1. business and industrial
2. advertising and marketing
3. marketing

ST HELENS STAR 2015
The No.1
local media
provider for
St Helens
The voice of
the local
community
in print and
online
02 Free Weekly Newspaper of the Year
sthelensstar.co.uk
Introduction
Newsquest Media Group
Newsquest Media Group, a wholly
owned subsidiary of US-based
Gannett Co. Inc., is one of the
UK’s largest regional newspaper
publishers.
We serve our customers through:
•
17 daily paid-for titles, more than 200 weekly newspapers,
magazines and trade publications, and a network of
award-winning websites
•
a weekly readership of more than 13 million
•
a weekly circulation of more than 10 million copies
•
Our newpaper website brands attract over 18.9million*
unique browsers monthly.
•
Newsquest are the largest* daily regional news
publisher online
•
approximately 5,000 employees
•
six newspaper printing sites
•
a network of more than 160 local newspaper and
portal websites
•
direct marketing and door-to-door delivery
Founded in 1973, the
St Helens Star is part of
Newsquest’s portfoilio,
which has grown into a
dynamic multi-media
business publishing a
family of titles.
Newsquest North West
aims to offer readers
and advertisers alike
an unrivalled service
throughout the areas it
serves.
Our vision
•
Consumers will choose Gannett media for their news and
information needs, anytime, anywhere, in any form.
Our mission
•
To successfully transform Gannett to the new
environment. We will provide must-have news and
information on demand across all media, ever mindful of
our journalistic responsibilities.
•
Newsquest’s objective is to have market-leading brands
disseminating local information in a number of different
and simultaneous ways, which reflect the views and
aspirations of the communities they serve. Our multimedia brands must be the authoritative source of
information that customers can trust; being willing to listen
but not afraid to question.
•
Newsquest is market-led and technology-driven and with
all its products - both print and electronic - the Company’s
aim is always to provide optimum service to customers.
SOURCE: PUBLISHER’S STATEMENT 2015, **ABC JULY-DEC 2014
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Location
WELCOME to
St Helens...
St Helens sits in a great strategic position astride the M6
and M62 between Liverpool and Manchester making it
the perfect location to live, work and set up business.
The town has a population of around 148,221* and
in recent years has gone a long way to fulfilling its
ambitions of moving away from its industrial heritage of
coal and glass.
Glass giants Pilkington are still based in St Helens after
being bought by a Japanese company, but a wave of
massive investments has brought a fresh dynamism to
the area, resulting in:• A new stadium at Langtree Park, now home of the legendary Saints Super League club
• Two ultra modern hospitals constructed by St Helens and Knowsley Hospitals Trust under a PFI arrangement
• A futuristic new rail station at St Helens Central
• Impressive new HQ buildings for both St Helens Chamber which is one of the most successful and largest in the country, and Helena Housing which administers more than 14,000 homes in the area.
is also home to the World of Glass and a nationally
renowned Transport Museum.
And how many other towns could boast such a regular
‘starring role’ on TV with regular rugby league and
horse racing action from Saints and Haydock Park
broadcast on many weekends?
St Helens is home to Haydock Park, the North West’s
leading dual-purpose racecourse, with both flat
and jumps fixtures, there is racing at Haydock on 33
racedays in 2012. On non-racedays, Haydock Park
offers the perfect location for a range of first-class
conference and event facilities, all set in 127 acres of
parkland.
St Helens is also home to the iconic Dream public art
sculpture crafted by the world famous Jaume Plensa.
Costing approximately £1.8m, the funds came from
The Big Art Project in coordination with the Arts Council
England, The Art Fund and Channel 4.
At the London 2012 Olympics, St Helens companies
provided the curtains for the athletes’ village plus
roofing for both the velodrome and the aquatic centre,
while St Helens-based cyclist Ed Clancy doubled the
gold he won in Beijing with another triumph in the
team pursuit event.
