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2015 Sponsorship Packet
First class events, first class marketing
Produced by
Tony Sapp, Sponsorship Director
281.532.5124
tony@mynegativesplit.com
Who are the production companies?
●
Onurmark Productions
○ Has produced the premiere fitness events in the Houston area for over
10 years, including some of the largest triathlons in the country
■ Triathlon: Kemah, Cypress, Towne Lake, and Mammoth Lake
■ Running: Run Houston! Race Series, Katy Half Marathon, and
Cypress Half Marathon
○ Massive reach among the Houston athletic community
●
Negative Split Productions
○ Brings over three years of event production and operations experience,
four years marketing in both traditional and digital media, and 10+ years
of business management consulting
○ Produced and assisted in production of events throughout the Houston
area including:
■ All Onurmark events
■ Run Houston! Race Series
■ Katy Half Marathon
■ The Woodlands Marathon
© 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved.
Events & Athletes
Tony Sapp, Sponsorship Director
281.532.5124
tony@mynegativesplit.com
Triathlon Events & Demographics
The Premier Triathlons in the Houston area
Age and Gender
Average age: 38
53% are between 30-44
60% athletes are male
Unique venues, high quality production, the best finishers
medals in town…Onurmark triathlons are second to none in the
Houston area. As some of the largest multi-sport events in the
country Onurmark triathlons have become destination events
for athletes, pro and amateur, from all over the world.
Relationships
63% married
44% have children at home
Income & Occupation
Average HHI: $126,000
52% income $75k to $199k
49% white collar jobs
19% professional industry
Profile
Triathletes are highly motivated,
hardworking, and loyal. Seek
adventure and challenge
themselves.
July 26, 2015
April 12, 2015
2015: est. 1,800 athletes
2014: 1,840 athletes
2013: 1,128 athletes
2015: est. 1,400 athletes
2014: 1,220 athletes
2013: 1,368 athletes
October 3, 2015
September 7, 2015
2015: est. 1,500 athletes
2014: 1,367 athletes
2013: 1,220 athletes
NEW RACE!
2015: est 1,000 athletes
© 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved.
Run Houston! Race Series Events & Demographics
Experience Houston One 5k/10k at a time
Age and Gender
Average age: 38
54% are between 30-49
65% athletes are male
The Run Houston! Race Series started in 2015 as a series
of five 5k, 10k, and kids 1k races showcasing unique
venues around the Houston area.
Relationships
62% married
49% have children
Income & Occupation
Average HHI: $75,000+
76% college-educated
January 1, 2016
2016: est. 1500 athletes
2015: 1053 athletes
March 21, 2015
2016: est. 2400 athletes
2015: est. 2000 athletes
May 31, 2015
2016: est. 1800 athletes
2015: est. 1500 athletes
Running
Avg years running: 12
Events per year: 8
Motivation: exercise
5th Race will be
announced soon!
September 27, 2015
2016: est. 2400 athletes
2015: est. 2000 athletes
2016: est. 2500 athletes
2015: est. 2000 athletes
© 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved.
Half Marathon Events & Demographics
Age and Gender
Average age: 38
54% are between 30-49
65% athletes are male
Saturday February 6, 2016
In it’s first year, the Katy Half Marathon drew runners
from over 30 states and was one of the largest half
marathons in the state of Texas.
Relationships
62% married
49% have children
2016: est. 4,000 athletes
2015: 3,786 athletes
Income & Occupation
Average HHI: $75,000+
76% college-educated
Sunday November 15, 2015
Running
Fav. Distance (M&F): Half
Avg years running: 12
Events per year: 8
Motivation: exercise
Cypress is one of the largest running communities in
Texas and we are bringing a half marathon right to
their back yard.
2016: est. 3,500 athletes
2015: est. 2,500 athletes
© 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved.
Exposure & Sponsorship
Tony Sapp, Sponsorship Director
281.532.5124
tony@mynegativesplit.com
Exposure & Impressions
Title/Presenting
Your logo goes where the event
logo goes which includes all
promotional material.
Exclusivity
Your brand is the only industry
specific category attendees see
at our events.
Available Title Areas
●
Giving Challenge
●
Packet Pick-up
●
Finish Festival
●
Awards Ceremony
●
Finish/Start Line
●
And others...
Digital Advertising
20,000+ Social Media Followers
1 million page views annually
50,000+ email list
Branding Available
●
Hydration stations
●
Flags
●
Tents
●
Promotional Items
●
Port-a-Cans
●
And others...
On-Site Engagement
Signage, booths, and active
engagement for 50,000+
athletes and spectators.
Potential Benefits
●
Digital Guide Ads
●
Digital Media Logos & Ads
●
Event booths
●
Logo inclusion
●
Comped entries
●
And others...
© 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved.
Sponsorship Package Examples
ON-SITE
Logo Inclusion
Category Exclusivity
Event Booth (10’x10’)
Comped Entries
PRINT
On-site Signage
Logo on Event Shirt
Collateral in Athlete Packets
Press Release
DIGITAL
Sponsor Benefits
Social Media Announcement
Social Media Advertisements
Onurmark E-Blast
Event-specific E-Blast
Digital Guide Ad
Exposure
Participating
Supporting
Presenting
Title
5,000+ per event
✓
✓
✓
✓ x 3+
✓
✓
✓x2
✓ x 5+
✓
✓
✓x3
✓ x 10+
20,000+
100,000+
50,000+
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓x3
✓
✓
✓ x 1 half
✓
✓x5
✓
✓
✓ x 1 full
✓
✓ x 10
✓
✓
✓ x 2 full
1+ million
18,000+ followers
45,000+ per send
1,800+ per send
2,000+
✓
✓
✓x2
✓
✓ x 1 quarter
© 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved.
Event Packages
Supporting
Presenting
Title
(exclusivity)
(exclusivity)
(exclusivity)
$1,000 (per event)
$2,500 (per event)
$5,000 (per event)
$10,000 (per event)
$1,500
$6,000
$12,000
$25,000
$1,000
$5,000
$12,000
$20,000
$1,000
$4,000
$8,000
$15,000
$1,000
$4,000
$8,000
$15,000
$1,000
$4,000
$7,000
$12,000
$1,500
$6,000
$12,000
$25,000
Participating
© 2015 Onurmark Race Productions LLC, Negative Split Productions LLC, and all related events. All rights reserved.