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Emma Skipper
8 Owen Mansions
Queens Club Gardens
London, W149RS
Email:
LinkedIN:
Twitter:
Website:
DOB:
emma@ropeandoak.co.uk
/EmmaSkipper
@emmaskipper
www.emmaskipper.com
12.05.1987
Emma Skipper Curriculum Vitae
Emma is an experienced and pragmatic digital and social consultant who has spent her career
immersed in the digital landscape. Her love for creative problem solving has led her to gain a wide
range of experience; initially designing websites and writing editorial under her own enterprise, to now
leading teams to create and implement innovative and effective brand strategies for her clients and
their campaigns. Using this unique breadth of experience and technical aptitude, she is now a trusted
interpreter and advisor between her teams and their clients, allowing for clear communication
channels and business-driven results. She has a keen attention to detail for creative, data and budget
driven processes and is comfortable and confident when delegating these to her team and reporting
the results to her management.
Emma is a specialist within her field and has forged strong and longstanding relationships with her
previous clients that recognise this. She has won top awards from Google for her expert proficiency in
the digital marketing space, appeared on expert panels in regards to her social media and digital
experience and relishes working within complex scenarios and implementing her expertise across a
range of projects and in creatively challenging environments.
Employment:
October 2014 – Current
Digital Account Director at PrettyGreen
PrettyGreen is an independent brand communications agency with a world-class team of creative marketing &
media specialists, working together to Bring Brands and Ideas to Life.
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Emma acts as the senior point of contact for all PrettyGreen’s digital offerings, using her breadth of digital
experience to lead the development of innovative and integrated digital strategies and projects.
On a daily basis she works closely with her motivated team to ensure the end products not only meet her
clients’ business objectives with a smooth production, but also explore new ways they can exist and operate
within their industries.
She is heavily involved with exploring new business avenues with existing and potential clients and feeding these
back into the wider financial forecasts. Efforts that have already specifically led to increases in retainers, project
commissions and new business leads.
Emma works tirelessly to educate the wider agency on the digital landscape and is regularly brought in to
credentials meetings and agency brainstorms for her expertise, to ensure clients are being made aware, and
see the full benefit, of the agency’s full capabilities for producing world class, integrated campaigns.
She is also responsible for evolving and presenting a digital training programme for the agency staff and
regularly presents ‘Inspiration’ sessions for the wider team to expose the possibilities of digital integration.
Clients: feelunique.com, Comedy Central UK, La Maison Fontaine Absinthe, Under Armour, giffgaff, Pretty
Polly, Optimum Nutrition
June 2011 – Current
Co-Founder at Rope+Oak
R+O is a collective of forward-thinking, digital creatives, dedicated to engineering expert strategy, beautiful
digital design, unique content, iconic and exciting visual identities and beautifully crafted motion graphics.
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Emma co-founded Rope+Oak in 2011 and has spent the last four years independently consulting on, and
implementing, creative digital and social solutions for high profile clients within lifestyle industry.
Specialising in building strong relationships within both her teams and her client base, she works to provide
creative and innovative solutions for branding, web design (editorial, portfolio, database and membership site
builds), content creation and editorial direction - please see emmaskipper.com for her complete portfolio.
Clients: actress Thandie Newton, Chanel’s chief hairstylist Sam McKnight, beauty e-commerce website
BeautyMart, international makeup artist Kay Montano.
Emma Skipper
8 Owen Mansions
Queens Club Gardens
London, W149RS
June 2012 – February 2014
Email:
LinkedIN:
Twitter:
Website:
DOB:
emma@ropeandoak.co.uk
/EmmaSkipper
@emmaskipper
www.emmaskipper.com
12.05.1987
UK Digital Strategist and Community Manager at Creativefeed
Creativefeed is a global marketing strategy and execution firm for the entrepreneurial enterprise
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Emma’s role at CreativeFeed saw her manage the activation of Bordeaux Wines’ digital and social activity in the
UK. She worked within and across international teams to identify emerging trends and monitor competitor’s
activities in order to efficiently action and report on Creativefeed’s client’s digital activity.
She managed projects alongside the other UK agencies (PR, Events Management and Advertising), liaising
directly with the CreativeFeed team in Paris and NYC to ensure they were globally coherent across the brand.
During her time on the account, Emma managed and produced Bordeaux’s annual Everyday Bordeaux
Campaign Series videos (both involving celebrities Matt Dawson and Michel Roux Jr) and planned successful
digital and media distribution campaigns around each of the main brand sponsorship deals throughout the year
(these include ZSL Zoo Lates and Film 4 Summer Screen).
She was also responsible for producing in-depth analytics reports, leading the client to not only trust the digital
space much more as a tool to engage and increase awareness, but also to focus much more upon mobile
content as a key area for development.
February 2010 – March 2012
Deputy Editor, BeautyandtheDirt.com
Beautyandthedirt.com is one of the UK’s leading independent lifestyle magazines, breaking news in beauty,
fashion, culture, celebrity, travel and film.
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Emma managed the office, staff and editorial calendars, as well as writing her own original content and
coordinating in-house and freelance commissions. She also orchestrated two site redesigns (150,000 unique
users) and managed/optimised the Google Analytics account for the site.
Emma undertook in-depth celebrity interviews (e.g. Jake Gyllenhaal, Dita von Teese and Anne Hathaway),
expert beauty and travel reviews and covered all aspects of the seasonal fashion weeks.
Handpicked Media Gets Social – she was invited to speak on an expert panel alongside Harper’s Bazaar’s ex
Acting Editor, Jenny Dickinson, about her role and the part social media plays within the industry.
Additional employment information:
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February 2009 – current
TheBeautyButton.co.uk
An established and award-winning beauty blog set up by two inquisitive beauty insiders.
Co-Founder/Designer/Editor of The Beauty Button – a blog specialising in expert beauty news and reviews
10,000 unique users a month, a member of Handpicked Future advertising collective and has been awarded ‘Harrods Blog
of the Week’ and was nominated in the Cosmopolitan Blog Awards 2011.
2008
The Luton Herald&Post and The Mirror
Internship at the reporters’ desk for both the Luton Herald&Post (in April) and The Mirror (in October) newspapers.
Education and Qualifications:
2013
Google Squared Online Certificate in Digital Marketing - graduated top of her class
2006-2009
Durham University (St Cuthbert’s Society) - 2:1, Geography (BSc)
2000-2005
Rugby School - A2: AAAB, AS: AAAAB and GSCE: 9xA
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Further interests and activities:
Writing: Emma currently has a series of Children’s books under development
Freelance makeup artist for Myface.cosmetics and hairstylist for photo-shoots with Country Life Magazine, Country Living
Magazine and Vogue.com.
Photography/Graphic Design: for personal use and for web design commissions.
Sports: Current member of the Bank of England Hockey Team X
Information:
Advanced in Windows and Mac OS, Microsoft Office and the Adobe Creative Suite; including Photoshop and Dreamweaver.
She is also acquainted with analytics suites such as Sysomos, Sprout Social, Hootsuite, Tweetdeck and other native tools.
Emma is also fluent in HTML5 and CSS, is currently studying PHP and has designed databases in Filemaker Pro.
Drivers License: Clean
Languages: Intermediate French