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Sina Corp
27% discount to SOTP valuation
17 March 2015
UNITED STATES | TECHNOLOGY | NON-RATED



$2.57b SOTP (liquid assets & net cash) vs $1.88b market cap.
12.3% shares were repurchased since 2014 for $311m. Accretive.
Risks: competition from WeChat, valuation of its equity stakes falls.
NON-RATED
Company Background
Sina Corp is better known for its SINA.com web portal, 10th most visited website in China. Its
core portal revenues is in decline, but still generated significant $227m gross profit for FY14.
In addition, it owns stakes in many listed companies, specifically Weibo, E-House, Youku
Tudou, Alibaba, and Tian Ge, collectively worth $2.15b, on top of $417m net cash & deposits.
$'m
3,000
Breakdown of Liquid Assets & Net Cash
2,500
167
134
126
57
USD 32.46
N/A
N/A
N/A
CLOSING PRICE
FORECAST DIV
TARGET PRICE
TOTAL RETURN
COMPANY DATA
O/S SHA RES (M N) :
58.0
M A RKET CA P (USD mn) :
1,882
52 - WK HI/LO (USD) :
71.19 / 32.37
3M A verage Daily T/O (mn) :
0.92
MAJOR SHAREHOLDERS (%)
2,566
417
P LA TINUM INVESTM ENT
6.59%
WELLS FA RGO & CO
5.85%
M ORGA N STA NLEY
5.68%
B LA CKROCK
5.60%
DELA WA RE M GM T
4.50%
PRICE PERFORMANCE (%)
2,000
1,665
COM P A NY
1,500
S&P 500 RETURN
1M T H
3 M TH
1Y R
(13.1)
(10.7)
(49.3)
(1.9)
3.1
13.5
PRICE VS. S&P 500
1,000
80
Weibo
Net Cash E-House
Tian Ge
Alibaba
Youku
SOTP
70
60
50
Investment Merits
 58% stake in NASDAQ-listed Weibo, also nicknamed China’s Twitter. Weibo has 61% of
Twitter’s Monthly Active Users (“MAU”), and 1/3 its average revenue per user (“ARPU”).
Using these two metrics, Weibo should be roughly worth one-fifth of Twitter’s $30b
market cap, yet in reality Weibo trades at half that level ($3b) despite faster growth.
 Sina Corp ought to be viewed as VC, with its portfolio of listed equities. It first invested
$50m in Alibaba at $13.50/share in end 2011, whose valuation has since risen six-fold.
 ~51% stake in SINA Aicai Online Lottery (7.4% market share). $223m sales in Q3 2014.
Not factored into SOTP, but likely valuable. Paid $7.8m dividend to Sina Corp in Q4 2014.
 Repurchased $311m worth of shares, ie. 12.3% outstanding float, since 2014. Accretive.
Material Risks
 Weibo competes for user attention with Tencent-backed WeChat (微信), which has
468m MAUs at last count. Rate of user monetization also appears to be slowing down.
 SINA.com web portal underperformed due to ongoing user migration to mobile devices.
 It might take some time for the SOTP discount to close, and might be a result of lower
valuations for its various equity stakes instead of Sina Corp’s share price catching up.
Investment Actions
No stock rating or price target provided, as we do not have coverage on Sina Corp.
Page | 1 | PHILLIP SECURITIES RESEARCH (SINGAPORE)
MCI (P) 020/11/2014
Ref. No.: US2015_0009
40
30
Mar-14
Jun-14
Sep-14
SINA US EQUITY
Dec-14
Mar-15
SPX Index
So urce: B lo o mberg, P SR
KEY FINANCIALS
U SD M N
F Y 12
F Y 13
F Y 14
Revenue
529
665
Gro ss P ro fit
281
394
Operating P ro fit
(9)
23
(40.9)
Cash & Equivalents
714
1,868
2,167
Lo ng-Term Liabilities
110
894
889
1,137
1,191
2,146
A ttributable Equity
So urce: Co mpany Data, P SR est.
Wong Yong Kai (+65 65311685)
wongyk@phillip.com.sg
768
478
SINA CORP NON-RATED
65% of its SOTP valuation is derived from its 58% stake in NASDAQ-listed Weibo.
