1. business and industrial
2. advertising and marketing
3. marketing

BURY TIMES (inc. RADCLIFFE TIMES) 2015
2,000
FREE COPIES EVERY
SATURDAY FROM THE
23RD MAY 2015
IN MILL GATE
SHOPPING CENTRE,
BURY
The No.1 print
and online
marketing
solution
for Bury
Circulating more
copies into the

of
Bury
than any local
media provider
PHOTO - THEROCKBURY.COM
burytimes.co.uk
Introduction
Newsquest Media Group
Newsquest Media Group, a wholly
owned subsidiary of US-based
Gannett Co. Inc., is one of the
UK’s largest regional newspaper
publishers.
We serve our customers through:
•
17 daily paid-for titles, more than 200 weekly newspapers,
magazines and trade publications, and a network of
award-winning websites
•
a weekly readership of more than 13 million
•
a weekly circulation of more than 10 million copies
•
Our newpaper website brands attract over 18.9million*
unique browsers monthly.
•
Newsquest are the largest* daily regional news
publisher online
•
approximately 5,000 employees
•
six newspaper printing sites
•
a network of more than 160 local newspaper and
portal websites
•
direct marketing and door-to-door delivery
Our vision
•
Founded in 1855, the Bury
Times and Radcliffe Times
are a part of Newsquest
Bolton, which has grown
into a dynamic multimedia business publishing
a family of titles.
Newsquest Bolton
aims to offer readers
and advertisers alike
an unrivalled service
throughout Lancashire
and Greater Manchester.
Consumers will choose Gannett media for their news and
information needs, anytime, anywhere, in any form.
Our mission
•
To successfully transform Gannett to the new
environment. We will provide must-have news and
information on demand across all media, ever mindful of
our journalistic responsibilities.
•
Newsquest’s objective is to have market-leading brands
disseminating local information in a number of different
and simultaneous ways, which reflect the views and
aspirations of the communities they serve. Our multimedia brands must be the authoritative source of
information that customers can trust; being willing to listen
but not afraid to question.
•
Newsquest is market-led and technology-driven and with
all its products - both print and electronic - the Company’s
aim is always to provide optimum service to customers.
SOURCE: PUBLISHER’S STATEMENT 2015, *ABC JULY-DEC 2014
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Location
Bury
WELCOME to
Bury...
BURY is a town on the edge of
stunning countryside, but just eight
miles from the city of Manchester.
Part of the county of Greater Manchester, the Bury
borough is made up of smaller towns including
Ramsbottom, Tottington, Prestwich, Radcliffe and
Whitefield.
It is famous for a large and busy outdoor market, which
attracts visitors from all over the country.
As a shopping attraction the town has taken a major
step up in the past two years with the opening of a multimillion pound development in the town centre called The
Rock, which has a host of big name stores.
Links with the rest of the region are strong, thanks to
proximity to the M66, M60 and M62 motorways.
But a big transport boom is the Metrolink tram system
which runs to the centre of the town; this means that you
can be in Manchester in less than 20 minutes.
The newly built Fusiliers Museum in the town centre is
a popular attraction, as is the East Lancashire Railway,
which still operates steam locomotives on a run from Bury
to Rawtenstall.
SOURCE: *EXPERIAN LIMITED 2014, PHOTO - THEROCKBURY.COM
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Readership
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
READ BY 67,097* EVERY WEEK
IN PRINT AND ONLINE
Est. 1855 - Voice of Bury, celebrating 160 years in 2015
KEY FACTS
Circulation Readership Readers per copy Paid for weekly
11,383* 31,830* 2.8*
Thursday
Weekly
Weekly
Website Unique Browsers Unique Browsers Page Impressions burytimes.co.uk
35,267**
Weekly
**
Monthly
130,175 Monthly
583,745**
PRINT & ONLINE READER DEMOGRAPHICS*
PRINT
ONLINE
Male Female 48% 52%
45%
55%
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years 12% 14% 16% 20% 16% 22% 9%
18%
20%
27%
18%
8%
ABC1 C2DE 54% 46% 64%
36%
We also
have an
additional
12,830
followers
/likes on
Facebook
and Twitter.
