1. travel
2. tourist destinations
3. japan

LINE Free Coins
Price List (English Version)
June 2015
© LINE Corporation
List of Products
Product Type
Ad
Unit
JP
TW
TH
ID
MY
SG
HK
KR
Others
Pick up
CPI
●
●
●
●
●
●
●
●
-
Standard
CPI
●
-
●
-
-
-
-
-
-
Cross Border
CPI
-
-
-
●
●
●
●
●
●
1 Coin
CPI
-
●
-
-
-
-
-
-
-
Rank Boost
CPI
-
●
-
-
-
-
-
-
-
Standard
CPV
●
●
●
●
●
●
●
●
-
Brand Spot
Period
●
●
●
-
-
-
-
-
-
Official Account
Friends Boost
CPF
●
-
-
-
-
-
-
-
-
**Pricing uses target country's local currency. If wishing to make payment in any other currency than the local
currency, please contact our sales staff.
**FX Rates are based on Mitsubishi UFJ Bank public rates published for end of March 2015. (Rate is applicable for
period of March to June 2015)
© LINE Corporation
2
Price List (Free Coins CPI)
Android
Country
Product
Type
Campaign Start
Dates *1
Pick Up
Mon – Fri
(slots: no limit)
JP
(Japan)
Mon – Fri
Standard
(up to 8 slots per
week)
Campaign
Start Time
*2
11:00
(JST)
or
16:00
(JST)
Campaign
Period
*3
Pricing
(ex. tax)
Discount
USD 1.66
None
User
Number of
Reward
DLs
*4
*2,5
15 Coins
20,000200,000
1week
Daily Cap
Minimum 5,000
per day
*6
USD 0.67
None
8 Coins
From
30,000
1week
USD 0.96
0.77 USD
20 Coins
10,000200,000
Minimum 10,000
per day
*9
1week
USD 0.48
1 Coins
20,000100,000
Minimum 20,000
per day
*10
5 Coins
From
150,000
Minimum 25,000
per day
*11
20 Coins
5,00030,000
None
20 Coins
5,000200,000
Minimum 5,000
per day
*15
5 Coins
10,00020,000*14
Minimum 10,000
per day
*16
*7
Pick Up
TW
(Taiwan)
1 coin
Rank
Boost
HK
(Hong Kong)
Pick Up
Mon – Fri
(up to 2 slots per day)
Mon – Fri
(up to 2 slots per day)
11:00
(JST)
or
16:00
(JST)
Mon – Fri
Mon – Fri
(up to 2 slots per day)
None
2weeks
(up to 10 slots per
week)
11:00
(JST)
*8
USD 0.38
1week
or
2weeks
USD 0.80
TW discount*13
USD 0.50
*12
Pick Up
TH
(Thailand)
Mon – Fri
(up to 2 slots per day
Standard
11:00
(JST)
1week
or
2weeks
USD 0.50
None
*12
1week
USD 0.40
© LINE Corporation
3
Price List (Free Coins CPI)
Android
Country
ID
(Indonesia)
Product Campaign Start
Type
Dates *1
Pick Up
SG
(Singapore)
Pick Up
2-5 regions
Minimum 6
regions
Campaign
Period
*3
Pricing
(ex. tax)
Discount
User
Reward
Number of
DLs
*4
*2,5
Pick Up
Cross
Border
*17
Mon – Fri
(up to 2 slots per
day)
Mon – Fri
(up to 2 slots per
day)
Tue & Thu
(up to 1 slot per
day)
11:00
(JST)
1week
or
2weeks
USD 0.50
None
20 Coins
*12
11:00
(JST)
1week
or
2weeks
Daily Cap
10,00060,000
Pick Up
MY
(Malaysia)
KR
(Korea)
Campaign Start
Time
*2
5,00015,000
None
3,00010,000
USD 0.45
None
30 Coins
3,00030,000
None
None
10 Coins
30,000-
None
*12
11:00
(JST)
USD 0.40
4 weeks
USD 0.30
*1 As a general rule, if the Campaign Start Date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
*2 Campaign start time are all JST (Japan Standard Time).
*3 Campaign finishes when Campaign period ends or when the target number of DLs are reached, or which ever comes first.
*4 User reward (number of coins) may change according to decision by LINE.
*5 Target number of DLs on the Insertion Order should not be less than the specified minimum DL amount. However, it is possible to exceed the maximum DL amount –
please inquire.
*6 It is possible to split the target number of DLs for Pick-Up campaigns in Japan to be spread over 2 days.
*7 There is no slot limits for New apps.
*8 Discount pricing is applied when any of the conditions below are fulfilled: (Additional orders after initial order is processed will not be applied to the volume discount)
A) IO is for more than 80,000 DLs for a single app.
B) IO is for Pick Up with more than 50,000 DLs after applying for a 1 Coin campaign for the same app.