Background: Weibo was first launched by in August 2009 as a microblogging service,
then incorporated in 2010 and upgraded with social networking features in 2011. It
completed its IPO on April 2014. Sina Corp has since received a total of $1.24b net
proceeds from Weibo’s IPO and earlier placements, and still retains a 58% stake
today, while Alibaba is the second largest shareholder of Weibo with 32% stake.
Weibo is a leading social media platform for people to create and distribute Chineselanguage content. Any user can create and post a feed of 140 Chinese characters.
Increasingly, media outlets are turning to Weibo to source for news, for example:
1) When Asiana Airlines crashed in San Francisco International Airport on 06 July
2013, one of the passengers announced his safety on Weibo, and CCTV reported the
incident on its prime time news with feeds from the passenger’s Weibo as well.
2) Ji’nan Intermediate People’s Court posted dozens of updates on its official Weibo
page to inform the public on the progress of the high-profile trial of former highranking government official Bo Xilai. Its final verdict was released only via Weibo.
Weibo 3-Year Users Growth
200
25.0%
180
'million users
160
20.0%
140
120
15.0%
100
80
10.0%
60
40
5.0%
20
0
0.0%
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
2012 2012 2012 2012 2013 2013 2013 2013 2014 2014 2014 2014
Daily Active Users
Monthly Active Users
% q-o-q DAU growth (RHS)
Network Effect: Product popularity initially draws in more users, who in turn
increases the popularity and attracts even more users. Hence, tracking Weibo’s user
growth rate helps us understand if its social media platform is still gaining traction.
DAU and MAU in the four quarters of 2014 have increased by more than 30% y-o-y,
notably faster than 19.5-25.0% achieved by Twitter in the same timeframe. DAU q-oq growth rate has gradually slowed down as the user base enlarges, but still clocking
in high single-digits growth. DAU as % of MAU has also remained rather stable,
averaging 45-46% for past 3 years, signifying its stickiness and appeal to Weibo users.
On the other hand, its DAU q-o-q growth rate has been substantially slower than
Tencent-backed WeChat, which registered as much as 6.9 more percentage points in
2014, despite having a user base already 160% larger than Weibo. While Weibo is
akin to Twitter, WeChat is more similar to WhatsApp, hence this metric alone might
not be comparable. Nonetheless, investors should closely track Weibo’s user growth
rate (disclosed quarterly) and be prepared to sell off if the trend does turn negative.
Page | 2 | PHILLIP SECURITIES RESEARCH (SINGAPORE)
SINA CORP NON-RATED
Weibo vs Twitter Users Monetization
$1.60
$1.51
$1.40
$1.20
$0.93
$1.00
$0.80
$0.57
$0.60
$0.40
$0.51
$0.44
$0.20
$0.23
$0.00
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Weibo ARPU
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Twitter ARPU
Weibo has historically done a great job monetizing its vast user base. ARPU,
calculated by dividing quarterly “Advertising & Marketing Revenue” by the average
of current and previous quarters’ MAU, has increased from nearly non-existent in Q1
2012 to $0.51 in Q4 2014, a fifty-fold increase by harvesting low-hanging fruits.
Initial ramp-up has been impressive, registering 91% ARPU growth y-o-y in Q4 2013,
but decelerated in 2014 to end the year with a lower 16% y-o-y growth. The ARPU
difference between Twitter and Weibo has also widened considerably, from $0.34 to
$1.00 in the span of two years. As of 31 Dec 2014, Twitter ARPU is 3x that of Weibo.
It can be reasoned that because the average Twitter user generates 3x more revenue
for the company, they should be worth a proportional premium over Weibo users.
Based on Twitter’s $28.0b enterprise value, the average Twitter user is worth $97.
And since Weibo’s ARPU is one-third of Twitter, Weibo users would be roughly worth
$32. In reality, Weibo trades at a much lower ~$14/user ($2.4b enterprise value /
175.7 million MAU). It is indeed possible that Twitter’s ARPU continues to increase at
faster rate than Weibo, thus widening the gap and consequently per user valuation.
Regardless, $14 per Weibo user represents 85.6% discount to Twitter per user
valuation of $97, and it seems likely that Weibo ARPU catches up from a low base. At
today’s share price, the market essentially has low expectations for Weibo, and there
appears to be room for upside surprise if Weibo takes a leaf from Twitter’s playbook.