St Helens also boasts a rich cultural offer thanks to both
the Theatre Royal and the Citadel arts centre. The town
SOURCE: *EXPERIAN LIMITED 2014
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Readership
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
READ BY 138,517* EVERY WEEK
IN PRINT AND ONLINE
02 Free Weekly Newspaper of the Year
Voice of St Helens, Est. 1973 - Celebrating 42 years
KEY FACTS
Distribution
Readership Readers per copy Free Weekly
66,530*
96,674* 1.5*
Thursday
Website Unique Browsers Unique Browsers
Page Impressions sthelensstar.co.uk
41,843**
Weekly
**
Monthly
148,984
** Monthly
626,337
Distributing more
copies into the

of
PRINT & ONLINE READER DEMOGRAPHICS*
PRINT
ONLINE
Male Female 47% 53%
44%
56%
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years 11%
15% 16% 18% 16% 24% 8%
19%
21%
26%
18%
8%
ABC1 C2DE 47% 53% 58%
42%
St Helens
than any local
media provider
We also
have an
additional
18,990
followers
/likes on
Facebook
and Twitter.
SOURCE: *ABC JAN - DEC 2014 (CIRCULATION 66,530 - 99.10% FREE), JICREG DATA APRIL 2015,
**OMNITURE JULY-DEC 2014 (WEEKLY/MONTHLY AVERAGE), SOCIAL MEDIA APRIL 2015.
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Media
Location
Coverage
StCumbria
Helens Star
& South Lakes
Recruiting? Then leave the job in our capable hands
Deliver your sales message directly to the audience that’s most likely to respond.
The St Helens Star offers advertisers a perfect blend in terms of its reader and socio
demographics.
Distributing more
copies into the

of
St Helens
than any local
media provider
Postal Sector Coverage Areas Copies* Postal Sector Coverage Areas
L34 1
L34 2
L34 6 L35 0
L35 4 L35 5
L35 6 L35 7
L35 8
L35 9
WA9 1
WA9 2
WA9 3
WA9 4
WA9 5
South Avenue, Prescot
Prescot (Incl Eccleston Park)
Prescot (Incl Eccleston Lane Ends)
Rainhill
Rainhill
Prescot (Incl Whiston)
Rainhill Stoops, Prescot
Prescot (Incl Whiston, Eccleston Park)
Holt, Prescot
Holt (South)
St. Helens (Incl Parr)
Pennine Drive, St Helens
Hoghton Road, St Helens
Clock Face, Sutton Leach
St. Helens (Incl Thatto Heath,
Sutton Heath)
281
1261
627
1047
1076
608
512
832
1209
548
1966
2700
3878
5696
3182
WA10 1 Hardshaw Street, St Helens
WA10 2St. Helens (Incl Dentons Green)
WA10 3St. Helens (Incl Grange Park, Ravenhead)
WA10 4St. Helens (Incl Eccleston, West Park)
WA10 5Eccleston
WA10 6St. Helens (Incl Dentons Green, Windle)
WA11 0 Haydock
WA11 7 St. Helens (Incl Rainford, Crank, Windle)
WA11 8 Rainford, Kings Moss
WA11 9 St. Helens (Incl Haydock)
WA12 0Newton-le-willows (Incl Golborne Dale)
WA12 8Wargrave Road, Newton-le-willows
WA12 9Market Street, Newton-le-willows
WN4 0 Downall Green Road, Wigan
WN5 7 Billinge, Orrell, Winstanley
of
SOURCE: *ABC JAN-DEC 2014.
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Copies*
1208
2151
3776
3437
2379
2681
6207
2330
2638
4653
1958
2276
4253
920
2630
In-Paper Key Platforms
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
‘The Biggest Newspaper
in Town and the areas
leading website’.
News
The Star prides itself on breaking
exclusive local news stories and
campaigning on behalf of its
readers. The broad mix of news
includes heavyweight reports
including crime, court reports, local
politics along with lively upbeat
stories of St Helens people. The paper
also covers a range of human interest
features plus community news and
information.
Readers’ Letters
An interactive readers’ letters page
sparks lively debate and we also
invite readers to submit photographs
to be used on this page with some
stunning results. Also featured on the
letters section is a snapshot of our
hottest online stories of the week.
Sport
The paper is the top source for
local sports news with authoritative
sports pages every week, including
coverage of our Super League team
St Helens, plus a host of other sport
including football, amateur rugby
league, rugby union, cricket, cycling,
bowls, horse racing, athletics as well
as junior and schools sports.
Entertainment A ‘Weekend’entertainments section
turns the spotlight on local and
regional entertainment with a guide
to theatre, music, films and amateur
dramatics.
Motors Our motors pages include all the
latest models and motoring news as
well as a host of new and used cars
for sale.
Homes The homes guide features property
for sale across the town, profiles
the pick of homes and news of
developments.
