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How to
Direct Mail
ROI
7 Easy Steps To Improve Direct Mail ROI
Brought to you by:
sales@merrittgraphics.com | 860.296.2500
1.
merrittgraphics.com
Choose the Right List
2.
Use Automated Presort
To Save Big On Postage
$
(Postage is one of the
highest expenses of any
direct mail campaign)
Rose,
Have I got a
deal for you!
s
Variable Data Printing (VDP)
improves Relevancy & Response
4.
5.
se
n
resp o
Static
3.
Use 1 to 1 Personalization
with Variable Data Printing
Variable
The list should be
Targeted & Current
Have A Clear
Call to Action
& A Specific
Deadline
Use Less Text
& More Images
6.
Give Multiple
Ways To Respond
www
7.
(but keep it simple)
Make it Social
(use a simple to remember
URL or add personalized URLs)