1. health and fitness

Your Digital Wellness Platform
Healthcare is Broken, Wellness is a Huge and Growing Market
“New patient-centered population health models will cause more than $1 trillion of value to rotate from the old models
to the new and create more than a dozen new $10 billion high-growth markets”
Oliver Wyman
Current Health System
Healthcare Consumers
Digital Health
• The healthcare system treats diseases not people, which
drives up the cost of care and increases the risk
of complications
• RockHealth: $4.1 billion invested in 2014
• Population level disease regimes are well understood but
also difficult to track and identify efficacy and outcomes at
the individual level
• Crowded space: consumer fitness and nutrition apps
Nutrition, weight loss
• Need digital delivery of wellness programs
Wellness Tourism
• Wellness exceeds the healthcare marketplace
• 40,000+ health apps – in spite of the tremendous growth in
investment there are limited digital holistic wellness options
446
Personalized health
432
470
Other
0
574
494
Fitness, mind-body
• Preventable chronic disease accounts for three of every four
dollars (75%) spent
• Only one in five physicians are equipped and trained to
deliver the latest lifestyle wellness programs
1,025
Beauty and anti-aging
200
400
600
800
1000
Market size in billion U.S. dollars
• Consumers spend $3.4 trillion globally in disposable income
seeking wellness products and solutions
• Consumers want proactive care and a focus on prevention
not reactive care and disease incarceration
• One size does not fit all – care has become commoditized and
consumers need a personalized approach
However, Existing Wellness Programs Are
Confusing, Expensive and Inaccessible
• Cash market outside reimbursement paradigm
• Conflicting wellness advice causes consumer confusion and frustration
• Expensive upfront costs and entrance fees
Canyon Ranch
Cenegenics
Scripps / Mount Sinai / Mayo Clinic
The Ultra Wellness Center
$5,000 / Visit
$10,000 Annual
Membership Fee
$3,000 / Single
Executive Physical
Up to $1,800 / Consult
Extra Charges
for Labs and Medication
Market Opportunity
VM Ideally Situated at the Intersection of Multiple Explosive Growth Markets
Telemedicine
$2 Billion
American Well, Teladoc,
Healthtap
Mobile Health,
Personal Tracking
$10.2 Billion
Apple Healthkit, Tractio,
Qualcomm, Life, Nike,
Jawbone, Fitbit
Digital Prevention
Diabetes $264 Billion
Heart Disease $312 Billion
Obesity $361 Billion
Privia Health, Welldoc, Wellness FX,
Omada, Weight Watchers, Welltok
Boutique / Integrative
Lifestyle Medicine
$113 Billion
Canyon Ranch, Cenegenix,
Low T Center, MDVIP
Vitalyze.Me Vision
Healthcare Designed for You
Get Well to Get Better
Personalized Medicine
• VM disrupts the healthcare and wellness markets (combined global market size exceeds $6 trillion)
• VM's horizontally integrated products and services to improve patient outcomes, make care easier and more accessible and increase the
empowered health consumer’s share of wallet
• VM Wellness Operating System is built on latest innovations in behavioral medicine, lifestyle science and consumer centric design
• VM’s Operating System correlates behavioral, biometric, symptomatic, pharmaceutical, genetic and pathology data to personalize
medicine and treatment regimes down to the individual level, delivering these solutions through scalable technology
Intelligent Design
•
•
•
•
•
VM’s integrated platform eliminates friction and enables consumers to receive personalized care across the healthcare system
Intelligent dashboard integrates biometric wearable devices and symptom measures to ensure that patient progress is dynamically analyzed
BioScore health tracking reduces lifetime costs to the health system and improves health outcomes
Consumer data from one health service can be used to personalize the delivery of other VM health services
Allows effortless monitoring, reminders and correlation of health data to gain insights between symptoms, behavior and the environment to
deliver effective lifestyle prescriptions tailored to each subscriber
Holistic Care
• VM’s Wellness Account provides choice, convenience and affordability across key interrelated wellness disciplines
• Vertically integrates best wellness services in one online platform designed to deliver the best of both traditional and electronic
health services
Redefine the Consumer Healthcare Experience
VALUE DRIVERS
Vitalyze.Me Wellness Operating System
Integrated Digital Supply Chain
Holistic and
integrated care
Biometric device
integration
CONVENIENCE
