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digital
mums
information
pack
About Digital Mums
Digital Mums are a new kind of social media
solution. We take the natural talents and
skills of mums, add some innovative social
media training and produce affordable,
quality social media managers for small
businesses and charities.
We offer mums the chance to retrain and
get back into the workplace in a role that is
fun, rewarding and most importantly fits
around their family commitments.
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1.2 million mums are out of work
and millions more are fed up
with their work life balance. Are
you one of them?
Join Digital Mums today and earn
money working from home in a
flexible and fun role as a social
media manager.
hello@digitalmums.org
www.digitalmums.org
@digitalmumsHQ
/facebook/digitalmums
/digitalmumshq
Businesses and charities
are flocking to social media
channels to build a loyal brand
fan base. Digital marketing
spends are on the up and 73%
of small businesses plan on
paying someone to manage
their channels in the next 12
months.
There is a huge market for
social media managers. It’s
one of the fastest growing
digital jobs and there
aren’t enough people who
are qualified to meet the
demand. Ninety percent of
all jobs in the next year will
require information and
communication technology
skills, according to research
by Capgemini, yet more than
half the companies polled
by them lacked social media
skills.
It’s also a brilliant career
choice for mums. Freelance
social media managers can
work remotely and flexibly
so you can fit it around your
family commitments.
And most importantly,
make natural social media
managers. Mums are much
more social media saavy than
the general population. And
building a community online
takes a level head, the ability
to nurture and empathise with
your audience and great multitasking skills. Sound familiar?
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our
courses
Decide which course is
right for you
Foundation: strategic social media
management
Learn the basics of running strategic
and integrated social media campaigns.
Students will:
• learn how to develop strategic campaigns
with clear measurables
• understand how to set up and optimise
social media platforms
• find and engage with key influencers
• develop content strategies to reach your
target audiences
• use tools to help with time management
• build their own personal profiles and
learn how to find clients to work with
14 weeks
Cost
TBD - Autumn
launch
Entry criteria
None
Bursaries
Scholarships for
mums claming
JSA or Income
Support
Opportunities
on graduation
Find your own
client or graduate
to Advanced
Course
Advanced: becoming a freelance social
media manager
Learn everything you need to know about
being a freelance social media manager
including:
• client relationship management
• developing strategic campaigns with
clear measurables for a client
• how to set up and optimise social media
platforms
• find and engage with key influencers
• develop content strategies to reach your
target audiences
• use tools to help with time management
• how to report on KPIs for clients
• understanding return on investment
• building a strong personal profile finding
clients to work with
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Duration
Duration
6 months
Cost
£1250 (ex. VAT)
or £999 (ex. VAT)
if you recruit
your own client
Entry criteria
Background
in Marketing,
PR, Comms,
Journalism,
Media, Digital or
Social Media.
Bursaries
Not currently
Opportunites
on graduation
We help find you
a client or you
can find your
own
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1.
2.
Our
Digital Mums
work flexibly across the
week for just 1-3 hours a
day and most of this work is
In
contrast with most
part-time jobs being a
done from home, or on the go
social manager is creative
from a phone so it’s easy to
and rewarding and has great
fit it around your family
career prospects – it’s one of
commitments.
the fastest growing digital
“I was starting to think I was unemployable
because I’d been out of the workplace for so
long. But since I graduated from the
training I’ve worked solidly.”
Jemma Arlott, Digital Mum
jobs in the UK today!
4.
3.
During
the training
you work with a real
life ‘clients’ so you gain
We
provide you with
innovative training that
gets you job ready. Everything
vital client relationship
is applied in real time on live
management skills and
channels. It’s been designed with
finish the training
and for mum so you know it will
with actual work
work for you. The training is online
experience*.
and flexible so you can easily fit it
around your busy life.
5.
6.
On graduation
we connect you to
We
clients looking for quality
provide training
freelancers *.
on how to find your
own clients.
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*Advanced Course only
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“It was so great to find
training that I could
fit around my new baby.”
Get job ready with our innovative
social media training
Silvia De Sanchez, Digital Mum
Our online training has been
designed using thinking
from the most innovative
education experts in the
world today. It employs
cutting-edge classroom
methods that are proven to
be significantly better than
traditional practices.
Unlike most courses out
there on social media
everything you do on our
courses will be practical,
hands on and gets you live
experience of running social
media accounts - it’s not just
theory. We’ll teach you how
to put together a strategic
social media campaign and
all the fundamentals of
social media platforms and
how to use them to meet
measurable objectives.
On the Advanced Course
working with the business
or charity will also build
your client relationship
management skills.
Our training is interactive.
It’s about learning as you go
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in a real world setting and
learning from your mistakes.
