Digital Travelers Travel. Technology. So what? APAC 28% Travellers who plan their trip Solely Online. Japan 58% 2013 TNS/Google 1.6M Accomodation Choices Online 800,000 listings now! 2011 2012 2013 2014 jpcastonguay Infinite Choice Find your island of pleasure in an ocean of possibilities 100Mln Daily Accommodation Related Searches 88% Uses search 50% Seen a destination video 70% Inspired by online reviews 2013 TNS/Google, APAC Accommodation Study Evolution of Travel Search Responsive Mobile Design Consumer Experience 10 Blue Links Flight Schedules in Search Flight Search Google Now Rich Lists, Limited Offers Time Google Confidential and Proprietary Leonardo DiCaprio #20 Most Popular Stars among US teens, Variety Magazine, July 2014 Katy Perry #9 Most Popular Stars among US teens, Variety Magazine, July 2014 Smosh #1 Most Popular Stars among US teens, Variety Magazine, July 2014 “We are now confronted with the situation where we are not able to provide the service you deserve. I can only apologize for the inconvenience.” Lufthansa CEO Dr. Christoph Franz sincerely apologizes for strike Magic Moments: Dreaming Google Cultural Institute World Wonders Google Cardboard Magic Moments: Travelling Magic Moments Thank you! Simon Fiquet simonfq@google.com
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