Auto Dealers Association can rely on Matson
to continue its proud tradition of providing regular,
reliable delivery of automobiles and outstanding
service, including up-to-date technology for vehicle
status reporting and tracking. And after 125 years
of service to the islands, members can continue to
count on Matson to deliver.
For more information, call our Customer Support Center at (800) 4-MATSON or visit matson.com.
32