New research into how
people learn demonstrates
that it is much more powerful
to learn this way, rather than
watching endless tutorials
and doing ‘practice’ pieces of
homework that only you and
your tutor will ever see. This
is because the content has
meaning in your life. You will
remember and learn more
deeply if you are putting it
into practice as you go along
and if the public are actually
seeing what you’re doing and
crucially, you’re reporting
back to a client. Ours is the
only social media training
course out there that gets you
job ready.
With our training you don’t
just learn from pre-recorded
video tutorials. You will have
dedicated Google Hangouts
with a digital expert who is
there to help you learn. You’ll
also learn from your peers.
You and the other mums
are on a learning journey
together and you will have
regular online sessions
where you will critique each
other’s work in a kind and
helpful way. You will also
brainstorm ideas together
and share problems you are
having.
You’ll also access a
facilitated community where
questions are answered not
just during office hours, but
also in the evening and at
weekends when mums are
most active.
Unlike other courses out
there we designed our
training with and for mums.
So we know you can fit it
around your busy life. It’s
100% remote. Video tutorials
are short enough to watch
when the kids are napping.
Interactive sessions don’t
happen at peak ‘mum’ times
- they tend to happen when
the kids are in bed.
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We offer bursaries for mums on
income support and packages
that allow you to spread the cost.
We launched our pilot
Advanced Course in September
2014. Since then we’ve had over
100 mums join us over the first
year of our pilot courses.
After spending our pilot year
testing and collecting feedback
from the mums on our course,
we’ll be using this summer
to update and refresh our
Advanced Course, making it
our most comprehensive and
interactive learning experience
yet.
Because of this refresh, the
course fees will be increasing
to £1250 (ex. VAT) in September
when we launch in earnest.
Until then will be keeping our
original pilot price for our June
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and July courses, but spaces are
extremely limited - if you are
interested in starting before
the summer then get in contact
with us as soon as possible to
take advantage of this.
We offer an instalment
payment plan so you can
spread the payments over the
course of the training.
We will also be launching
our Foundation Course in the
Autumn of 2015. Places will be
limited so get in touch with us
to be put on our waiting list. We
will have special bursaries for
mums on income support so if
you think you qualify then let
us know.
What makes Digital
Mums different?
• Work experience and
a reference by working
with a live client
• Ongoing access when
graduated to up to date
training resources
• Ongoing monthly
support for 3 months
following graduation in
the form of live Q&As
with our experienced
Digital Mums
• Priority access to
opportunities with new
clients
• Lifetime access to
our exclusive online
community Digital
Mums’ Alumni,
including meet-ups
100% success rate with
finding our graduates
work to date
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Q: Is there a guaranteed job at the
end of the training?
faq
A: We cannot guarantee you a job.
However, so far we have been able
to find businesses for 100% of the
mums that have passed our course
and we plan to keep doing so. We
get requests from businesses every
week for one of our mums, so we’re
confident we can find you work.
Q: Will the charity or business I
work for during the training employ
me afterwards?
A: Again we can’t guarantee
you that they will. We try to
pick organisations that have the
potential to employ you afterwards,
but the reason we match you with
them is because you need to get
live client management experience,
which will make you much more
employable. Even if they don’t
employ you, we will do our utmost
to find someone who will.
Q: What salary can I expect to earn
at the end of the training?
A: It varies and is dependent on
how much experience you have.
Inexperienced freelance social
media managers can charge
anywhere from £10-£12. After 12
months, experienced social media
managers usually charge much
more. Ultimately, it’s up to you to
negotiate a wage that you feel is fair.
We’ll train you and make intros
to businesses, and you’ll negotiate
your salary from there.
your existing skills and experience
using social media to manage
online communities effectively for
businesses.
Q: Do I have to open a Google+
account to join the programme?
A: Afraid so. That’s where you can
access digital experts and the other
mums, who are part of the training.
Q: Will I need to open a Twitter, or
any other social media accounts?
A: As you go through each training
module, you will need to open an
account with each platform to apply
your learning. You won’t be alone,
all the mums will be doing it too.
Q: I’ve been out of work for a long
time and quite nervous about
returning to the work place, is that
ok?
A: Yes! Other mums that join the
programme will be in the same boat.
The other mums in your training
cohort will be feeling the same.
Through collaboration and team
work, you will see your confidence
return in no time at all!
Q: Do I get a say in which business I
will be matched with?
A: We want to match our mums up
with brands and businesses that
are like-minded. Ideally we would
want you to have an interest in that
business. But beyond this we can’t
guarantee anything.
Q: I haven’t used social media
platforms for a business before, only
for my own - am I still eligible?
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A: That in itself means you are
perfect for the training programme.
We will teach you how to transfer
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