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City of Port Colborne
Canal Days® Marine Heritage Festival
2015 Sponsorship Package
July 31 - August 3, 2015
City of Port Colborne
Nestled at the juncture of the Welland Canal and along Niagara’s
South Coast, Port Colborne is a working marine community, with
rich nautical history and welcoming hospitality. At the height of
summer, the entire city takes time to celebrate the reasons why
this picturesque town has grown and prospered – our marine
heritage and our connection to the St. Lawrence Seaway
And the seafaring world at large.
2015 Canal Days Marine Heritage Festival
A unique festival celebrating marine heritage and community
spirit, Canal Days encompasses celebrations throughout the
city including the Welland Canal, the shore of Lake Erie and
events at The Roselawn Centre for the Arts, HH Knoll Lakeview
Park, Seaway Park and Lock 8 Park. With something for
everyone, the audience is broad and engaged.
Event Visitation
• The event attracts over 300,000
visitors over the 4 day weekend
• 63% of attendees choose to do
business with companies that
support Canal Days
• 80% of attendees said Canal Days
enhances the quality of life for
people living in this region
* Data provided by 2011 Economic Impact Study
Investing in Canal Days
In its 37th year, Canal Days and its brand continue to develop through
investments that enhance programming and generate tourism for local
and regional businesses in Niagara.
Sponsor involvement has proven to elevate the event and showcases
your brand to an expansive demographic, using a strategic marketing
plan that focuses on maximizing our reach nationally, throughout
Ontario and Western New York.
Sponsorship Opportunities
Includes and is not limited to:
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Title Sponsor
Official Program Sponsor
Main Entertainment Stage
Marine Vessels
“Patio on West”
“Jazz on the Lawn”
Children’s “Fun Zone”
Grand Fireworks Display
Buskers
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Boat Parade of Lights
5k Run
Accessible Parking
Guest Shuttle Bus
Ambassador Tents
Green Initiatives
Sugarloaf Marina
• Lock 8 Park
Sponsor Benefits
The following are for discussion purposes. Sponsorship benefits will be designed specifically with your marketing
needs in mind. Benefits and packages may vary based on commitment levels and needs.
• Each Sponsor Logo is featured on the Canal Days website with direct click through links
to the sponsor’s website.
• Sponsors may be included in regional and national advertising in Ontario and New York.
• Brand recognition featured through rack cards, event posters and media covering radio,
print, television, digital releases and social media.
• Signage and exposure of your brand at the event.
• Corporate entertainment through sponsorship benefits include special package
for tickets, or admission to great programs.
• Sponsors will be promoted through social media sites, to include Facebook,
Twitter and Instagram.
• Summer Festival Kick-off, Sponsor Hospitality Media Launch Luncheon
Accessible
Parking
Guest Shuttle
Buses
Ambassador
Tents
Green
Initiatives
Buskers
Lock 8 Park
Sugarloaf
Marina
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5k Run
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Grand
Fireworks
Display
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Boat Parade of
Lights
Rack Card Inclusion
Mention in Press
Release and/or Media
Logo Rotations
on Social Media Sites
On-site activation
Main Stage Recognition
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Children’s
“Fun Zone”
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“Jazz on the
Lawn”
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Benefits
“Patio on
West”
Official
Program
Named Sponsor
Sponsor Logo and Click
through on City Website
Assets
Main
Entertainment
Stage
Marine
Vessels
Title Sponsor
Sponsorship Opportunities & Benefits
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Signage at Event
Summer Festival
Kick-off
Opening Ceremony
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Fireworks Cruise
Fireworks Cruise Cotter
(by lottery)
Family Monday Cruise
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We look forward to partnering with you!
For more information contact:
Karen Walsh
karenwalsh@portcolborne.ca
905-835-2901 ext 501
www.portcolborne.ca
.com/canaldays
@Port Events
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