1. health and fitness
2. disease

Take Steps Icon Campaign Quick Guide
The Take Steps Icon Campaign is a point of purchase program and a great fundraiser to support CCFA.
Step 1:
 Decide how long you would like the
icon selling program to last.
The average is 4 weeks, but you can
choose more or less.
Step 2:
 Decide the estimated
number of icons that will
be sold during the
campaign.
Step 7:
 Display the icons to raise
awareness and show
support for those battling
Crohn’s & colitis in the
community, CCFA, and the
fight against Crohns’
Disease & ulcerative colitis!

Step 3:
 Decide the purchase price.
Usually between
$1 and $5 per icon.
THANK YOU!
Step 6:
 The customer can write
his/her name or the
name of a loved one on
the purchased icon.
Step 5:
 If the customer chooses to support CCFA by
purchasing an icon, the handy barcode can
be scanned at checkout.
The bar code makes tracking the number of
icons the business sells EASY!
 Icons can still be sold if the business does not
use a barcode scanner.
Step 4:
 At point of purchase or
check-out, the employee
will inquire if the customer
would like to support CCFA
& those in the community
battling Crohn’s & Colitis
by purchasing a Take Steps
icon.
Think Outside the Box
The Take Steps Icon Campaign is not limited to retail stores.
 Icons can be sold at school and displayed in the hallways, lunchroom, etc.
 Sell icons at work and display in the break room, public area, the outside of your cubicle, etc.
 Some other great places to inquire about selling icons are GI doctor’s office, dental office & eye doctor.
Questions? Need more icons?
Please contact Kristin Trulock at ktrulock@ccfa.org or 501-590-8948.
Take Steps Icon Campaign
Frequently Asked Questions
The Take Steps Icon campaign is a point of purchase program that can be a great
fundraiser to support the Crohn’s and Colitis Foundation.
How does the campaign work? Employees/staff ask customers at the point of
purchase to buy a paper icon for a minimum of $1.00 (they can donate more) to help
the store support Crohn’s and Colitis Foundation of America. The customer signs his/
her name or the name of a loved one on the Icons. Store employees post the Icons throughout the store.
How do I ask my customers to donate? Every cashier should ask every customer! Simply say “Would you like to
support our efforts in finding cures for CROHN’S AND COLITIS?” Or “Would you like to support families in our
community battling CROHN’S AND COLITIS? “ If appropriate, explain how your company got involved or share a mission
connection to the cause.
What’s in it for your company and your stores? The Icon campaign can be used to build a strong walk team, enhance
employee morale and contribute to how much the company can raise for Crohn’s and colitis research. Customers will
feel good about patronizing a store that gives back to its community. Icon sales are a great way to build your company’s
visibility in the community. You will be raising a substantial amount of money for Crohn’s and Colitis Foundation of
America at no financial cost to you! Your business will be raising awareness for diseases that afflict more than 1.6
million Americans, including at least 15,000 Arkansans and 80,000 children.
How do I account for the dollars raised? Each paper icon has a sku number to enter into your register system if
necessary. You can also designate a particular register key code to sales.
How much do I need to raise? Any amount raised is greatly appreciated by CCFA! The amount of customer traffic will
impact the total dollars raised. Take Steps staff will work with you to set an attainable goal and provide you the
training, support and materials to reach your goals! The key to a successful program is to ASK EVERY CUSTOMER to
donate!
How often do I turn in the money collected? It is recommended that you issue one check at the conclusion of the
fundraising effort and mail that check to your local chapter.
Can we also participate in the Walk? Many of our retail partners form walk teams consisting of their staff and
customers. The Walk is a wonderful community experience and we encourage you to consider forming a walk team. If
interested, please visit our website at www.cctakesteps.org/Little Rock.
Are there any marketing benefits available for my company? Yes, there are many benefits available for retail partners
including website, social media and day of promotion of program!
Introducing the 2015 Little Rock
Take Steps Honored Heroes
Emma & Chris
May 30, 2015
Clinton Presidential Center Lawn  2pm
www.cctakesteps.org/LittleRock
Take Steps Local Honored Heroes
share their story of life with IBD to
raise awareness and provide hope
to others. They are representatives
of those in our community that are
living with Crohn’s disease or
ulcerative colitis.