European Patent Office / Bocconi University workshop on IP
Roving Workshop on IP Management Case Studies Programme 5 May 2015 Milan, Italy in cooperation with Bocconi University, Milan, Italy Venue Bocconi University 25 Via Sarfatti 20136 Milan Italy Seminar reference AW06-2015 European Patent Academy European Patent Office Bob-van-Benthem Platz 1 80469 Munich Germany Tel. +49 89 2399 5454 academy@epo.org www.epo.org www.epo.org/learning Outline of the Event: The Workshop on IP Management Case Studies is a joint Bocconi-EPO event. Its purpose is to discuss relevant practical cases on successful use of intellectual property starting from relevant studies published recently published internationally. The event will gather one speaker for each article and will permit a debate between lawyers and economists on each of the topics addressed by the articles. To this end, there will be, for each article presentation, an Academic as discussant and an Academic as moderator, mostly from Bocconi University Law Department and other Bocconi University Departments. Colleagues from other interested areas will also be involved in the event and are mostly welcome. The expected, final result will be a real debate around each article presentation, rather than a mere sequence of lectures. This will allow to draw conclusions on best practices and the way forward for intellectual property protection and promotion, both for law and economics. 04 May 2015 20.00-22.00 Working Dinner 05 May 2015 09.00 Welcome and introduction Laurent Manderieux, Bocconi University Noël Campling, Director, IP Awareness, European Patent Office Chair: Noël Campling, Director, IP Awareness, European Patent Office First Session Chair: Laurent Manderieux, Bocconi University 09.30 Case study 1: Managing Intellectual Property Using Patent Pools: Lessons from Three Generations of Pools in the Optical Disc Industry Rudi Bekkers, Eindhoven University of Technology Moderators/ Discussants: Stefano Breschi, Bocconi University Angela Lupone, University of Milan Questions & answers 10.30 Case study 2: IP Models to Orchestrate Innovation Ecosystems: IMEC, a Public Research Institute in Nano-Electronics Wim Vanhaverbecke, Hasselt University Moderators/Discussants: Paola Cillo, Bocconi University Yane Svetiev, Bocconi University Questions & answers 11.30 Case study 3: Protecting Growth Options in Dynamic Markets: The Role of Strategic Disclosure in Integrated Intellectual Property Strategies Tilo Peters, Swiss Federal Institute of Technology of Lausanne (EPFL) Christopher L. Tucci, Swiss Federal Institute of Technology in Lausanne (EPFL) Moderators/ Discussants: Claudio Dordi, Bocconi University Leonardo Borlini, Bocconi University Andrea Fosfuri, Bocconi University Questions & answers 13.30-14.30 Lunch at Bocconi University Second Session Chair: Giorgio Sacerdoti, Bocconi University 15.00 Case study 4: Operational Challenges and ST’s Proposed Solutions to Improve Collaboration Between IP and R&D in Innovation Processes Fabrizio Cesaroni, Carlos III University of Madrid Moderators/Discussants: Maria Lillà Montagnani, Bocconi University Anna De Luca, Bocconi University Fulvio Puzone, Istituto Italiano di Tecnologia, Genova Questions & answers 16.30 Coffee Break 17.00 Case study 5: Strategic Management of Intellectual Property: An Integrated Approach Felix Oberholzer-Gee, Harvard Business School Moderators/Discussants: Marco Giarratana, Bocconi University Laurent Manderieux, Bocconi University Questions & answers 17.45 Conclusions Laurent Manderieux, Bocconi University
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