14 November 2014 BOYAA (434.HK) ) 3Q results: Quarterly growth slowing down HONG KONG | SOFTWARE | COMPANY UPDATES Accumulate Rating: Maintain as Accumulate • • • • 3Q14 revenue increased 40.8% yoy (+3% qoq) to RMB 243Mn. Net profit surged 143% yoy (+0.9% qoq). Very different pictures from yearly and quarterly point of views. GPM, EBIT margin and NPM were down 3.9, 2.8 and 0.7 percentage points respectively from the second quarter. Mobile paying users rose. DAU, MAU and the ARPPU of Texas Holdem and Fight the Landlord achieved stable growth. Due to slower estimated revenue growth, we lower our valuation with target price adjusted to HK$ 8.52, and maintain the rating as “Accumulate”. Financial Highlights Boyaa announced 3Q results which revenue increased 40.8% yoy to RMB 243 mn. Both web games and mobile games obtained yearly growth in revenue of 14.4% and 68% respectively. Gross profit grew 37.4% yoy with GPM 59.8%. Net profit sharply surged 143% yoy to RMB 76 mn. The diluted EPS amounted to RMB 10.37cents. Mobile paying users rose from 1.4 millions in 2Q to 1.8 millions. DAU, MAU and the ARPPU of Texas Holdem and Fight the Landlord achieved stable growth, while the ARPPU of other mobile games declined to RMB 6.3. How we view this It seemed everything alright. But when we looked from the quarterly view, it just showed a different picture. 3Q revenue only grew 3% compared with 2Q while the operating income actually dropped 4.4% from last quarter. The qoq revenue growth was declining while the qoq net profit growth dropped even faster. The margins also decreased from the 2Q. GPM, EBIT margin and NPM were down 3.9, 2.8 and 0.7 percentage points respectively. In all, the company missed our estimates in August that was not able to keep the growing momentum in 2Q, though net profit beat due to lower expenses and other incomes. N/A Market Cap. (HKD bn) 5,593 52 week range (HKD) 5.55 - 15.16 Enterprise Value (HKD mn) 3,892 Closing Price in 52 week range 0.00 0% 50% 100% 16.00 70 14.00 60 12.00 50 10.00 8.00 40 30 6.00 4.00 20 2.00 10 0.00 0 Nov-14 434.HK Equit y (LHS) Major Shareholders 1. Zhang Wei & Family 2. Sequoia Capital China Advisors Limited 3. The Core Trust Co., Ltd. 4. Dai Zhikang & Family Valuation Method PE Sep-14 Volume, mn (RHS) HSI (LHS) Jul-14 FY16E 1,180 369 0.61 12.1 3.65 2.0 0.20 2.7% Raw Beta (Past 2yrs weekly data) May-14 FY15E 1,065 333 0.55 13.4 3.04 2.4 0.16 2.2% Company Data Mar-14 FY14E 950 292 0.48 15.4 2.49 3.0 0.14 1.9% Boyaa Interactive is a leading online card & board games developer and operator that operated the "Boyaa Texas Hold`em" and "Boyaa Fight the Landlord" in Southeast Asia as well as in mainland market with over 1.8 million paid users. Jan-14 Key Financial Summary FYE Dec FY12 FY13 Revenue (RMB mn) 518 681 Net Profit (RMB mn) 143 136 EPS (HKD) 0.38 0.32 P/E (X) 19.4 23.1 BVPS (HKD) 1.75 4.88 P/B (X) 4.2 1.5 DPS (HKD) 0.00 0.00 Div. Yield (%) 0.0% 0.0% Source: PSR est. *All multiples & yields based on current market price Company Description Nov-13 Investment Action We adjusted down the forecasted revenue but expected a slightly higher net profit in 2014 and 2015 due to the increasing income and profit from other businesses. However, we believe that the revenue from traditional card game business is comparatively stable than other web/ mobile game categories. The company was quite conservative in operation as we mentioned before, coupled with slower estimated revenue growth, we again lower our valuation to 15X PE. 2014 forecasted EPS, the business value is HK$ 7.2. Together with the cash per share of HK$ 1.32, we maintain the rating as “Accumulate” with target price cut to HK$ 8.52. 