*9 For Pick Up menu, daily cap with minimum 10,000 is available.
*10 For 1-coin menu, daily cap with minimum 20,000 is available.
*11 For Rank Boost menu, daily cap with minimum 25,000 is available.
*12 Campaign Period can be set as either 1 or 2 weeks for Thailand, Indonesia, Malaysia, Hong Kong, Singapore and Korea. Campaign Period does not affect unit price.
*13 Discount pricing is only applicable when ordering both HK and TW at the same time (**Campaign must be of the same app)
*14 Maximum order quantity for 1 week is 20,000 DLs.
*15 For Pick Up menu, daily cap with minimum 5,000 is available.
*16 For Standard menu, daily cap with minimum 10,000 is available (excluding Sat, Sun and Japanese holidays).
*17 Campaign not available in JP, TW, TH and CN.
© LINE Corporation
4
Price List (Free Coins Video)
Android
Country
Campaign
Period *3
Pricing
(ex. tax)
Discount
Number of
Complete
Views *4
User Reward
11:00 (JST)
1week
CPV USD 0.17
None
100,000500,000
1 Coin
Tue & Thu
11:00 (JST)
（up to 2 slots per day）
1week
1week
USD 49,929
None
ー
1 Coin
*6
25,000500,000
2 Coins
Product
Type
Campaign Start Dates
Standard
Mon – Fri
(Slots：no limit)
JP
(Japan)
Brand Spot
Standard
TW
(Taiwan)
Brand Spot
*1
Campaign
Start Time
*2
Mon – Fri
(up to 2 slots per day)
16:00 (JST)
Mon – Fri
(up to 2 slots per day)
16:00 (JST)
1week
1week
USD 28,763
None
ー
1 Coin
1week
CPV USD 0.19
0.10 USD
*7
Standard
Mon – Fri
(up to 2 slots per day)
11:00 (JST)
1week
CPV USD 0.10
None
50,000 200,000
2 Coins
Brand Spot
Mon – Fri
(up to 2 slots per day)
11:00 (JST)
1week
1week
USD 20,000
None
ー
1 Coin
TH
(Thailand)
*7
*1
*2
*3
*4
*5
*6
*7
Volume
discount
*5
As a general rule, if the Campaign Start Date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaign start time are all JST (Japan Standard Time).
Campaign finishes when campaign period ends or when target number of DLs are reached, or whichever comes first.
Insertion Order should not be less than specified minimum number of Complete Views. However, it is possible to order in excess of the maximum – Please inquire.
User reward (number of coins) may change according to decision by LINE.
Volume discount will be applied if order is over 100,000 views. Additional orders (after initial order is processed) will not be applied to the volume discount.
Number of slots may change with prior notice by LINE.
© LINE Corporation
5
Price List (Free Coins Video)
Android
Campaign
Start Time
Product
Type
Campaign Start Dates
ID
(Indonesia)
Standard
Mon – Fri
(up to 2 slots per day)
11:00 (JST)
HK
(Hongkong)
Standard
Mon – Fri
(up to 2 slots per day)
11:00 (JST)
SG
(Singapore)
Standard
Mon – Fri
(up to 2 slots per day)
11:00 (JST)
MY
(Malaysia)
Standard
Mon – Fri
(up to 2 slots per day)
11:00 (JST)
KR
(Korea)
Standard
Mon – Fri
(up to 2 slots per day）
11:00 (JST)
Country
*1
*2
*3
*4
*5
*1
*2
Campaign
Period *3
2weeks
or
4weeks
2weeks
or
4weeks
2weeks
or
4weeks
2weeks
or
4weeks
2weeks
or
4weeks
Number of
Complete
Views *4
User
Reward
None
30,00050,000
2 Coins
CPV USD 0.10
None
10,00020,000
2 Coins
CPV USD 0.10
None
10,00020,000
2 Coins
CPV USD 0.10
None
10,00020,000
2 Coins
CPV USD 0.10
None
10,00020,000
2 Coins
Pricing
(ex. tax)
Discount
CPV USD 0.10
*5
As a general rule, if the Campaign Start Date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaign start time are all JST (Japan Standard Time).
Campaign finishes when campaign period ends or when target number of DLs are reached, or whichever comes first.
Insertion Order should not be less than specified minimum number of Complete Views. However, it is possible to order in excess of the maximum – Please inquire.
User reward (number of coins) may change according to decision by LINE.