Side effects and
symptom tracker
Delivery of leading disease
management programs
from national partners
24/7 convenient,
connected care
PERSONALIZATION
Physician prescribed
lifestyle medicine
TRUST
eDiagnostics
ePharmacy & Nutraceutical
Fulfillment
Digital Provider Network
Exclusive Wellness Programs
State-of-the-art painless blood
testing in home and processed
in VM laboratory
Ecommerce fulfillment
network
Global network of contracted
physicians, physician assistants
and nurse practitioners
accredited to deliver cutting edge
lifestyle medicine programs
Proprietary algorithms to
deliver latest advances in
wellness medicine
Scaleable Customer Acquisition
March 2016
June 2015
PHASE IV
May 2015
NATIONAL WELLNESS
MARKETPLACE
PHASE III
THE INSTITUTE FOR
FUNCTIONAL MEDICINE
PHASE II
April 2015
YEAR 1
Goal: +3,000 Subscribers
Lifetime Value: $3,000
Cost per Acquisition: $200
LAUNCH WILEY PROTOCOL
PARTNERSHIP
PHASE I
CLINIC, TULSA, OK
Functional clinic with two physicians
HHarness physical assets to
drive customer adoption and build digital
customer experience
Exclusivity for digital delivery on
VM platform
Executed contract: late March
Biomimetic bioidentical hormone
replacement program
30,000 patients
+550 physician providers
Program development partner
40,000 providers worldwide
32,000 new monthly patient inquiries
Integrated consumer platform for
scalable growth across several
verticals, including weight loss, cardio
metabolic prevention and
integrative pain management
Summary Projections
Total Revenue
EBITDA
% EBITDA
Year One
$10MM
($3.3MM)
-33%
Year Two
$110MM
$15MM
13.6%
Year Three
$700MM
$187MM
26.7%
World Class Team
Dr Hien Nguyen MD MPH
Rahul Sharma CFA
Cofounder,
Chief Executive Officer
Cofounder,
Chief Financial Officer
Former Critical Care Physician
Director at Post Acute Partners,
Healthcare PE Firm Led Growth from
$50M to $250M Revenue
Digital Health Pioneer
Masters in Healthcare Management,
Harvard University
Digital Strategist at the Mind Body
Institute, Massachusetts General
Hospital
Contributor to Award Winning MIT
Telemedicine Team at Sana-Mobile
Digital Health Consultant in Australia,
Asia and the United States
Former Technology CFO, Groundlink,
Uber Competitor, Managed its
Successful Sale in 2010
Credit Suisse and
PricewaterhouseCoopers Trained
Dr Jim Meehan MD
Cofounder,
Chief Medical Officer
Dr Robert Darling MD
Cofounder,
Director of Telemedicine
Tom Blue
Strategic Advisor
Michael Kayser MD
Chief Scientific Advisor
Former Top Ophthalmic Surgeon
Former White House Physician
Experienced Healthcare Executive
Medical Genetics Specialist
Former Director, Eternity Medicine
Institute, a Concierge Anti-aging Clinic,
Acquired by a Saudi Group in 2010
Built Patronus Medical, Concierge
Telemedicine Company
Director of Strategic Development,
Institute of Functional Medicine
Accomplished Scientist, Physician
and Innovator
Distinguished 25 Year Navy Career,
which was Completed as Director of
the Navy Medicine Office of Homeland
Security at the Headquarters of the US
Navy Surgeon General
Former President, American Academy
of Private Physicians
Completed Residencies in Pediatrics
and Medical Genetics
Founder of Concierge Medical Group
N1 Health
Assistant Clinical Investigator,
Fellowships at the National Institute of
Health in Bethesda, MD
World Jiu Jitsu Champion
& Hall of Famer
A Decade of Experience in
Laboratory Innovation
Lead on VM's Chromatography Card
Technology for Diagnostics and
Molecular Medicine
Tom Attea
Marketing Lead
Award-winning Copywriter with
Extensive Experience in Consumer and
Healthcare Marketing
Held Senior Positions at Major Global
Agencies (Young & Rubicam)
Won Every Major Creative Marketing
Award, including the Gold and Silver
Lion at Cannes and Four Clios in
One Night
Represented Prominent Healthcare
Clients, including Bristol Myers Squibb,
Johnson & Johnson, Pfizer, Glaxo,
DuPont and Braun Medical Devices
Hat Nguyen
Chief Product Officer
Award Winning Digital Designer
UX/UI Interactive and Product Expert
Global Experience with Major Brands,
including Macys.com, The New York
Times and AskMen.com
Extensive Tech Startup Background
Creative Innovator at both Oyster.com
and GroupCommerce.com –
Both Acquired
Fundraising
Institutional Seed
Q1 2015
Family & Friends
Convertible Debt Round
$1MM
$5-10MM Valuation Caps
Q2 2015
Institutional Seed
$5MM
Preferred Stock
Investor Contact
Hien Nguyen MD
Rahul Sharma
Chief Executive Officer
Chief Financial Officer
hien@vitalyze.me
602-451-6478
rahulsharma@vitalyze.me
917-597-5060
Your Digital Wellness Platform
© 2015 Vitalyze.Me