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Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
ROCK IN RIO USA 2015
SUSTAINABILITY ACTION PLAN
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
INDEX
WHAT MOVES US .............................................................................................................................................. 3
OUR COMMITMENT .......................................................................................................................................... 3
OUR PLAN IN ONE MINUTE ............................................................................................................................... 4
GOALS FOR 2015 - 2017 .................................................................................................................................... 5
AREAS OF INTERVENTION.................................................................................................................................. 6
CONSUMABLES AND PRODUCTS ....................................................................................................................... 7
ENERGY .............................................................................................................................................................. 8
STANDS AND OTHER EXHIBITION AREAS......................................................................................................... 10
WATER ............................................................................................................................................................. 11
CATERING ........................................................................................................................................................ 12
ACCOMMODATION ......................................................................................................................................... 13
SOLID WASTE ................................................................................................................................................... 14
MOBILITY AND ACCESSIBILITY ......................................................................................................................... 16
COMMUNICATION, MERCHANDISING AND GIVEAWAYS ................................................................................ 18
GOVERNANCE .................................................................................................................................................. 20
OTHER COMMITMENTS ................................................................................................................................... 23
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
WHAT MOVES US
“We have to shoulder, not only our individual responsibilities, but also a collective commitment, as
citizens and professionals, so that in each and every one of our daily activities, we strive to build a
more sustainable world. The challenge is really to keep our interest levels high, to stay committed and
to persevere in the choices we make and in the alternatives available to us, so that even when it seems
like we are talking to ourselves, we do not give up”
Roberta Medina
OUR COMMITMENT
A change in behavior…
…of the team, sponsors and suppliers and of every one who takes part in, or who has contact with,
the event, through engagement, and setting an example and communicating social, environmental
and economic best practices, encouraging the choice of the best solutions and sustainable
alternatives.
Reduction and offsetting CO2 Emissions…
…as a result of all the planned actions.
Improve in every edition…
…starting from the practices of previous edition and improve.
Maintain certification in ISO 20121…
…in any edition and country.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
OUR PLAN IN ONE MINUTE
Opt for suppliers whose products and services are certified and labelled
Labels and social and environmental certification enable us to identify products and services which are more
sustainable and with less environmental impact.
Rational use of energy
We will encourage the use of efficient lighting systems and electrical equipment, and raise awareness of their
correct usage.
Reduce, recycle and reuse
Whenever possible, we will reduce the amount of materials which we consume; we will also seek ways to reuse
or encourage the use of products which enable us to do so; lastly, we will guarantee that they are recycled or
organically disposed of.
Optimize the use of transport
We will encourage the use of more efficient and public transport, for cargo shipment as well as for passengers,
and also involve our business partners in this commitment: sponsors, clients, suppliers and general public.
Promote the use of public transport and assure accessibility for all
In addition to the communication campaigns, partnerships are established to ensure appropriate effective
schedules and routes, with real alternatives to the vehicle itself. Create partnerships to test and improve
accessibility by providing the means and services to the entire public of Rock in Rio .
Implement water consumption efficiency measures
Sensitize all stakeholders and encourage the use of efficient equipment.
Reduce, quantify and offset
Reduce, quantify and offset the carbon emissions has been our commitment since 2006 will hold for future
editions.
Comply with all applicable laws and regulations
When a subject is not legislated or regulated locally is the organization's commitment to implement the most
demanding practices in other countries where the event occurs and already adopted by the organization.
Generate returns
All interested parties are considered in organizing the event, therefore we are committed to generate returns
for shareholders.
Continually improve
All potential improvements are identified at the end of each event and defined measures to be implemented in
the following edition .
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
GOALS FOR 2015 - 2017
GOALS
Increase the ratio
of suppliers with
sustainability
criteria, formal
and informal
implemented in
their products,
services or
processes
MEASURE
Always consider suppliers and products with
environmental and social certification;
Whenever possible opt for suppliers with
environmental and social certifications in terms of
products, services, operation and production
processes;
Make available background information on the
website , disseminate our sustainability action plan,
promote informative sessions;
Develop initiatives to reward best practice (Rock in Rio
Sustainable Attitude Award ) ;
Whenever possible establish stable and long-term
commercial relationships;
Create a specific platform for suppliers;
OP
OP
I
I
I
I
Commit our suppliers to sustainability leading them to
sign a letter of commitment and introduce clauses to
contracts sustainability.