Jobs If you are looking for a job then look
no further than our recruitment section
which offers current vacancies from
the area.
Classified Whether you are trying to sell your
old piano or looking for a reliable
plumber, then the classified section
has everything you might need. A
popular ‘Family Announcements’
section carries births, deaths and
marriages and for those looking for
love there is the
‘Two’s Company’ dating page.
Coffey Time Celebrating the heritage of St Helens
with a mix of historic photos and
tales of the good old days.
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Features and Positioning
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
COMMERCIAL
FEATURES
The St Helens Star
publishes a variety of
commercial features
aimed at certain
key demographics.
Advertisers who take
advantage of our
commercial feature
packages benefit from
promoting their businesses
to the audience most
interested in their services.
PAGE POSITIONING
Place your advertisement
in a desired position
or section within our
newspapers to target your
customers effectively.
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Wraps
Big impact... Maximum Exposure
Recruiting? Then leave the job in our capable hands
WRAPS
When a business needs to make a big impact or has a
wide range of offers to promote at the same time, a wrap
provides maximum exposure and advertisers can share
the cost or take all four pages.
Sitting on the outside of the newspaper, a wrap is the first
thing readers see when they pick up the St Helens Star.
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Online Opportunities
sthelensstar.co.uk
Online Opportunities
•
Reach more than 148,900*
online unique browsers
a month with more than
626,337* page impressions.
•
Around 27%** are aged
15-34 years
•
47%** are aged 35-54 years.
•
Our network has a strong
appeal to young families
with 30% of browsers coming
from households with
children under the age of 15.
•
24/7 real time publishing
means that our browsers
are constantly updated with
local and national news as it
happens, which means that
browsers of the site come
back regularly and spend
longer on the site.
•
•
•
Standard positions include:
Unique content to the local
area is also published to
the site including events,
business listings etc; which
means the sites are an
excellent source for all things
local.
Around 76% of our browsers
live within the local footprint
area, which means they
have a deeper interest in the
local news and events that
are featured on the site.
Offers interactivity for our
readers with news, forums,
e-letters and “add a
comment” facilities offering
broadcast video, audio and
text facility.
• Leaderboard
• MPU
• Skyscraper
We can offer a wide
range of online marketing
solutions including targeted
campaigns: behavioural,
contextual, demographic
plus:
•
•
•
•
•
Skins
Page peels
Overlays
Post-it’s
Expandable Premium
Positions
Generate leads to your
business with our business
directory click2find...
Benefit from further
exposure for your business
and additional web traffic,
now also including a
voucher facility.
SOURCE: *OMNITURE JULY-DEC 2014, **JICREG APRIL
2015. OTHERS NEWSQUEST ONLINE SURVEY
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
websites
Location
sthelensstar.co.uk
Cumbria & South Lakes
Recruiting? Then leave the job in our capable hands
An insight into the characteristics and media behaviour of the online unique
browsers of our website.
• 76% of our web audience is local and loyal.
•44%* Male, 56%* Female
•27%* are aged 15-34
•47%* are aged 35-54
•26%* are aged 55+
•24% of our newspaper’s website audience come from affluent households earning more than £40k.
•26% rent their property, 10% live with parents.
•Our online network has strong appeal to young families:
30% of browsers come from households with children under the age of 15.
•47% have a minimum of managerial status at work.
•57% of readers stated that their time on our local websites does not affect the time spent reading corresponding newspapers.
•86% of respondents log onto our site, spending more than 10 mins per visit.
•26% of our online browsers DO NOT read the St Helens Star, therefore providing our advertisers with an additional audience
to target.
•84% searching online for news and
information with 43% of browsers suggesting they now buy products online.
•65% of browsers access our site via smart phone or tablet devices.
•Our newspaper’s website audience are currently using, or plan to use in the future, the internet to: 37% Look for a job
24% Move home
16% Purchase or sell a car
Our newspaper’s website audience work across all sectors but the main areas are:-
22% Education
11% Industrial / Manufacturing
18% Government / Health 7% Retailing 5% Construction/Property
5% Banking / Finance
SOURCE: *JICREG APRIL 2015, OTHERS NEWSQUEST ONLINE SURVEY, SMARTPHONE/TABLET DEVICE STATISTIC - OMNITURE DEC 2014
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Online Audience
exchangeandmart.co.uk
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Leaflet targeting
Newsquest Media Group
Key Facts
•
Letterbox Marketing offers
a door-to-door shared
distribution service within our
free title network.