SOURCE: *ABC JAN - DEC 2014 11,383 (100.00% PAID)
(Bury Times Group), DEMOGRAPHICS/READERSHIP
JICREG APRIL 2015 **OMNITURE JULY-DEC 2014.
SOCIAL MEDIA APRIL 2015
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Media
Location
Coverage
Bury
Cumbria
Times& South Lakes
Recruiting? Then leave the job in our capable hands
Deliver your sales message directly to the audience that’s most likely to respond.
The Bury Times offers advertisers a perfect blend in terms of it’s reader and socio
demographics.
2,000
FREE COPIES
EVERY SATURDAY
FROM THE
23RD MAY 2015
IN MILL GATE
SHOPPING
CENTRE, BURY
Postal Sector Coverage Areas
BL0 0 Ramsbottom
M25 1 Bury Old Road, Manchester
BL0 9 Ramsbottom
M25 2 Simister Lane, Manchester
BL8 1 Woolfold, Higher Woodhill, Bury
M25 3 Clifton Road, Manchester
BL8 2 Starling, Elton, Bury
M25 9 St Anns Road, Manchester
BL8 3 Tottington, Walshaw
M26 1 Stand Lane, Manchester
BL8 4 Greenmount, Tottingham
M26 2 Bury Road, Manchester
BL9 0 The Rock, Bury
M26 3 Radcliffe, Manchester
BL9 5 Bury (Inc. Summerseat, Walmersley)
M26 4 Ainsworth Road, Manchester
BL9 6 Bury (Inc. Nangreaves, Walmersley)
M45 6 Thatch Leach Lane, Manchester
BL9 7 Bury (Inc. Heap, Heap Bridge)
M45 7 Park Lane, Manchester
BL9 8 Bury (Inc. Unsworth)
M45 8 Oak Lane, Manchester
BL9 9 Fishpool, Blackford Bridge, Bury
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
In-Paper Key platforms
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
NEWS
PROPERTY GUIDE
More local and community news
from Bury and the surrounding
areas than any other media outlet.
Increased pagination which
also means much more local news.
Our weekly pull-out comprehensive
property guide, with all the latest
properties for sale, rent or let in the
local area - including a special
focus on commercial property.
Plus, two pages focusing on local
districts Ramsbottom and Tottington,
in the North of the Bury borough.
MOTORS
BUSINESS
A business page packed with
news about local companies,
entrepreneurs and success stories.
OPINION
A page dedicated to local reader
opinions, interactive with social
media sites Twitter and Facebook
and including ‘Picture of the Week’
CLUBS & SOCIETIES
A weekly page with reports from
local organisations and meetings.
Features a motors section featuring
the latest car deals, news and
reviews of the latest models in the
market.
JOBS
Are you looking for a new job or a
change of direction? Our weekly
Jobs section is packed full of all
the latest vacancies from local
firms and includes our unique
Action4Jobs campaign, helping
the North West back to work.
WEEKEND
An eight page in-paper ‘Weekend’
local lifestyle supplement featuring
leisure articles, such as gardening,
cookery, recipes, walks, gadgets
and interviews.
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Features and Positioning
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
COMMERCIAL
FEATURES
The Bury Times publishes
a variety of commercial
features aimed at certain
key demographics.
Advertisers who take
advantage of our
commercial feature
packages benefit from
promoting their businesses
to the audience most
interested in their services.
PAGE POSITIONING
Place your advertisement
in a desired position
or section within our
newspapers to target your
customers effectively.
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Promotions
Location - Competitions
Bury
Cumbria
Times& South Lakes
Recruiting? Then leave the job in our capable hands
From Us To You......
Fantastic competitions, money off vouchers and free giveaways.