Identify the needs and expectations of all stakeholders
using resources adapted to each type ;
Provide information and training to each target;
Involve all
stakeholders
ST*
Promote the exchange of information through
appropriate channels for each type of stakeholders;
Maintain the supplier’s platform for suppliers as a
mean of exchange information.
Set Security, Health and Wellness rules;
Disseminate, train and continuously provide the
required information;
Ensure Security,
Provide signs adapted to the various phases of the
Health and Well - work (assembly, event and disassembly) appropriate
to the spaces and work in them arise;
being conditions
Supervise and monitor the implementation of the
defined rules;
for all people
Ensure respect for human rights and the working
involved in the
conditions of staff and employees of the partners;
event
Ensure compliance with all laws and other regulations
applicable to the company and to the event;
In the absence of legislation the organization
undertakes to apply the most demanding good
practices already implemented in previous editions.
* OP – on progress I – Implemented
I
OP
OP
OP
I
OP
OP
I
I
I
I
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
AREAS OF INTERVENTION
Rock in Rio’s Key Areas important for all editions, no matter where the event occurs, complementary
to the goals defined above and underlying the commitment to sustainability, listed below with more
detail.
Consumables and Products
Energy
Water
Stands and other exhibition areas
Catering
Accommodation
Solid waste
Mobility and accessibility
Communication, merchandising, giveaways
Governance
The measures will be evaluated for its implementation in accordance with the following methodology:
NI – Not Implemented, measures identified as necessary but yet to be implemented;
IO - Improving the operation, measures already implemented but need improvement;
EE - Executed with Excellence, implemented measures and with excellent results according to the
expectations are set out in the Sustainability Action Plan as an example of good practice for
stakeholders.
All measures will be implemented whenever possible and without prejudice to the quality and visual
identity associated with the Rock in Rio.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
CONSUMABLES AND PRODUCTS
Carefully evaluate the composition of consumables /products
Wooden, cardboard and paper products: opt for materials which are certified such as FSC
products (Forest Stewardship Council) and PEFC products (Programme for the Endorsement of
Forest Certification Schemes); their compliance with local laws and legislation and they ensure
that their forests of origin are correctly managed. Prefer local sources of wood, in order to
reduce emissions due to its transport.
Plastic products: plastic is made of non-renewable material such as petroleum. Check if it is
easy to recycle. Otherwise, opt for using compound plastic products, made up in total or in
part, of recycled plastic or bio plastic. Avoid PVC-based materials, due to their impact on the
environment, but also on public health.
Varnishes and paints: opt for water or mineral-based paints, rather than organic solvent-based
paints, which release volatile organic compost materials, and which are harmful to one’s
health. In terms of varnishes, avoid synthetic or acrylic varnishes, which are more toxic, and
opt for natural resin ones.
Cleaning products: if possible, opt for concentrated products, which require less packaging,
and are less toxic.
Opt for recycled /recyclable materials
Rock in Rio aims to reuse products or materials from previous editions of the event. Should this not be
possible, before buying a new product or equipment, check whether it can be rented. When buying
new products or equipment, analyze whether they can be reuse.
Incorporating recycled /recyclable materials
There are several materials on the market which are totally or partially recycled (e.g. paper, cloth, and
rubber, amongst others) and which can be used for a variety of purposes. Check that the products you
wish to acquire contain the recycling logo. Sometimes, this symbol appears together
with a number in the center: this number reflects the quantity of recycled material in
the entire product composition. Check whether the products or materials you are
thinking of buying are easily recyclable, and avoid their disposing in an incineration
chamber or in a landfill.
Aim to use local products and suppliers
Opting for local suppliers reduces carbon emissions due to the transport of people and cargo, as well
as encouraging the local economy. When comparing suppliers, consider the distances they must cover
to arrive at the event itself. Remember to consider the associated carbon emissions resulting from
these trips, in your final decision, and also to include the carbon emissions variable in your selection.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
ENERGY
Promote the rational use of electricity
In supporting facilities such as the press area or offices, to raise awareness of energy saving, using
posters and stickers appealing to the rational use of electricity. Try to activate the power saving options
that are already available in several equipment, programming the equipment to into sleep mode after
a certain period of inactivity.
