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IndustryNews
Bob Steuer Retires After 27
Years with Spilo
In October, Spilo
Worldwide
announced the
retirement of Robert
Steuer after 27 years
with the company.
Steuer is moving to
Florida to be closer to
family and friends.
Steuer is well known
in the industry. He
launched his career
as a hairdresser on
Creme of Nature Takes Shine
to the Next Level with New
Relaxer with Argan Oil
Creme of Nature® recently announced the addition
of a new product, the Creme of Nature with
Argan Oil No-Lye Relaxer to their lineup of the
brand’s new line of argan oil hair care products.
Now available at mass retailers and beauty supply
stores nationwide, this innovative relaxer system is
infused with nutrient-rich, certified organic argan
oil from Morocco with advanced straightening
performance. The relaxer joins the five Creme of
Nature with Argan Oil moisture-enriched shine
products that debuted earlier this summer. It is the
latest addition to the mega brand’s existing family
of shampoos, conditioners and treatments with
certified organic ingredients.
“The Creme of Nature with Argan Oil
Relaxer incorporates the healing, moisturizing
and conditioning properties of argan oil to offer
a relaxer to consumers that is one-of-a-kind yet
affordable,” said Colomer USA Multicultural Vice
President of Marketing Shawn Tollerson. “We have
received a great response from consumers with the
launch of the Argan Oil shine hair care products.
So now, women who relax their hair can enjoy the
benefits of argan oil during this process, from start
to finish.”
Packaged in new, Moroccan-themed kits, the
Creme of Nature with Argan Oil Relaxer will be
available in regular and super strengths to meet the
needs of varying hair textures. With an advanced
formula, the relaxer is designed to help consumers
achieve the shiny, silky straight hair they desire.
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OTC Beauty Magazine December 2010
the east coast. He started with Spilo in 1983 and
built his territory into one of the most successful in
the company’s long history.
Through his impeccable work ethic
and ability to make and sustain personal and
professional relationships, Steuer became one of the
most respected salespeople in the industry.
“[Steuer] has had a long and successful career at
Spilo and we wish him all the best as he embarks
on this new phase in his life,” said Marc Spilo,
president of Spilo Worldwide. “He has earned the
right to reap the rewards from all his hard work
over the years.”
Steuer will remain with Spilo through the
end of 2010 to help transition the territory to a new
salesperson.
“Argan oil is rich in vitamin E, Omega-6 and
essential fatty acids, and antioxidants to give it
great restorative properties,” said Dr. Fran CookBolden, Creme of Nature dermatologist. “These
benefits address many of the concerns people have
about relaxers, so I’m excited to see it added to
Creme of Nature relaxers. When used correctly,
relaxers can yield beautiful results.”
The relaxer’s creamy emollient formula
is easy to mix and apply, and the kit includes
the Creme of Nature with Argan Oil Intensive
Conditioning Treatment and the Creme of Nature
with Argan Oil Gloss & Shine Polisher, making
it a complete hair care regimen. In addition to
these two products, the kit will also include a
neutralizing shampoo and step-by-step directions
for application.
For more information about Creme of
Nature, please visit www.cremeofnature.com.
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For the third consecutive year, OTC Beauty Magazine poured through an impressive sampling of
products ranging from styling tools to skin care products, cosmetics and everything in between to
select our Staff Picks for 2010. These selections represent some of the best, most innovative products
that were sent to the publication for consideration. While we can’t feature everything that was
submitted, we’d like to thank every company that participated. Your submissions are proof that the
industry has enough creativity and ingenuity left to last a lifetime. As you review our selections, new
for this year, you’ll see a “Retail bonus” listed with each item.
Incoco Dry Nail Polish
Appliqués
Incoco is by far one of the best nail products to pass
through the office this year. Incoco is quick, convenient
and fun—it’s sure to be a favorite among your customers.
This is the only dry, self-stick nail polish appliqué on the
market that provides a base coat, real polish color and a
top coat in one. In minutes, your customers can have a
personal manicure that lasts up to 14 days. Incoco comes
in a variety of styles: chromes, neons, French and colored
French tips, glitter manicures, pedicures and the newly
released design looks. Incoco comes off with nail polish
remover.
Retail bonus: Consumers across the board will
love this product—adults and children. Parents will love
that it’s not messy, kids will love how easy it is to change
their look almost in an instant.
Contact: www.incoco.com or contact@incoco.com
OMIC Skin Polish Exfoliating
Cream
This product is fantastic! Your customers can treat
themselves to a light microdermabrasion at home,
without shelling out the big bucks for a treatment with
an esthetician. This exfoliator leaves skin feeling fresh
and clean. It polishes away dull skin, revealing a radiant
youthful glow. Contains anti-oxidants of green tea and
vitamin C.
Retail bonus: This product meets the
customer requirements of do-it-yourself treatments. It
provides a luxury service, at a fraction of the price, in the
convenience and privacy of your home.
Contact: www.mitchellgroupinternational.com or
call 888-726-6211
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OTC Beauty Magazine December 2010
s
Coco Cosmetics
If it makes you beautiful, Coco Cosmetics has it! With fresh body
splashes, smooth lotions, sexy fragrances and moisturizing soaps,
these body treats smell absolutely delicious. Refrain from grabbing
a spoon during use—they’re only safe for slathering onto the skin
or spritzing on your pulse points.
