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Jamie Hyodo |1
JAMIE D. HYODO
Smeal College of Business
The Pennsylvania State University
University Park, PA, 16802
Office: 418B Business Building
Office Phone: 814-865-0376
Cell: 814-307-2271
E-mail: jxh542@psu.edu
Web: www.jamiehyodo.com
EDUCATION
Ph.D., Marketing, 2016
Smeal College of Business, The Pennsylvania State University, USA
M.S., Management (Marketing), 2011
Queen’s University, Kingston, Canada
B.A., Honors Business Administration, 2008 (with Distinction)
Richard Ivey School of Business, Western University, London, Canada
WORKING PAPERS AND RESEARCH IN PROGRESS
Blanchard, Simon, Kurt Carlson, and Jamie Hyodo D., “Closing the Deal,” in preparation for
resubmission to Journal of Consumer Research (revise and resubmit).
Hyodo, Jamie D., and Lisa Bolton, “Religion and Consumer Decision Making,” in preparation
for resubmission to Journal of Consumer Research (revise and resubmit).
Hyodo, Jamie D., Margaret G. Meloy, and Karen Page Winterich, “The Effect of Pride and
Gratitude on Negative Word of Mouth Intentions,” data collection in progress.
Hyodo, Jamie D., Karen Page Winterich, and Margaret G. Meloy “Understanding Gratitude,”
data collection in progress.
Hyodo, Jamie D., Aaron Garvey, and Hans Baumgartner, “Consumer Cost-Benefit Sensitivity”,
data collection in progress.
Hyodo, Jamie D., James Abbey, Margaret G. Meloy, and Aaron Garvey, “Consumer Responses
to Used Products,” data collection in progress.
Hyodo, Jamie D. and Nathaniel Ratcliff, “Status and Gratitude,” data collection in progress.
RESEARCH INTERESTS
Affect and Emotion, Persuasion, Consumer-Brand Relationships (development, maintenance, and
recovery), Semi-Conscious Influences on Consumer Purchase Decisions.
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HONORS AND AWARDS
Fellow, Haring Symposium, Indiana University, 2015
Winner, GICR Consumer Insights Challenge, 2014
Paul F. Anderson Dissertation in Marketing Award, Penn State University 2014
Frank P. and Mary Jean Smeal Endowment Fund Scholarship, Penn State University, 2012-2015
Smeal Small Research Grant, Penn State University, 2012, 2013, 2014
Ontario Graduate Scholarship, 2012
Geoffrey H. Wood Foundation Master of Science in Management Award, Queen’s University,
2011
Queen’s Business School Scholarship, Queen’s University, 2011
Queen’s Graduate Awards Scholarship, Queen’s University, 2011
Student Council teaching award nomination, Western University, 2010
Graduated with distinction, Richard Ivey School of Business, Western University, 2008
Passed with distinction, Richard Ivey School of Business, Western University, 2007
Dean’s honour list, Western University, 2005
Honours Athletic Award, Northern S.S., 2004
MVS (most valuable swimmer), Northern S.S., 2004
CONFERENCE PRESENTATIONS
Hyodo, Jamie D.,* and Lisa E. Bolton, “How Does Religion Affect Consumer Response to Brand
Failure?”, Albert Haring Symposium, Indiana University, March 2015.
Hyodo, Jamie D.,* Margaret G. Meloy, and Karen Page Winterich, “When Pride and Gratitude
Promote NWOM: How Specific Positive Emotions Affect Likelihood of Spreading Negative
Word-of-Mouth,” Society for Consumer Psychology, Phoenix, February 2015.
Hyodo, Jamie D.,* and Lisa Bolton, “WWJD? The Effect of Religious Mindsets on Consumer
Responses to Organizational Failures,” Association for Consumer Research, Baltimore,
October 2014.
Hyodo, Jamie D.* and Lisa E. Bolton, “WWJD? The Effects of Religious Mindsets on Consumer
Response to Brand Failure,” Marketing Academic Research Colloquium, Georgetown
University, May 2014.
Hyodo, Jamie D.,* Karen Page Winterich, and Margaret G. Meloy, “Thank You: When and Why
Expressions of Gratitude Enhance Consumer Satisfaction and Loyalty,” Association for
Consumer Research, Chicago, October 2013.