•
Prices start from as little as
£19.95 per thousand for
shared. Shared is within our
newspaper network;
•
Leaflets can also be inserted
within our paid for title
network, please ask your
representative for details.
•
Cost-effective marketing
solution providinglocal,
regional and national
coverage.
•
All distribution is carried out
to (ABC) requirements which
must comply with strict industry standards including
back-checks.
•
Clients can request Experian
marketing data to help
identify their target audience
including bespoke analysis
and drive time maps.
•
Mosaic UK Experian research
can be offered via our
marketing department. A
targeting charge will be
added.
•
To help cut down on clients’
administration, everything
can be organised with your
local sales representative
including design and
printing of literature.
Directly targeting client’s
messages to specific postal
sectors is an extremely
cost-effective and precise
method of reaching your
desired target audience. As
part of Newsquest Media
Group, sales executives can
arrange tailored campaigns,
putting leaflets through as
many or as few letterboxes as
customers wish.
NB: Leaflets can be placed in our
letterbox copies but NOT in our
supermarket pick-up copies due to
health & safety issues.
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Technical Information &
Copy Deadlines
Supplying Artwork
File guidelines
Advert size guide
Page Depth
• Save the file as a PDF version 1.3 • Maintain minimum photograph and ensure the .pdf file extension resolution of 300 dpi.
is included in the file name.
• The maximum file size for any • Supply PDF without crop or bleed supplied PDF is 20mb.
marks.
• We do not accept native • Do not include any symbols or software files.
special characters within the file • All received artwork will be name.
passed through our
• Do not secure your PDF with pre-flight checks. At this time,
any RGB or Pantone colour password protection.
spaces will be converted to • Ensure all fonts are embedded CMYK and transparencies will
within the PDF file and please be flattened.
avoid the use of TrueType fonts.
• Please do not include • Ensure the file is saved without transparencies in supplied pdf’s
any transfer function, dot gain or jpg’s. We do not guarantee
compensation curves, or the quality or printability of the colour profiles.
advert.
• Do not embed more than
Contact your representative to
3 levels of EPS or PDF 1.3 within
obtain a copy of our full artwork
the file in order to avoid
specification guidelines.
postscript errors.
We offer a full advert design service with every
booking if preferred.
320mm
Columns
mm 1
27
2
56
3
85
4
114
5
143
6
172
7
201
8
230
9
259
Booking Deadlines
St Helens Star
Published
Thursday
Deadline
Tuesday 5.00pm (ROP) Tuesday 5.45pm (Classified)
All deadlines are subject to change around Bank Holidays
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
ST HELENS CLAIMS
WE HAVE USED THE ST HELENS STAR EVERY WEEK
AND HAVE BEEN VERY HAPPY WITH THE CUSTOMER
SERVICE RECEIVED...
”For the years that we have been trading from our office opposite
the Hardshaw Centre, we have used the St Helens Star almost
every week and have been very happy with the customer service
we have recieved from the staff at the Star and have been
very pleased with the level of response we have had from our
advertisement. In particular the representative SImon Gorton
is always happy to help and advise us about new advertising
opportunities”.
Liz - St Helens Claims
QUALITY SOLICITORS KEITH PARK
WE WOULD HAVE NO HESITATION IN RECOMMENDING
THE ST HELENS STAR TO OTHER BUSINESSES...
“Like all business’s we all have options on how to advertise our services.
As a local firm QualitySolicitors Keith Park look to our local newspaper
the St Helens Star to deliver!!
It is distributed directly to our existing and potential clients homes with
the added benefit of being on line. We appreciate the importance of
advertising but also realise the importance of return on investment as
in this climate every penny spent on advertising has to be effective. We
value the input of our Advertising Executive, who is not only professional,
but also very helpful with advertisement ideas and structures and
would have no hesitation in recommending the St Helens Star to other
businesses.” Jo Bellard - Marketing Manager - Quality Solicitors
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
M6 CARPETS
WE HAVE ADVERTISED WITH THE ST HELENS STAR FOR
OVER 20 YEARS NOW AND ARE NEVER LESS THAN
DELIGHTED WITH THE RESPONSE WE GET FROM THIS
NEWSPAPER...