$'m
2013-14 Segment Revenue & Operating Income
$'m
120.0
10.0
100.0
0.0
80.0
-10.0
60.0
-20.0
40.0
-30.0
20.0
0.0
-40.0
Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014
Weibo Value-Added Services
Ad & Marketing Revenue - Third Parties
Page | 3 | PHILLIP SECURITIES RESEARCH (SINGAPORE)
Ad & Marketing Revenue - Alibaba
Operating Income (Loss)
SINA CORP NON-RATED
Combination of users and ARPU growth has supercharged Weibo’s revenue,
increasing from $25.9m in Q1 2013 to $105.2m in Q4 2014, up 300%. Meanwhile, its
quarterly operating losses (with the exception of the festive fourth quarter) have
stabilized in the vicinity of $10m, trivial relative to the $450m cash & short-term
investments on its balance sheet and thus doesn’t warrant fundraising anytime soon.
40.6% of FY14 revenue is derived from related party Alibaba, which owns 38% stake
in Weibo. This represents a substantial portion of Weibo’s revenue, but no guarantee
Alibaba would continue to channel its advertising spend to Weibo. After all, the 38%
stake is more strategic than financial, and worth $1.09b, ie. 0.5% Alibaba market cap.
$'m
3,000
Breakdown of Liquid Assets & Net Cash
2,500
167
134
126
57
2,566
Alibaba
Youku
SOTP
417
2,000
1,665
1,500
1,000
Weibo
Net Cash E-House
Tian Ge
Again, much of the SOTP valuation is attributable to Sina Corp’s 58% stake in Weibo,
hence deserving of the above lengthy discussion. Sina Corp also owns stakes in
various listed equities eg. E-House, Tian Ge, Alibaba, and Youku Tudou, collectively
worth $484m. $800m convertible debt is more than offset by $1.59b worth of cash
and deposits, and after subtracting total liabilities Sina Corp still has $417m net cash.
At $1.88b market cap today, Sina Corp trades at 27% discount to its $2.57b SOTP.
Yet, this SOTP only factored in liquid assets and net cash, while valuing the remaining
working capital ($232.7m accounts receivable and prepaid expenses) and $228m
long-term investments (held at cost) at zero. One of this long-term investment is
~51% stake in SINA Aicai, an online lottery operator with 7.4% market share that
made roughly $223m sales in Q3 2014. It is profitable enough to pay out $7.8m
dividend to Sina Corp in Q4 2014, but its financials are not publicly available.
There are a few possible, non-exhaustive scenarios where this can play out:
1) Sina Corp trades up to its present SOTP, translating into +37% return today;
2) Share Buyback at below-SOTP share price is accretive, widening the discount;
3) Valuation of its equity stakes falls (rises), decreasing (increasing) SOTP valuation;
4) Cash balance is depleted to acquire start-ups or private companies, lowering SOTP.
In all, we think the 27% discount to SOTP is a sufficient buffer. In the meantime,
Weibo’s share price has fallen 46% since it last peaked at $26.08 on 11 th September
2014, while E-House, Alibaba etc have also fallen materially. It is unclear if their share
prices have bottomed out, but it is cheaper to buy them via Sina Corp than directly.
No stock rating or price target provided, as we do not have coverage on Sina Corp.
Page | 4 | PHILLIP SECURITIES RESEARCH (SINGAPORE)
SINA CORP NON-RATED
Contact Information (Singapore Research Team)
Management
Chan Wai Chee
(CEO, Research - Special Opportunities)
Macro | Equities
Soh Lin Sin
Bakhteyar
Osama
sohls@phillip.com.sg
Research Operations Officer
Jaelyn Chin
chinjn@phillip.com.sg
Market Analyst | Equities
Kenneth Koh
kennethkohwk@phillip.com.sg
US Equities
Wong Yong Kai
Real Estate
Caroline Tay
REITS
Dehong Tan
wongyk@phillip.com.sg
osama@phillip.com.sg
Finance | Offshore Marine
Benjamin Ong
benjaminongcw@phillip.com.sg
Telecoms | Technology
Colin Tan
yebo@phillip.com.sg
colintanwh@phillip.com.sg
SINGAPORE
Phillip Securities Pte Ltd
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Tel +65 6533 6001
Fax +65 6535 6631
Website: www.poems.com.sg
carolinetayyy@phillip.com.sg
Transport & Logistics
Richard Leow,
CFTe
richardleowwt@phillip.com.sg
Contact Information (Regional Member Companies)
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Page | 5 | PHILLIP SECURITIES RESEARCH (SINGAPORE)
SINA CORP NON-RATED
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