Retail bonus: The fragrances come in unique scents
that are the perfect size for travel: one ounce and two ounce
bottles.
Contact: CocoCosmetics@yahoo.com or call 888-588-2949
Perfect Results Triple Silk
Moisturizing Shampoo and
Triple Silk Deep Penetrating
Conditioner
This combination of products left my natural, unrelaxed hair
completely soft and manageable—which is very important.
Last year we featured the Perfect Results Foaming Mousse
which was fantastic, so expectations were high. The shampoo
and conditioner combination did not disappoint. My hair was
left shiny, with lots of body and perhaps most importantly—it
felt clean and healthy.
Retail bonus: There are sample packets available
for this product—so request them! Distribute them to your
customers and let them fall in love with the product so they’ll
come right back to you for more. It’s a no-brainer, sampling
works!
Contact: www.perfect-results.com or call 800-323-4252
Skin-RT Stretch Marks Fading
Cream
Chances are, your female customers are unhappy about
something on their bodies. Our guess is that maybe they
have some pesky, unwanted stretch marks from pregnancy,
weight loss or any number of scenarios. The hot product
around here—even outside of the OTC office—is Skin-RT
Stretch Marks Fading Cream. The advanced formula helps
smooth stretch marks and their bumpy texture, making them
less noticeable. It also prevents new marks from appearing.
Retail bonus: It might take a few months…but
the product ACTUALLY works! Customers want value and
they want products that work. They’ll get both with this item.
Contact: www.skin-rt.com or call 786-287-1888
December 2010 OTC Beauty Magazine
121
StaffPicks
Diane Exfoliating Gloves
These gloves can be used with your favorite body wash or
soap to create a rich lather that exfoliates, cleanses and gently
massages the skin. These gloves worked great in the shower
and the bath so they offer customers versatility. Bottom line…
the gloves just feel great; they’re better and more precise than
a loofah.
Retail bonus: Diane offers a product guarantee
to customers on this product if the material or manufacture is
defective—so customers can purchase the item from you with
total peace of mind.
Contact: www.frommonline.com or call 800-323-4252
Creme of Nature Nourishing
Permanent Haircolor
While there wasn’t anyone in the OTC office brave enough
to color their hair, we did manage to get a couple of mothers
and friends to try it—with beautiful results and happy users.
The color is available in 15 shades that are popular with and
complementary to multiethnic consumer skin tones.
Retail bonus: The colors include packets of both
the Crème of Nature Ultra Moisturizing Shampoo and the
Nourishing Conditioner inside the box. This means once your
customers use the sample-sized products to prep their hair for
the color, if they love it perhaps they’ll come back to you for
full-sized product.
Contact: www.cremeofnature.com or call 800-933-4303
Jetz Professional Electrical Series 1”
Tourmaline Cermic Iron
Styling tools are always the most fun to try out because the
technology that’s available in these tools is so comprehensive.
Ultimately though, the end result is most important, along with ease
of use and minimal damage to the hair. That’s why this iron is so
great. The easy-to-read, digital temperature setting gives users the
option of using it at low heat for fine hair, to a higher heat up to 430
degrees Fahrenheit for more coarse, hard to manage hair. The iron
features spring-loaded plates and it auto-shuts off for safety after 15
minutes without use.
Retail bonus: The temperature is digital—there isn’t an
overabundance of tools on the market that use this feature, which
immediately gives this iron a distinguishable point of difference.
Contact: www.dianebeauty.com or call 800-323-4252
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OTC Beauty Magazine December 2010
göt2b smooth operator
Smoothing Satin Drops with
cashmere
The best gifts come in small packages and these Satin Drops
are the proof. Just a little bit of the Stain Drops worked great
on damp hair, right before the blow dry. Just a few more
drops were added as a finishing touch on the crown to help
smoothe frizzies and flyaways for a perfect style finish. The
Satin Drops work great and they smell even better.
Retail bonus: The bottle is adorned with a
whimsical charm that helps the already modern and stylish
göt2b packaging stand out on the shelf.
Contact: www.got2b.com or call 800-424-5458
Spornette DeVille 100% boar bristle
brushes #344
This 100% boar bristle paddle brush was perfect during the blow dry
process. The luxurious hardwood handle makes for a beautiful product
that doesn’t get hot while it’s being held in one hand and the blow
dryer is shooting down on it from the other hand. Unlike some brushes
that just glide right over the hair, this brush gripped the hair and made
for a much smoother blow dry.
Retail bonus: The brush can be hung by the hang tag or by
the handle to work with whatever your merchandising set up is.
Contact: www.spornette.com or call 800-323-6449
Hugo Naturals Fizzy Bath Bombs
Relax. Refresh. Indulge. These all-natural fizzy bath bombs
dissolve (gently explode) when dropped in warm bath
water. These bombs are perfect for creating an intimate spa
experience at home or just relaxing the stress of the holiday
season away. The samples sent to this office of Guaiacwood
& Bergamot and Grapefruit & Orange—smelled divine. The
scents were delicious in and out of the water.
Retail bonus: Customers can appreciate skincare
products that are cruelty-free, contain no parabens, petroleum
or alcohol and these bath bombs fit the bill.
Contact: www.hugonaturals.com or call 818-576-9917
December 2010 OTC Beauty Magazine
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