Choose Class A equipment or A +
Equipment with energy rating A or A +, have a lower energy consumption associated with their use.
Pay special attention to the choice of lighting and refrigeration equipment. In Brazil, the energy
labelling is performed by the National Institute of Metrology, Standardization and Industrial Quality
(Inmetro) and is a voluntary program. In Europe, energy labelling is mandatory for many equipment
and regulated by EU rules.
Figure 1 - Energy Label equipment (Portugal)
Source: EcoEdp
Figure 2- energy label equipment (Brazil)
Source: INMETRO
Regulate thermostats to moderate temperatures
When air conditioning, or other Heating, Ventilation, and Air-Conditioning (HVAC) system is inevitable,
thermostats should be regulated to comfortable levels – approximately 25º C in summer and 18ºC in
winter. It is important to close all doors and windows when these systems are working. These simple
actions have a significant impact on energy saving.
In areas with tents and other large open spaces, carefully plan the location of appliances, so that there
is a constant temperature throughout the areas, and thus avoiding excessive load of air conditioning
equipment.
Favouring renewable energy sources
Turnkey renewable energy equipment, such as solar panels, and mini-wind turbines , have the
advantage of being quick to assembly and disassembly, and play an important role in the energy
supply. Explore the possibility of partnering with renewable energy companies and installing
equipment within the enclosure, optimizing the communication value as regards the event’s public.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
Set up a detailed plan for the generators layout
Efficient planning of the generators’ layout can reduce their fuel consumption, saving money on the
supply of these same generators, on carbon emissions, and thus on their respective cost of carbon
footprint compensation.
Using alternative fuels in the supply of generators
The use of biofuels from energy crops, whether pure at 100%, or mixed with petrol or diesel, is
common practice in Brazil, and reduces the carbon content of the energy services consumed. However,
several issues must be addressed when considering acquiring this type of fuel, such as their origin –
namely whether they replaced forest areas of food crops – the cultivation practices in which they
developed, and by which process they are transformed. Analyze these aspects when taking a decision,
as well as the technical and economic feasibility aspects.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
STANDS AND OTHER EXHIBITION AREAS
Including bioclimatic construction criteria
Adapting constructions to the surrounding climate, using bioclimatic construction techniques, raises
the comfort level and enjoyment potential of the various spaces. At the same time, this optimizes
energy consumption levels, in terms of lighting and air conditioning. An example of these techniques
is opting for south-facing windows, making the most of natural lighting and thus reducing the number
of hours during which artificial lighting is necessary. Natural ventilation systems can reduce the need
for air conditioning to cool the atmosphere.
Opt for reused and or reusable decorative elements and structures
Whenever possible, reuse decorative elements and structures (e.g. signage) from previous versions of
the event. When this is not possible, invite artists and artisans to create objects or structures from the
reuse of these materials. Check whether there are companies that can rent out these structures.
Installing efficient lighting systems
Whenever possible, low-power consumption lamps should be installed, such as the following three
examples of more efficient lighting:
Compact fluorescent lamp bulbs (CFLs): replacing incandescent lamp bulbs, save up to 80% of
the electrical energy consumed, and their lifespan is 8 times longer that incandescent light
bulbs.
Fluorescent lamps with electronic ballasts: replacing fluorescent lamps with ferromagnetic
ballasts (with starter). They can reduce energy consumption up to 20% and they also have a
longer lifespan.
Light Emitting Diode (LED): they adapt easily to the various needs of lighting projects, and are
currently one of the most efficient alternatives. However, the cost of acquisition is still a barrier
to a more widespread use. This technology makes more sense for structures with a longer
lifespan.
When designing stands and other spaces, remember to read through the section on
suppliers or the section on lighting where you can access detailed information on:
Valuation of suppliers with environmental and social certification;
Careful evaluation of materials to be acquired;
Incorporation of recycled and or recyclable materials;
Selection of local products and suppliers;
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
WATER
Promote the rational use of water
Create awareness among the staff that operates in spaces where there is water, through posters and
stickers appealing to the implementation of best practices.
