rhoost.com Pregnancy & Newborn is the only monthly pregnancy magazine that gives mom-to-be a practical, real-life way to cope with all the changes of pending motherhood. With tons of information on prenatal health, emotional coping, maternity fashion and real-life issues, like career and romance, Pregnancy & Newborn has everything an expectant mom needs to get through her pregnancy with style and sanity intact. And unlike your ob, they’ll stick around post due - date: After your baby arrives, Pregnancy & Newborn walks you through the intricacies of parenting a newborn and taking care of a new baby. They’re a women’s magazine for women who just happen to be pregnant. The Pregnancy & Newborn reader: Avg Age: 29.1 | Avg HHI: $67,792 | College Educated: 71.23% | Currently Employed: 69% moc.tsoohr 7. BABYPROOF WITH STYLE Say good-bye to ugly safety latches. Rhoost’s childproof fittings prove that safety and good looks can coexist. These are made of plastic that’s free of BPA, a compound linked to obesity and cancers as well as reproductive and neurobehavioral problems. /”Edge” table corner protector and “Sling” cabinet lock. rhoost. com/$15 for 4/$10 for 4 Bon Appétit invites readers to roll up their sleeves and cook; and then to join us at a great table, one that might be set anywhere from Boston to Bangkok. Both inspiring and practical, Bon Appétit delivers the just-right mix of sophistication and accessibility, indulgence and simplicity and, always, quality without pretense. Circulation: 1.6M | Total audience: 7.8M | Median salary: $95K | Male/Female ratio: 25%/75% www.bonappetit.com rhoost.com giggle isn’t just a baby store: it’s a new parent store. When stocking a nursery, there’s a lot to take into account, and the choices can be overwhelming. Our goal is to make your job a whole lot easier -- not by offering everything out there, but by offering the best of everything out there. Each product is carefully evaluated using the following criteria and must meet at least three of them to be considered: Baby Basics | Good Value | Healthy | Multi-Stage | Innovative | Easy/Simple |Portable | Spacesaving | Responsible | Tested www.giggle.com and 14 retail locations throughout USA rhoost.com At Magic Beans, we handpick selection of toys for all ages, from a wide range of manufacturers. We believe that good toys come in all shapes, sizes and materials. Our customers represent a wide spectrum of parenting philosophies, and so do our products. We love that imagination doesn’t run on batteries, but we also know that sometimes a couple of batteries can elevate a toy to a whole new level of fun. When we are evaluating toys, we look for things that inspire creative interactions between kids and the toy, between kids and kids, between kids and adults. Or all of the above. We also sell baby gear and modern nursery furniture. Our selection in this part of the store reflects both on our experiences as parents as well as on experiences interacting with parents. Every time we work with an expectant family, we learn as much as we teach. There’s no combination of products that works perfectly for every family, so our goal is to get to know our customers, and help our customers to understand their best options. www.mbeans.com and 5 Retail locations in Massachusetts rhoost.com People.com (Moms & Babies) is the ultimate online celebrity news destination. Breaking News: The accuracy and credibility of the people brand, updated in real time minute by minute. Photos: The ultimate photos experience, newly enhanced with larger images. Editorial notes and celebrity details coming soon. Unique visitors per month: 13.2M Page views per month: 767M Female; 60% Median salary: $75K Any college: 81% Median Age: 36 http://celebritybabies.people.com/ rhoost.com Huggies (Kimberly Clark) Kimberly-Clark is leading the world in essentials for a better life. Headquartered in Dallas, Texas, with nearly 56,000 employees worldwide and operations in 35 countries, Kimberly-Clark posted sales of $19.1 billion in 2009. Kimberly-Clark’s global brands are sold in more than 150 countries. Every day, 1.3 billion people trust Kimberly-Clark products and the solutions they provide to make their lives better. With well-known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise, and Depend, we hold the No. 1 or No. 2 share position globally in more than 80 countries. rhoost.com StrollerTraffic is a free weekly email and website for city moms with kids under 3. Launched in March 2009 by a former New York magazine editor, StrollerTraffic has quickly become the leading digital newsletter for new moms in cities across America: Over 10,000 opt-in subscribers—95% are moms with kids under the age of 3 • 6,500 highly engaged Facebook Fans • A reach in the hundreds of thousands, via regular links on lilsugar.com, babble.com, coolmompicks.com, people.com, celebritybabyscoop.com, and more. Beyond reaching thousands of tastemaking moms, StrollerTraffic’s emails are read by writers, editors, producers and decision- makers at the most influential media outlets. www.strollertraffic.com rhoost.com PopSugar Media is the online leader in original content and social media for trendsetting Y women. We help brands connect, engage, and be discovered by this influential generation. The family and home channe serves up the latest home decorating ideas and trends, Attainable fitness advice and motivation, parenting tips and tricks, seasonal recipes and fast and easy meals: Unique Visitors Per Month: 17K • 94% Women • 88% Attended college • 71% have at least one child • 89% visit several times a year. www.lilsugar.com This is a site for people who care about good design, but happen to have children. In fact, kids are cute, but their stuff is often just plain ugly and it often seems as if good design and kids’ furnishings are contradictory terms. We’re here to help make the transition easier and more fun. Creating this home doesn’t require large amounts of money or space. It requires inspiration, connection to resources and motivation to do something about it. The basic elements of good home design can be learned and achieved by all. Simplicity and luxury are not mutually exclusive: Unique visitors per month: 4.3M • Page view per month: 30M • 50% of readers own their own home • 29% of readers are between 18-34; 37% are between 35-49 • 61% have an annual household income of $60K+, 35% earn $100K+ • 74% have a college degree or higher. www.ohdeedoh.com/ Time Magazine declared that “Cool Mom Picks has a knack for finding kicky togs for tots” and indeed, tens of thousands of parents, editors and opinion leaders across North America agree, coming here first for what’s hot in gifts, gear, services and websites. The cheeky shopping blog has gained a loyal fan base through a combination of fresh, fun writing and an eye for spotting trends before they hit the mainstream. Editors Kristen Chase and Liz Gumbinner have been seen doling out shopping wisdom in newspapers across the country, on Martha Stewart Radio, and in their own series of on-demand shows on the national Alpha Mom cable network. UVPM: 320,000 • Audience: 99% Female • 82% 18 - 39 • 59% HHI above 75k. www.coolmompicks.com