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NORTH SHORE-LIJ HEALTH SYSTEM FOUNDATION
GREAT NECK, NY
POSITION:
Assistant Vice President, Strategic Communications
INTRODUCTION:
The North Shore-LIJ Health System was founded in 1997 with the merger of the North
Shore Health System and LIJ Medical Center, creating a healthcare network that now
includes 18 hospitals, The Feinstein Institute for Medical Research, rehabilitation and
skilled nursing facilities, a home care network, a hospice network, and progressive care
centers offering a range of outpatient services.
The nation’s 14th-largest healthcare system, North Shore-LIJ delivers world-class clinical
care throughout the New York metropolitan area, pioneering research at The Feinstein
Institute for Medical Research and a visionary approach to medical education highlighted
by the Hofstra North Shore-LIJ School of Medicine. Headquartered in Great Neck, NY
and with a workforce of more than 54,000, North Shore-LIJ is the largest private
employer in New York State.
The North Shore-LIJ Health System Foundation is dedicated to helping donors, patients
and leaders link their vision and philanthropic support with North Shore-LIJ’s most
worthy causes. North Shore-LIJ Health System relies upon the generosity and vision of
community-minded individuals and corporations to help them provide the care our region
needs today, and plan for the care it will need tomorrow. Areas of Donations: Hospital,
Centers & Programs and Feinstein Research. With a service area of 7 million people, the
North Shore-LIJ Health System depends upon the benevolence of its generous supporters.
The Foundation’s role is to see that philanthropic support is transformed into gifts of
incalculable value: hearing for a child in need, a new lease on life for a heart patient, the
most advanced care for someone living with cancer, the resources for a scientist to
continue groundbreaking research.
The North Shore-LIJ website is www.northshorelij.com.
The North Shore-LIJ Foundation website is www.support.northshorelij.com.
REPORTS TO:
Brian Lally - Senior Vice President and Chief Development Officer,
North Shore-LIJ Health System
NORTH SHORE-LIJ FOUNDATION – AVP, STRATEGIC COMMUNICATIONS
PREPARED BY HEYMAN ASSOCIATES
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SUMMARY:
The Assistant Vice President is responsible for the vision and leadership of strategic
communications in support of fundraising priorities for the North Shore Long Island
Jewish Health System (NSLIJHS). As a key member of the senior management team, the
AVP is critical to the development and implementation of cross-divisional
communications strategies to promote nationwide philanthropic giving in support of the
NSLIJHS mission.
The AVP guides long-range planning with intra-organizational program and divisional
communications such as Public Relations, Marketing, and other strategic business units at
NSLIJHS to facilitate inter-connectedness and drive forward cohesive and sustainable
communications efforts that support NSLIJHS fundraising priorities.
The AVP provides strategic counsel to the Chief Development Officer, Foundation
leadership and staff, and institutional leadership and volunteers to advance philanthropic
goals for NSLIJHS.
RESPONSIBILITIES:
o Identify and clarify communications needs and objectives to shape communications
strategies that leverage development and campaign activities to inform, steward, and
engage existing donors, raise awareness among key prospect pools, and recruit new
donors.
o Provide strategic direction for all development communications, specifically
campaign strategy. Frame multidisciplinary, disease based fundraising campaigns
and oversee messaging for principal, major gift, gift planning, and annual giving
opportunities to leverage fundraising and campaign activities.
o Collaborate with the VP of Operations, overseeing communications planning and
implementation for internal Foundation activities.
o Lead the planning for an internal communications strategy and develop messaging to
inform internal stakeholders and engage employees in providing philanthropic support
for NSLIJHS.
o Oversee a staff charged with the deployment of internal and external communications
resources to achieve fundraising goals.
NORTH SHORE-LIJ FOUNDATION – AVP, STRATEGIC COMMUNICATIONS
PREPARED BY HEYMAN ASSOCIATES
PAGE 3 OF 3
o Identify and recommend new strategies, especially those that capitalize on innovative
communications technologies, to further increase awareness of and support for the
institutions’ goals. Evaluate effectiveness of existing strategies.
o Oversee the creation and maintenance of the development websites, including sites
that support NSLIJ HS Foundation fundraising.
o Manage the development communications budget and establish operational goals and
metrics.
o Provide staff coaching, mentoring, and professional development opportunities that
increase capabilities and create an environment of engagement.
REQUIREMENTS:
o Seasoned marketing and communications professional experience with a strong track
record of leadership, management, and administrative effectiveness in a decentralized
and complex environment with multiple stakeholder groups.
o 7-10 years of experience in communications, journalism, and/or public relations;
Master’s degree preferred.
o Experience in development communications and donor engagement.
o Excellent verbal and written communication and analytical skills.
o Demonstrated problem-solving and leadership ability.
o Ability to work collaboratively and use influence skills to drive campaign
communications.
o Knowledge of and experience with Raiser’s Edge system preferred.
For more information, please contact Heyman Associates:
Heather Ring
Associate
212-784-2711
hring@heymanassociates.com