Choose efficient equipment
Opt for taps and showers that reduce the flow of water or close it immediately after using it. There are
also devices that consume less water than conventional, whenever possible opt for these devices.
Encourage best practices
We will promote and implement in the office and in the City of Rock Water saving tips on a daily basis,
this way we intend to change the daily behaviors of the team and our partners.
- Check and if necessary adjust the volume of water spent in the toilets, whenever possible adjust the
sensor installed in the discharge or introduce a PET bottle 1,5lt filled with water;
- Always close the taps of toilets when not needed;
- Using the same glass or refill bottle throughout the day, reducing the number of glasses for washing;
- Wash the dishes with a full tank, saves water when comparing to washing with running water.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
CATERING
Opt for sustainable/ biodegradable products such as plates and cutlery
Using reusable plates, glasses and cutlery is an advantage in terms of preventing waste. However,
these materials are not always appropriate for an event such as Rock in Rio. In these cases, we shall
study the use of plastic plates, cutlery and other tools which can be easily recycled, or which contain
bio plastics.
Donate “leftover food”
This measure raises a multitude of questions and issues, and it will not always be possible to
implement, due to legal constraints. However, we will look for institutions which offer meals to people
in need, so that we can implement a collection system for food which cannot be stored, so that it is
quickly distributed.
Encourage healthy eating habits
Encourage various dietary options, as well as vegetarian or macrobiotic alternatives, within the
restaurant areas. Also check the possibility of supplying additional information, such as the calories
content of the food itself, as well as on quality and the environment.
When planning for catering zones and activities, include:
Reduction in waste produced;
Promotion of organic waste recycling;
Regeneration of used cooking oil.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
ACCOMMODATION
Favour hotels close by
The hotel’s proximity to the workplace (i.e. the offices and the event location itself) reduces travel
distances and, thus, carbon emissions. Shorter distances also result in less travel time and resulting
stress.
Opt for hotels with energy efficient measures, water consumption strategies and other resources
Check whether the selected hotel has an Environmental Management System in place (such as ISO
14001 or EMAS), or whether it implements energy consumption control measures (efficient lighting,
Class A or A+ appliances, amongst others). Verify if there is water saving programmes in place – thus
encouraging the selection of hotels amongst those with water recycling systems, flow reducers, or the
use of sensors, amongst other measures – or paper-reducing measures, preferring hotels that do not
use paper forms during check in and check out, amongst other resources.
Prefer hotels that use renewable energy sources
Favour accommodation that uses renewable energy sources, such as thermal or photovoltaic solar
panels, or mini wind turbines, for water heating and producing electric energy, respectively.
Check if the hotel is involved in a recycling programme
Confirm the existence of recycling programmes, as well as selective waste disposal locations (paper
and glass collection points, amongst others) and ask the hotel which programmes of organic waste
collection and regeneration of cooking oils it works with.
This information has to be updated according to the various geographical locations of Rock in Rio events, in order to ensure that
it can be implemented.
Ask hotels to provide programmes for reusing of bath towels and sheets.
Verify if it’s possible for the hotel to provide a reusing programme of towels and sheets, contributing
for a reduction of the energy, water and detergents consumption needed for the cleaning processes.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
SOLID WASTE
TRAINING, INFORMATION AND MONITORING
All partners will receive the documentation with the waste management rules in the City of Rock.
Information sessions will be developed for all employees that will operate in the City of Rock at
different stages. Supervise, monitor and inform during all phases.
Reduce/Reuse
Reduce the quantity of disposable materials
Bulk purchasing reduces the need for product packaging while being transported. When providing the
public with products, avoid using plastic bags, as well as individual packaging, or excessive packaging.
Also avoid one-use materials, such as disposable tableware.
Prohibit construction in the City of Rock
Opt for leased modular structures that significantly will reduce the production of waste in the phases
of assembly and disassembly.
Forbid the distribution of flyers within the enclosure
This measure has always been in place, in every edition of Rock in Rio, and will continue to do so, in
the future.
