1. real estate
2. buying and selling homes

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Selling Your Home
Dan Griffin Real Estate Advisors
Keller Williams Realty First Atlanta
200 Glenridge Point Pkwy Ste 100
Atlanta, GA 30342-1450
Each office is independently owned and operated.
Dan Griffin Real Estate Advisors
Dan Griffin has been active in real estate sales and investments for over 20 years. He has been
a licensed Realtor since 2006. Before joining Keller Williams-First Atlanta, Dan was affiliated
with Harry Norman, Realtors.
Dan helps sellers and buyers maximize their investment in residential real estate. Whether
you are selling your first home, or have sold many, Dan’s knowledge and experience will
benefit you.
As a listing and selling specialist, Dan provides a turn-key service to sell your home at the
highest price. Through Keller Williams-First Atlanta, you have access to leading edge marketing
tools and strategies.
Originally from San Diego, California, Dan graduated from Auburn University and has been
a resident of Atlanta for over 30 years. He worked in marketing, sales and media for over
25 years with national companies. Dan is active in his church, and has been married to his
wife, Ginny, for 31 years. They have three grown children and now share their home with a
labradoodle, Abby and cat, Slinker.
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
A Guide To Selling Your Home
Team
Lynn LeCraw
Managing Broker
Responsible for reviewing all contracts to ensure compliance and
protection for our clients.
David Long
David Long Interiors
Provides staging services to sellers prior to marketing the home. This
service is included in your basic real estate fees.
Lee Cohen
Neel, Robinson, Stafford LLC
Legal advice and closing attorney for clients of Keller Williams-First
Atlanta.
John Davis
Starkey Mortgage
Financial approval of potential buyers and mortgage advisor.
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
Dan Griffin Real Estate Advisors
Dan Griffin Real Estate Advisors
Key Objectives:
- Professional Service Throughout the Process
- Transparancy and Open Communication
- Long-Term Relationships Built on Trust
- Quality Advice to Protect Your Interests
- Maximize Return-on-Investment
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
A Guide To Selling Your Home
Services
Market/Pricing Analysis
Pricing your home properly is the most important thing we can do to achieve a quick and
completed sale. The pricing strategy should attract the greatest number of potential buyers
possible. Together we will evaluate market trends and recent comparable sales to set a
realistic price for your home. We study current homes on the market, pending sales and past
sales to determine the list price and value as seen by potential buyers.
Professional Staging
Research shows that home staging can boost the value of your home by as much as 10%,
and shorten the time on the market. Our professional stager is also a licensed real estate
professional, and will advise you of what should be done in advance to make your home
appealing to the largest pool of buyers.
High Dynamic Range Imaging (HDR)
This advanced photography technique reproduces a greater dynamic range of luminosity to
best showcase your home on multiple listing services, and on over 100 real estate websites.
FLMS/GAMLS Listing
We promote your home through two local listing services to maximize exposure to real estate
agents and potential buyers. Through our affiliations, we “publish” information on your home
on all of the leading websites, such as Zillow, Trulia and Realtor.com.
Quality Brochures and Flyers
Professionally designed and printed custom brochures will be placed in your home for buyers.
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
Dan Griffin Real Estate Advisors
The Three Things We Can Influence
1. Pricing
What is the best pricing strategy to get the most potential buyers interested?
2. Condition
It’s a competitive “Beauty Contest”. What can be done to make the house stand out
from the competition, and look its very best?
3. Marketing
What is the marketing plan to expose your home to key selling agents, and prospective
buyers? (See sample marketing plan included)
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
A Guide To Selling Your Home
How Buyers Find The Home They Purchase
Buyers find the home they purchase primarily by looking on the Internet and by asking real
estate agents.
An excellent agent with a terrific Internet marketing program is your best path to a sale.
Information Sources Used in a Home Search
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Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
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Dan Griffin Real Estate Advisors
The Home-Selling Process: Staging Your Home
Three Things to Remember:
1.
You don’t get a second chance to make a first impression.
2.
A review of more than 2,800 properties in eight cities found that staged homes, on
average, sold in half the time that non-staged homes did.
3.
Most buyers make decisions about the property they see within the first 15 seconds of
entering the home.
