1. business and industrial
2. advertising and marketing
3. marketing

AGENDA
This webinar series brings together
13 national experts, many of whom
develop innovative applications and
others who are actively involved in
day to day social media activities.
INNOVATIVE SOCIAL MEDIA
AND DIGITAL MARKETING:
1. A thorough review of current social
media practices, including legal
ramifications.
2. Pragmatic “must do” suggestions
for getting the most out of any
social media initiative.
3. A series of forward-thinking,
innovative social media
applications reflecting national
best practice examples.
Webinar attendees are eligible to
receive up to 3 Continuing Education
Units (CNE’s) awarded by the AAOHN.
(pending)
RYAN Associates has no conflicts of interest
affecting this continuing education activity to report.
Nurses who wish to earn contact hours for
continuing education in nursing through the
AAOHN, an accredited approver of continuing
education by the American Nurses Credentialing
Center’s Commission on Accreditation must verify
their participation and successful completion of
course work by submitting required documentation.
Materials will be available by email.
INNOVATIVE USE
SPRING 2015
WEBINAR SERIES
SOCIAL MEDIA
THURSDAY,
MAY 7, 14 & 21
OF
IN HEALTHCARE MARKETING
NOON – 1:00 PM EDT
FACULTY:
DEAN BROWELL
DAN HINMON
Executive Vice President/Partner,
Feedback Agency, Richmond, VA
Principal,
Hive Strategies, McMinnville, OR
ALLY BUNIN
MAKALA JOHNSON
Associate Vice President,
Internal Communications,
North Shore-Long Island Jewish Health System,
New Hyde Park, NY
Content Strategy Specialist,
Mayo Clinic Center for Social Media,
Rochester, MN
DAN DUNLOP
Director of Marketing,
UL, Franklin, TN
President,
Jennings Inc., Chapel Hill, SC
MATT GOVE
Chief Consumer Officer,
Piedmont Healthcare, Atlanta, GA
JENNIFER MEISTER
LAUREN HOFFMAN
Senior Product Marketing Specialist,
UL, Franklin, TN
KIM OLSZEWSKI
President,
The Harlow Group, Newton, MA
Vice President,
Mid-State Occupational Health Services,
Lewisburg, PA
LESLIE HEYING
MICHAEL SENGBUSCH
DAVID HARLOW
Marketing Manager,
Unity Point Health System,
Sioux City, IA
General Information
Senior Vice President for Product Development,
Bright Whistle, Birmingham, AL
DAN SHAY
Attorney,
Alice Gosfield and Associates, Philadelphia, PA
OVERVIEW
TUITION (FULL SERIES)
Nothing characterizes the monumental shift in 2015 era
communications and marketing more than the evolving
application of social media. Yet healthcare organizations are
notoriously slow to adapt to this sea change; to say nothing
of their inability to think and act outside of the box.
$89 ($119 for non-NAOHP members)
This three session webinar series is intended for representatives
from healthcare organizations who are actively engaged in
social media or plan to become more involved with social
media applications. Particular emphasis will be placed on
communicating with and marketing to relevant constituencies,
including employers and the community at large.
INTENDED AUDIENCE
Both marketing and non–marketing personnel
from any healthcare organization that provides
services to employers, their workforce and the
community at large. Although the basics of social
media and digital marketing will be reviewed,
the faculty represents senior national leaders and
each session is intended to be sophisticated and
forward thinking.
INFORMATION/REGISTRATION
www.naohp.com
800-666-7926 ext. 0
info@naohp.com