At the end of the event, and before disassembling, hold a donation fair
At the end of the event, all infrastructures must be disassembled, and the entire area has to be cleaned.
At this point, it makes sense to allow other entities to enter the enclosure, to see if they have a use for
products or materials which otherwise would be considered as waste, whichever their final destination
(recycling, incineration, or disposal on land). In Portugal, the Boom Festival collects around 70% of the
synthetic field grass, as well as other scenography and flooring material.
Recycle
Characterization of solid wastes
The characterization of solid wastes, prior to the event, and an analysis of the estimated volume to be
produced throughout the event’s lifecycle, allow us to identify the points where solid waste is
produced, and thus to place the infrastructures which are necessary for its recycling, as opposed to
incineration or disposal on land, in appropriate places.
Encourage recycling
Place appropriately-sized eco-bins along the various points of the enclosure, so that waste is correctly
separated, namely glass, paper/cardboard and plastic/metals. The waste from these bins must be duly
deposited in the local city council’s own eco-points. To place the eco-bins also consider the following:
Location: choose the busiest locations to place this type of container;
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
Visibility: ensure that these solid waste collection points have the appropriate vertical signage;
Signage: reduce the risk of error when depositing the solid waste, by placing appropriate
signage at eye level, so that it is visible even with there’s a crowd of people around (stickers
on the bin itself lose visibility when there are crowds of people milling around you).
When disassembling, ensure the valorization of electrical appliances, such as lighting systems, at the
end of their life-cycle, by sending them to an accredited partner and supplier, to be recycled.
ACTIONS
Since 2008, Rock in Rio Lisboa is a 100R event. This initiative, taken by Sociedade Ponto
Verde, ensures that all solid wastes (glass, plastic and metal) which is generated within the
event enclosure, and which can be recycled, is duly and appropriately processed.
.
Encourage concessioner bars to recycle organic waste
This measure is especially relevant in the restaurant zones, namely the restaurant kitchens, and in the
main canteen. The volume of organic solid waste which is sent to be recycled, avoids carbon emissions
from its disposal in a landfill or incineration, as these can be sent to compost solutions.
Raise awareness among concessioner bar managers as regards regenerating used cooking oils
By collecting and processing cooking oils used in the event’s concessioner bar, and sending them to be
recycled, this food leftover can be transformed into glycerin (and made into soaps) and biodiesel. Also
check the possibility of setting up a dedicated system to pick up this waste.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
MOBILITY AND ACCESSIBILITY
Cargo transport
Encourage full load factor transport
By optimizing transport of cargo, we use fewer vehicles and therefore the greenhouse gas emissions
inherent to cargo transport itself. There are also financial advantages, such as less motorway tolls, fuel
consumption, etc.
Encourage defensive/efficient driving
Defensive driving techniques contribute to road safety, but also significantly reduce fuel consumption
and consequent carbon emissions. Encourage good practices in eco-driving amongst your suppliers,
raising their awareness of:
Driving in high gear whenever possible;
Keeping a steady and moderate speed (reducing cruising speed from 120 km/h to 100 km/h
reduces car fuel consumption by, at least, 15%);
Using air conditioning with moderation (it increases fuel consumption);
The importance of routine maintenance of the vehicle (a finely tuned engine usually results in
fuel consumption savings);
Maintaining proper tire pressure and aligning the direction;
Switching off the engine whenever appropriate (keeping the car’s motor switched on for more
than 30 seconds consumes more fuel than starting it up again).
Avoid air freight transport
Whenever possible, opt for rail, boat or lorry transport. As well as being the means of transport with
the highest carbon emissions, air transport is more expensive than the other alternatives.
Transporting people
Encourage the use of public transport
Public transport should be used whenever possible, rather than one’s own car. Check whether
distribution of taxi vouchers is a viable option, and try partner with companies whose fleet of cars is
the lowest possible carbon-intensive.
