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Media Pack 2015
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Mission
MEConstructionNews.com brings its readers the most current,
accurate and punchy news from across the Middle East’s construction
industry. It is updated seven days a week by a team of expert writers
and editors, and is available across desktop, mobile and tablet devices.
Media Pack 2015
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Intro
Build Bridges With Your Customers
The Middle East’s construction industry is booming, with dozens
of megaprojects underway and a resurgence in key markets. With
more opportunities out there than ever, MEConstructionNews.com
is the region’s key news service for professionals looking for
industry insight in business areas ranging from architecture
to infrastructure, and building materials to BIM.
Key Verticals Covered
Expert news and analysis requires expert writers. And the MECN
team is just that, with a newsdesk specialising in key topics –
including consultancy, infrastructure and sustainability – working
to deliver exclusive and relevant news. Leading industry figures
also contribute regularly to the website, as do our international
correspondents in locations such as the UK and Germany.
Section by Section
The website’s main news section is updated regularly seven
days a week by staff across multiple time-zones. It is divided
into topics including general construction, fleet, property,
sustainability and more. Our features and opinion sections allow
for a more in-depth analysis of the news, while a comprehensive
company directory and listings of the latest projects, tenders
and jobs provide a valuable data resource. Regularly updated
video and exclusive photo galleries complete the picture.
Media Pack 2015
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Survey Stats
Our extensive poll of construction professionals from the region
found that most prefer reading industry related news online;
almost half prefer to read on their smartphone or tablet and most
like to receive email alerts with the latest construction news.
Which medium do you prefer when looking at construction news?
Website/Online45%
Magazines 31%
Newspapers
13%
Video/TV 11%
How do you prefer to view online news about the industry?
Desktop/Laptop53%
Smartphone (website) 18%
Tablet16%
Smartphone (app)
13%
Do you like to receive news via any of the following channels?
Email Newsletters 86%
LinkedIn 61%
Facebook 28%
Twitter 17%
SMS 13%
Google Plus 12%
Media Pack 2015
45%
31%
13%
11%
Website/Online
Magazines
Newspapers
Video/TV
53%
Desktop/Laptop
18%
Smartphone
(Website)
16%
Tablet
13%
Smartphone
(App)
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Brand Stats
DIGITAL
PRINT
AUDIENCE PROFILE
227,750*
141,150
$100,050
Page Impressions per month
115,600
Construction portfolio print
readers per month
*
Web monthly unique visitors
84,425
Opt in email database
574,000
Opened newsletters per month
*Average figures: 1 February - 30 April 2015
Media Pack 2015
EVENTS
2,786
Total construction related
event guests (2014)
Average salary per year
Male
Female
87%
13%
Contractors
Consultants
Manufacturers
Government
Other
35%
29%
17%
9%
10%
C Level
GM/MD/FD
Department Directors
Senior Managers
Executives
Other
14%
19%
21%
20%
17%
9%
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Advertising Display
DISPLAY BANNERS
When you advertise on MEConstructionNews.com, you
reach the people who matter to your business. Our industry
sections allow advertisers to target the relevant people, while
banners on the homepage and daily email newsletter offer
wider advertising options. With almost 50 percent of Middle
East construction professionals preferring to read the news
on a mobile device, the website – and advertising – is fully
optimised across desktop, smartphone and tablet screens.
Extended
Leaderboard
983 x 90px
$5,500 p/m
Mini MPU
250 x 250px
$5,500 p/m
Leaderboard
728 x 90px
$4,500 p/m
Tower Banner
240 x 400px
$4,500 p/m
Media Pack 2015
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Advertising Newsletter
NEWSLETTER
The daily e-mail newsletters are designed to offer
subscribers up-to-date news stories and events. The
e-newsletters are created by our editorial team and
complement the content on the website, driving the reader
to specific, targeted pages. The e-newsletter offers an
unparalleled way to get directly into the in-box of more than
84,000 qualified research professionals.
Extended
Leaderboard
728 x 90px
$1,500 p/issue
Daily
Frequency
84,425
Subscribers
32%
Average open rate
2.77%
Average click-through rate (CTR)
Media Pack 2015
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Advertising EDM
EDM (EMAIL DIRECT MARKETING)
Email blast is one of the most popular methods to promote products and
services online and the biggest advantage is its speed and reach. It is a third
party email sent to a large subscribers list. A key aspect of any email blast is the
target audience. It is vital you are hitting inboxes where the probability response,
purchase or interaction is high.
Our high quality email database of 65,700 has been built over ten years and is live
and up-to-date.
Email blast creative can be designed in HTML so you can increase brand recall by
using the right colors, logos and a look that is similar to your own product/website.
A post campaign report will let you know how many recipients opened your mail,
clicked through and bounced in an easily decipherable campaign report.
EMAIL BLAST
Third party email blast send to subscribers database
LEAD GENERATION
Third party email blast send to full subscribers database including a data info grab
to collate leads, which will be qualified and sent to you.
65,700
Subcribers
Media Pack 2015
26%
Average open rate
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Advertising Rate Card
FORMATS (Tenancy based)
COST
DIMENSIONS
Extended Leaderboard
$5,500 p/m
983px(w) × 90px(h)
Leaderboard
$4,500 p/m
728px(w) × 90px(h)
Mini MPU
$5,500 p/m
250px(w) × 250px(h)
Tower Banner
$4,500 p/m
240px(w) × 400px(h)
Newsletter Leaderboard
$1,500 p/issue
728px(w) × 90px(h)
EDM Email Blast
$4,500 p/m
640px(w)
EDM Lead Generation
$8,000 p/m
640px(w)
Media Pack 2015
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group
Contact
ADVERTISING
NEWS DESK
DIGITAL SERVICES
Publishing Director
Raz Islam
+971 50 451 8213
raz.islam@cpimediagroup.com
Editorial Director
Vijaya Cherian
+971 4 375 5472
vijaya.cherian@cpimediagroup.com
Web Developer
Mohammad Awais
+971 4 375 5482
mohammad.awais@cpimediagroup.com
Commerical Director
Michael Stansfield
+971 55 150 3849
michael.stansfield@cpimediagroup.com
Online Editor
Ben Flanagan
+971 50 734 5603
ben.flanagan@cpimediagroup.com
Web Developer
Umair Shamim
+971 4 375 5481
umair.shamim@cpimediagroup.com
Editor | Big Project ME
Gavin Davids
+971 4 375 5480
gavin.davids@cpimediagroup.com
Editor | Construction Machinery ME
Stian Overdahl
+49 176 759 89 250
stian.overdahl@cpidubai.com
Assistant Editor | Truck & Fleet ME
Jerusha Sequeira
+971 4 375 5477
jerusha sequeira@cpimediagroup.com
Media Pack 2015
© 2015 MEConstructionNews.com
All rights reserved. Product of CPI Media Group