1. finance
2. personal finance
3. lending
4. student loans

Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
Chelsy Young
ARTC 3303 TRADEMARK DESIGN
Whiskey Priest Bar and Pub Chelsy Young
Fidel’s Cigar Shop Amy Kliitchek
Mahalo Hawaiian Soups Holli Hollingsworth
Assignment: Create a logo for a small business
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 1301 INTRO TO COMDES
Final Project Emily Gore
Assignment: Design a small book based on a profession.
This book is on a drummer. The cover is made of drum
skin and is a Japanese stab stitch with a guitar string
thread. The book was presented in a drumhead box.
Hand rendered type is from the drummer’s set list.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 1301 INTRO TO COMDES
Final Project Robert Louis
This book is based on the profession of an Operating
Room Nurse. The images are from an actual heart surgery
procedure. Secondary imagery are scanned copies of OR
nurse’s paperwork. End sheets were made from OR gown
material. The Japanese stab stitching is made of sterilized
sutures. The book was presented in a biohazard bag.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
Mission
WIRED Data | Life is about—a new health conference
for a new age of medicine. This conference aims to
provide an environment to stimulate ideas and help
build the future of healthcare, but its current branding
does little to set itself apart.
The updated branding embraces the act of
socializing and communication, along with clean
informative design.
WIRED DATA + LIFE Indentity Program
4
Chris Gonzalez | Spring 2014
#ED2846
C72 M0 Y32 K0
#0CBBBA
C0 M97 Y71 K0
Museo Sans:
abcdefghijklmnopqrstuvwxyz
ABCDEFghIjKLMnoPqRSTuvWxYz
12
Museo Slab:
abcdefghijklmnopqrstuvwxyz
abCdefgHIjklMnopqrSTuvwxyz
14
Speaker
Speaker
David B. Agus, MD
Sarah gills, CEo
Rock health
SaraH gIllS
Founder & CEo
Rock health
Professor @ university of
Southern California
16
20
greg HouSe
President & Founder
MatchBox
ARTC 3304 BRANDING SYSTEMS
Wired Data + Life Health Conference Chris Gonzalez
Assignment: Create an identity system for a health
conference. Specify primary and secondary typefaces, and
primary and secondary brand colors. Design a hero icon,
responsive website, name tags, and other event collaterals.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
Target Market
Target market is 30-50 years old with incomes of 60,000125,000. There will be some outliers from the target market
going to Milk + Honey for special occasions, but the loyal spa
go-er will be this target market. The market will be working
individuals with stable jobs and disposable income including
both men and women, friends, couples or individuals. The market
will have a stressful life and need a break to be pampered or
use Milk + Honey products to use at home in a spare minute.
milk &
honey
Brand Position & Values
Through harnessing the natural products used in treatments, a
warm and friendly environment will develop in Milk & Honey.
The brand will build a sense of trust and comfort between Milk
& Honey and their customers. Trust will also be built within the
product lines through loyalty to the environment and promising
only the most luxurious and organic ingredients used.
Logo
Fertigo Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
www.milkdandhoney.com
Tw Cen MT
Sign In
Your bag
milk &
honey
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
2nd Street District
100A Guadalupe Street
Austin, Texas 78701
512-236-1115
Dear Stacy,
Welcome to Milk & Honey! We are so pleased that you are joining our
team. Although it may seem like there is quite a bit to learn about our
philosophy, it is really quite simple. We go back to the basics, keeping
our treatments and products as organic and local as possible. We
focus on a complete environment of relaxation and healing.
soak up & heal
new body soaks
Search
We hope you are excited to become a port of our family. Working
here depends on a cohesive team creating a soothing environment for
our loyal customers and we believe you will fit right in.
If you have any questions or concerns all the information of who to talk
to is right here in this folder. We have also included everything needed
to orient you to how a workday flows. Further, if you feel ambitious
and would like to move up to become one of our treatment specialists,
the process is also included.
Body & Bath
Skin Care
GIft Certificates
Soaps
Bath
Lips & Face
Lotion & Moisture
Scrubs
Cleansers & Exfoliators
Masks & Peels
Sun Care
Anti-Aging & Firming
Acne
Purchase
Register
Sincerely,
Emilie Black
Store Manager
milk&honey
2nd Street District
100A Guadalupe Street
Austin, Texas 78701
512-236-1115
Honey Bee
Massage Therapist
2nd Street District
100A Guadalupe Street
Austin, Texas 78701
Typography & Colors
Paper System & Pocket Folder
Market Bag
Online Presence
Robes
ARTC 3304 BRANDING SYSTEMS
Milk + Honey Spa Sara Hruzek
Assignment: Create an identity system for a local business
by first identifying the target market and market
competitors. Specify primary and secondary typefaces,
and primary and secondary brand colors. Design a
logo, stationery package, packaging, responsive web site,
and other collaterals.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3320 TYPOGRAPHY II
Exhibition Catalog Kolby Duke
Assignment: Design a book based on an exhibition
of choice. This book is on the rise of skateboarding in
the 1970’s. This subculture of society came about
from the sport of surfing and was a rebellion against
the middle class. Students were required to use the
Fibonacci sequence to make choices on type size,
leading, page size, and grid structure. Paper selection,
printing, and hand binding the project was all the
responsibility of the student.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3320 TYPOGRAPHY II
Exhibition Catalog Spencer Hall
This book is on high-end designer sneakers.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3320 TYPOGRAPHY II
Exhibition Catalog Irving Hererra
This book is on Aztec and Mayan gods.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3320 TYPOGRAPHY II
Exhibition Catalog Danielle Drummond
This book is on movie animator.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3307 INTERACTIVE I
Project 1 Final Chris Flores
Assignment: Design an entire retail site and code from
scratch two pages in HTML and CSS. Pages shown were
successfully coded by students. This is the students’
first project dealing with design and production of simple
websites, their first exposure to web concepts.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3307 INTERACTIVE I
Project 1 Final Brandon Garrett
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3307 INTERACTIVE I
Project 1 Final Breonna Ruffin
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3307 INTERACTIVE I
Project 1 Final Taylor Garcia
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3307 INTERACTIVE I
Project 2 Final Cantara Ali
Assignment: Design a blog and code from scratch three
pages in HTML and CSS. Pages shown were successfully
coded by students. This is the students’ second project
dealing with design and production of simple websites,
their first exposure to web and mobile concepts.
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3307 INTERACTIVE I
Project 2 Final Ashly Tann
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3307 INTERACTIVE I
Project 2 Final Eric Rios
Ernan Cesar Rivera
210 854 0937
ecesarrivera@gmail.com
STUDENT WORK
ARTC 3307 INTERACTIVE I
Project 2 Final Joshua Stines