1. No category

Creating Synergies to
Connect to the Connected
Consumer
Melanie Nuce, GS1 US
6 May 2015
CUSTOMERS ARE DEMANDING AN ALWAYS-ON,
OMNI-CHANNEL SHOPPING AND FULFILLMENT EXPERIENCE
Customers shop anywhere, anytime; leveraging technology to obtain products
cheaper and faster
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FOUR KEY PILLARS OF A SUCCESSFUL
OMNI-CHANNEL STRATEGY
INVENTORY
VISIBILITY
WEB-READY
PRODUCTS
PREDICTIVE
ANALYTICS
FULFILLMENT
STRATEGY
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PILLAR #1: INVENTORY VISIBILITY
The ability to track and trace items within the store and throughout the inventory cycle
KEY COMPONENTS:
• Item identification
• Focus on EPC-enabled RFID
• Supplier tagging back to the source
• Partnerships with third-party logistics
providers
INVENTORY
VISIBILITY
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PILLAR #2: WEB-READY PRODUCTS
Making a product “Web – Ready” from a marketing standpoint
KEY COMPONENTS:
• Data accuracy and completeness
• Data attribution
• Improve item setup speed and reduce
labor intensiveness
• Images
• Online search management
WEB-READY
PRODUCTS
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PILLAR #3: FULFILLMENT STRATEGY
Building out the processes, technologies and physical infrastructure to support an
omni-channel strategy
KEY COMPONENTS:
• Thinking about assets
(facilities and inventory) differently
• Third-party providers
• Demand forecasting and fulfillment /
Demand shaping
• Mobile management
(Web enabled search, etc.)
FULFILLMENT
STRATEGY
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PILLAR #4: PREDICTIVE CUSTOMER ANALYTICS
Leveraging big data to analyze current and historical facts and better understand and
predict shopping patterns
KEY COMPONENTS:
• Standard descriptors & data governance
• Targeted promotions
• Personalization
• Impact of stock-outs on analytics
PREDICTIVE
ANALYTICS
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GS1 US Overview
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110+ Member Organizations
Serving Business Around the
World
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WHEN THERE’S NO GLOBAL STANDARD….
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GS1 Standards are the global
language of business —
a language for identifying, capturing,
and sharing information automatically
and accurately,
so that anyone who wants that
information can understand it, no matter
who or where they are.
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THE GLOBAL LANGUAGE OF BUSINESS
GS1 Standards
Identify
GS1 Identification Numbers
Companies, Products, Locations,
Logistics, Assets, and Services
Capture
GS1 Data Carriers
Barcodes and EPC-enabled RFID
Share
GS1 Data Exchange
Master Data, Transactional Data,
and Physical Event Data
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FOCUS AREAS AND KEY INDUSTRIES
FOCUS AREAS
KEY INDUSTRIES
• Omni-Channel & E-Commerce
• Apparel & General Merchandise
• Data Quality & Data
Management
• Foodservice
• Inventory Efficiency
• Product & Location
Identification
• Fresh Foods
• Healthcare
• Retail Grocery
• Traceability & Safety
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OUR VALUE TO INDUSTRIES AND COMPANIES
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SOLVING INDUSTRY NEEDS
Industry
Problem /
Opportunity
Requirements
GS1® helps industry
identify a problem
or opportunity and
organize to solve it
GS1 helps industry
define their needs
/goals and create
adoption plans
Solutions
GS1 develops:
•
•
•
•
•
Standards
Guidelines
Tools
Readiness Programs
Education & Training
Adoption
& Usage
GS1 measures
how industry adopts
and uses standardized
technology
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GS1 US APPAREL AND GM INITIATIVE
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CONTACT INFORMATION
Melanie Nuce
Vice President, Industry Engagement
Retail Apparel and General Merchandise
GS1 US
TEL
+1.303.655.8640
EMAIL mnuce@gs1us.org
WEB www.GS1US.org/Apparel
Connect with the GS1 US community
on:
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