• Thousands of our readers entered competitions in the Bury Times this year with prizes ranging from Sea Life Manchester, vouchers for Mothers Day, tickets to see Ed Byrne at the Sands Centre in Carlise, weekends away in superb hotels and goodie boxes to be won - there really is something for everyone.
• Our competitions span all age groups male and female and include a range of national brands and locally recognised readers offers such as: Lakeland, Frankie & Benny’s, Cosmopolitan magazine reader offers and Aquafresh just to name a few..
Reader Holidays
• We have a vast range of reader holidays to take you all over the world.
• Thousands of our readers travel on our specially selected holidays to all destinations - concerts and theatre trips to Manchester and London, popular Blackpool breaks, Austrian mountains, visit the USA, China, Italy or Spain plus many, many more.
• We also take our readers away on our very popular day / weekend trips to Haworth, Liverpool One, Chatsworth House, The Jeremy Kyle Show, Rock and Pop concerts and spectacular London shows just to name but a few.
• We also have a wide range of reader offers in print and online to save our readers £s.
• Our ‘Reader Offers’ platform presents reader value every week of the year.
• You will also find competitions on line at burytimes.co.uk/competitions
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Online Opportunities
burytimes.co.uk
Online Opportunities
•
Reach more than 130,175*
online unique browsers
a month with more than
583,745* page impressions.
•
27%** are aged 15-34 years
•
47%** are aged 35-54 years.
•
Our network has a strong
appeal to young families
with 27% of browsers coming
from households with
children under the age of 15.
•
24/7 real time publishing
means that our browsers
are constantly updated with
local and national news as it
happens, which means that
browsers of the site come
back regularly and spend
longer on the site.
•
•
•
Standard positions include:
• Leaderboard
• MPU
• Skyscraper
Unique content to the local
area is also published to
the site including events,
business listings etc; which
means the sites are an
excellent source for all things
local.
We can offer a wide
range of online marketing
solutions including targeted
campaigns: behavioural,
contextual, demographic
plus:
70% of our browsers live
within the loal footprint area,
which means they have a
deeper interest in the local
news and events that are
featured on the site.
•
•
•
•
•
Offers interactivity for
our readers with news,
forums, e-letters and “add
a comment” facilities now
offering broadcast video,
audio and text facility.
Skins
Page peels
Overlays
Post-it’s
Expandable Premium
Positions
Generate leads to your
business with our business
directory click2find...
Benefit from further
exposure for your business
and additional web traffic,
now also including a
voucher facility.
Our three key websites reach more people than the
local BBC website over a month in the survey area+.
burytimes.co.uk
theboltonnews.co.uk
lancashiretelegraph.co.uk
SOURCE: *OMNITURE JULY-DEC 2014, **JICREG APRIL
2015. OTHERS NEWSQUEST ONLINE SURVEY
Base: Adults 16+ in total survey area (1200)
Source: Newsquest audience research 2013
- Kantar Media
+
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
website
Location
burytimes.co.uk
Cumbria & South Lakes
Recruiting? Then leave the job in our capable hands
An insight into the characteristics and media behaviour of the online unique
browsers of our website.
• 70% of our web audience is local
and loyal.
•45%* Male, 55%* Female
•27%* are aged 15-34
•47%* are aged 35-54
•26%* are aged 55+
•58% of readers stated that their time on our local websites does not affect the time spent reading corresponding newspapers.
•72% of respondents log onto our site, spending more than 10 mins per visit.
•28% of our online browsers DO NOT read our newspaper, therefore providing our •24% of our newspaper’s website audience advertisers with an additional audience
come from affluent households earning to target.
more than £20k.
•83% searching online for news and
•17% rent their property, 8% live with information with 42% of browsers parents.
suggesting they now buy products online.
•Our online network has strong appeal to young families: 27% of browsers come from households with children under the
age of 15.
•53% have a minimum of managerial status at work.
•57% of browsers access our site via smart phone or tablet devices.
