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How Mobile Fits Into Your
Real-Time Advertising
Strategy
Ragnar Kruse | CEO & Co-Founder | Smaato Inc.
Company Overview
Experienced Team
Top clients
Leading Investors
Accolades
Company To Watch 2010
Key Metrics
• 
80,000 publishers
• 
180 employees
• 
340+ demand partners
• 
$47 Million VC Capital
• 
150+ Billion impressions per month
• 
Global offices: San Francisco (HQ),
• 
720+ Million monthly mobile uniques
New York, Hamburg, Singapore, Jakarta
Copyright © 2014 Smaato Inc. All Rights Reserved.
www.smaato.com
Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Smartphone Penetration is Huge and Increasing
The next 3-4 years 1b+/year Smartphones will be added!
1.8
billion
5.2
billion
7.2
billion
5.2 billion mobile2
phone users
7.2 billion world1
population
1.1
billion
1.8 billion
smartphone3
users 2014
1.1 billion
smartphones shipped
in 20132
1.  Wikipedia, June 2014
2.  Mary Meeker, Internet Trends, Slide 6, June 2014
3.  eMarketer, June 2014
www.smaato.com
Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
The Rise of Smartphones
App Usage, Monetization and Downloads
Mobile App vs Mobile Web Usage
PC, Tablets and Smartphone Shipments (in Millions)
Source: eMarketer, June 2014
Source: Gartner, October 2013. IDC, January 2014
1.400
86%
Mobile
App
1.200
1.000
2012
800
2013
600
14%
Mobile
Website
vs
2014
400
200
0
Billions
PCs
Tablets
Smartphones
Revenue Share by Different App Monetization Methods (In Billions)
Number of App Downloads (in billions)
Source: Gartner, September 2013
Source: Gartner, September 2013
$30
300
$25
250
$20
200
$15
$10
$27b
$24b
50
$8b
$0
Paid App Revenue
In-App Purchases
Mobile Advertising
13
13
Paid Apps
11
150
100
$5
15
9
7
57
93
128
167
211
254
Free Apps
0
2012
2013
2014
2015
2016
2017
www.smaato.com
Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Significant Business Shift in 2012
Smartphones became a global phenomenon with more affordable prices
Smartphones
are becoming
affordable
5.7-inch
Smartphone
screen sizes are
getting bigger
Mobile
Is
Global
5.1-inch
www.smaato.com
Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.
Thank you for your attention!
Ragnar Kruse
CEO & Co-Founder
ragnar@smaato.com
About Smaato
Smaato is the leading global mobile RTB ad exchange helping mobile publishers increase ad revenues worldwide. As an industry pioneer
and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform.
Smaato’s global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced
International management team. Smaato’s European headquarters is located in Hamburg, Germany and the APAC headquarters in
Singapore.
San Francisco, CA
T: +1 (650) 286 1198
americas@smaato.com
New York City, NY
Tel: +1 (646) 807 4596
americas@smaato.com
Hamburg, Germany
T: +49 (40) 3480 9490
emea@smaato.com
Singapore, SG
T: +65 3157 1444
apac@smaato.com
Copyright © 2015 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.