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digital
mums
information
pack
About Digital Mums
Digital Mums are a new kind of social media
solution. We take the natural talents and
skills of mums, add some innovative social
media training and produce affordable,
quality social media managers for small
businesses and charities.
We offer mums the chance to retrain and
get back into the workplace in a role that is
fun, rewarding and most importantly fits
around their family commitments.
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A million mums are out of work
and millions more are fed up
with their work life balance. Are
you one of them?
Join Digital Mums today and earn
money working from home in a
flexible and fun role as a social
media manager.
hello@digitalmums.org
www.digitalmums.org
@digitalmumsHQ
/facebook/digitalmums
/digitalmumshq
Businesses and charities
are flocking to social media
channels to build a loyal brand
fan base. Digital marketing
spends are on the up and 73%
of small businesses plan on
paying someone to manage
their channels in the next 12
months.
There is a huge market for
social media managers. It’s
one of the fastest growing
digital jobs and there
aren’t enough people who
are qualified to meet the
demand. Ninety percent of
all jobs in the next year will
require information and
communication technology
skills, according to research
by Capgemini, yet more than
half the companies polled
by them lacked social media
skills.
It’s also a brilliant career
choice for mums. Freelance
social media managers can
work remotely and flexibly
so you can fit it around your
family commitments.
And most importantly,
make natural social media
managers. Mums are much
more social media saavy than
the general population. And
building a community online
takes a level head, the ability
to nurture and empathise with
your audience and great multitasking skills. Sound familiar?
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our
courses
Decide which course is
right for you
Foundation: strategic social media
management
Learn the basics of running strategic
and integrated social media campaigns.
Students will:
• learn how to develop strategic campaigns
with clear measurables
• understand how to set up and optimise
social media platforms
• find and engage with key influencers
• develop content strategies to reach your
target audiences
• use tools to help with time management
• build their own personal profiles and
learn how to find clients to work with
14 weeks
Cost
TBD - Autumn
launch
Entry criteria
None
Bursaries
Free places
available for
mums claming
JSA or Income
Support
Opportunities
on graduation
Find your own
client or graduate
to Advanced
course
Advanced: becoming a freelance social
media manager
Learn everything you need to know about
being a freelance social media manager
including:
• client relationship management
• developing strategic campaigns with
clear measurables for a client
• how to set up and optimise social media
platforms
• find and engage with key influencers
• develop content strategies to reach your
target audiences
• use tools to help with time management
• how to report on KPIs for clients
• understanding return on investment
• building a strong personal profile finding
clients to work with
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Duration
Duration
6 months
Cost
£699 + VAT
Entry criteria
Marketing/
PR/comms
background and/
or previous client
relationship
management
Bursaries
Not currently
Opportunites
on graduation
We find you a
client or you can
find your own
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1.
2.
Our
digital mums
work flexibly across the
week for just 1-3 hours a
day and most of this work is
In
contrast with most
part-time jobs being a
done from home, or on the go
social manager is creative
from a phone so it’s easy to
and rewarding and has great
fit it around your family
career prospects – it’s one of
commitments.
the fastest growing digital
jobs in the UK today!
4.
3.
During
the training
you work with a real
life ‘clients’ so you gain
We
provide you with
innovative training that
gets you job ready. Everything
vital client relationship
is applied in real time on live
management skills and
channels. It’s been designed with
finish the training
and for mum so you know it will
with actual work
work for you. The training is online
experience*.
and flexible so you can easily fit it
around your busy life.
5.
6.
On graduation
we connect you to
We
clients looking for quality
provide training
freelancers *.
on how to find your
own clients.
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*Advanced course only
“Digital Mums is perfect for me,
it’s so flexible I can do it anywhere. I
now get to spend more time with my
daughter while making my own
money each month”
Kathryn Dyer, Digital Mum
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“It was so great to find
training that I could
fit around my new baby ”
Silvia De Sanchez, Digital Mum
Get job ready with our innovative
social media training
Our online training has been
designed using thinking
from the most innovative
education experts in the
world today. It employs
cutting-edge classroom
methods that are proven to
be significantly better than
traditional practices.
Unlike most courses out
there on social media
everything you do on our
courses will be practical,
hands on and gets you live
experience of running social
media accounts - it’s not just
theory. We’ll teach you how
to put together a strategic
social media campaign and
all the fundamentals of
social media platforms and
how to use them to meet
measurable objectives. On
the Advanced course working
with the business or charity
will also build your client
relationship management
skills.
Our training is interactive.
It’s about learning as you go
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in a real world setting and
learning from your mistakes.
New research into how
people learn demonstrates
that it is much more powerful
to learn this way, rather than
watching endless tutorials
and doing ‘practice’ pieces of
homework that only you and
your tutor will ever see. This
is because the content has
meaning in your life. You will
remember and learn more
deeply if you are putting it
into practice as you go along
and if the public are actually
seeing what you’re doing and
crucially, you’re reporting
back to a client. Ours is the
only social media training
course out there that gets you
job ready.
together and you will have
regular online sessions
where you will critique each
other’s work in a kind and
helpful way. You will also
brainstorm ideas together
and share problems you are
having.
And unlike other courses
out there we designed our
training with and for mums.
So we know you can fit it
around your busy life. It’s
100% remote. Video tutorials
are short enough to watch
when the kids are napping.
Interactive sessions don’t
happen at peak ‘mum’ times
- they tend to happen when
the kids are in bed.
With our training you don’t
just learn from pre-recorded
video tutorials. You will have
dedicated Google Hangouts
with a digital expert who is
there to help you learn. You’ll
also learn from your peers.
You and the other mums
are on a learning journey
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“I was starting to think I was unemployable
because I’d been out of the workplace for so
long. But since I graduated from the
training I’ve worked solidly ”
Jemma Arlott, Digital Mum
We offer heavily discounted
training for out of work mums
and packages that allow you to
spread the cost.
Our intensive Advanced
training course normally
costs corporates £1,500 but
you pay just £699 + VAT. We
offer an instalment payment
plan so you can spread the
payments over the duration of
the training. If you do choose
to pay upfront we offer a
discount so you pay just £625 +
VAT.
We’ll be launching a new
and updated version of
the Advanced Course
after the summer, our
most comprehensive
and interactive learning
experience yet. Because of this
refresh, the course fees will be
increasing after this point.
get in touch to be put on our
waiting list as soon as possible.
We will have special bursaries
for out of work mums on
benefits so get in touch if you
think you qualify let us know.
Once you’ve graduated you
qualify for membership to
our exclusive Digital Mums
Club, which includes access
to an online community
of freelance mums for
networking and crucial access
to all our training content
which is updated regularly
to reflect latest trends and
changes in the social media
space. This costs an additional
£99.
Our Foundation Course will
be launching in the autumn of
2015. Places will be limited so
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