© LINE Corporation
6
Price List (Free Coins Video)
iOS
Country
Product Type
Standard
Campaign
Period *2
Pricing
(ex. tax)
Number of
Complete
Views *3
11:00 (JST)
1 week
CPV USD 0.17
100,000 500,000
2 Coins
11:00 (JST)
1 week
USD 49,929
ー
2 Coins
Campaign
Period *2
Pricing
(ex. tax)
Number of
Complete
Views *3
11:00 (JST)
1 week
USD 49,929
500,000
*7
*8
11:00 (JST)
1 week
USD 99,858
Campaign Start Dates Campaign Start
*1
Time *4
Mon – Fri
(slots：no limit)
User Reward
*5
JP
Brand Spot
Tue & Thu
（up to 2 slots per day)*6
Both OS
Region
Product Type
Campaign Start Dates Campaign Start
*1
Time *4
Standard
Premium
(slots：no limit)
Brand Spot
（up to 2 slots per day）
JP
Mon – Fri
Tue & Thu
*6
*1
*2
*3
*4
*5
*6
*7
*8
*7
ー
User Reward
*5
Android: 1 Coin
iOS: 2 Coins
Android: 1 Coin
iOS: 2 Coins
As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaigns will end when the target views are completed, or 1 week, whichever first.
We cannot receive orders below the minimum number of complete views. Please inquire beforehand for orders exceeding the maximum number.
All times are in JST (Japan Standard Time)
User reward (number of coins) may change according to decision by LINE.
Number of slots may change with prior notice by LINE.
Subject to campaigns commencing before 2015/6/30.
The budget allocation for each OS can be set. Please note when selecting both OS, the campaign must commence at the same time.
© LINE Corporation
7
Price List (Official Account Friends Boost)
Android/iOS
Country
JP
(Japan)
*1
*2
*3
*4
*5
*6
*7
Product Type
Campaign Start Date
*1
Campaign
Start Time
*2
Campaign
Period *3
Pricing
(ex. tax)
Discount
Number of
Friends *4
User
Reward
*5
Official Account
Friends Boost
Tue & Thu
(2 slots / day) *5
11:00
1 week
USD 0.17
per Friend
None
100,000
1 Coin
Official Account
Friends Boost
Premium
Tue & Thu
(2 slots / day) *5
11:00
1 week
USD 41,608
None
300,000
1 Coin
Official Account
Friends Boost
Entry Pack
Tue & Thu
(Max 6 slots
per week) *5
11:00
1 week
USD 0.12
per Friend *7
None
From
100,000
1 Coin
*7
As a general rule, if the campaign start date lands on a Japanese national holiday, it will be postponed to the next business day. Please check in advance.
Campaigns will end when the target friends (CVs) are completed, or 1 week, whichever first.
We cannot receive orders below the minimum number of friends. Please inquire beforehand for orders exceeding the maximum number.
All times are in JST (Japan Standard Time)
Number of slots may change with prior notice by LINE.
User reward (number of coins) may change according to decision by LINE.
Subject to campaigns commencing before 2015/6/29.
© LINE Corporation
8
From Application to Campaign Launch
STEP 1
Review
Please send us details of the app or video intended to be
promoted on LINE Free Coins. We will conduct a review on
suitability.
STEP 2
Fix Date
Please contact us with your preferred campaign start date
and we will inform you on its availability.
STEP 3
Application
Please submit your application form (Insertion Order) at least
5 business days before date of commencement.
STEP 4
Publication
Material
Please fill out the publication form and submit all relevant
materials. (For CPV, final video will be reviewed at this point)
STEP 5
Report
The Free Coins reporting tool (dashboard) login details will
be provided before commencement.
STEP 6
Campaign
Launch
Campaign will generally start from 11:00 am (JST) on the
date of commencement.
※1. Application (Insertion Order) and submission of publication material must be completed at least 5 business
days prior to campaign commencement.
※2. Application (Insertion Order) is to be received via email with no exception. Reservations for slots are
processed in the order they are received. (Please include sales_ad@linecorp.com in CC)
※3. Reservation period is a maximum of 3 business days. The reservation will automatically be cancelled after this
period.
※4. Please download the publication material template from here: http://freecoins.line.me/en/mediaguide
© LINE Corporation
9
For Further Details
 Cancellation Policy
We do not accept cancellations or change in campaign dates once the application is processed.
 Applications (Insertion Order)
Before submitting your application, clients must agree to the following:
Basic Terms and Conditions of LINE Business Partners
http://freecoins.line.me/docs/contracts/line_freecoins_basic_jp.pdf [Original Japanese]
http://freecoins.line.me/docs/contracts/line_freecoins_basic_en.pdf [English Translated]
Specific Terms and Conditions of LINE Services for Business Partners: "LINE Free Coins”
http://frecoinse.line.me/docs/contracts/line_freecoins_specific_jp.pdf [Original Japanese]
http://freecoins.line.me/docs/contracts/line_freecoins_specific_en.pdf [English Translated]
Guideline of LINE Free Coins
http://freecoins.line.me/guideline/ja/ [Original Japanese]
http://freecoins.line.me/guideline/en/ [English Translated]
 Inquiries
Please contact our sales representative to discuss your advertising needs.
Email: sales_ad@linecorp.com
© LINE Corporation
10