What Can Staging Do?
Location
Cannot be changed
Size
Cannot be changed
Amenities
Can be changed
Condition
Can be changed
Adding cost-effective amenities and improving the general cleanliness and condition of the
home is what we call “staging”.
When a seller stages their home, one of two things happens:
The home becomes more valuable than other comparable properties in that price range.
The home gets moved up in price and becomes the lowest priced in the next higher price
bracket or category.*
*Based on the national best-seller, SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
A Guide To Selling Your Home
Key Documents/Agreements
Exclusive Seller Listing Agreement:
Terms outlining the sales process.
Seller’s Property Disclosure Statement:
Details on repairs and condition of home.
Community Association Disclosure Exhibit:
Neighborhood association dues and terms, if applicable.
Purchase and Sale Agreement:
Contract provided by buyer with all terms of sale.
Lead-Based Paint Exhibit:
Disclosure of possible lead-based paint in homes built before 1978.
Net to Seller:
Worksheet noting costs to seller to complete sale, and net proceeds.
Protect Yourself When Selling a Home:
Informational piece on how to protect your interests when selling a home.
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
Dan Griffin Real Estate Advisors
Seller’s Check List
Items To Provide, If Available:
Two Sets of House Keys
Survey of Property
Warranty Deed
Alarm Instructions (if applicable)
Name of Mortgage Provider and Approximate Balance Due
Name of Equity Line Provider and Approximate Balance Due
Appraisal
Floor Plan
Homeowner’s Association Contact and Information on Dues
List of Utilities and Account/Contact Information
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
A Guide To Selling Your Home
References
Phil Allard
7100 Brookside Drive
Roswell, GA 30076
404-442-5187
Whit/Roslyn Holcomb
5033 Happy Hollow Road
Atlanta, GA 30360
404-630-0285
Jackie Crenshaw
5391 Trentham Drive
Dunwoody, GA 30338
561-662-3052
Craig/Donna Hahn
109 West Ridgeway Street
Warrenton, NC 27589
678-428-3655
Ron Lee
3245 Timber Walk Circle
Loganville, GA 30051
770-778-6103
Nick Kashiparekh
1495 Northwold Court
Atlanta, GA 30350
678-441-9295
David Goodchild
5164 Tilly Mill Road
Dunwoody, GA 30338
770-457-5848
Laura Still
1586 Tryon Road
Atlanta, GA 30319
404-630-7939
Barbara Giametta
5138 Vernon Oaks Drive
Dunwoody, GA 30338
404-213-0005
Dudley Upton
1111 Oronoco Street #228
Alexandria, VA 22314
770-639-5442
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
Dan Griffin Real Estate Advisors
Recent Client Comments
“We were struggling to sell our home through a discount broker for over three months. We
had virtually no traffic, and no offers. We contacted Dan and within a couple of days he
had our house staged, professionally photographed and competitively priced. We received
an offer within one week. We closed and were able to move to North Carolina on time. I
told Dan I would like to build a statue in Alpharetta in his honor.”
Craig Hahn
Warrenton, NE
“Dan helped my sister and me sell my parents’ townhouse in Dunwoody. The unit needed
work, but still sold within 60 days. Dan helped us price the townhouse competitively and
market to other agents in Dunwoody. He really helped our family, and reduced my personal
stress.”
Ron Lee
Loganville, GA
“We are very pleased with the service Dan provided in helping our daughter find a home
to renovate in Brookhaven. We looked for serveral days, and then Dan found a home for
sale by owner. He negotiated the price, and handled all of the paperwork to get it closed.
He is now helping our daughter sell her current townhouse.”
Susan Still
Dunwoody, GA
“We really appreciate the personal service Dan gave us as we sold our townhouse in
Dunwoody. Since we live in Florida, we had to rely on Dan for everything. He took care of
the details and got our home sold in 60 days. I would recommend him.”
Jackie Crenshaw
Palm Beach Gardens, FL
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
770-843-2175
A Guide To Selling Your Home
Dan Griffin
Realtor
dangriffinadvisors@kw.com
dangriffinadvisors.yourkwagent.com
dangriffinadvisors.yourkwagent.com
770-843-2175