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MARKETING Solutions and Services
Reader’s Digest can extend your messaging with
creative and strategic multi-platform solutions
Trusted Brands
Voted by America, Awarded
by Reader’s Digest!
Trust is in our DNA. Reader’s Digest is
launching a nationally representative
survey capturing attitudes on brand trust
and credibility, recognizing the most trusted
brands in 40 categories ranging from
CPG to finance to automotive and more.
Opportunities for you brand include:
• Print and Digital: Alignment with
Trusted Brands and Psychology of
Trust editorial content
• Brand Halo: Trusted Brand winners
in the program can use the “Trusted
Brands Seal” on all communication
materials
• Research Analysis: Valuable consumer
brand insights via white paper analysis
and customized re-contact study
• Press and PR
• Trusted Brands Event in NYC
• Timing: September/October 2015
audience solutions
custom content
• RDA Network Targeting: Laser-focused
data, demo and contextual targeting
reaching your most qualified consumers
in prime endemic environments
relevant for your brand
Reader’s Digest can develop an
eye-catching custom creative to connect
your brand with our audience through:
• Ad Campaigns
• Shopper Marketing: Leverage off-line
targeting information to geo-target
shoppers within a 2-3 mile radius of
retail locations to provide localized
offers to ultimately drive purchase
• Advertorials
• Onserts and Unserts
• Cover Flaps
• eBlasts
• Tablet
• High-Impact Rich Media Units
• Mobile
• Social
• Radio
• Native Opportunities
• I nfluencer Marketing: Access to
200+ professional bloggers who can
authentically integrate your brand
within blog posts distributed to their
social communities
• RD Connects Reader Panel: Build
awareness for your brand and gain
insights into consumer behaviors,
purchase intent, and product testing with
our panel of 13,000+ dedicated readers
•H
ollywood 360 Radio: Reaching almost
1 MM listeners each week nationwide,
enjoy custom ad spots and editorial
content along side family-friendly radio
dramas, classic TV shows, and up-tothe-minute Hollywood news
•P
harmacy Health Network: Placing your
brand in front of a captive audience
2.9MM consumers each month
Regional and Demographic options are available upon request. Contact your Account Manager for details.