How to Market & Package Your Managed Services David DeCamillis – VP Sales and Marketing Platte River Networks History Platte River Networks History: 25 Employees Founded Started offering in Denver cloud services Created Intuition Monitoring Became an Launched Intuition Ingram Cloud branded bundle + partner Telecom Division Grew revenue Launched 30% internal Help Desk/ IOC Revenue growth 25% David DeCamillis, Director, Business Development ■ 2008 joined PRN and helped package, perfect and market Intuition ■ President of Colorado Technology Partners (CTP) ■ Member of the Ingram Micro Cloud Services Advisory Council ■ Chairman, Denver Business Technology Expo in partnership with Chamber of Commerce serving 750+ companies Complete IT & Telecom Services • • • • • • • • • • • • Network Infrastructure Design, Configure and Install Network Upgrades, Migration and Replacement Hardware Recommendations and Quotes Rack Solutions, Cooling Systems and Power Solutions Wireless and Remote Access Solutions Data Backup, Storage and Disaster Recovery Server Co-Location and Replication Dedicated Server Hosting Solutions Business Continuity and Disaster Prevention Complete Bandwidth-Voice & Data Solutions Low Voltage Cabling Unified Communications-VoIP Solutions Proactive Bundled Cloud Services  Physical and Internal System Analysis  24x7 Network Monitoring and Maintenance  Network Documentation – Critical Site Info  Hands-On Network Infrastructure Maintenance  Reduced Downtime and Increased Productivity  System Optimization & Security  Bundled Business Class AV & Email Security  Bundled Web Security & Offsite Backup  Data Protection & System Security  Bundled Telecom Assessment & Management  On-site & Remote Support  Help Desk/Desk Top Support  Assigned Support Team Preventative Maintenance • Saves you money by improving productivity • Extends the longevity of your systems • Enhances employee productivity • Reduces wait times • Most problems solved before you even know they occur • Clean-up of temporary files deletes all files in temporary directories • Shutdown of workstations saves power cost and reduces greenhouse gases • Reduces the costs of downtime and emergency repairs • Settings automated OR run on a predefined schedule • Lengthens asset life-cycle Awards • • • • • • • • 2013 Inc. 5000 America’s Fasting Growing Companies 2013 CRN Fast 150 “America’s Fastest Growing IT companies” 2013 Channel Partners 360 Award Winner 2013 Ingram Micro SMB 500 fastest growing Ingram Micro channel partners 2013 CRN and 2011 Next-Gen 250 Top North American Service Provider “2012 Small Business of the Year Winner , Denver Metro Chamber of Commerce 2011 and 2012 Cloud Services MVP USA Western Region, Ingram Micro 2012 Denver Business Journal ‘Best Places to Work” Press and Board Appointees • • • • • • • • • Featured cover national Business Solutions magazine, “4 Threats to a Managed Services Start-Up” October 2011 and “The Secret to Double Digit Managed Services Growth” March 2013. TV appearances Fox 31 Denver and NBC Channel 9 Denver Articles and mentions in Ingram Micro’s Channel Advisor Articles in CoBiz Magazine and Denver Business Journal Council member Ingram Micro National Cloud Services Advisory Council Council member Symantec National SMB Advisory Council President and Founder, Denver Biz Tech Expo President and Founder, Colorado Technology Partners Board member Mile High Assoc. of Legal Admin Business Partner Advisory Panel Marketing 101 Starting Point Who are you and what makes you different – better- a reason to choose you? What is your Value Proposition? Do you, your employees, your customers know it? The Essentials • Website – get your message right • Newsletter – stay in front of clients • Email Blasts-tie in your message and products and services • Press Releases-announce events, awards new products, partnerships, new hires, large contract wins… Social Media Social Media: Do them all and repeatedly. Keep content fresh and short. • • • • LinkedIn Twitter Facebook You Tube Vendors Vendors- tap vendors for ideas, marketing, staff, funds, support, etc. Show them the ROI • Events • Support Your own backyard Local Push and Connections • Local Tech group + signature Tech events • Boards & Advisory Councils • Local chamber and other partnerships Recognition Awards & Press • Local and industry press, associations and trade magazines have awards • Get interviewed-trade magazines, vendors, local business mags, newsletters, online… • TV & Radio – they are looking for content and experts. • You cannot win or get coverage if you do not try… Funding - ROI How do I pay for it all? Get creative. Show ROI so you can get getting it… • • • • Funding your marketing efforts Vendors – Distributors – Ingram Micro Partners Local organizations Bring it all together… Now you have all the content and vehicles. You need to bring it all together and stay active creating, updating, including, and delivering all your marketing content through each of these sources and resources. They are all connected and dependent upon each other. Stay visible, stay viable don’t let up. Contact Info David DeCamillis VP Sales & Marketing Platte River Networks David@platteriver.com Denverbiztechexpo.com 303-253-0386