•Our newspaper’s website audience are currently using, or plan to use in the future, the internet to:
28% Look for a job
23% Move home
13% Purchase or sell a car
Our newspaper’s website audience work across all sectors but the main areas are:-
13% Education
7% Transport
27% Government / Public Services / Health
8% Retailing
5% Leisure / Retail
6% Banking / Finance
SOURCE: *JICREG APRIL 2015, OTHERS NEWSQUEST ONLINE SURVEY, SMARTPHONE/TABLET DEVICE STATISTIC - OMNITURE DEC 2014
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Online Audience
exchangeandmart.co.uk
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Leaflet targeting
Newsquest Media Group
Key Facts
•
Letterbox Marketing offers
a door-to-door shared
distribution service.
•
Prices start from as little as
£19.95 per thousand for
shared. Shared is within our
newspaper network;
•
•
Cost-effective marketing
solution providinglocal,
regional and national
coverage.
All distribution is carried out
to (ABC) requirements which
must comply with strict industry standards including
back-checks.
•
Clients can request Experian
marketing data to help
identify their target audience
including bespoke analysis
and drive time maps.
•
Mosaic UK Experian research
can be offered via our
marketing department. A
targeting charge will be
added.
•
To help cut down on clients’
administration, everything
can be organised with your
local representative or from
our main office based in
Blackburn, including design
and printing of literature.
Directly targeting client’s
messages to specific postal
sectors is an extremely
cost-effective and precise
method of reaching your
desired target audience. As
part of Newsquest Media
Group, sales executives can
arrange tailored campaigns,
putting leaflets through as
many or as few letterboxes as
customers wish.
NB: Leaflets can be placed in our letterbox
copies but NOT in our supermarket pick-up
copies due to health & safety issues.
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Technical Information &
Copy Deadlines
Supplying Artwork
File guidelines
• Save the file as a PDF version 1.3 • Maintain minimum photograph and ensure the .pdf file extension resolution of 300 dpi.
is included in the file name.
• The maximum file size for any • Supply PDF without crop or bleed supplied PDF is 20mb.
marks.
• We do not accept native • Do not include any symbols or software files.
special characters within the file • All received artwork will be name.
passed through our
• Do not secure your PDF with pre-flight checks. At this time,
any RGB or Pantone colour password protection.
spaces will be converted to • Ensure all fonts are embedded CMYK and transparencies will
within the PDF file and please be flattened.
avoid the use of TrueType fonts.
• Please do not include • Ensure the file is saved without transparencies in supplied pdf’s
any transfer function, dot gain or jpg’s. We do not guarantee
compensation curves, or the quality or printability of the colour profiles.
advert.
• Do not embed more than
Contact your representative to
3 levels of EPS or PDF 1.3 within
obtain a copy of our full artwork
the file in order to avoid
specification guidelines.
postscript errors.
We offer a full advert design service
with every booking if preferred
Advert size guide
Page Depth
320mm
Columns
mm 1
27
2
56
3
85
4
114
5
143
6
172
7
201
8
230
9
259
Booking Deadlines
Bury Times
Tuesday 2.00pm
All deadlines are subject to change around Bank Holidays
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
METRO CARS
WE ARE VERY PLEASED WITH THE RESPONSE AND THE
SERVICE RECEIVED FROM OUR AREA REPRESENTATIVE...
“We have been advertising regularly with the Bolton News and Bury
Times for the past few years.
We’re very pleased with the response and the service received from
our area representative.
I would highly recommend this form of advertising.”
Nick Astley, Managing Director
OAKLEE LETTINGS
WEEK TO WEEK WE REVIEW WHERE CUSTOMERS
ARE SOURCING OUR PROPERTIES FROM AND THE
MAJORITY ARE CONTACTING US BECAUSE OF OUR
ADVERTISEMENT WITHIN THE NEWSPAPER...
As a lettings company we advertise every week in the Bury Times
property guide and feel this is essential to our growing business.