Car-pool whenever possible with colleagues /employees
Should public transport not be possible, check the possibility of car-pooling among colleagues
/employees, with the same individual transport needs. See whether car-pooling is possible amongst
passengers with the same needs, to and from the festival enclosure.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
Opt for conference calls and meetings
Whenever possible, opt for conference call technologies (by phone, internet or video-conference),
avoiding the carbon emissions resulting from associated travel. There are currently a number of
solutions which make this type of communication easier and avoid travelling, such as Skype – a free
solution available for download over the internet– or WebEx – a purpose-built platform, for online and
long-distance meetings.
Public
Encourage an adjustment of public transport (PT) supply in order to cater for the event’s needs
In terms of mobility, Rock in Rio negotiates with transport operators in the region where the event
takes place, to implement a series of measures to encourage the use of public transport by spectators
going to and from Rock in Rio, which we shall maintain and optimize during the next editions, and
whose aim is to:
Facilitate intermodal coordination through the creation of tickets which apply to all forms of
transport, or which offer special rates;
Adapt public transport supply and timetable to the needs of people making their way to Rock
in Rio;
Create a pedestrian safety corridor around the festival enclosure, especially in the public
transport terminals;
Ensure a special area for taxi parking;
Communicate actions which involve managing mobility during the event;
Information
The information will be available on the event website, attendees will be able to consult information
regarded public transportation, schedules, costs and on other possible initiatives that may impact the
access to the venue.
Disseminate information to all users on mobility and accessibility conditions.
Ensure accessibility to all
Testing the accessibility before the event with real users. Establish partnerships with entities that deal
with the issue and can suggest improvements to improve the accessibility to the event.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
COMMUNICATION, MERCHANDISING AND GIVEAWAYS
As well as serving as platforms for communicating sustainable practices which have been
implemented, they can also be used to cut costs, especially in terms of production and distribution.
Communication
It is important to ensure that communication formats are aligned with the messages and the
sustainability policies embraced by the organization.
Encourage digital supports of communication
Digital communication offers infinite ways of reaching more people in more places, more quickly and
often, with a great deal less time in terms of design. Radio spots, short message texting (sms), social
networks and online advertising/communication, enable us to have far more interaction with our
target markets.
Create low carbon advertisements
When conceptualizing advertisements, all activities entailed must be considered and their respective
carbon emissions kept to a minimum. Thus, we shall endeavor to seek:
Nearby location shots, thus reducing emissions due to the transport of production crew, actors
and extras;
Places with electricity grids connected to the mains, thus avoiding using generators;
Digital recording formats instead of feature films, thereby avoiding the use of chemicals to
develop films, and also producing waste in general;
Reducing or mitigating the impact associated with special effects.
Communicating environmental criteria being considered when producing campaigns
Communicate environmental measures which have been implemented throughout the various
production phases of the campaign, as well as during the event’s organization itself. This information
can take the form of emissions avoided/reduced, materials consumed and resources avoided. It is
important to raise public awareness about the options available for reduced environmental impact.
Merchandising and giveaways
It is more and more important to guarantee that these objects do not collide with or even contradict
measures of sustainability already implemented and which are being used as a form of leverage in
terms of communication.
Consider the use of giveaways you intend to distribute
Decide on the potential for communication and the use of the material you intend to distribute.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
When choosing giveaways, analyze their value for money
More interesting giveaways and/or with a lighter carbon footprint are normally associated with a
higher cost of acquisition. It is therefore important to evaluate the benefits of producing fewer
giveaways, and of opting for a better and more useful product, in social and environmental terms.
There are definite advantages in producing less quantities of a product with greater environmental
and social advantages, as well as being more useful, rather than producing vast quantities of
environmentally and socially unsound products, which also contradict the environmentally responsible
message that Rock in Rio stands for.
Align merchandising with the environmental policies of the event
Try to design and develop Rock in Rio merchandising, in line with the sustainability policies that were
followed throughout the event’s development. The production of (alternative) T-shirts in bio-cotton,
or recycled PET bottles, or reusing and transformation of materials from previous editions to produce
merchandising, are all examples of specific actions in this area of business.
When designing communication campaigns, check out the section on suppliers for more
information on:
Local suppliers;
Suppliers with environmental certification and programs;
Low carbon emission materials.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
GOVERNANCE
Promote the reconciliation of work and family life
Try to provide moments of sharing and facilitate the reconciliation of professional requirements with
the demands of family life, creates a calm and secure environment contributing to efficiency and
motivation, measures such as working from home, flexible hours whenever possible is required.