Hyodo, Jamie D.,* Karen Page Winterich, and Margarent G. Meloy, “Thank You for Dining With
Us – How Expressions of Gratitude from Organizational Representatives Affect Customer
Satisfaction and Loyalty,” Society for Consumer Psychology, San Antonio, February 2013.
Hyodo, Jamie D.,* and Monica LaBarge, “When a “Thank You’ Doesn’t Work: The Impact that
Expressions of Gratitude from Organizations have on Consumer Attitudes,” Society for
Consumer Psychology, Las Vegas, February 2012.
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Hyodo, Jamie D.,* “Can Colours Make Me Happy? The Effects of Environmental Colour on
Mood: A Meta-Analysis,” Association for Consumer Research, St. Louis, October 2011.
TEACHING EXPERIENCE
Undergraduate Program, Smeal College of Business, Penn State University
Instructor
Consumer Behavior
Undergraduate Program, Richard Ivey School of Business, Western University
Lecturer
Introduction to Business
Section 001, Summer 2008-09 (2 months)
6.20/7.00
Section 003, Fall/Winter 2008-09 (8 months)
6.31/7.00
Section 009, Fall/Winter 2008-09 (8 months)
6.09/7.00
Section 013, Fall/Winter 2008-09 (8 months)
6.67/7.00
Section 003, Fall/Winter 2009-10 (8 months)
6.32/7.00
Section 006, Fall/Winter 2009-10 (8 months)
6.45/7.00
Section 016, Fall/Winter 2009-10 (8 months)
6.47/7.00
Section 550, Fall/Winter 2009-10 (8 months)
6.58/7.00
Average instructor rating:
6.39/7.00
Undergraduate Program, Richard Ivey School of Business, Western University
Teaching Assistant
Introduction to Business, Julie Harvey, 2007-2008
SUPPLEMENTAL TRAINING
ACR Doctoral Consortium, 2011, 2012, 2014
SCP Doctoral Consortium, 2013, 2014
Teaching at the University Level Workshop, 2008
Western University, Canada
taught by Mike Atkinson and colleagues
Ivey Case-Teaching Workshop, 2008
Richard Ivey School of Business, Western University, Canada
taught by James Erskine and Michael Leenders
Ivey Case-Writing Workshop, 2008
Richard Ivey School of Business, Western University, Canada
taught by James Erskine and Michael Leenders
SERVICE
External Service:
Jamie Hyodo |4
Trainee Reviewer, Journal of Consumer Research (2014)
Reviewer, Conference presentations:
Association for Consumer Research (2011, 2012, 2013, 2014)
Society for Consumer Psychology (2011, 2012, 2013)
American Marketing Association (2014)
Internal Service, Smeal College of Business
Research Assistant, 2011-2015
Smeal PhD Association Vice President, 2012-2015
Smeal Marketing Department Student Liaison, 2012-2013
Smeal Behavioral Lab Coordinator, 2012
Internal Service, Richard Ivey School of Business
Alumni Representative, HBA Opening Gala, 2009, 2012
Course design, Business 1220, OB and GM units, 2009-2010
Co-chair, faculty recruiting, Pre-business department, 2008-2010
Ivey Ambassador, student recruiting, Richard Ivey School of Business, 2009
OTHER PROFESSIONAL EXPERIENCE
Marketing Specialist, 2007
The MIBRO Group, Toronto, Canada
Marketing Intern, 2006
Performancesoft, Toronto, Canada
PUBLISHED TEACHING CASES AND TEACHING NOTES
“Monforte Dairy Company,” February 2010
Ivey Publishing, Western University
with Elizabeth Grasby; over 5,500 uses
“The Toronto Ultimate Club,” October 2009
Ivey Publishing, Western University
with Elizabeth Grasby; over 3,800 uses
EXTRACURRICULAR AND COMMUNITY ACTIVITIES
Tough Mudder endurance race, May 2013
London Ultimate Club team co-captain, 2010-2011
Western University ultimate Frisbee team co-captain, 2009
Canadian University Ultimate Series
Western University intramural captain, 2004-2009
Indoor/Outdoor Soccer, Ultimate Frisbee, Innertube Water Polo
VP Membership, Western University Juggling Club, 2006-2007
President, Western University Juggling Club, 2005-2006
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