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BACK BY OVERWHELMING DEMAND!
The Totally Essential IBW Booksellers Pack
Have a sizzling summer with Wally!
JUNE 2015
Sign up
now!
Find Wally is open to
the first 150 bookshops
to register before
20 May 2015
“Thank you for organsing such a wonderful event – it has become a firm summer holiday favourite.”
The Book Fayre, Lincoln
“We’ve had some lovely happy smiling faces, and huge enthusiasm … Many thanks again.”
Far From the Madding Crowd, Linlithgow
“Many thanks for all your help with the Find Wally Hunt … It was great fun.
It got lots of positive feedback from parents too.”
Bridge Bookshop, Port Erin.
Sponsored by
Where’s Wally? © 1987 – 2015 Martin Handford, published by Walker Books Ltd. “Where’s Wally?” TM & © Classic Media Distribution Limited. All rights reserved.
Dea r B oo ks
e lle r
,
Are you looking fo
r a unique promot
ion
guaranteed to driv
e brand-new traffic
to your
bookshop, make yo
u a hero with your
local
independent busine
ss alliance, increa
se sales
while generating go
odwill for your sh
op, engage families
they learn more ab
as
out shopping loca
lly
,
en
er
gi
ze
your entire
community and (m
ost of all) put a gr
ea
t
big smile on your
customer’s faces?
Look no more! Sign
up for FIND WALL
a national “Get Lo
Y,
cal” event, back fo
r
a
fu
rt
he
r
ye
ar in June
2015 with stripeta
stic new features!
—Your friends at
Walker Books and
IBW
FAQ
What is FIND WALLY 2015?
Where’s Wally? © 1987 – 2015 Martin Handford, published by Walker Books Ltd. “Where’s Wally?” TM & © Classic Media Distribution Limited. All rights reserved.
FIND WALLY is a national event celebrating IBW’s “Get Local” movement and Independent Bookshop Week,
supporting indie booksellers with a unique promotional opportunity offered exclusively to IBW members. It’s
a month-long hunt for Wally hosted by your bookshop with participation from 10 business establishments in
your town. Spread the “Get Local” message by livening up your town with a community-wide activity which
everyone – kids, parents, and Wally-lovers of all ages – is invited to join.
How does FIND WALLY 2015 work?
On 20 June 2015, Wally-spotters will set off on a hunt to find Wally hidden in 10 business establishments in
your town. Hundreds of eagle-eyed Wally-spotters will be eligible for prizes, the competition culminating on
25 July with a grand ceremony at your shop – with press, your mayor, and/or other local officials on hand.
What are the requirements for FIND WALLY bookshops?
Participating FIND WALLY bookshops agree to:
1. Order a minimum of £200 worth of Where’s Wally? books from 1 May 2015 through to 25 July 2015 from your regional manager. Special discounts are available.
2. Create an in-store Wally display and/or devote a store window to FIND WALLY during the month of July 2015.
3. Host a Wally celebration event at your shop sometime during July 2015.
4. Have fun!
How does my bookshop sign up for FIND WALLY 2015?
It couldn’t be easier. Sign up by contacting jo.humphreys-davies@walker.co.uk, Tel: 0207 2396 2466.
Closing date is 20 May 2015.
What’s new for 2015?
Wally-watchers will be able to “put themselves in the picture” and snap a photo with our new Where’s Wally?
standee. Send Wally a selfie @WalkerBooksUK #findwally #IBW2015. Wow!
Questions? Contact jo.humphreys-davies@walker.co.uk
What resources are available to make my
FIND WALLY event a success?
Walker Books will send you a free kit containing everything you
need to launch your own FIND WALLY celebration in your town.
Your kit will contain:
. a sturdy 1020mm Wally standee
. 10 mini Wally standees
. 10 Find Wally window stickers
. Where’s Wally? “Put Yourself in the Picture” standee
POSTER
(880 x 1300mm) – optional
. 100 “I Found Wally” cards
. photocopiable sheets, including “I Found Wally” checklist,
poster, bag stuffers and FIND WALLY logo
. sample pitch letter and sample press release
. FREE prizes for participants, including 100 Where’s Wally?
posters, 100 Where’s Wally? stickers and one grand prize
bundle of Where’s Wally? goodies including Where’s Wally?
Now Deluxe Edition and Where’s Wally? The Spectacular Poster
Book, in a limited edition Where’s Wally? tote bag – amazing!
sample Facebook posts and tweets
FIND WALLY is open to the first 150 bookshops
to sign up. See participation requirements on back.
MINI WaLLY
Standee
STICKER
PUT YOURSELF
IN THE PICTURE
STANDEE
WINDOW
STICKER
Sponsored by
Where’s Wally illustration
s © 1987 – 2015
Martin Handford,
“Where’s Wally?”
published by Walker
TM © Classic Media
Books Ltd.
Distribution Limited.
All rights reserved.
Where’s Wally?
NOW DELUXE
EDITION
&
Where’s Wally?
THE SPECTACULAR
POSTER BOOK
Where’s Wally? © 1987 – 2015 Martin Handford, published by Walker Books Ltd. “Where’s Wally?” TM & © Classic Media Distribution Limited. All rights reserved.
. Social media assets to rally your community, including
NEW
JUNE
2015
Where’s Wally? The Sticker Book
9781406362114 • £7.99 • Paperback
KEY BACKLIST
Where’s Wally?
9781406305890 • £6.99 • Paperback
Where’s Wally Now?
Where’s Wally? The Fantastic Journey
Where’s Wally? In Hollywood
9781406305869 • £6.99 • Paperback
9781406305876 • £6.99 • Paperback
9781406305883 • £6.99 • Paperback
Where’s Wally?
The Wonder Book
Where’s Wally?
The Great Picture Hunt!
Where’s Wally?
The Incredible Paper Chase
Where’s Wally?
The Search for the Lost Things
9781406305906 • £6.99 • Paperback
9781406304022 • £6.99 • Paperback
9781406323214 • £6.99 • Paperback
9781406336627 • £9.99 • Paperback
Where’s Wally?
The Phenomenal
Postcard Book 2
Where’s Wally?
The Phenomenal
Postcard Book
9781406340006
£6.99 inc. VAT • Hardback
9781406333367
£6.99 inc. VAT • Hardback
Where’s Wally?
The Totally Essential
Travel Collection
9781406356465
£9.99 • Flexiback
Where’s Wally?
The Magnificent Mini Box Set
Where’s Wally?
The Spectacular Poster Book
9781406356489 • £14.99
Slipcase of 5 mini editions
and magnifying glass
9781406328899
£6.99 inc VAT • Paperback
Head of Area Sales and Regional Manager – London: Heidi Murphy • Mobile: 07766 696695 • heidi.murphy@walker.co.uk
Regional Manager – South: Ian Tripp • Mobile: 07970 450162 • iantripp@ymail.co.uk
Regional Manager – North and Scotland: Jan Grzywinski • Mobile: 07831 580706 • jan.grzywinski@walker.co.uk
Key Accounts Manager – Wholesalers and supermarkets: Philippa Fairhall • Mobile: 07831 580704 • philippa.fairhall@walker.co.uk
Regional Manager – Ireland: Conor Hackett • Mobile: 086 8518 501 • mail@hackettflynn.com
Where’s Wally? © 1987 – 2015 Martin Handford, published by Walker Books Ltd. “Where’s Wally?” TM & © Classic Media Distribution Limited. All rights reserved.