8.52 0.14 7.39 17.2% Target Price (HKD) Forecast Dividend (HKD) Closing Price (HKD) Potential Upside 33.91% 16.36% 14.26% 5.36% Analyst Kay Ng kayng@phillip.com.hk +852 2277 6751 Page | 1 BOYAA (434.HK) 14 November 2014 Revenue and profit growth declined Fig 1 Revenue and profit growth 2013Q2 2013Q3 2013Q4 2014Q1 2014Q2 Revenue growth YoY QoQ Net profit growth YoY QoQ 6.8% -24.6% 8.4% 3.9% 2014Q3 15.4% 48.3% 11.1% 48.1% 6.6% 40.8% 3.0% 8.5% 55.6% 83.1% 150.7% 21.5% 143.2% 0.9% Source: Company reports Margin dropped from the peak in 2Q Fig 2 Margins summary 2013Q1 2013Q2 2013Q3 2013Q4 2014Q1 2014Q2 Gross profit margin 63.1% 60.8% 61.3% 59.6% 60.1% 63.7% EBIT margin 34.2% 24.8% 27.5% 19.1% 32.3% 38.6% Net profit margin 26.8% 18.9% 18.1% 17.0% 28.1% 32.0% 2014Q3 59.8% 35.8% 31.3% Source: Company reports Potential Risks Sharply drop on web game players and ARPPU; The revenue growth continues decline or at a faster rate; Margins continue dropping. Page | 2 BOYAA (434.HK) 14 November 2014 Financial Estimates RMB '000 Revenue Web Games Mobile Games Cost of Sales Gross Profit Selling & Distribution Admin Other incomes Other expenses Operating income Finance income Finance cost Profit/ Loss from associates 2012 517,745 430,331 87,414 2013 681,262 406,197 275,065 2014Q2 2014Q3 236,324 243,462 106,784 100,147 129,540 143,315 2014Q4E 248,918 94,138 154,780 2014E 2015E 2016E 950,331 1,064,534 1,179,765 411,267 390,704 371,169 539,064 673,830 808,596 (203,916) (265,053) (88,390) (85,710) (97,776) 313,829 416,209 133,237 150,614 145,686 (99,567) (371,443) 149,351 578,888 (425,814) 638,720 (471,906) 707,859 (81,714) (147,685) (42,702) (45,215) (45,352) (46,918) (111,415) (26,645) (28,201) (27,717) 11,347 19,082 7,754 14,121 14,641 (46,797) (180,066) (28,128) (110,691) 14,935 51,451 (191,616) (117,099) 60,000 (212,358) (129,774) 65,000 (117,285) (240,018) (61,593) (59,295) (58,428) (59,989) (239,305) (248,715) (277,132) 390,006 430,727 196,544 510 (8,232) (1,341) (9,063) 176,191 71,644 91,319 2,018 (13,656) 177 (11,461) 6,033 (3,222) 341 3,152 611 (3,164) 2,460 (93) 74,796 91,226 EBT 187,481 164,730 Taxation Net Profit (44,690) 142,791 Outstanding shares Diluted shares Fair value adjustment 215,560 489,577 8,229 EPS, basic EPS, diluted 2014Q1 221,627 110,198 111,429 66.242 30.847 87,258 591 (215) 2,659 3,035 600 (300) 2,500 2,800 339,583 7,835 (6,901) 7,960 8,894 2,500 (5,000) 10,000 7,500 3,000 (5,000) 12,000 10,000 92,162 348,477 397,506 440,727 (29,223) (12,559) (15,627) (14,043) 135,507 62,237 75,599 76,250 (14,746) 77,416 (56,975) 291,502 (64,793) 332,712 (71,839) 368,889 311,226 630,822 651,631 598,451 734,347 732,869 16,922 683,789 735,153 683,789 756,795 683,789 756,795 683,789 756,795 683,789 756,795 11.151 10.372 11.322 10.229 42.630 38.518 48.657 43.963 53.948 48.744 43.540 25.471 9.866 8.475 11.602 10.315 90,293 89,362 Gross profit margin EBIT margin Net profit margin 60.6% 38.0% 27.6% 61.1% 25.9% 19.9% 60.1% 32.3% 28.1% 63.7% 38.6% 32.0% 59.8% 35.8% 31.3% 60.0% 35.9% 31.1% 60.9% 35.7% 30.7% 60.0% 36.6% 31.3% 60.0% 36.5% 31.3% Revenue growth YoY QoQ 62.9% 31.6% 48.3% 11.1% 48.1% 6.6% 40.8% 3.0% 24.8% 2.2% 39.5% 12.0% 10.8% Net profit growth YoY QoQ 62.2% -5.1% 55.6% 83.1% 150.7% 21.5% 143.2% 0.9% 127.7% 1.5% 115.1% 14.1% 10.9% Source: PSR, Company reports Page | 3 BOYAA (434.HK) 14 November 2014 Total Return >+20% +5% to +20% -5% to +5% -5% to -20% <-20% PHILLIP RESEARCH STOCK SELECTION SYSTEMS Recommendation Buy Accumulate Neutral Reduce Sell Rating 1 2 3 4 5 Remarks >20% upside from the current price +5% to +20%upside from the current price Trade within ± 5% from the current price -5% to -20% downside from the current price >20%downside from the current price We do not base our recommendations entirely on the above quantitative return bands. 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