Encourage personal and professional development
Listening to employees about their aspirations and support their personal and professional
development, providing conditions for the implementation of actions that will meet your expectations
is beneficial for growth and allows for an increase of knowledge and critical mass at the disposal of the
company.
Implement good management practices
Be profitable to create long-term shareholder value by implementing good management practices,
manage with honesty and transparency, implement measures to combat corruption and bribery are
commitments made by the organization.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
EVALUATION OF THE MEASURES LEVEL OF IMPLEMENTATION
CONSUMABLES
AND
PRODUCTS
NOT
IMPLEMENTED
PARTIALLY
IMPLEMENTED
FULLY IMPLEMENTED
Carefully evaluate the composition of
consumables /products
Incorporating recycled /recyclable
materials
Opt for recycled /recyclable materials
Aim to use local products and suppliers
Choose Class A equipment or A +
Favouring renewable energy sources
Using alternative fuels in the supply of generators
Set up a detailed plan for the generators layout
Regulate thermostats to moderate temperatures
Including bioclimatic construction
criteria
Installing efficient lighting systems
Opt for reused and or reusable decorative elements and structures
Promote the rational use of water
ACCOMMODATION
CATERING
WATER
STANDS
AND
OTHER
AREAS
ENERGY
Promote the rational use of electricity
Choose efficient equipment
Encourage best practices
Opt for sustainable/ biodegradable
products such as plates and cutlery
Encourage healthy eating habits
Donate “leftover food”
Opt for hotels with energy efficient
measures, water consumption
strategies and other resources
Prefer hotels that use renewable
energy sources
Check if the hotel is involved in a
recycling programme
Ask hotels to provide programmes for
reusing of bath towels and sheets.
Favour hotels close by
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
NOT
IMPLEMENTED
PARTIALLY
IMPLEMENTED
FULLY
IMPLEMENTED
Characterization of solid wastes
MOBILITY AND ACCESSIBILITY
SOLID WASTE
Reduce the quantity of disposable materials
Training, information and monitoring
Prohibit construction in the City of Rock
Forbid the distribution of flyers within the enclosure
At the end of the event, and before disassembling, hold a donation fair
Encourage recycling
Encourage concessioner bars to recycle organic waste
Raise awareness among concessioner bar managers as regards regenerating used cooking oils
Encourage defensive/efficient driving
Avoid air freight transport
Car-pool whenever possible with colleagues /employees
Encourage full load factor transport
Encourage the use of public transport
Opt for conference calls and meetings
Encourage an adjustment of public transport (PT) supply in order to cater for the event’s needs
Information
Ensure accessibility to all
COMMUNICATION,
MERCHANDISING AND
GIVEAWAYS
Create low carbon advertisements
Align merchandising with the
environmental policies of the event
Communicating environmental criteria
being considered when producing
campaigns
Consider the use of giveaways you intend to distribute
Encourage digital supports of communication
GOVER
NANCE
When choosing giveaways, analyze their value for Money
Encourage personal and professional development
Promote the reconciliation of work and family life
Implement good management practices
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
OTHER COMMITMENTS
As well as environmental and social issues as laid out above, we shall continue to….
…roll out awareness campaigns for the community in general, on social and/or environmental
questions;
…involve our partners (sponsors, clients, suppliers, artists) in our promise to change behavior;
…effectively help our suppliers to improve conditions for a greater implementation of best
practices in sustainability;
…motivate our team to improve each and every day!
Because of its international nature – with editions in Brazil, Portugal and United States of America –
most social and environmental questions connected with our activity, are regulated by the legislation
in force. Rock in Rio also engages to follow the best and most stringent practices on sustainability, in
each of the three countries and implement them across all the editions of the event, whichever its
location.
Rock in Rio USA 2015 – Sustainability Action Plan – 03.18.2015
“We will always be far from perfect, we are ephemeral, and
subject to change, but we definitely want to be, and can be,
more sustainable.”
Roberta Medina
More information at: www.rockinrio.com
e-mail: sustainability@rockinrio.com