Week to week we review where customers are sourcing our
properties from and the majority are contacting us because of our
advertisement within the newspaper.
The service we receive on a weekly basis is excellent and I would
highly recommend any new property business that want to expand
their portfolio and strengthen their brand to start an advertising
campaign.
Anne Ramaul, Owner
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
SEEDFIELD AUTOS
WE ARE VERY PLEASED WITH THE RESPONSE
AND THE SERVICE RECEIVED FROM OUR AREA
REPRESENTATIVE...
“We have been advertising regularly with the Bolton News and
Bury Times for the past few years.
We’re very pleased with the response and the service received
from our area representative.
I would highly recommend this form of advertising.”
Nick Astley, Managing Director
MERIDIAN FOUNDATION
THE RESPONSE IN BOTH PAPERS HAS PROVED TO
BE VERY SUCCESSFUL AND I WOULD ADVISE OTHER
BUSINESSES TO USE LOCAL PRESS TO PROMOTE THEIR
BUSINESS...
We would just like to say a BIG thankyou to Moira at the Bury Times for
all her constant help keeping Seedfield Autos in the public eye. Lots of
our customers find us in the Bury Times each week and it also helps old
and new customers see us and our latest offers.
We have also recently been advertising in the Motors Extra in The
Bolton News and have found this to be extremely beneficial.
John Robinson, Manager
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
ACADEMY GROUP, FREEDHOME
I HAVE HAD NUMEROUS CALLS FROM FRIENDS
AND FAMILY ALL SAYING WHAT A GREAT WRITE
UP, WELL DONE! WE HAVE HAD A NUMBER OF
POTENTIAL CUSTOMERS CALLING FOR FURTHER
INFORMATION...
I just wanted to take this opportunity to say what a fantastic job
you have done in terms of the write up. I have had numerous
telephone calls from friends and family all saying what a great
write up, well done!
We have also had a number of potential customers calling for
further information, I will of course monitor the web traffic and
then keep you informed.
Jason Mawdsley, Managing Director
Academy Group, Freedhome, Radcliffe, Manchester
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
CONTACT US
To advertise in the Bury Times call one of our
experienced team members
Advertising Manager
Recruitment Advisor - North West
Mark Fry
Julie Roberts
e: mark.fry@nqnw.co.uk
e: julie.roberts@nqnw.co.uk
t: 01204 537200
t: 01925 426961
Display Advertising Sales
Representatives
Head of Digital - North West
Adam Foster
t: 01925 426920
t: 01204 537209
e: adam.foster@nqnw.co.uk
David Johnson
e: david.johnson@nqnw.co.uk
Lisa Akroyd
Head of Classified - North West
e: lisa.akroyd@nqnw.co.uk
t: 01925 426921
t: 01204 537207
Chantel McBride
t: 01204 537214
e: chantel.mcbride@nqnw.co.uk
Education Advertising Sales Executive
Judith Winstanley
t: 01204 537204
e: judith.winstanley@nqnw.co.uk
Motors Advertising Sales Executive
Adele Booth
t: 01204 537215
e: adele.booth@nqnw.co.uk
Property Advertising Sales Executive
Tina Hoyle
t: 01204 537212
e: tina.hoyle@nqnw.co.uk
Helen Turnbull
e: helen.turnbull@nqnw.co.uk
Digital Sales Executive
Tim Wright
m: 07880 095 253
e: tim.wright@nqnw.co.uk
Marketing Manager - North West
Bev Eastwood
t: 01254 298306
e: beastwood@nqnw.co.uk
Promotions Manager - North West
Zoe Donoghue
t: 01925 426918 m: 07930 174 977
e: zoe.donoghue@nqnw.co.uk
Leaflet Sales Team - North West
t: 01254 298021
01925 426969 m: 07816 341522
e: leaflets@nqnw.co.uk
The total marketing solution for Bury and its surrounding districts
Bury Times, The Wellsprings, Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200