Case Study
— Case Study Optal Website Optal — Case Study — Optal — Hard Edge Media Project — Optal Website Client — Optal P8 What we did — Digital Communication Strategy Digital Design and Build Photography Styling and Shoot Client Background Optal is a Melbourne-based company specialising in business-to-business payment processing. Project Objective To launch Optal’s new online positioning and brand look and feel to existing and potential customers via a new website, ultimately growing awareness of the Optal brand and driving enquiries from potential partners and customers. The Brief Design and build a new website that visually and functionally represents the new Optal branding and positioning. The Process Hard Edge Media (HEM) received an introduction to Optal, its brand values, positioning and visual identity, along with a content brief for the website. The HEM team brainstormed how a brand like Optal should look and function as a website. Once a style and approach had been decided, we designed each of the pages and wrote copy that reflected the brand tone of voice. Several photos were required for the website including staff portraits, culture photos showing staff interacting at work, and photos of the working environment inside and outside the office. — Case Study — Optal — Hard Edge Media Once all creative content was developed and the site built, HEM conducted a rigorous testing process to ensure the site looked and functioned as intended on all operating systems and devices in time for site launch. Creative Challenges HEM was required to take visual brand guidelines that had only been developed for print and adapt them for a dynamic digital environment. We used a contemporary web template that needed to function on old operating systems such as Internet Explorer 7 as well as the latest operating systems and devices. The Result The Optal website was launched on time and on budget to widespread client satisfaction. — 337 Moray Street South Melbourne Victoria 3205 — enquiries@hardedgemedia.com hardedgemedia.com +61 3 9245 9245 All work © 2015 Hard Edge Media
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