“We have advertised with the St Helens Star for over 20 years now
and are never less than delighted with the response we get from this
newspaper. The whole service is never less than 100% professional
and we are particularly well looked after by our account manager
Mrs Coady, who always has our best interests at heart when it
comes to content and positioning. Trading is difficult for everyone
at the moment but we are more than holding our own and we are
sure this is due in no small way to the quality of our advertising and
the efforts of Mrs Coady and her team.”
Geoff Powell - M6 Carpets
THE WORLD OF GLASS
WHETHER WE ARE RUNNING OUR FULL PAGE MONTHLY
ACTIVITY ADS OR ONE OFF FEATURE ADS OFFERING
HALF PRICE ENTRY, WE ALWAYS KNOW THAT WE WILL BE
IN A GREAT POSITION TO ATTRACT NEW VISITORS...
“The World of Glass have advertised in the St Helens Star for nearly 10
years now and we have always had a great response from all of our
advertising. Our account manager Gail Coady has looked after us
brilliantly for all of those 10 years. She really makes sure we know exactly
what’s going on in the paper, what features would suit The World of
Glass and makes sure we get the best position possible.
Whether we are running our full page monthly activity ads or our one off
feature ads offering half price entry, we always know that we will be in
a great position to attract new visitors! Thank you Gail and the St Helens
Star and here’s to another 10 years at least!!”
Alison Hercock, Absolute Marketing
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
DAVID SMITH TRAVEL
WE FIND THAT IT INCREASES OUR CUSTOMER BASE
AND PASSENGERS ON OUR TRIPS GREATLY AND
WE ARE ALWAYS PLEASED WITH THE QUALITY AND
PLACEMENT OF OUR ADVERTS WITHIN THE PAPER...
“We regularly advertise through the St Helens Star and find that it
increases our customer base and passengers on our trips greatly.
We are always pleased with the quality and placement of our
adverts within the paper. Our contact at the Star is Mrs Jane
Ball who is extremely helpful, she puts together our advertising
campaign professionally and we are always pleased with the
finished article. She will visit us personally when we are placing
large adverts or full page ads to ensure that all the correct
information is used and we feel this gives us a more personal
relationship and we are confident that our business needs are met
thoroughly and professionally.”
David Smith Travel
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441
CONTACT US
To advertise in the St Helens Star call one of our
experienced team members
Advertisement Manager
Recruitment Advisor - North West
Allen Crawford
Julie Roberts
e: allen.crawford@nqnw.co.uk
e: julie.roberts@nqnw.co.uk
t: 01744 762719
t: 01925 426961
Display Advertising Team Leader
Head of Classified - North West
Gail Coady
Helen Turnbull
e: gail.coady@nqnw.co.uk
e: helen.turnbull@nqnw.co.uk
t: 01744 762720
t: 01925 426921
Display Advertising Sales
Representatives
Head of Digital - North West
Jane Ball
t: 01925 426920
m: 07968 471 131
t: 01744 762715
e: jane.ball@nqnw.co.uk
David Johnson
e: david.johnson@nqnw.co.uk
Wendy Dootson
Digital Advertising Consultant
e: wendy.dootson@nqnw.co.uk
Simon Furneaux
t: 01744 762716
Simon Gorton
t: 01744 762721
e: simon.gorton@nqnw.co.uk.co.uk
m: 07920 785 792
e: simon.furneaux@nqnw.co.uk
Marketing Manager - North West
Motors Advertising Sales Executive
Bev Eastwood
Anthony Burns
e: beastwood@nqnw.co.uk
t: 01744 762727
t: 01254 298306
e: anthony.burns@nqnw.co.uk
Regional Promotions and Events
Motors Manager - Auto Exchange
Zoe Donoghue
Andy Latham
e: zoe.donoghue@nqnw.co.uk
t: 01782 767440 m: 07771 822041
t: 01925 426918 m: 07930 174 977
e: andy.latham@nqnw.co.uk
Leaflet Sales Team - North West
Property Advertising Sales Executive
Kayleigh Ellis
Anne Finney
e: kayleigh.ellis@nqd.co.uk
t: 01925 426883 - 01204 537218
t: 01925 426969
e: anne.finney@nqnw.co.uk
The total marketing solution for St Helens
23a Hardshaw Street, St Helens, Merseyside, WA10 1RT.
Telephone 01744 751441